Chime
Chime (DBA Lofty) provides an agentic AI-powered operating system for real estate professionals, combining lead generation, AI CRM, IDX websites, marketing automation, and transaction management into a single subscription platform serving individual agents, teams, and brokerages.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Chime does
Chime, doing business as Lofty, is a real estate technology company founded in 2012 and headquartered in Phoenix, Arizona. The company operates a product-led, AI-powered operating system built specifically for real estate professionals, combining lead generation across more than 33 channels, an AI-powered Smart CRM, IDX websites, marketing automation, transaction management, and a mobile application into a single subscription platform. Lofty's product surface includes a suite of agentic AI agents (Sales Agent, Social Agent, Homeowner Agent, and AI Assistant) that autonomously engage leads, book appointments, and handle call prep, follow-ups, notes, and content creation without user prompting.
The platform serves three primary customer segments: individual real estate agents, real estate teams, and brokerage owners/operators. Its customer base spans major national brokerages including Coldwell Banker, Keller Williams, Berkshire Hathaway HomeServices, eXp Realty, Weichert, LPT Realty, CENTURY 21, Exit Realty, Better Homes and Gardens Real Estate, and Epique Realty, alongside a broader community of over 70,000 real estate professionals served through its Integration Center. Sub-brands include Lofty AI, LoftyBlast, Lofty Bloom (hyper-local zip-code lead generation), the Closely App (consumer-facing home search), and the WordPress IDX Plugin.
Lofty generates revenue through SaaS subscriptions sold direct-to-customer via its website, with pricing not publicly disclosed and quote-based contracts initiated through personalized demos. The company has pursued inorganic growth through acquisitions of Geographic Farming (2017, hyper-local lead generation) and Rentancy (2022, European property management software), and operates an ecosystem of third-party integrations, a referral program offering up to $1,000 per successful referral, and over 50 live training sessions per week to drive adoption and retention.
Chime firmographics
Firmographics- Name
- Chime
- Legal name
- Lofty Inc.
- Website
- https://chime.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chime (DBA Lofty) provides an agentic AI-powered operating system for real estate professionals, combining lead generation, AI CRM, IDX websites, marketing automation, and transaction management into a single subscription platform serving individual agents, teams, and brokerages.
- Ownership category
- akta.pro rank
Chime industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Chime is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the AI-powered real estate platform including CRM, lead generation tools, IDX websites, marketing automation, and AI agents. The all-in-one model replaces multiple separate tools and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | AI Agent Platform Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Chime product offering
Product offeringCore offering
Chime (operating as Lofty) sells an AI-powered, all-in-one real estate platform that combines CRM, lead generation, marketing automation, IDX-enabled websites, a built-in dialer, transaction management, and agentic AI Employees designed to autonomously qualify, nurture, and convert real estate leads. The platform is sold via subscription to individual agents, real estate teams, and brokerages as a consolidated alternative to using multiple disconnected real estate point tools.
Product overview
Lofty is an agentic AI Operating System built for real estate agents, teams, and brokers. It operates as a platform-plus-modules architecture centered on the Lofty Platform, which combines AI-powered CRM, lead generation (33+ methods), IDX websites, and automation tools. The core offering includes Lofty AI with autonomous agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant) that autonomously engage leads and book appointments. Additional modules include Mobile App, Closely App, Transaction Management, Social Studio, Power Dialer, Back Office Solution, and Lofty Blast for on-demand leads.
Differentiator
Problem solved
Functional benefit
Brands
- Lofty AI: Agentic AI Operating System for real estate professionals that autonomously engages leads, books appointments, and automates workflows
- LoftyBlast
- Lofty Bloom
- Closely App
- Lofty Legends
Products and services
- Lofty AI (formerly Chime AI) AI-powered assistant and autonomous AI Employees that qualify, nurture, and follow up with real estate leads, helping agents respond to inquiries 24/7 and convert more leads into conversations. Aimed at real estate agents, teams, and brokerages.
- Lofty CRM Unified customer relationship management platform purpose-built for real estate agents, teams, and brokerages to manage contacts, lead activity, pipeline, and transactions in one place.
- Lead Engine Lead generation system that combines AI-powered nurturing, behavior-based triggers, and 24/7 lead response to capture and convert online leads from sources such as Zillow, Realtor.com, and Facebook. Aimed at real estate professionals who buy internet leads.
- Smart Plans Stage-based workflow automation engine that triggers tasks, emails, and reminders for agents based on a lead's position in the real estate sales pipeline, ensuring consistent follow-up. Designed for real estate teams and brokerages.
- Lofty IDX (IDX Websites) IDX-enabled real estate websites with MLS-connected property search, lead capture, and CRM integration to convert visitors into leads. Sold as part of the broader platform for agents and teams.
