Pling transport
- Company typePrivate
- Founded2012
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pling transport firmographics
Firmographics- Name
- Pling transport
- Legal name
- Pling Transport
- Website
- https://plingtransport.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pling transport industry classification
Industry- Product category
- Urban Last-Mile Delivery Services
- NAICS
- Local Messengers and Local Delivery (4922), Local Messengers and Local Delivery (492210), Local Messengers and Local Delivery (49221)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Local Document & Small Parcel On‑Demand Courier (TLAAADAA)
Keywords
Where Pling transport is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Pling transport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Transport and Delivery Services: Core revenue from bike-based courier and delivery services. Pricing tiers based on urgency (Tidssmart, Ekonomi, Normal, Snabb, Exakt/Express), weight/volume surcharges, zone surcharges, and time-of-day premiums. B2B contracts with companies, universities, and institutions.
- Distribution Services: Recurring distribution contracts with businesses for regular delivery runs. Includes terminal-based cargo consolidation and last-mile delivery from central hub locations.
- Advertising Space Rental: Rental of advertising space on roof signs attached to cargo bikes. Businesses pay to display marketing messages on bikes traversing central Gothenburg during business hours and residential areas during evenings.
- Bicycle Service and Repair: Bicycle maintenance services offered at Nordstan location. Two service packages: Säkerhetskoll (safety check) for 200 SEK and Cykelklar (bike ready) for 600 SEK. Accepts regular bikes, e-bikes, and cargo bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tidssmart (Day Delivery) - >7 hours |
| Unit Pricing | Pay-as-you-go | Ekonomi (Economy) - 3-7 hours |
| Unit Pricing | Pay-as-you-go | Normal (Standard) - 1.5-3 hours |
| Unit Pricing | Pay-as-you-go | Express (Fast) - <1.5 hours |
| Unit Pricing | Pay-as-you-go | Exakt (Exact/Express) - <1 hour or specific time |
| Unit Pricing | Pay-as-you-go | Cykelklar (Bike Ready Package) |
| Unit Pricing | Pay-as-you-go | Säkerhetskoll (Safety Check) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Pling transport product offering
Product offeringCore offering
Pling Transport operates electric-assisted cargo bike courier and distribution services in Gothenburg, moving documents, packages, food, and goods up to 200 kg/2 m3 within the city using a fleet of Velove Armadillo bikes. Offerings span same-day B2B courier runs, terminal-based distribution, and private-customer home deliveries, complemented by ancillary services such as cargo bike advertising, bicycle maintenance, and participation in city container consolidation logistics.
Product overview
Pling Transport operates a unified bike-based logistics platform offering courier and transport services, distribution, recycling pickup, and advertising space in Gothenburg since 2012. Their core offering combines Bud- och transporttjänst with Hemleveranser (evening home deliveries) and Distribution services, while add-on services like Cykelservice (bike maintenance) and Reklamplats (advertising) expand revenue. The company also operates specialized services including Ica Pronto (quick grocery delivery), Cykeltaxi (bike taxi), and participates in city logistics projects using Citycontainers. All services utilize Velove Armadillo cargo bikes with capacity up to 200 kg and 2 m3.
Differentiator
Problem solved
Functional benefit
Products and services
- Bud- och transporttjänst (Courier and Transport Service) On-demand and scheduled courier and transport service delivering documents, packages, food, and goods up to 200 kg / 2 m3 across central Gothenburg using Velove Armadillo electric-assisted cargo bikes.
- Distribution Distribution service for goods across central Gothenburg, including receiving inbound shipments at Pling's terminal for onward last-mile distribution by cargo bike.
- Hemleveranser (Home Deliveries) Same-day evening home delivery service to private customers in Gothenburg, Mölndal, and Partille using cargo bikes, operating weekdays and Saturdays 17:00-21:00 with a 20 kg max per order; delivered via Innerstaden and Nordstan partnerships and free for end customers.
- Ica Pronto quick grocery and meal delivery Quick grocery and meal delivery service operated in partnership with Ica Focus, delivering meals and daily necessities within one hour of ordering via app in central Gothenburg 08:00-18:00.
- Cykelservice (Bicycle Service) Bicycle maintenance service at the Nordstan location with two fixed-price packages — Säkerhetskoll (200 SEK safety check) and Cykelklar (600 SEK full same-day service) — accepting regular bikes, e-bikes, and cargo bikes.
- Återvinning (Recycling Collection) Collection and proper disposal of recyclable materials using cargo bikes across Gothenburg.
- Citycontainer-logistik (City Container Logistics) City logistics system using standardized 1 m3 containers for cargo consolidation at central terminals and transfer to cargo bikes for last-mile delivery, operated as part of the SMOOTh freight-traffic reduction project in Gothenburg.
- Cykeltaxi (Bicycle Taxi) Cargo-bike taxi service offering passenger rides in central Gothenburg using Velove Armadillo cargo bikes with covered passenger compartment (originally a free service funded by Mat.se during November-December 2019).
Quantifiable outcome
- 15x more energy efficient than electric van (0.23 kWh/mile vs 3.6 kWh/mile)
- +4 more outcomes
Companies that use Pling transport
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Pling transport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pling transport partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Innerstaden GöteborgcoreSame-day home delivery service from Innerstaden member stores. Shoppers buy in morning and receive deliveries by evening via cargo bike. Free service for customers, coordinated by Pling for multiple retail partners.
- NordstancorePling moved operations to Nordstan shopping center in 2019, establishing a terminal for consolidated deliveries. Nordstan offers free home delivery for purchases over 200 SEK, with Pling handling last-mile delivery 17:00-21:00. Partnership part of Nordstan's sustainable logistics vision.
