Sportime Pickleball

Name

Sportime Pickleball

Legal name

Sportime Clubs, LLC

Website

https://sportimepickleball.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pickleball Facilities

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Pickleball court rentals
• Recreational sports facilities
• Sports membership programs
• Pickleball instruction
• Competitive league play

Headquarters

HQ city

Kings Park

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Recurring membership subscriptions providing access to pickleball facilities, member pricing on court-time and programs, advance reservation privileges, and reciprocal access across SPORTIME Pickleball locations.
2. Court Rental: Hourly and seasonal court rentals for both members and non-members (SPORTIME Associates). Members receive discounted rates and advance booking privileges (up to 10 days for members vs 5 days for non-members).
3. Instructional Programs: Revenue from clinics, private lessons, group instruction, and coaching programs for all skill levels.
4. Leagues and Tournaments: Fees for competitive league participation and tournament entry at various skill levels.
5. Event Hosting: Revenue from hosting private events, parties, corporate outings, and fundraisers at pickleball facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportime Pickleball operates 13 dedicated indoor and outdoor pickleball facilities across the U.S. Tri-State area (New York, New Jersey, Connecticut) with more than 120 dedicated courts, offering court rentals, open play sessions, professional instruction, competitive leagues and tournaments, youth programs, summer camps, and event hosting under a membership and pay-per-use pricing model. The network serves players of all ages and skill levels, supported by a proprietary mobile app for booking, an AI-powered camera system for gameplay review, and integration with the DUPR global pickleball rating system.

Product overview

SPORTIME Pickleball operates as a multi-location recreational sports facility network offering pickleball court rentals, instruction, leagues, tournaments, and events across 13 locations in the Tri-State area (New York, New Jersey, and Connecticut). The core offering consists of 120+ dedicated indoor and outdoor pickleball courts with membership programs providing court reservations, discounts, and reciprocity across locations. Supporting services include professional instruction through clinics and private coaching, competitive programming through leagues and tournaments (including Adult Team Pickleball), youth development via Junior Team Pickleball and summer camps, and event planning for parties and corporate functions. Technology features include the mySPORTIME mobile app for court booking, Save My Play AI-powered video capture, and DUPR rating system integration. The network operates under the broader SPORTIME sports brand which includes tennis, volleyball, padel, and fitness facilities.

Differentiator

Problem solved

Functional benefit

Brands

• John McEnroe Tennis Academy (JMTA): Premier tennis training academy led by John McEnroe, offered at multiple SPORTIME locations including Long Island, NYC, and Westchester.
• SPORTIME Volleyball Club (VBC)
• Johnny Mac Tennis Project (JMTP)
• SPORTIME Padel
• MySPORTIME
• DUPR Partnership

Products and services

• Pickleball Court Rentals Hourly and seasonal court rental services at 120+ dedicated pickleball courts across 13 locations in the Tri-State area, available to both members and non-members with tiered pricing and advance reservation privileges.
• Open Play and Social Programs Open play sessions and social programs designed to provide flexible and welcoming settings where players of all skill levels can enjoy pickleball, build friendships, and engage in casual play.
• Instructions and Clinics Professional pickleball instruction and clinics for all ages and skill levels, from beginners to advanced competitors, led by experienced certified coaches across the SPORTIME network.
• Leagues and Tournaments Competitive league play and tournament events offering various divisions, formats, and skill levels for players seeking to test their skills in organized competition.
• Pickleball Event Planning Professional event planning services for corporate outings, fundraisers, birthday parties, and other special occasions, hosted at SPORTIME pickleball facilities with private event spaces, catering options, and on-site amenities.
• Junior Pickleball Programs Youth pickleball instruction and programs designed for young athletes to develop skills in a fun, positive team environment, ranging from beginners to competitive juniors.
• Pickleball Camp

Quantifiable outcome

• Year-round pickleball access regardless of weather through climate-controlled facilities

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DUPR (Dynamic Universal Pickleball Rating)coreTechnology or IntegrationDUPR is the most accurate and only global pickleball rating system trusted by the world's premier Pickleball tours, professionals and clubs. SPORTIME integrates DUPR ratings across its facilities, providing players with standardized skill assessment.
• JoolaminorOthersEquipment partner supplying pickleball paddles and gear.
• SelkirkminorOthersEquipment partner supplying pickleball paddles and gear.
• FranklinminorOthersEquipment partner supplying pickleball balls and gear.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• iPickle: Operates dedicated indoor pickleball facilities with memberships, open play, lessons, and leagues, competing head-to-head in the same recreational pickleball segment.
• Dill Dinkers: Franchise-based indoor pickleball club operator with multi-court facilities, instruction, and leagues — directly comparable to SPORTIME's club-and-program operating model.
• Chicken N Pickle: Operates dedicated indoor/outdoor pickleball venues with food & beverage and entertainment, directly competing for the same recreational and event-driven pickleball demand SPORTIME Pickleball targets.
• Pickleball Kingdom: Indoor pickleball club franchise with multi-court facilities, professional instruction, and leagues — comparable facility model and target customer to SPORTIME Pickleball.
• The Picklr: Fast-growing franchise pickleball club operator rolling out dedicated indoor courts across the U.S., competing for the same membership and court-rental demand SPORTIME serves in the Tri-State.
• The Pickleball Club: Dedicated multi-court pickleball clubs offering memberships, leagues, instruction, and tournaments — overlapping directly with SPORTIME's core service mix in a comparable facility-based model.

Broad incumbents

• Life Time Group Holdings: Large publicly-traded fitness operator that has rapidly expanded dedicated pickleball courts and programming inside its athletic clubs; broader fitness and lifestyle offering, but directly competes for the same premium pickleball enthusiast.
• Town Sports International: Operates multi-sport fitness clubs (NYSC, Boston Sports Clubs, etc.) in the same Tri-State geography as SPORTIME, offering racquet sports and group programming that increasingly includes pickleball.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportimepickleball
• Instagraminstagram.com/sportimepickleball
• TikToktiktok.com/@sportimepickleball
• LinkedInlinkedin.com/company/sportimepickleball

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportime Pickleball