What PropertySimple does

PropertySimple is a US-based, privately-held SaaS company founded in 2015 and headquartered in Scottsdale, Arizona, that builds an AI-driven marketing automation platform for licensed real estate agents and realtors. The product is delivered as an integrated, modular suite whose flagship offerings are the Autopilot Plan (automated creation, scheduling, and posting of social media content across TikTok, Instagram, Facebook, LinkedIn, and Twitter), a ZIP Code Marketing Plan (exclusive territory claims on a National Property Portal where buyer searches surface the agent's photo and contact details), and On Demand Ads (automated ad campaign generation for new listings, open houses, price drops, and sales on a pay-per-ad basis). The underlying CRM is powered by ChatGPT4 and bundles calling, texting, email, AI-driven lead scoring, and call transcriptions.

The company monetizes through a combination of monthly subscription tiers (Autopilot, ZIP Code Marketing) plus a usage-based pay-per-ad stream, explicitly marketed with no annual contract requirement. Distribution is product-led via a self-serve website signup and free trial, supplemented by an inside-sales motion for enterprise or larger brokerage deployments. Marketing channels combine celebrity endorsements (Grant Cardone, Kevin O'Leary), third-party press (Inman), a customer testimonial and review engine (4.7/5 average across 450+ reviews), and active organic social presence on the same platforms the product serves. Customer evidence is concentrated in individual agent-level SMB users across major brokerages including RE/MAX, Keller Williams, Century 21 Judge Fite, Howard Hanna, Brix Realty, and Cellars International Realty LLC.

Capitalization is limited: three disclosed funding events totaling roughly $3.39M, the most recent being a $3M round in December 2017 led by an undisclosed investor, with earlier support from Magma Partners and Start-Up Chile. The company has a single disclosed co-founder/CEO (Adrian Fisher) and a headcount of 11-50. No revenue, ARR, or valuation figures are publicly disclosed.

Name

PropertySimple

Legal name

PropertySimple Inc.

Website

https://propertysimple.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PropertySimple is a Scottsdale-based SaaS platform that uses AI and ChatGPT4 to automate social media marketing, ad campaigns, and CRM lead follow-up for licensed real estate agents, monetizing via monthly subscriptions and usage-based pay-per-ad pricing across a long tail of individual agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: PropertySimple operates on a subscription-based model with tiered plans. The Autopilot Plan provides automated social media content and posting for agents with listings. The ZIP Code Plan allows exclusive marketing of an entire ZIP Code. Plans are flexible to fit various budgets with no annual contract requirement.
2. On-Demand Advertising: Pay-per-ad model where agents pay for individual ad campaigns they choose to activate. Agents can skip campaigns they don't want, making it an à la carte advertising option alongside the subscription plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PropertySimple provides an AI-driven SaaS platform that automates marketing, advertising, and lead management for real estate agents. The platform combines social media content automation, on-demand Facebook and Instagram ad generation, exclusive ZIP code-targeted marketing, and a ChatGPT4-powered CRM with automated follow-up, allowing agents to run their digital marketing and lead nurturing from a single tool.

Product overview

PropertySimple is a unified AI-driven real estate marketing platform with a modular architecture. The core product is an AI-powered CRM that combines calling, text, and email capabilities with ChatGPT4 for automated lead follow-up. The platform offers multiple integrated modules including the Autopilot Plan for automated social media content creation (7 days of content weekly), ZIP Code Marketing for exclusive area coverage on the National Property Portal, and On Demand Ads for automated ad campaign generation. Additional modules include Video Business Cards, Collections, Reports, Custom Captions, and Share On Demand. The platform targets real estate agents and realtors seeking to automate social media marketing across TikTok, Instagram, Facebook, LinkedIn, and Twitter, with AI-generated content and automatic lead engagement. Agents can choose between flexible plans with no annual contract requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Autopilot Plan Subscription plan that provides real estate agents with automated social media content generation, scheduling, and posting across platforms, designed to keep agents' feeds active without manual effort.
• ZIP Code Marketing Plan Subscription plan that gives real estate agents exclusive marketing rights within chosen ZIP codes, bundling automated social media content with targeted paid social advertising to dominate a farm area.
• On Demand Ads Usage-based service that enables real estate agents to generate, launch, and manage Facebook and Instagram advertising campaigns on demand, priced per ad or campaign rather than as a flat subscription.
• Real Estate CRM AI-powered customer relationship management system designed for real estate agents, featuring ChatGPT4-driven automated follow-up, AI lead scoring, and pipeline management to convert more leads without manual outreach.

