heyroom

What heyroom does

heyroom (legal entity: heyroom Limited, registered in Ireland; operational base in Munich, Germany) operates a mobile-first roommate and shared-apartment (Wohngemeinschaft/WG) matching platform serving students, young professionals, and groups seeking shared housing across approximately 17 German cities. The core product is a free iOS/Android app where users complete a two-minute personality profile, browse rooms via a map interface, and apply directly to listings; the WG Neugründung feature extends this by enabling groups to create entirely new WGs from scratch. The technology stack is cloud-native, with an in-app chat, map-based discovery, and backend modules powering consumer flows plus B2B functionality.

The company has layered a B2B proposition on top of the consumer app, selling Verwaltung & Kommunikation (centralized administration, notification, in-app chat, and document management) and Vollmigration aus Altsystemen (full data migration from legacy systems, including master data, contracts, and financial records) to German student housing organizations (Studierendenwerke). GTM is split: product-led growth through app-store distribution and organic social (Instagram, TikTok, X, Facebook) for consumers, supplemented by SEO-optimized city/neighborhood landing pages and earned media coverage (Süddeutsche Zeitung, ZDF, tz München, Abendzeitung München), paired with direct enterprise sales for the B2B modules.

The revenue model is a free consumer app (freemium, with premium tiers not publicly disclosed) plus B2B SaaS contracts with student housing organizations; specific pricing tiers, contract values, and ARR are not disclosed. Founded in February 2023 by a six- to seven-person team led by Johannes Bader and Fabian Freiter, heyroom has raised approximately $320,054 in a single seed round in March 2023 with no subsequent funding on record, and operates with 1-10 employees headquartered between Cork (legal) and Munich (operational).

Name

heyroom

Legal name

heyroom Limited

Website

https://heyroom.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

heyroom is a Munich-based, mobile-first roommate and WG (shared apartment) matching platform serving students and young professionals across approximately 17 German cities, complemented by B2B SaaS modules for student housing organizations.

Ownership category

akta.pro rank

Product category

Shared Housing Platform

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Student Housing Marketplaces & Booking Platforms (THAMAGAJ)

akta.pro secondary industries

Shared Student Apartments & Roommate-Matching Platforms (EDAIALAD), Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ), Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI), Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC)

Keywords

• Roommate matching platform
• Shared housing marketplace
• Student housing software
• WG finder app
• Apartment sharing platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer App (Freemium): The mobile app is free to download and use for basic roommate and WG search. Revenue model likely includes premium features, though specific paid tiers are not publicly disclosed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

heyroom operates a mobile-first roommate and shared apartment (WG) matching platform for German cities, enabling users to create profiles, discover available rooms via map-based interface, and connect with compatible flatmates. The platform also offers B2B modules for student housing organizations (Studierendenwerke) covering tenant administration, in-app communication, document management, and full data migration from legacy systems into heyroom's cloud platform.

Product overview

heyroom is a mobile-first roommate and shared apartment (WG) finding platform operating primarily in German cities. The core offering is the heyroom Mobile App, which enables users to create profiles, browse available rooms and apartments via map interface, and connect with compatible flatmates. The platform also includes the WG Neugründung feature for users who want to establish new shared living arrangements. For B2B customers such as student housing organizations (Studierendenwerke), heyroom offers specialized modules including Vollmigration aus Altsystemen for migrating existing tenant data to the platform, and Verwaltung & Kommunikation for managing rental relationships and resident communication.

Differentiator

Problem solved

Functional benefit

Products and services

• heyroom Mobile App

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• City of Munich / Untergiesing-HarlachingminorStrategic or Co-development PartnerA partnership between the city district Untergiesing-Harlaching and the heyroom platform that enables residents to find shared apartments through the heyroom platform. This is described as a 'Partnerschaft zwischen der Stadt und der Plattform heyroom', making shared housing more accessible in the district.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• WG-Gesucht: Germany's dominant WG and shared apartment marketplace, founded in 2004. Directly competes with heyroom for student and young professional roommate searches in the same German cities with the same core use case (finding WG rooms and compatible flatmates).
• WG-Zimmer.de (Studierendenwerk portal): Student housing listing platform affiliated with German Studierendenwerke, offering WG rooms in university dormitories. Overlaps directly with heyroom's consumer marketplace and is closely tied to the institutional buyers heyroom targets with its B2B modules.
• Spacest: A roommate matching platform operating across several European countries with a focus on profile-based matching and short-term rentals. Comparable product feature set (map-based search, profile compatibility, in-app chat) and overlapping student/young professional target audience.
• Flatastic: A flat/household management and roommate coordination app popular in German-speaking countries. While more focused on household management after move-in, it competes for the same user persona and overlaps on WG community features.

Emerging players

• Roomster: Global roommate matching platform with presence in Germany, connecting people seeking shared housing and compatible flatmates. Overlaps with heyroom's core roommate search functionality, though operating at smaller scale in Germany.
• HousingAnywhere: European booking platform for student housing and mid-term rentals, offering verified listings and booking protection. Comparable on student housing marketplace mechanics, but skews more international and longer-stay than heyroom's domestic WG focus.
• Uniplaces: Student accommodation marketplace with booking platform for student rooms and shared apartments across European university cities. Comparable target customer (students seeking shared housing) and marketplace model, though focused more on international students.

Regional players

• Erasmusu: European platform originally built for Erasmus exchange students, including shared housing search and roommate matching. Overlaps with heyroom on the international/student housing and flatmate-finding use case, primarily serving a different (more exchange-focused) segment.

Broad incumbents

• Immobilienscout24: Germany's largest real estate marketplace, including apartment and WG room listings. Not a specialized WG/roommate platform but captures significant WG search traffic; competes for the same search query and end-user intent as heyroom.

Others

• WG-Cast / Studierendenwerk administrations: Collective of German student housing organizations (Studierendenwerke) that manage student dormitories and represent the institutional buyer segment heyroom targets with its B2B migration and Verwaltung modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heyroommate
• Facebookfacebook.com/heyroomApp
• Instagraminstagram.com/heyroom.app/?hl=en
• TikToktiktok.com/discover/heyroom
• LinkedInlinkedin.com/company/heyroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heyroom