MStar.ai

Name

MStar.ai

Website

https://mstar.ai

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

MStar.ai is a privately held Shanghai-based advertising and marketing technology company founded in 2016, operating with 1–10 employees. It has raised roughly $3.7M across three rounds, with no disclosed products, customers, or revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

MStar.ai is classified as a for-profit advertising and marketing company founded in 2016 in Shanghai, China. No specific products, services, or core offerings are documented in the available source material — the company's website is a MarkMonitor domain protection page and provides no product or service detail. The firm's sector classification suggests involvement in digital advertising, marketing services, or related campaign/brand activities, but specific offerings are unverified.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• NextRoll (AdRoll): NextRoll (parent of AdRoll) operates a marketing and advertising platform with AI/ML capabilities for cross-channel campaign management and retargeting. It is comparable as a broader advertising technology platform with embedded AI.
• The Trade Desk: The Trade Desk is a large, publicly-traded demand-side programmatic advertising platform with embedded AI/ML capabilities. While much broader and better capitalized, it represents the type of incumbent MStar.ai would compete against in programmatic advertising.
• Amobee: Amobee is a full-stack advertising platform offering programmatic, TV, and social advertising with AI-driven targeting. It is comparable as a broader incumbent in AI-enabled cross-channel advertising technology.
• MediaMath: MediaMath is an established programmatic advertising platform incorporating AI-driven campaign optimization. As an incumbent in AI-enabled ad tech, it serves as a relevant broad comparison point for MStar.ai's market category.

Direct peers

• Albert: Albert is an AI-driven marketing platform that autonomously plans, executes, and optimizes digital advertising campaigns. It is a direct functional peer in the AI marketing/advertising automation category.
• Cognitiv: Cognitiv uses deep learning for programmatic media buying and audience targeting. It represents a direct AI-native advertising technology peer operating in a similar category to MStar.ai.
• Appier: Appier is an AI-native marketing and advertising platform headquartered in Taiwan with strong Asia-Pacific operations. It is the most directly comparable peer to MStar.ai given overlapping AI-for-marketing positioning and geographic focus on Asian markets.
• Persado: Persado applies AI to generate and optimize marketing language across advertising and customer communications. It is a direct peer in AI-native marketing and advertising content technology.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MStar.ai