What Albert does

Albert (operating as "Albert by Zoomd," legally Albert Technologies Ltd.) is an Israel-based autonomous AI marketing platform that plans, executes, optimizes, and reports on paid digital advertising campaigns across search, social, and programmatic channels. The cloud-based system connects natively to Google Ads, Google Marketing Platform (including DV360), Facebook, Instagram, YouTube, Bing, and TikTok — covering roughly 90% of the "biddable universe" — and applies more than 200 distinct optimization skills, including multivariate testing, predictive budget allocation, creative optimization, audience discovery, and competitor auction monitoring. Marketers supply KPIs, creative assets, and analytics access, after which Albert operates campaigns 24/7, continuously reallocating spend, testing creative combinations, and discovering new micro-segments without day-to-day human intervention.

Albert is structured as a wholly-owned subsidiary of Zoomd Technologies Ltd. (TSXV: ZOMD), following Zoomd's March 2022 acquisition of substantially all of Albert's assets in a cash-and-stock transaction. It sells primarily to enterprise and mid-market B2C advertisers with annual paid-media budgets of $100,000 or more via a sales-led motion, with dedicated customer success teams and an agency partnership program; pricing is custom-quoted by budget tier (entry $100k–$500k, mid-market $500k–$2.5M, upper mid-market $2.5M–$10M, enterprise $10M+) on annual subscriptions. A self-service SaaS onboarding track is also offered, aligned with Zoomd's broader platform strategy that unifies over 600 media sources.

The customer base spans retail, CPG/FMCG, financial services, insurance, luxury, e-commerce, and telecommunications, and includes several Fortune 500 advertisers — publicly disclosed engagements feature Crabtree & Evelyn, Dole, Cosabella, Interactive Investor, Telenor, and RedBalloon, among others. Albert is headquartered in Herzliya Pituah, Israel, with a US office in New York City, and operates with 101–250 employees while continuing to run the Albert.ai platform brand under Zoomd's ownership.

Name

Albert

Legal name

Albert Technologies Ltd.

Website

https://albert.ai

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Albert (Albert by Zoomd) is an Israel-based autonomous AI marketing platform that autonomously plans, executes, and continuously optimizes paid digital advertising campaigns across Google, Meta, TikTok, YouTube, Bing, and DV360 for enterprise and mid-market B2C advertisers.

Ownership category

akta.pro rank

Product category

AI Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI marketing platform
• Autonomous campaign management
• Paid media optimization
• Cross-channel advertising
• Programmatic media buying

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Albert operates as a self-service SaaS model providing autonomous AI marketing capabilities. Clients provide KPIs, creative assets, and analytics access, while Albert handles campaign execution and optimization. Pricing is customized based on client needs and advertising budget size.
2. Professional Services: Dedicated Customer Success team provides implementation services, account management, and ongoing customer support included with the platform subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Albert is a cloud-based autonomous AI marketing platform that plugs into a marketer's existing ad accounts and autonomously plans, builds, optimizes, and reports on paid digital campaigns across search, social, and programmatic channels. The platform uses over 200 skills to perform multivariate testing, real-time budget allocation, cross-channel optimization, creative optimization, and audience discovery 24/7 without day-to-day human intervention.

Product overview

Albert is a single, unified autonomous AI marketing platform designed for digital marketers. Rather than a modular architecture, Albert provides a comprehensive self-learning system that handles all aspects of paid digital campaign management through its collection of over 200 skills. The platform integrates directly with major advertising channels (Google, Facebook, Instagram, YouTube, Bing, TikTok, DV360) and operates campaigns autonomously 24/7, optimizing across search, social, and programmatic channels while marketers focus on strategy and creative development.

Differentiator

Problem solved

Functional benefit

Products and services

• Albert AI Marketing Platform A cloud-based autonomous AI platform with over 200 skills that integrates directly with existing ad accounts and autonomously plans, executes, optimizes, and reports on paid digital campaigns across Google, Facebook, Instagram, YouTube, Bing, TikTok, and DV360. Designed for enterprise advertisers and agencies with $100k+ yearly budgets seeking 24/7 cross-channel campaign automation.

Quantifiable outcome

• 800% ROAS improvement in e-commerce creative optimization campaign
• +16 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Los Angeles Sparks (WNBA)flagshipGTM or Marketing Partner · 12 February 2025Albert became the Official Jersey Patch Partner of the WNBA's Los Angeles Sparks in February 2025, in what was described as the largest partnership in franchise history. The deal was valued at eight figures, marking a significant marketing partnership for the AI marketing platform in the sports entertainment space.
• Zoomd TechnologiescoreStrategic or Co-development Partner · 27 March 2022Zoomd acquired substantially all of Albert's assets in a cash and stock transaction on March 27, 2022. The acquisition added several Fortune 500 companies to Zoomd's client base and enhanced Zoomd's offerings with Albert's autonomous AI marketing capabilities. Albert's self-service SaaS model aligned well with Zoomd's future initiatives. Albert operates as a subsidiary under the Zoomd Technologies parent company (TSXV: ZOMD).

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marin Software: Enterprise SaaS platform that manages and optimizes paid search, social, and programmatic campaigns across Google, Meta, and others — directly comparable to Albert's cross-channel optimization focus.
• Smartly.io: AI-driven creative and media optimization platform for paid social and programmatic, with an emphasis on automated ad delivery and creative testing — overlapping strongly with Albert's autonomous AI marketing positioning.
• Acquisio: AI-powered campaign management platform for paid search and social, with similar cross-channel budget allocation and optimization tools targeted at agencies and mid-market advertisers.
• Adalysis: Automated testing, optimization, and reporting tool for Google Ads and paid media — focused on multivariate testing and budget adjustments comparable to Albert's optimization engine.
• Madgicx: AI-powered advertising platform for Facebook, Instagram, and Google Ads, offering autonomous optimization, audience targeting, and creative analysis — closely aligned with Albert's target buyer and channel focus.

Broad incumbents

• The Trade Desk: Large independent demand-side platform for programmatic advertising with AI-driven optimization across channels — a broader incumbent covering overlapping ad-management territory with more scale.
• MediaMath: Programmatic ad tech platform offering AI-driven audience targeting and campaign optimization for agencies and brands — competes with Albert on autonomous optimization across digital channels.
• Adobe Advertising Cloud (Adobe Sensei): Enterprise-grade AI-powered ad management for search, display, video, and connected TV within the Adobe Experience Cloud — adjacent incumbent covering AI-driven campaign optimization at much larger scale.
• IBM Watson Advertising: Enterprise AI-driven advertising and media-buying suite that uses Watson for audience targeting and optimization — comparable AI-and-marketing positioning to Albert, though at much larger enterprise scale.

Emerging players

• Cognitiv: AI-powered programmatic media buying platform focused on deep-learning-driven optimization for direct advertisers — narrower than Albert today but applying similar autonomous-agent philosophies to paid media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/albertaimktg
• LinkedInlinkedin.com/company/albert-ai
• Facebookfacebook.com/albertaimktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert