What Sports Performance Tracking does

Sports Performance Tracking (SPT) is an Australian sports technology company that develops GPS tracking hardware and the GameTraka analytics software platform for contact sports. Founded in 2015 and headquartered in Cremorne, Australia, SPT markets what it describes as the smallest team-unit GPS device designed specifically for contact sports, capturing distance, sprint, workload, and positioning data during training and games. The flagship hardware lineup includes the SPT 2 Pack and the next-generation SPT NXT Pack, supported by charging docks, compression tanks, vests, and a heart rate vest and monitor; the GameTraka Premium software layer translates this telemetry into heat maps, acute-chronic workload ratios, and injury-prevention insights consumable by coaches. A mobile app allows individual athletes to view their own performance metrics.

SPT monetizes through a hybrid hardware-plus-software model: one-time device sales to individual athletes via an e-commerce storefront, bundled team pricing quotes for clubs and organizations, and GameTraka Premium subscriptions. Go-to-market is sales-led to teams with direct-to-consumer e-commerce for individuals, Buy Now Pay Later financing via Zip, an international distributor network, and a US regional operation (us.sportsperformancetracking.com) alongside Australian headquarters. The customer base is highly fragmented across more than 6,018 teams and 104,543 users globally, spanning professional football, rugby, Australian Football, hockey, lacrosse, collegiate athletics, healthcare providers, and national federations. In April 2025, Italian sports technology company K-Sport acquired a 67% controlling stake, explicitly to combine SPT's customer base and regional reach with K-Sport's AI-driven soccer analytics capabilities, making SPT a majority-owned subsidiary (SPT Group Pty Ltd) of a larger international platform.

Name

Sports Performance Tracking

Legal name

SPT Group Pty Ltd

Website

https://sptgps.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Performance Tracking (SPT) is an Australian firm that builds GPS tracking devices and the GameTraka analytics platform for contact sports teams globally. Founded in 2015 and majority-owned by Italy's K-Sport since 2025, SPT serves professional, amateur, and educational sports organizations worldwide.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Sporting & Athletic Goods, Nec (3949), Electronic Components & Accessories (3670), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• GPS sports tracking
• Athlete performance analytics
• Wearable sports technology
• Contact sports monitoring
• Team fitness analytics

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. GPS Hardware Devices: Sale of GPS tracking devices including SPT 2 Pack, charging docks, heart rate vests, and compression tanks
2. Software/Subscription Services: GameTraka analytics platform access, premium features, and team management software subscriptions
3. Team Pricing Packages: Bundled solutions for teams including devices, charging dock, heart rate pack, vests, and GameTraka premium access
4. Buy Now Pay Later Services: Partnership with Zip offering installment payment options for equipment purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SPT designs and sells miniaturized wearable GPS tracking devices (SPT 2 Pack, SPT NXT Pack) built specifically for contact sports, capturing player movement, distance, sprints, and positioning data. The hardware feeds the GameTraka Premium analytics software platform, which translates raw data into workload monitoring, heat maps, and injury-prevention insights for coaches, teams, and individual athletes. Supporting wearable accessories (heart rate vest and monitor, compression tank, vest) and a charging dock round out the offering.

Product overview

Sports Performance Tracking (SPT) offers a unified product portfolio consisting of GPS tracking hardware devices paired with the GameTraka analytics software platform. The core offering includes SPT GPS tracking units (available in 2 Pack and NXT Pack configurations) worn by athletes during sports activities, which record movement and performance data. The GameTraka Premium software platform processes this data to provide analytics including heat maps, workload monitoring, and injury prevention insights. Supporting products include heart rate monitoring vests, charging docks, compression tanks, and vests designed specifically for device placement. The system supports multiple contact sports including Australian Football, Soccer, Rugby, Hockey, Lacrosse, and American Football.

Differentiator

Problem solved

Functional benefit

Brands

• GameTraka: GPS analytics software platform for sports performance tracking

Products and services

• SPT 2 Pack

Quantifiable outcome

• Athletes immediately engaged and motivated to improve performance when tracking metrics
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• One on One FootballminorGTM or Marketing PartnerPartnership with One on One Football offering SPT customers a 15% discount on Andrew Raines' Footy iQ membership program, which includes modules for Game Education & Tactics, Kicking Techniques, and Training Programs.
• Zip (Buy Now Pay Later)minorStrategic or Co-development PartnerPayment partnership offering Buy Now, Pay Later financing option for SPT product purchases through the Zip platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catapult Sports: Catapult is the global leader in athlete GPS and wearable tracking for elite team sports, offering the Vector and PlayerTek devices plus a SaaS analytics platform. It is the most direct competitor to SPT, serving the same professional football, rugby, and AFL customer base with overlapping product functionality.
• STATSports: STATSports provides GPS player tracking units and the Apex software platform widely used by elite football clubs, rugby teams, and national federations. It competes head-to-head with SPT in the contact sports wearables market with comparable hardware-plus-analytics positioning.
• Kinexon: Kinexon offers real-time GNSS and UWB-based player and ball tracking for team sports including basketball, handball, and American football. It overlaps with SPT's positioning technology and analytics proposition, particularly in indoor and high-precision contact sport use cases.
• Playermaker: Playermaker produces wearable trackers that attach to athletes' boots to capture foot-based metrics in soccer and football. It is a direct competitor in the soccer wearables segment and shares SPT's focus on smaller, sport-specific form factors.

Broad incumbents

• Polar Electro: Polar is a long-established sports wearable brand offering GPS watches and heart rate monitors for individual athletes and teams. While broader in scope than SPT, Polar overlaps in the team heart-rate monitoring and GPS tracking category and competes for sports performance technology budgets.
• Garmin: Garmin is a dominant global brand in sports GPS watches and wearables used by athletes across running, cycling, and team sports. It is a broader incumbent whose team-tracking features (e.g., Garmin Sport) compete for the same sports technology wallet share as SPT's products.

Emerging players

• Whoop: Whoop is a subscription-based wearable focused on recovery, strain, and sleep monitoring, increasingly being adopted by professional sports teams. It overlaps with SPT in physiological monitoring and team sport use cases, though Whoop is not GPS-centric.
• Vertex Sports: Vertex Sports is a smaller player in the team GPS athlete tracking market offering wearables and analytics for clubs and academies. It competes with SPT in the mid-market and amateur team segments where pricing is a key differentiator.
• Sonda Sports: Sonda Sports provides GPS tracking and performance analysis solutions for football clubs and academies, primarily in Europe and Latin America. It is an emerging competitor with partial overlap to SPT's contact sports tracking offering.

Others

• Genius Sports: Genius Sports is a sports data and technology company that provides tracking, officiating, and data distribution services to leagues and betting operators. While not a direct wearable competitor, it is adjacent to SPT as a data ecosystem participant in the sports performance and analytics space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPT_HQ
• YouTubevimeo.com/user36996748
• Facebookfacebook.com/Sportsperformancetracking
• LinkedInlinkedin.com/company/sports-performance-tracking
• Instagraminstagram.com/spt_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Performance Tracking