Quantifiable outcome

• Save 40 hours per week
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• BufferminorOthersBuffer's social media scheduling functionality is replaced by PropertySimple's native social media posting feature. PropertySimple offers automated content creation and scheduling as an alternative to Buffer's manual scheduling approach.
• OutboundengineminorOthersOutboundengine's automated outreach capabilities are replaced by PropertySimple's AI-powered CRM with automatic text follow-up and lead management functionality.
• HomesnapminorOthersHomesnap's property search and advertising features are replaced by PropertySimple's automated ad generation and ZIP code marketing capabilities.
• Homes ASAPminorOthersHomes ASAP marketing functionality is replaced by PropertySimple's comprehensive marketing automation platform for real estate agents.
• Facebook Business ManagerminorOthersFacebook Business Manager's ad management capabilities are enhanced by PropertySimple's automated ad generation specifically designed for real estate listings, open houses, and price drops.
• ZillowminorOthersPropertySimple's ZIP code marketing portal provides an alternative to Zillow for agent visibility, with buyers in claimed ZIP codes seeing the agent's photo and contact information front and center.
• Follow Up BossminorOthersFollow Up Boss CRM functionality is replaced by PropertySimple's ChatGPT4-powered CRM with automatic text follow-up, AI lead scoring, and call transcriptions.
• Lion DeskminorOthersLion Desk's real estate communication platform is replaced by PropertySimple's integrated CRM with calling, texting, and email capabilities powered by AI.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buffer: Horizontal social media scheduling and publishing tool. PropertySimple explicitly positions its Autopilot feature as a Buffer replacement for real estate agents, offering automated content creation on top of native scheduling.
• Follow Up Boss: Leading real estate-specific CRM with lead routing, automated follow-up, and integrations. PropertySimple explicitly positions its ChatGPT4-powered CRM as a Follow Up Boss alternative for solo and small-team agents.
• LionDesk: Real estate CRM and communication platform with calling, texting, and email features. Listed by PropertySimple as a directly displaced competitor, targeting the same solo-agent and small-brokerage segment.
• Homesnap: Real estate platform with MLS-integrated search, agent advertising, and home alerts. PropertySimple positions its On-Demand Ads and ZIP Code Marketing as Homesnap alternatives for agent-driven lead generation.

Broad incumbents

• Hootsuite: Established social media management platform serving multiple verticals with scheduling, analytics, and content tools. Competes with PropertySimple's social automation capabilities across TikTok, Instagram, Facebook, LinkedIn, and Twitter.
• Zillow Premier Agent: Zillow's agent advertising and lead-generation products. PropertySimple's ZIP Code Marketing portal is explicitly positioned as an alternative to Zillow for agent visibility and buyer lead capture.
• kvCORE (Inside Real Estate): End-to-end real estate platform serving brokerages with CRM, marketing automation, lead generation, and IDX websites. Competes in the same AI-driven marketing/CRM category as PropertySimple but skews to mid-market and enterprise brokerages.
• Chime (real estate): Real estate CRM and lead-generation platform for agents and teams with AI-driven nurture, IDX, and marketing automation. Overlaps with PropertySimple's CRM and AI follow-up capabilities at the team/brokerage level.
• BoomTown: Real estate lead generation and CRM platform primarily serving mid-market brokerages. Comparable in providing integrated CRM + marketing automation + lead routing for real estate professionals.

Emerging players

• Zurple: Real estate lead nurturing and CRM platform focused on behavioral automation and drip campaigns for agents. Niche but direct overlap with PropertySimple's AI-powered CRM and automated follow-up feature set.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@propertysimple
• Instagraminstagram.com/propertysimple
• Facebookfacebook.com/propertysimpleusa
• LinkedInlinkedin.com/company/propertysimple
• Xx.com/psimpleusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertySimple