Lagoon

What Lagoon does

Data Lagoon (branded as Lagoon) is a no-code alternative data analytics platform targeting institutional capital market investors. Founded in 2020 and headquartered in Tel Aviv, Israel, the company aggregates ten categories of alternative data — credit card transactions, web traffic, app usage, business transactions, web scraping, sentiment analysis, geolocation, social media, advertising spend, and shipping data — into a unified platform that enables investors to merge financial and external datasets and run correlation analysis without writing code. The platform is sold through a consultative enterprise field-sales motion with annual subscriptions positioned at approximately one-tenth of industry-average pricing, targeting hedge funds (primary), private equity firms, data aggregators, and market makers.

The product surface consists of a core "Lagoon Platform" layered with discrete alternative data modules and proprietary AI/ML models that deliver predictive forecasts and AI-based scoring across fundamentals, technicals, and sentiment. NLP is applied to social-media sentiment signals. The company has built a network of technology and distribution partners — including AWS (infrastructure), Google for Startups, Web Summit, Techstars (Tel Aviv 2020 cohort), Benzinga, Gravy Analytics, Revelio Labs, 90 West Data, Caplight, Techquartier, IDCX, and Offpiste — to support data supply and go-to-market reach. There is no public tier pricing, no API exposed externally, and no mobile application; the sales flow is demo-request driven.

Capitalization is thin and largely undisclosed: the only quantified round is $120,000 from Techstars in May 2020, followed by 2021 investments from Tenity and Fc Centripetal for which dollar amounts are not disclosed. The founding team comprises Co-founder & CEO Omri Stayer, Co-founder, CDSO & CPO Assaf Amitay, and Co-founder & CTO Amit Gilat. Headcount is reported at 11-50, and the company operates privately with no parent, subsidiaries, or M&A activity in the record.

Name

Lagoon

Legal name

Data Lagoon

Website

https://data-lagoon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Lagoon (Lagoon) is a Tel Aviv-based no-code analytics platform that aggregates ten categories of alternative data with proprietary AI/ML models to deliver predictive investment insights for institutional capital market clients.

Ownership category

akta.pro rank

Product category

Investment Analytics Software

NAICS

Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Investment Advice (6282)

akta.pro primary industry

Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)

akta.pro secondary industries

Data Lake Platforms (HDAEABAC), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)

Keywords

• Alternative data analytics
• Investment intelligence platform
• No-code analytics
• Capital market data
• Predictive forecasting software

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Data Analytics Subscription: Access to enterprise-grade alternative data analytics platform with pricing positioned as 'ten times lower than industry average'. The subscription model provides continuous access to datasets, analytics tools, and real-time monitoring capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lagoon provides a no-code investment analytics platform that consolidates enterprise-grade alternative data (credit card transactions, web traffic, app usage, business transactions, web scraping, sentiment, geolocation, social media, advertising spend, and shipping data) with proprietary AI/ML forecasting models. It enables institutional investors such as hedge funds, private equity firms, data aggregators, and market makers to merge financial and external data, generate real-time investment insights, and predict company performance ahead of earnings — without requiring in-house data science teams.

Product overview

Lagoon (Data Lagoon) is a unified investment analytics platform that provides a comprehensive suite of alternative data products combined with no-code analytics capabilities. The core Lagoon Platform serves as the central interface for investors to access, merge, and analyze multiple data sources including credit card transactions, web traffic, app usage, sentiment data, geolocation, and shipping metrics. The platform leverages proprietary AI and ML models for predictive analytics and forecasting. Data is delivered through individual alternative data product modules that can be accessed via the platform's no-code interface, enabling investors to generate actionable investment insights without requiring data science expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagoon Platform A no-code analytics platform that enables institutional investors to discover, merge, and analyze financial and alternative data, generate real-time investment insights, and leverage proprietary AI/ML models for forecasting and company scoring. Targeted at hedge funds, private equity firms, data aggregators, and market makers.
• Alternative Data: Credit Card Transactions Consumer spending data derived from credit card transactions, used to gauge company-level demand and predict earnings performance ahead of reports.
• Alternative Data: Web Traffic Website traffic analytics data for measuring consumer engagement and producing leading indicators of company performance.
• Alternative Data: App Usage Mobile application usage metrics providing insight into user engagement and adoption trends for investment analysis.
• Alternative Data: Business Transactions Business-to-business transaction data feeding corporate health monitoring and investment decisions.
• Alternative Data: Web Scraping Data collected through web scraping methodologies for use in competitive intelligence and investment analysis.
• Alternative Data: Sentiment Analysis Social media sentiment data processed through AI/NLP to provide market mood and brand-health indicators.
• Alternative Data: Geolocation Location-based data for tracking foot traffic, mobility patterns, and on-the-ground activity indicators.
• Alternative Data: Social Media Social media metrics and engagement data feeding brand health and consumer sentiment analysis for investors.
• Alternative Data: Advertisement Advertising spend and campaign performance data for marketing effectiveness analysis and competitive intelligence.
• Alternative Data: Shipping Supply chain and shipping data providing global trade and logistics insights for investment analysis.

