Windsor & Eton Brewery

What Windsor & Eton Brewery does

Windsor & Eton Brewery is an independent craft brewery and multi-venue hospitality operator founded in 2010 in Windsor, Berkshire, United Kingdom, with reported annual production capacity of approximately 2 million pints. The company was established to revive brewing in Windsor after roughly 80 years, launching its flagship Guardsman Best Bitter on St. George's Day 2010. Its product portfolio comprises ten-plus beers across core SKUs (Guardsman Best Bitter, Knight of the Garter Golden Ale, Windsor Knot Pale Ale, REPUBLIKA Premium Lager, SHOUT Session Pale, TREASON West Coast IPA, MANDARIN Winter Ale) and a higher-ABV specialty "75 Range" (Wasteland DIPA 10%, Scumbag Maggot Imperial Stout 9%, Guardsman XV 7.5%), brewed using traditional methods and premium ingredients including Maris Otter and Crystal malts, whole-leaf hops, and Czech pilsner yeast, with extended fermentation cycles for select beers.

The company operates a hybrid direct-to-consumer and trade distribution model. Direct channels include five owned physical venues — The Brewhouse, Unit 4 Taproom, The George (a historic listed pub in Eton), Webrew Kingston (reopening April 2026), and Craft Corner at Royal Windsor Racecourse (seasonal) — plus a Shopify online store (shop.webrew.co.uk). The trade channel supplies cask, keg, and small-pack beer, including bespoke canning and bottling, to external hospitality venues in London and the Home Counties. Ancillary revenue lines include brewery tours (£25 standard, £30-£40 corporate, ranked in the top 10 UK brewery tours), venue hire (The Boardroom, The Mezzanine, The George Meeting Room), and the Knightclub tiered membership club (£40 Bronze, £70 Silver, £95 Gold). The company claims over 120 awards across its portfolio, including 8 gold medals for TREASON IPA and 9 awards for REPUBLIKA.

Windsor & Eton Brewery is a privately held, founder-led company (founders Will Calvert, Bob Morrison, and Jim Morrison). In August 2024 it closed an equity crowdfunding round on Seedrs, raising £384,524 from 427 investors against a £200,002 target, with stated use of funds for a new pub, increased brewing capacity, and a brand campaign. Reported headcount is 1-10, and the business has no institutional VC/PE backing and no disclosed revenue.

Name

Windsor & Eton Brewery

Legal name

Windsor & Eton Brewery

Website

https://webrew.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Windsor & Eton Brewery is an independent Windsor, UK craft brewery founded in 2010 producing ~2 million pints annually across a 10+ SKU portfolio. It operates five owned venues, a Shopify online store, a London/Home Counties trade channel, brewery tours, and a tiered Knightclub membership.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewery tours
• Taproom hospitality
• Venue hire services
• Craft beer production

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales (Retail & On-site): Revenue from selling beer directly to consumers at their venues (The Brewhouse, Unit 4 Taproom, The George, Webrew Kingston, Craft Corner) and through their online shop. Includes cask ale, keg beer, cans, and bottles.
2. Food & Beverage Service: On-site food and drink service at their venue locations, including The George pub and taprooms with on-site kitchens.
3. Trade Supply (Wholesale): Supplying cask, keg, and small pack beer to venues in London and the Home Counties. Includes seasonal and monthly specials, small pack options, and bespoke canning/bottling.
4. Brewery Tours: Paid brewery tours at £25 per person for standard tours, £30-40 per person for corporate packages.
5. Venue Hire & Events: Revenue from hiring out venues and spaces for private events, corporate functions, and meetings. Spaces include The Taproom (350 capacity), The Boardroom, The Mezzanine, The Brewhouse, and The George Meeting Room.
6. Knightclub Membership: Annual membership tiers (Bronze £40, Silver £70, Gold £95) offering discounts, early event access, and exclusive perks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Windsor & Eton Brewery is a craft brewery founded in 2010 in Windsor, UK that brews and sells its own range of cask, keg, and packaged craft beers. The company operates an integrated estate of owned venues — the Brewhouse, Taproom, Riverside Bar, and the George Pub — alongside an online shop and trade supply to hospitality venues, complemented by brewery tours, a paid membership club (Knightclub), and venue hire for events.

