Velove

What Velove does

Velove Bikes AB is a Sweden-based urban logistics company that operates a vertically integrated, white-label last-mile delivery service using its proprietary Armadillo e-cargo bike. Founded in 2015, the company pivoted in 2020 from selling and leasing cargo bikes to running delivery operations itself, combining in-house hardware, riders, hubs, and a software platform for routing, scheduling, and load consolidation. It serves B2B customers across food (Original Coffee, Menigo), grocery delivery (Fruktbudet, Fruktdealen, Fruktleveransen), mobility (Voi, Donkey Republic), parcel logistics (Wayoo, Airmee, Burd Delivery), and construction supply (COT Sverige, Amoi).

The Armadillo platform is the technical centerpiece: a four-wheeled e-cargo bike with 200 kg payload, 2 m³ cargo volume, 86 cm width, and a reported 94% electricity reduction versus a comparable diesel van. Velove reports removing roughly 40 vans from city streets daily and surpassed 1 million cumulative deliveries in June 2022. Operations are currently live in five cities — Stockholm, Gothenburg, Malmö, Lund, and Copenhagen — with sales infrastructure being built out for DACH (Germany, Austria, Switzerland) and Benelux (Netherlands, Belgium) entry.

Velove operates on a usage-based, per-delivery white-label model: customers receive deliveries under their own brand, with Velove providing vehicles, riders, hub infrastructure, and the routing/consolidation software underneath. The company has raised $1.1M from Almi Invest and employs 11–50 people. Its positioning is reinforced by regulatory tailwinds such as Stockholm's Miljözon 3 environmental zone restrictions and the International Cargo Bike of the Year 2019 award.

Name

Velove

Legal name

Velove Bikes AB

Website

https://velove.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Velove Bikes AB is a Sweden-based company that operates a white-label, vertically integrated last-mile delivery service using its proprietary Armadillo e-cargo bike, serving B2B customers across food, grocery, mobility, parcel, and construction verticals across five Nordic and Danish cities.

Ownership category

akta.pro rank

Product category

Urban Last-Mile Delivery Services

NAICS

Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Last-Mile Delivery & Courier Networks (CRAFAMAG)

akta.pro secondary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

Keywords

• Urban last-mile delivery
• Cargo bike logistics
• White-label delivery
• Electric cargo bike
• Sustainable city logistics

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Last-Mile Delivery Services: Velove provides white-label urban last-mile delivery services to partner companies. Businesses pay for delivery usage, scaling up or down based on volume. The company handles the complete delivery operation including bikes, riders, hubs, and technology.
2. White-Label Delivery Platform: As a white-label delivery service provider, Velove operates transport services under partner company brands, earning fees for each delivery completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Velove operates a vertically integrated, B2B white-label urban last-mile delivery service built on its proprietary Armadillo electric cargo bike, an in-house routing and tracking software platform, neighborhood consolidation hubs, and trained couriers. Businesses pay per delivery on a usage-based model and can scale volume up or down; Velove runs the entire last-mile operation under the partner's brand.

Product overview

Velove offers a vertically integrated urban last-mile delivery service combining four core components: (1) the Velove Armadillo electric cargo bike — an award-winning four-wheel vehicle with detachable container, advanced suspension, and 200 kg/2 m³ load capacity; (2) a proprietary delivery platform handling algorithmic routing (optimised for bicycle infrastructure), real-time scheduling, parcel tracking, resource optimisation, and automatic consolidation; (3) city neighbourhood hubs that consolidate goods from long-haul trucks for efficient last-mile transfer; and (4) a trained, certified rider courier network operating the bikes and performing deliveries. The service is offered as a white-label solution, allowing partner brands to fulfil last-mile deliveries under their own name with low CO₂ emissions and reduced costs. Operations span five Scandinavian cities: Stockholm, Copenhagen, Gothenburg, Malmö, and Lund.

Differentiator

Problem solved

Functional benefit

Products and services

• White-Label Urban Last-Mile Delivery Service Complete B2B urban last-mile delivery service pairing the Armadillo e-cargo bike, Velove's proprietary routing and tracking platform, neighborhood hubs and trained riders. Delivered as a white-label offering so partners fulfil deliveries under their own brand.
• Velove Armadillo Electric Cargo Bike Four-wheel electric cargo bike with detachable weatherproof container, double-wishbone suspension, ergonomic seat-based riding position, 200 kg load and 2 m3 cargo capacity at 86 cm width for standard bike lanes. Uses a Bafang mid motor and Rohloff 14-speed gear hub, and consumes about 6% of the electricity of a small electric van.
• Velove Proprietary Delivery Platform Proprietary software platform purpose-built for Velove's cargo bikes and hubs. It performs algorithmic routing optimized for bicycle and hub infrastructure (not car infrastructure), scheduling, real-time tracking, automatic parcel consolidation, and resource/hub utilization optimization.
• Velove City Hubs (Neighbourhood Hubs) Network of neighborhood consolidation hubs located in underutilized urban spaces (e.g., parking garages) that receive goods from long-haul trucks and hand them off to cargo bikes for low-emission last-mile delivery with 24/7 receiving capability.
• Trained Rider Courier Network Trained, certified and engaged couriers who operate Velove's cargo bikes and execute deliveries, with proper training, safety equipment, insurance, proactive safety measures and flexible contracts with fair pay.
• Delivery Tracking Portal Customer-facing tracking interface where senders and recipients can monitor parcel status and view real-time estimated delivery times for Velove-handled shipments.