Quantifiable outcome

• 10x lower cost than industry average for alternative data access
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Techstars Tel AvivcoreGTM or Marketing Partner · 1 January 2020Data Lagoon was selected for the Techstars Tel Aviv 2020 cohort, gaining access to mentorship, funding, and the prestigious Techstars global network. This accelerator partnership provided credibility and go-to-market support for the startup.
• Web SummitcoreGTM or Marketing PartnerMajor technology conference partnership. Web Summit is one of the world's largest tech conferences, providing visibility among institutional investors and tech companies.
• TechquartierminorGTM or Marketing PartnerEuropean fintech accelerator/coworking space partnership providing access to European fintech ecosystem and potential enterprise clients.
• Google for StartupscoreGTM or Marketing PartnerPartnership with Google's startup support program providing cloud credits, technical support, and credibility through association with Google brand.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership providing scalable computing resources for data processing and analytics delivery. AWS partnership indicates enterprise-ready infrastructure.
• IDCX AcceleratorminorGTM or Marketing PartnerIDCX is a digital assets/crypto accelerator. Partnership suggests Data Lagoon may offer data services for digital asset investment analysis.
• Offpiste VenturesminorGTM or Marketing PartnerVenture capital/consulting firm partnership providing potential introductions to portfolio companies and investment expertise.
• BenzingaminorGTM or Marketing PartnerFinancial news and media partnership providing marketing visibility and potential content distribution channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eagle Alpha: Eagle Alpha is an alternative data aggregator and research provider serving institutional investors, with strong overlap in dataset cataloging and demand-side matchmaking. Comparable in alternative data distribution model though more focused on data sourcing research than unified analytics.
• Quandl (Nasdaq): Quandl, owned by Nasdaq, is a major alternative and financial data marketplace serving quantitative analysts and institutional investors. Direct overlap in alternative data aggregation and distribution to capital markets, with stronger brand recognition and Nasdaq's distribution backbone.
• Thinknum: Thinknum provides alternative data drawn from public web sources (job listings, company reviews, real estate listings) for investment research. Competes with Data Lagoon's web scraping and business transaction data products, serving similar hedge fund and asset manager segments.
• YipitData: YipitData is a leading alternative data provider offering datasets including web traffic, app usage, and consumer transactions to institutional investors. Direct competitor to Data Lagoon in serving hedge funds and asset managers with alternative data products, though at a premium price point targeting larger institutions.

Broad incumbents

• Bloomberg Terminal: Bloomberg is the dominant incumbent financial data and analytics platform for institutional investors. While not focused exclusively on alternative data, it has been expanding into alt-data products and analytics, representing both a competitor and potential distribution partner for Data Lagoon's offerings.
• FactSet: FactSet is a major provider of integrated financial data and analytics to the investment community. While broader than Data Lagoon, FactSet has been building alternative data capabilities and competes for the same institutional buyer budget allocation.
• Kensho (S&P Global): Kensho, owned by S&P Global, provides AI-driven financial analytics and alternative data products to institutional investors. Comparable AI/ML predictive analytics applied to investment research, with significantly larger resources and established enterprise relationships post-acquisition.
• Snowflake: Snowflake is a leading cloud data platform increasingly used by financial institutions to consume alternative data directly. Represents both an infrastructure dependency for Data Lagoon and a competitive threat if institutional clients prefer to build alt-data analytics in-house on Snowflake's marketplace.

Emerging players

• Exabel: Exabel provides an alt-data platform for investment managers combining third-party datasets with portfolio analytics and signals. Comparable alternative-data-for-investment thesis with similar target buyer profile, though smaller scale and focused on signal-based investing.
• Orbital Insight: Orbital Insight provides geospatial and alternative data analytics for investment and corporate applications. Overlaps with Data Lagoon's geolocation and satellite-derived datasets, though Orbital focuses more on imagery-derived signals for macro and commodity investing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/datalagoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoon