Dengage
Dengage is a Customer Experience Data Platform (CXDP) built on composable CDP architecture that queries enterprise data warehouses directly without data duplication. It serves 200+ enterprise brands across 30+ countries with omnichannel marketing automation, AI optimization, and on-premise deployment.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dengage does
Dengage (legal entity D·engage Limited, UK-domiciled, headquartered in Istanbul) is a Customer Experience Data Platform (CXDP) vendor founded in 2018 that combines a composable Customer Data Platform with omnichannel marketing automation. Its core technical proposition is a warehouse-native architecture that queries customer data directly inside BigQuery, Snowflake, Amazon Redshift, PostgreSQL, and MS SQL using a star schema data model, eliminating data duplication and drift between marketing and analytics teams. The platform unifies this data layer with eight native engagement channels (Email, SMS, Mobile Push, Web Push, WhatsApp, In-App, On-Site, and Ads/Retargeting), real-time personalization, journey orchestration, and an AI module called Zeki AI that delivers predictive analytics, generative content, RFM modeling, and next-best-action recommendations.
The company sells through enterprise field sales with dedicated local teams in London (UK regional HQ), Istanbul (HQ), Dubai, and Islamabad (engineering/R&D), supplemented by self-serve portals and regional channel partners across Europe, MENA, LATAM, and Asia. Pricing is quote-based and not publicly disclosed, with two distinct revenue streams: SaaS platform subscription for cloud deployments and on-premise licensing with unlimited messaging for regulated industries such as banking. It holds ISO 27001, ISO 27701, SOC 2 Type II, CSA STAR, GDPR, KVKK, and CCPA certifications, and reports 99.99% uptime, 2-month average implementation, and 6-month time-to-ROI.
Dengage serves 200+ enterprise brands across 30+ countries with marquee customers including Vodafone, Unilever, Turkish Airlines, Trendyol, Lexus, BYD, Burgan Bank, Fibabanka, MCB Funds, Beymen, and Sportive, and processes more than 40 billion messages per month at peak. In September 2025, it closed its first publicly disclosed strategic investment round, led by TIBAS Ventures with participation from Gelecek Etki VC, Maxis, and the Türkiye Development Fund's Invest 101 Fund, to fund product innovation and multi-region expansion.
Dengage firmographics
Firmographics- Name
- Dengage
- Legal name
- D·engage Limited
- Website
- https://dengage.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dengage is a Customer Experience Data Platform (CXDP) built on composable CDP architecture that queries enterprise data warehouses directly without data duplication. It serves 200+ enterprise brands across 30+ countries with omnichannel marketing automation, AI optimization, and on-premise deployment.
- Ownership category
- akta.pro rank
Dengage industry classification
Industry- Product category
- Customer Data Platform & Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Dengage is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Dengage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: D·engage operates as a SaaS platform providing access to its Customer Experience Data Platform with subscription-based pricing. The platform includes Customer Data Platform, Omnichannel Marketing Automation, AI optimization, and native communication channels.
- On-premise Licensing: For regulated industries like banking, D·engage offers on-premise licensing with unlimited messaging capabilities, providing cost optimization with significant reduction in total cost of ownership compared to per-message pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | On-premise license with unlimited messaging |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Dengage product offering
Product offeringCore offering
D·engage sells a Customer Experience Data Platform (CXDP) that combines a composable, warehouse-native Customer Data Platform with omnichannel marketing automation across eight native channels (email, SMS, mobile push, web push, WhatsApp, in-app, on-site, and ads/retargeting). The platform enables enterprises to unify fragmented customer data, build AI-powered segments, orchestrate personalized cross-channel journeys, and activate campaigns in real time without copying data into the platform.
Product overview
D·engage is a Customer Experience Data Platform (CXDP) built on a composable CDP architecture. The platform consists of a unified Customer Data Platform that connects to customer data warehouses (BigQuery, Snowflake, Redshift, PostgreSQL, MS SQL) without data duplication, combined with an Omnichannel Marketing Automation engine supporting 8 native channels (Email, SMS, Push Notifications, WhatsApp, In-App, On-site, Web Push, Ads/Retargeting). Zeki AI provides built-in marketing optimization including predictive analytics, content generation, and automated segmentation. The platform is available in both cloud and on-premise deployment options.
Differentiator
Problem solved
Functional benefit
Brands
- Zeki AI: AI-powered marketing optimization platform that enables marketers to unify customer data, orchestrate personalized campaigns, and measure results across multiple touchpoints. Zeki AI analyzes, predicts, and optimizes marketing offerings for true 1-to-1 personalized customer experiences.
Products and services
- Customer Experience Data Platform (CXDP) The core platform combining composable CDP architecture with omnichannel marketing automation, enabling unified customer data management and activation across all marketing touchpoints for enterprise marketers and CRM teams.
- Customer Data Platform
Quantifiable outcome
- 2 months average implementation time (Fastest to Implement per G2)
- +13 more outcomes
Companies that use Dengage
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
Dengage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature8 records
Dengage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycorePre-built integration with Shopify e-commerce platform enabling seamless data synchronization, customer behavior tracking, and automated marketing workflows for Shopify merchants.