Product overview

Windsor & Eton Brewery is a craft brewery and hospitality operator with a multi-venue pub/venue model. The core offering consists of a portfolio of 10+ award-winning craft beers spanning Best Bitters, Golden Ales, Pale Ales, IPAs, Lagers, Winter Ales, and specialty high-ABV offerings in the 75 Range. These beers are produced at the Duke Street brewery and sold across the company's four owned venues (The Brewhouse, Unit 4 Taproom, The George in Eton, and Webrew Kingston), with additional presence at Craft Corner at Royal Windsor Racecourse. The business extends beyond beer production to include venue hire services (The Boardroom, The Mezzanine, The George Meeting Room), a Knightclub loyalty membership program with tiered Bronze/Silver/Gold benefits, and guided brewery tours. The company has won over 120 awards for its beers and brews approximately 2 million pints per year.

Differentiator

Problem solved

Functional benefit

Brands

• WeBrew: The commercial brand name used for venues and operations, appearing in domain webrew.co.uk and venue names such as WeBrew Kingston.
• Knightclub

Products and services

• Guardsman Best Bitter
• Knight of the Garter Golden Ale
• Windsor Knot Pale Ale
• REPUBLIKA Premium Lager
• SHOUT Session Pale Ale
• TREASON West Coast IPA
• MANDARIN Winter Ale
• Wasteland DIPA (75 Range)
• Scumbag Maggot Imperial Stout (75 Range)
• Guardsman XV (75 Range)
• Knightclub Membership
• Brewery Tour
• Venue Hire - The Boardroom
• Venue Hire - The Mezzanine
• Venue Hire - The George Meeting Room
• Webrew Mixed Case

Quantifiable outcome

• Voted top 10 UK brewery tour
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Royal Windsor RacecourseminorStrategic or Co-development PartnerPartnership to operate Craft Corner bar at Royal Windsor Racecourse. Seasonal bar open every Monday during summer and selected weekends, serving craft beers during racing events.
• DDFK Oompah BandminorGTM or Marketing PartnerLive entertainment partner for events such as Oktoberfest at The Taproom.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five Points Brewing: East London craft brewery operating a taproom and pub. Comparable scale (~2M+ pints) and multi-channel DTC + trade approach in the same London craft segment.
• Anspach & Hobday: London craft brewery with own taproom venues and trade supply. Direct comparable on craft credentials, London distribution, and brewery-owned pub model.
• Beavertown Brewery: London craft brewery (now part of Heineken) with flagship taproom. Direct UK craft peer with award-winning IPAs and similar premium positioning in the London market.
• Northern Monk: Leeds-based craft brewery that has expanded into multi-venue taproom operations. Comparable in combining award-winning brewing with venue-led DTC strategy.
• Camden Town Brewery: London-based craft brewery with its own taproom and multi-venue hospitality operations. Direct competitor in the London/Home Counties craft beer market with similar DTC + trade supply model.
• Tiny Rebel Brewing: Welsh craft brewery with own taprooms/brewpubs and trade supply. Similar integrated model of award-winning core range plus specialty SKUs and venue operations.

Regional players

• Harvey's Brewery: Historic Sussex regional brewery with tied estate of pubs and trade supply. Comparable regional brewer+pub operator model, though larger and more established.
• Wadworth Brewery: Wiltshire family-owned regional brewery with own pub estate. Comparable family/founder-owned brewery + hospitality model in the UK regions.

Broad incumbents

• Fuller, Smith & Turner: Major London regional brewer with large tied pub estate. Wider portfolio including flagship ales and premium lagers — overlapping channel and customer base at the trade supply level.
• St Austell Brewery: Cornwall-based regional brewery with substantial pub estate and trade distribution. Comparable vertically integrated brewery + pub model at larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/WindsorEtonBrew
• Facebookfacebook.com/windsoretonbrewery
• Instagraminstagram.com/windsoretonbrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor & Eton Brewery