- BudbeecoreFossil-free home delivery partnership. Pling provides sustainable last-mile delivery services for Budbee's package distribution operations in Göteborg.
- DoorierminorFlower delivery partnership with fossil-free delivery services.
- GoCo Health Innovation CityminorAdvertising partnership where GoCo's health innovation cluster branding appears on Pling cargo bike roof signs, promoting the Mölndal-based development.
- SMOOTh Consortium (Volvo Group, IVL, RISE, DHL, etc.)coreThree-year research project to reduce freight traffic in central Göteborg by 50%. Pling participates with city hub at Nordstan, contributing last-mile delivery expertise. Consortium includes Volvo Group (lead), IVL, RISE, Vasakronan, Castellum, DHL, Best Transport, Velove, Trafikkontoret.
- Resvinn (Chalmers Industriteknik)coreNational research project with 43 organizations working to reduce food waste. Pling collects food waste from ICA Maxi (Mölndalsvägen) twice weekly and delivers to Liseberg staff restaurant. Project runs through Chalmers Industriteknik.
- Ica FocuscoreIca Pronto delivery service launched October 2019 - home delivery of meals and daily groceries within one hour. Pling handles delivery from Ica Focus store in Göteborg.
- Mat.seminorPartnership enabling free cycle taxi service in central Göteborg during November-December 2019. Mat.se funded the taxi service, with Pling providing the bike and rider.
- Transport (Union)coreCollective bargaining agreement signed September 2019 covering all cycling couriers. Sets terms including 24,000 SEK monthly salary, regulated working hours. Industry-leading for cargo bike operations.
- Göteborgs UniversitetcoreWon public procurement contract starting January 2016 to replace all courier transport within Göteborg with cargo bikes. Major enterprise contract demonstrating capability for large institutional clients.
- Klimat 2030 – Västra GötalandcoreRegional climate initiative commitment to reduce greenhouse gas emissions 80% by 2030 from 1990 levels. Pling signed commitment focusing on sustainable transport and fossil-free vehicles.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Pling transport competitors and assessment
Company assessmentDirect peers
- Pedal Me: London-based cargo-bike courier and passenger service operating electric-assist bikes in dense urban areas. Closest international analogue to Pling in offering on-demand cargo-bike delivery and taxi services for B2B and consumer clients.
- Velove: Swedish cargo-bike manufacturer of the Armadillo platform that Pling operates. Velove and Pling share a co-founder (Johan Erlandsson), making Velove the closest comparable in technology and business model.
- Best Transport: Swedish logistics company and fellow SMOOTh consortium partner with Pling, focused on urban distribution in Gothenburg. Comparable in Swedish last-mile logistics profile, with broader scale and fleet than Pling.
Broad incumbents
- Bring: Nordic parcel and logistics brand (Posten Bring) operating across Sweden and Norway. Comparable on B2B courier and last-mile services in the same geographic market, but at substantially larger scale.
- DHL: Global logistics incumbent that pilots and operates cargo-bike last-mile in multiple European cities, and a named partner in the SMOOTh project alongside Pling. Comparable on urban last-mile service definition, though as part of a much broader portfolio.
- UPS: Global parcel and logistics incumbent with growing sustainable last-mile initiatives including cargo-bike pilots in European cities. Comparable on the courier and express-delivery service category, though at vastly larger scale and as part of a broad portfolio.
- PostNord: Nordic postal and logistics incumbent serving Swedish parcel and courier markets. Operates as a broad incumbent with overlapping urban delivery capabilities and significantly larger scale than Pling.
Emerging players
- Wolt: Nordic-born on-demand delivery platform operating in Gothenburg for restaurant and retail delivery. Comparable on urban last-mile logistics demand, though Wolt owns the consumer platform layer that Pling delivers against.
- Budbee: Swedish tech-enabled parcel and last-mile operator and Pling's channel partner for fossil-free home delivery. Comparable on Gothenburg last-mile delivery and as a digital-first challenger to traditional couriers.
- Doorier: European on-demand flower and gift delivery operator and Pling's channel partner for fossil-free Gothenburg delivery. Comparable on the niche same-day courier model and on digital booking UX for time-sensitive local delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pling transport social profiles
Digital presencePling transport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pling transport leadership team
Management profileNumber of profiles
Profiles3 records
Pling transport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pling transport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pling transport
What does Pling transport do?
Pling Transport operates electric-assisted cargo bike courier and distribution services in Gothenburg, moving documents, packages, food, and goods up to 200 kg/2 m3 within the city using a fleet of Velove Armadillo bikes. Offerings span same-day B2B courier runs, terminal-based distribution, and private-customer home deliveries, complemented by ancillary services such as cargo bike advertising, bicycle maintenance, and participation in city container consolidation logistics.
Is Pling transport a public or private company?
Pling transport is a private company. It is classified as management employee owned and is currently operating.
When was Pling transport founded?
Pling transport was founded in 2012. It employs 11 to 50 people.
Where is Pling transport based?
Pling transport is headquartered in Gothenburg, Sweden, in the Europe region.
How does Pling transport make money?
Four revenue lines are on record. Transport and Delivery Services are the primary driver. The others are distribution Services, advertising Space Rental and bicycle Service and Repair.
Who are Pling transport's main competitors?
Direct peers on record are Pedal Me, Velove and Best Transport. Broad incumbents are Bring, DHL, UPS and PostNord. Emerging players are Wolt, Budbee and Doorier.
Does Pling transport have an API?
No public API is recorded for Pling transport.
What industry is Pling transport in?
Pling transport's product category is Urban Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAADAA, Local Document & Small Parcel On‑Demand Courier. Its NAICS code is 4922 and its SIC code is 4210.