- SalesforcecoreIntegration with Salesforce CRM enabling bidirectional data sync, customer record unification, and coordinated marketing automation across Salesforce-powered sales and D·engage marketing campaigns.
- MagentocoreIntegration with Magento e-commerce platform for customer data synchronization, order tracking, and behavioral event collection for targeted marketing campaigns.
- Microsoft Dynamics 365coreCRM integration with Microsoft Dynamics 365 enabling enterprise customers to leverage existing CRM data for marketing segmentation and campaign automation.
- Google BigQuerycoreNative integration with Google BigQuery data warehouse enabling composable CDP functionality - D·engage queries warehouse data directly without data duplication, eliminating data drift.
- Amazon RedshiftcoreIntegration with Amazon Redshift data warehouse supporting composable CDP architecture for enterprise customers with Redshift-based data infrastructure.
- SnowflakecoreIntegration with Snowflake data cloud enabling real-time warehouse querying and composable CDP activation for customers with Snowflake-based data architecture.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Dengage competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a SaaS marketing automation platform focused on e-commerce and DTC brands, offering email, SMS, push, and analytics tightly integrated with Shopify and other commerce platforms. It is a comparable direct peer for D·engage's omnichannel engagement capabilities, though more commerce-centric.
- mParticle: mParticle is a customer data platform offering tag-based and warehouse-native data collection, identity resolution, and activation across marketing channels. It overlaps with D·engage's composable CDP and omnichannel engagement capabilities and is the closest architectural competitor.
- Bloomreach: Bloomreach combines a customer data platform with personalization, search, and marketing automation for digital commerce brands. Its Loomi AI and composable architecture target the same enterprise e-commerce and retail buyers that D·engage serves.
- Insider: Insider is a cross-channel marketing automation and personalization platform with a strong presence in EMEA and emerging markets. It competes head-to-head with D·engage in retail, e-commerce, and financial services verticals, with comparable AI-driven journey orchestration features.
- Optimove: Optimove is a CRM and marketing automation platform focused on customer retention, predictive segmentation, and journey orchestration for retail, gaming, and financial services. It overlaps with D·engage's predictive AI and multichannel campaign capabilities for regulated, data-heavy verticals.
- Tealium: Tealium provides a customer data platform with real-time data collection, tag management, and audience activation, often deployed in regulated industries. It competes for the same enterprise CDP and real-time personalization buyers as D·engage, especially in financial services.
- Iterable: Iterable is a cross-channel marketing automation platform with AI-driven optimization, lifecycle campaigns, and a data layer for segmentation. It serves similar enterprise and mid-market use cases and overlaps with D·engage's journey orchestration and predictive segmentation features.
- Twilio Segment: Segment is the leading packaged CDP, providing customer data infrastructure used by enterprises to collect, unify, and route data to downstream marketing tools. It competes most directly with D·engage's CDP and activation capabilities, particularly for companies building on top of cloud data warehouses.
Broad incumbents
- Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform includes Real-Time CDP and Adobe Campaign as part of a broader CX suite. It serves enterprise B2C customers that overlap with D·engage's target market but competes from a much larger content, analytics, and journey-analytics footprint.
- Salesforce Marketing Cloud / Data Cloud: Salesforce is the dominant CRM and marketing cloud suite, including Data Cloud (formerly CDP) and Marketing Cloud Engagement. It competes with D·engage for enterprise CX budgets, often bundled into broader CRM deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dengage social profiles
Digital presenceDengage compliance and trust
Trust signalCompliance8 records
Dengage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dengage leadership team
Management profileNumber of profiles
Dengage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dengage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dengage
What does Dengage do?
D·engage sells a Customer Experience Data Platform (CXDP) that combines a composable, warehouse-native Customer Data Platform with omnichannel marketing automation across eight native channels (email, SMS, mobile push, web push, WhatsApp, in-app, on-site, and ads/retargeting). The platform enables enterprises to unify fragmented customer data, build AI-powered segments, orchestrate personalized cross-channel journeys, and activate campaigns in real time without copying data into the platform.
Is Dengage a public or private company?
Dengage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dengage founded?
Dengage was founded in 2018. It employs 101 to 250 people.
Where is Dengage based?
Dengage is headquartered in London, United Kingdom, in the Europe region.
How does Dengage make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are on-premise Licensing.
Who are Dengage's main competitors?
Direct peers on record are Klaviyo, mParticle, Bloomreach, Insider, Optimove, Tealium, Iterable and Twilio Segment. Broad incumbents are Adobe Experience Platform / Real-Time CDP and Salesforce Marketing Cloud / Data Cloud.
Does Dengage have an API?
Yes. D·engage provides a REST API enabling developers to build and automate marketing automation workflows, customer data management, segmentation, campaign execution across multiple channels (email, SMS, push, WhatsApp), and analytics/reporting. The API supports integration with external systems and allows programmatic access to platform features including contact management, event tracking, campaign automation, and transactional messaging. Authentication is managed through API users with IP restrictions and role-based access controls (RBAC). Developer documentation is at dev.dengage.com/reference/general.
What industry is Dengage in?
Dengage's product category is Customer Data Platform & Marketing Automation Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 5132 and its SIC code is 7372.