Quantifiable outcome

• Uses 94% less electricity than electric vans per delivery
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• RI.SEminorStrategic or Co-development Partner · 1 January 2017Swedish research institute partnered with Velove for a fuel cell Armadillo demo project verifying 300 km range capability for extended urban and inter-urban delivery applications.
• Original CoffeecoreOthersDanish specialty coffee retailer using Velove's cargo bike delivery services for sustainable urban coffee配送.
• VoicoreOthersMicromobility company Voi partnered with Velove for sustainable last-mile delivery solutions supporting their urban mobility ecosystem.
• WayoominorOthersSwedish delivery service company partnered with Velove for eco-friendly urban delivery services.
• AirmeecoreStrategic or Co-development PartnerSwedish tech-enabled logistics startup providing on-demand and scheduled delivery services. Partnership enables Velove to power Airmee's sustainable delivery options in urban areas.
• MenigocoreOthersSwedish food service distributor using Velove's cargo bikes for sustainable delivery to restaurants and businesses in urban areas.
• AmoicoreOthersStockholm-based gourmet food retailer. After one year together, Velove rider Mirren had cycled over 7,000 km delivering premium pralines, fish, delicacies, and cheese to happy Stockholm customers.
• Burd DeliveryminorOthersDanish last-mile delivery company partnered with Velove for sustainable cargo bike delivery services in Denmark.
• COT SverigecoreStrategic or Co-development PartnerConstruction logistics company partnering with Velove for construction site deliveries. A new vertical where cargo bikes replace vans for express deliveries to building sites, reducing urban congestion.
• Donkey Republic BikesminorOthersDanish bike sharing company part of Velove's partner ecosystem in Copenhagen, both contributing to sustainable urban mobility.
• FruktbudetminorOthersSwedish fruit basket delivery service using Velove's cargo bikes for sustainable office fruit deliveries.
• FruktdealenminorOthersSwedish corporate fruit and snack delivery company partnered for sustainable last-mile delivery services.
• FruktleveransenminorOthersSwedish fresh produce delivery service using Velove's electric cargo bikes for low-emission urban fruit and vegetable deliveries.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Pling Transport: Swedish cargo-bike last-mile operator explicitly named in Velove's data as a partner on Swedish Energy Agency testing; directly competes in urban Scandinavian e-cargo delivery with a comparable B2B and white-label model.
• KNL: Norwegian cargo-bike last-mile delivery network operating across Norwegian cities with B2B urban delivery focus; the closest Nordic direct competitor given overlapping geography and cargo-bike-led service model.
• Kolonel Logistiek: Dutch urban last-mile delivery operator using cargo bikes and e-vans across Dutch cities; one of the most mature Northern-European cargo-bike delivery businesses and a direct comparable for Velove's DACH/Benelux expansion thesis.
• Biken: Danish cargo-bike delivery operator based in Copenhagen; competes head-to-head with Velove in the Danish capital and uses a comparable e-cargo-bike urban last-mile model.
• Cargo B Berlin: Berlin-based cargo-bike last-mile delivery startup focused on sustainable urban parcel transport; representative of the German market Velove is targeting via dedicated sales motion.
• PedalMe: UK cargo-bike delivery operator serving London and other UK cities for B2B parcels; relevant comparable for the urban cargo-bike last-mile category at a similar operating-stage.

Broad incumbents

• Bring (Norwegian Post Group): Nordic postal and parcel logistics incumbent with an urban cargo-bike delivery program; has far deeper customer relationships and capital, overlapping Velove's enterprise B2B and logistics-provider segments.
• Stuart Delivery: European on-demand urban courier and last-mile delivery platform covering B2B same-day shipments across major European cities; competes for the same logistics-provider and SMB white-label contracts.
• Wolt: DoorDash-owned Nordic and European urban delivery platform with its own courier network; overlaps with Velove's Nordic urban delivery footprint and competes for restaurant and retail white-label volume.
• DHL Express / DHL SameDay: Global logistics incumbent actively deploying cargo-bike and urban low-emission delivery programs across European cities; competes for enterprise white-label contracts with much larger balance sheet and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Velovebikes
• YouTubeyoutube.com/channel/UCj585KieaRfZEx6KIbsihyw
• Facebookfacebook.com/Velovebikes
• Instagraminstagram.com/velovebikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velove