What Paper.li does

Paper.li is a small Switzerland-based private company (Lausanne, 1–10 employees) that originally operated a content curation platform enabling users to assemble personalized digital newspapers from social media sources such as Twitter/X and Facebook, as well as RSS feeds, with automated daily or weekly publishing. The platform targeted bloggers, social media enthusiasts, businesses/brands, educational institutions, and nonprofit organizations as user segments, offering automated content aggregation, customizable newspaper layouts, and scheduled publishing as core differentiators.

The company historically funded itself through a series of small rounds totaling roughly $1.26M (2013 seed with Kima Ventures, a 2016 round, and a 2019 round of ~$900K) and acquired SmallRivers in October 2016 to deepen its publishing technology. The platform's original social-media aggregation product is no longer presented in present tense on the company's own website, indicating the service has been wound down or substantially transformed.

Under its current operational form, paper.li operates as an SEO-driven content publishing site in German, English, and French targeting DACH and broader European audiences. Content categories span online casino reviews and regulatory explainers, lifestyle guides (birthday wishes), and consumer utility tools (BMI calculators, Brutto-Netto salary calculators, PDF tools, route planners, spelling checkers). Revenue is generated through advertising placements (Google AdSense) and affiliate programs, including the Amazon EU Partner Program, with content freely accessible without registration.

Name

Paper.li

Legal name

Paper.li

Website

https://paper.li

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paper.li is a Lausanne-based private company operating a multilingual (DE/EN/FR) SEO-driven content site publishing online casino reviews, lifestyle guides, and consumer utility tools, monetized via advertising (Google AdSense) and affiliate partnerships including the Amazon EU Partner Program.

Ownership category

akta.pro rank

Product category

Content Publishing Platform

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industry

Blogging & Website Publishing Platforms (MPACAIAB)

Keywords

• Content aggregation platform
• Digital publishing platform
• Content curation software
• News aggregation service
• Content marketing platform

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: The platform generates revenue through advertising placements on the content pages. Google AdSense and affiliate marketing programs (Amazon Partnerprogramm) are utilized.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paper.li is a content aggregation and publishing platform that originally enabled users to create personalized digital newspapers by aggregating content from social media channels (Twitter, Facebook), RSS feeds, and other web sources. Users specified keywords, hashtags, or sources for content curation, customized layout and design themes, and scheduled automatic publishing at defined intervals. The platform has evolved into a content publishing site publishing SEO-optimized articles on online casino reviews, financial calculators (BMI, gross-net salary), productivity tools (PDF merging, spell checking), route planning, and lifestyle guides across German, English, and French language versions.

Product overview

Paper.li operates as a content publishing and aggregation platform. The platform serves as a digital publishing hub that organizes and presents curated content across multiple categories including guides (Ratgeber), blog posts, and online casino reviews. The platform publishes article-based content covering topics such as online casinos, financial calculators (BMI, gross-net salary), productivity tools (PDF merging, spell checking), route planning, and social media guides. Content is organized by category, with dedicated sections for casino provider listings and thematic guides. The platform supports multiple languages (German, English, French) and maintains a comprehensive sitemap of published articles and provider listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper.li Content Platform A content aggregation and publishing platform that allows users to curate and publish digital content articles. The original concept enabled users to specify keywords, hashtags, or particular sources from social media (Twitter, Facebook) and RSS feeds to automatically generate personalized digital newspapers with scheduled publishing intervals. The current website publishes articles covering topics such as online casino reviews, financial tools (BMI calculators, salary calculators), productivity tools (PDF mergers, spelling checkers), and lifestyle guides in German, English, and French.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Twitter / XcoreTechnology or IntegrationPaper.li integrated with Twitter to aggregate content from user-specified hashtags, keywords, and sources. Users could specify Twitter handles and hashtags to include relevant tweets and content in their digital newspapers.
• FacebookcoreTechnology or IntegrationPaper.li aggregated content from Facebook social channels, allowing users to include social media content in their curated digital newspaper publications.
• RSS Feed SourcescoreTechnology or IntegrationPaper.li collected content from RSS feeds and other web sources, enabling users to aggregate content from various online publications and websites.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• NewsBlur: NewsBlur is an RSS-based reader and content-aggregation service, comparable to the user-driven content aggregation workflow Paper.li originally enabled.
• AskGamblers: AskGamblers operates a casino-review and affiliate platform in the iGaming vertical — directly comparable to the casino-review content category that now anchors Paper.li's German-language site.
• Flipboard: Flipboard pioneered personalized digital magazine-style content curation from social and news sources — directly comparable to Paper.li's original value proposition of curating social/RSS content into a newspaper-like publication.
• Casino.org: Casino.org is a global online casino review and affiliate site producing SEO-driven comparison content — directly comparable to the casino-focused publishing segments that Paper.li has built around.
• Feedly: Feedly is an RSS-based content aggregation and reading platform that, like the original Paper.li, collects and organizes content from publisher feeds and social sources into a personalized feed product.

Broad incumbents

• Apple News: Apple News is a curated publishing and aggregation platform serving consumers with topic-personalized feeds; comparable in concept and audience to Paper.li's curated-publication model.
• Google News: Google News aggregates news from publishers worldwide into personalized feeds — a much larger incumbent operating in the same personalized content-aggregation space Paper.li's original product occupied.
• Dotdash Meredith: Dotdash Meredith operates dozens of niche content sites (incl. Verywell, Lifewire, Investopedia) monetized via ads and affiliate — directly comparable to Paper.li's current multi-topic SEO/affiliate content model.

Emerging players

• Wakelet: Wakelet enables users to curate, organize, and publish collections of web content into shareable stories — closely aligned with Paper.li's original digital-newspaper-from-web-content concept.
• Pocket: Pocket (now part of Mozilla) enables content saving, recommendation, and curation from articles and feeds, overlapping with Paper.li's content-discovery-and-share positioning for individual users.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/paper_li
• LinkedInlinkedin.com/company/paper-li

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paper.li