- Lofty Reach (Email & SMS Marketing) Email and SMS marketing automation suite with templates, segmentation, and scheduling for real estate agents to run drip campaigns, newsletters, and property alerts. Aimed at individual agents and teams.
- Lofty Dialer Built-in cloud dialer with productivity features such as automated routing and mobile dialing for real estate agents to make and manage outbound calls directly from the CRM.
- Lofty Automations Automation builder that lets real estate teams create custom automated workflows for lead routing, follow-up, and task assignment across agents and brokerages.
- Transaction Management Transaction management module that coordinates closing milestones, tasks, and document workflows between agents, clients, and partners from contract to close. For real estate agents and brokerages.
- CMA Generator Comparative Market Analysis tool that generates CMA reports for listing presentations and pricing recommendations. Used by real estate agents working with home sellers.
- Lofty Mobile App Mobile application for real estate agents that provides on-the-go access to CRM contacts, lead routing, and productivity dialer features.
Quantifiable outcome
- 3+ hours saved per day on call prep, follow-ups, notes, and content creation
- +3 more outcomes
Companies that use Chime
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Chime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature14 records
Chime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Integration Center PartnerscoreLofty's Integration Center connects the platform with a community of over 70,000 tech-savvy real estate professionals. The ecosystem provides integrations with various third-party tools and platforms used in the real estate industry, enabling interoperability and expanded functionality for customers.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Chime competitors and assessment
Company assessmentDirect peers
- Inside Real Estate (kvCORE): Direct competitor offering a comprehensive real estate CRM, lead generation, IDX websites, and marketing automation platform (formerly kvCORE). Targets the same individual agents, teams, and brokerage segment with comparable all-in-one functionality.
- BoomTown: Direct competitor providing real estate lead generation, CRM, and marketing automation for agents, teams, and brokerages. Competes head-to-head with Lofty in the mid-market and enterprise brokerage segment.
- Follow Up Boss: Direct competitor offering a real estate-specific CRM with lead routing, integrations, and automation for agents, teams, and brokerages. Strong overlap with Lofty's CRM core, especially among SMB and team customers.
- Real Geeks: Direct competitor providing IDX websites, CRM, and lead generation tools purpose-built for real estate professionals. Targets the same agent and small-team segment as Lofty with a similar bundled platform approach.
- LionDesk: Direct competitor offering real estate CRM, video email, lead generation, and transaction management. Comparable SMB-focused positioning to Lofty's agent and team segments.
Broad incumbents
- Salesforce (with Industry Clouds): Horizontal CRM incumbent with a Financial Services/Real Estate cloud and significant AI investments (Einstein/Agentforce). Competes with Lofty for larger enterprise brokerages that prefer a generalized, highly customizable platform.
- HubSpot: Horizontal CRM and marketing automation incumbent. While not real-estate-specific, it is used by many agents and teams as an alternative to Lofty's CRM and marketing automation, especially the Marketing Hub and Sales Hub.
- Zillow Premier Agent / Zillow Showcase: Large real estate marketplace with a growing agent software and lead-generation suite. Overlaps with Lofty in lead generation and agent marketing, but also controls a key upstream demand channel that competes for agent marketing dollars.
Emerging players
- Ylopo: AI-focused real estate lead generation and IDX website platform. Competes with Lofty's lead generation and IDX modules with an AI-native go-to-market, particularly for teams and high-volume agents.
- Zurple: Real estate lead generation and CRM platform with behavioral automation and AI-driven lead scoring. Overlaps with Lofty's Smart CRM and lead nurturing features for individual agents and small teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Chime social profiles
Digital presenceChime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chime leadership team
Management profileNumber of profiles
Profiles1 record
Chime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chime M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chime
What does Chime do?
Chime (operating as Lofty) sells an AI-powered, all-in-one real estate platform that combines CRM, lead generation, marketing automation, IDX-enabled websites, a built-in dialer, transaction management, and agentic AI Employees designed to autonomously qualify, nurture, and convert real estate leads. The platform is sold via subscription to individual agents, real estate teams, and brokerages as a consolidated alternative to using multiple disconnected real estate point tools.
Is Chime a public or private company?
Chime is a private company. It is classified as unknown and is currently operating.
When was Chime founded?
Chime was founded in 2012. It employs 101 to 250 people.
Where is Chime based?
Chime is headquartered in Salt Lake City, United States, in the North America region.
How does Chime make money?
One revenue line is on record: saaS Platform Subscription.
Who are Chime's main competitors?
Direct peers on record are Inside Real Estate (kvCORE), BoomTown, Follow Up Boss, Real Geeks and LionDesk. Broad incumbents are Salesforce (with Industry Clouds), HubSpot and Zillow Premier Agent / Zillow Showcase. Emerging players are Ylopo and Zurple.
Does Chime have an API?
No public API is recorded for Chime.
What industry is Chime in?
Chime's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 5132 and its SIC code is 7372.