Yaay

What Yaay does

Yaay is a Copenhagen-based consumer travel-technology company founded in 2024 that operates a single mobile application distributed through the iOS App Store. The app enables individual consumers to save locations spotted on Instagram and TikTok social-media posts and applies AI-powered computer vision to identify the exact geographic coordinates of those places, which are then pinned to a personal travel map for trip planning and eventual booking. Yaay's primary customer segments are social-media-savvy travel enthusiasts and individual consumers seeking to convert online travel inspiration into realized trips, addressing the pain point of fragmented discovery-to-booking workflows.

The company monetizes through a freemium model combining recurring subscription revenue (with a 14-day free trial and automatic renewal), transaction fees on bookings made through the app, and free-tier usage intended to drive conversion. Distribution is mobile-first and global via the Apple App Store, with marketing looped through Instagram and TikTok themselves as both content source and acquisition channel. The technology stack combines AWS for infrastructure, Cloudflare for content delivery, Stripe for payment processing (with Apple Pay and PayPal as alternatives), PostHog for product analytics, and a broad set of OAuth identity providers for low-friction sign-up.

Yaay is a very early-stage private company registered in Denmark (VAT DK45224643, address Nansensgade 30, 1366 Copenhagen), with 1–10 employees and a single disclosed funding event: a $157,515 pre-seed round from Antler on December 2, 2024. No disclosed revenue, named customers, management team details, or follow-on financing are present in the available data.

Name

Yaay

Legal name

Yaay

Website

https://yaaytravel.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Yaay is a Copenhagen-based iOS app that uses AI computer vision to identify and map locations saved from Instagram and TikTok posts, helping individual consumers convert social-media travel inspiration into planned trips and booked experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Recurring subscription charges with automatic renewal on a monthly or annual billing cycle. New users receive a 14-day free trial before being charged.
2. Transaction Fees: Fees from booking travel experiences and services through the app, going from saved inspiration to booked experience.
3. Freemium Model: App offers free usage with premium subscription features available for paying customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yaay is a mobile-first iOS application that lets users save places they discover on Instagram and TikTok, uses proprietary AI to identify and pinpoint the exact locations of those saved places, organizes them into personal boards and a personal map for trip planning, and enables in-app booking of travel experiences. The product workflow follows a See it, Save it, AI finds it, Plan it, Book it progression, monetized through a freemium subscription with a 14-day free trial and transaction fees on bookings.

Product overview

Yaay is a single unified mobile application for iOS that helps users discover, save, and plan travel experiences from social media. The core Yaay app enables users to save places spotted on Instagram and TikTok, uses AI to identify and map exact locations, organize saved places into boards for trip planning, and book experiences directly through the app. The product workflow follows a See it, Save it, AI finds it, Plan it, Book it progression.

Differentiator

Problem solved

Functional benefit

Products and services

• Yaay Mobile App An iOS mobile application that enables individual travelers to save places they discover on Instagram and TikTok, uses AI to identify and map the exact locations onto a personal map, organizes saved places into boards for trip planning, and allows direct booking of travel experiences through the app. Offered under a freemium subscription model with a 14-day free trial and recurring monthly billing.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud computing services provider used for infrastructure, functionality, and data backup/security. AWS hosts Yaay's servers and provides cloud infrastructure services.
• CloudflarecoreTechnology or IntegrationUsed for content optimization, functionality and infrastructure optimization, website performance monitoring, and website testing. Provides CDN and security services.
• StripecoreTechnology or IntegrationPayment processing provider. Handles all payment data including payment instrument numbers and security codes. Stripe also provides OAuth for user account registration and authentication.
• InstagramcoreTechnology or IntegrationCore platform integration for saving locations. Users can save places directly from Instagram content to their Yaay boards. Also used for social login and authentication.
• TikTokcoreTechnology or IntegrationCore platform integration for saving locations. Users can save places directly from TikTok content to their Yaay boards.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pinterest: Visual discovery platform where users save 'place' Pins from images and boards. Directly comparable 'save inspiration from images → personal boards' workflow that Yaay replicates with travel-specific AI.
• Hopper: Mobile-first consumer travel app using AI/predictive models for flights, hotels, and trips. Closest direct competitor to Yaay: consumer-facing, AI-driven travel decisioning on iOS-first distribution.
• Roadtrippers: Trip planning app where users discover and save places to a personal map for road trips. Closest direct functional competitor to Yaay's save-to-map → plan → book workflow.

Broad incumbents

• Booking.com: World's largest OTA with saved properties, lists and a trip planner. Overlaps with Yaay on the planning/booking side and has scale advantages on inventory and SEO traffic.
• GetYourGuide: Mobile-first marketplace for tours, attractions and experiences. Comparable on the 'Book it' transaction step of Yaay's funnel and on serving the travel-enthusiast persona.
• Airbnb: Global travel marketplace with strong Experiences booking and 'Wishlists' (saved places). Competes with Yaay on the booking step and on the saved-plans functionality at massive scale.
• Google Maps: Default mapping product with 'Saved Places' lists and travel discovery features. A platform incumbent that could trivially add social-media-to-place AI similar to Yaay's core.
• Tripadvisor: Long-established travel inspiration, reviews and booking platform. Competes broadly across inspiration and booking, and acquired Sygic Travel Maps—an earlier saved-places product.

Emerging players

• Mindtrip: AI-assisted trip planning platform that turns inspiration into bookable itineraries. Comparable end-to-end workflow (inspire → plan → book) to Yaay with a focus on group/collaborative trips.
• Layla: AI travel planner generating itineraries from natural language and inspiration. Comparable as a small, AI-first consumer travel planning app targeting the same social-media-driven discovery user.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaay