What Amenify does

Amenify is an AI-powered resident commerce platform that connects multifamily residents with a curated network of home service providers, food and grocery merchants, and lifestyle offerings. Founded in 2017 and headquartered in San Francisco, the company operates a consumer-facing Amenify Resident App (iOS and Android) alongside enterprise integrations with property management systems including Entrata, RealPage, and Zego. Through its proprietary technology stack, Amenify offers cleaning, handyman, chores, dog walking, moving, and move-out cleaning services, plus food and grocery delivery from over 900,000 restaurants and 24,000+ grocery stores across 780+ cities. Its Amenify Cash rewards currency extends usability to 375,000+ Grubhub locations, and a January 2026 partnership with Visa positions the company to embed payments and rewards into the U.S. rental housing ecosystem.

The platform serves a two-sided market: multifamily property managers and operators who integrate Amenify to monetize amenities, increase resident satisfaction, and generate ancillary income; and residents who access vetted professionals through the app with $50 sign-up and $20 monthly credits funded by partner properties. Amenify reaches 15 million homes in the USA through 48 strategic real estate investors representing 2.6 million units, with deep PMS integrations enabling embedded adoption. Revenue is generated through resident subscriptions, transaction fees on food/grocery delivery (with savings of up to 30% versus standard platforms), B2B platform partnerships with property managers, and an affiliate/rewards currency model.

The company has raised approximately $22.8 million across multiple rounds since 2018, with the most recent oversubscribed round in August 2025 led by UnitLeader. AI/ML capabilities are applied to service provider matching, scheduling, and personalized recommendations, but the primary moat rests on distribution through major multifamily operators and the two- and three-sided network effects across residents, merchants, and property managers. Cumulative customer evidence includes 100,000+ five-star reviews and 7x user growth leading into the 2025 financing round.

Name

Amenify

Legal name

Amenify Corporation

Website

https://amenify.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Amenify is an AI-powered resident commerce platform connecting multifamily residents with vetted home service providers, food and grocery delivery, and lifestyle offerings through partnerships with 48 real estate investors representing 2.6 million U.S. homes.

Ownership category

akta.pro rank

Product category

Multifamily Resident Commerce Platform

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Omnichannel Gateway Enablement (Online + In-store) (FSAMACAH)

Keywords

• Resident commerce platform
• Multifamily lifestyle services
• Property technology software
• Home services marketplace
• Resident engagement platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Services: Recurring subscription fees from residents for cleaning, chores, handyman, and other home services. Residents can purchase one-time cleans or subscribe for recurring appointments (weekly, bi-weekly, monthly). Subscription billing monthly or yearly in advance.
2. Transaction/Marketplace Fees: Transaction fees from food delivery, grocery delivery, and other marketplace services. Residents pay for deliveries with savings up to 30% compared to standard delivery platforms.
3. Property Manager/Operator Partnerships: B2B revenue from property management companies and operators who pay for Amenify's platform to enhance resident experience, drive engagement, and generate ancillary income. Operators gain additional revenue streams through amenity monetization.
4. Rewards Credit Program: Amenify Cash credits that residents earn and redeem for services. Credits can be applied at 375,000+ locations including Grubhub nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Amenify is an AI-powered resident commerce platform that connects multifamily residents with a vetted network of local service providers for housekeeping, chores, handyman, food and grocery delivery, dog walking, moving, and protection plan services. It also provides property managers with resident engagement, amenity monetization, leasing concession, and automated gifting tools, all accessible via a consumer mobile app and enterprise API integrations into major property management systems.

Product overview

Amenify operates as an AI-powered resident commerce platform that connects multifamily residents with lifestyle services through a proprietary network of local providers. The platform combines a consumer-facing resident app with enterprise integrations for property managers. The core platform (Amenify Platform) serves as the foundation, while specific service verticals include Standard Cleaning Services, Deep Cleaning Services, Move-Out Cleaning Services, Handyman Services, Chores Services, Food & Grocery Delivery, Dog Walking, and Professional Moving Services. Additional offerings include Amenify Cash™ (a wallet credit and rewards system), the Resident Protection Plan (fulfilled through Latchel for accidental damage and lockout coverage), Resident Gifts (AutoGifts) for automated gifting, and Leasing Concession tools. The Amenify Technology Platform provides the underlying scalable infrastructure, AI/ML-driven tools, and smart service provider technology that powers all services. The platform is available across 500+ cities in the USA, reaching 15 million homes, and integrates with property management systems through partnerships with Entrata, RealPage, and Zego. Recent launches include the Intelligent Resident Commerce partnership with Visa (January 2026) and an oversubscribed financing round (August 2025).

Differentiator

Problem solved

Functional benefit

Brands

• Amenify Cash™: A wallet credit system that residents can use for Amenify services, now usable with Grubhub nationwide at 375,000+ locations.
• Homebody RXP

Products and services

• Standard Cleaning Services Surface-focused, hotel-style home cleaning including kitchens, bathrooms, living areas, bedrooms, vacuuming, dusting, mopping, and sanitizing. Available as one-time cleans or recurring weekly, bi-weekly, or monthly appointments for multifamily residents.
• Deep Cleaning Services Comprehensive one-time deep cleaning targeting high-traffic areas, ceiling fans, vents, inside cabinets, entryways, and windows for seasonal refreshes or post-event cleaning.
• Move-Out Cleaning Services End-to-end apartment cleaning designed to meet property management move-out checklists and help residents recover their security deposit, including appliances, cabinets, doors, and fixtures.
• Handyman Services Professional repair, installation, and assembly services such as TV mounting, furniture assembly, smart home device installation, and light fixture updates performed by background-checked and insured pros.
• Chores Services Flexible household task assistance including washing dishes, taking out trash, changing bedsheets, laundry folding, breaking down delivery boxes, and closet organizing, available as one-time or recurring appointments without requiring a cleaning subscription.
• Food & Grocery Delivery Services Ordering and delivery service from 900,000+ restaurants and 24,000+ grocery stores across 780+ cities with up to 30% savings versus standard delivery platforms, real-time tracking, personalized deals, and concierge support.
• Dog Walking Services Professional dog walking by background-checked walkers trained for specific routes including nature trails, urban walks, and parks, with monitoring of pavement temperatures and hydration for pet safety.
• Professional Moving Services End-to-end moving services including packing assistance, transportation, and move-in support, with the ability for property managers to offer moving concessions and residents to apply credits.
• Commercial Cleaning Professional cleaning services for commercial properties and common areas managed by multifamily property managers, including common area maintenance, turnover cleaning, and specialized commercial cleaning solutions.
• Resident Protection Plan Subscription-based coverage for residents that includes accidental damage protection (carpet spills, floor scratches, wall scuffs), lockout reimbursement, missed appointment fee coverage, and key/fob replacement, fulfilled via Latchel.
• Resident Gifts (AutoGifts) Automated gifting program for property managers that sends residents welcome gifts, anniversary presents, and holiday acknowledgments based on milestone and lease-date triggers.
• Leasing Concession Flexible concession management tools that let property managers offer move-in incentives, rent concessions, and free amenity periods as part of leasing deals to attract and retain residents.
• Amenify Cash Wallet-based rewards credit currency residents earn through sign-up bonuses and monthly credits, redeemable for Amenify services and at 375,000+ Grubhub restaurant locations nationwide.
• Amenify Resident App Mobile application for iOS and Android that lets residents book and track home services, manage bookings and credits, access rewards, communicate with concierge support, order food and grocery delivery, and coordinate secure key release with property management.

Quantifiable outcome

• Save up to 30% on food/grocery delivery compared to standard platforms
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• VisaflagshipStrategic or Co-development Partner · 28 January 2026Strategic collaboration to launch intelligent resident commerce and rewards program. Visa cards linked to rent-based rewards programs for multifamily renters, embedding payments and rewards into the U.S. rental housing ecosystem. Positions Amenify as a payments player in the $50B+ rent payment market.
• GrubhubcoreGTM or Marketing Partner · 11 November 2025Amenify Cash credits now usable at 375,000+ Grubhub restaurant locations across the U.S., expanding the utility of the rewards currency.
• Red VenturesminorStrategic or Co-development Partner · 4 October 2025Insurance partnership through Entrata integration. Red Ventures collaborates with Amenify and Entrata to provide home services, marketplace, and new insurance agency offerings.
• EntrataflagshipStrategic or Co-development Partner · 19 August 2025Major partnership signed in 2025 to integrate Amenify lifestyle services into Entrata's platform. Residents receive $50 move-in credit and $20 monthly credit for services.
• RealPageflagshipStrategic or Co-development Partner · 19 August 2025Major partnership signed in 2025 for deep API integrations and resident commerce capabilities across RealPage's property management customer base.
• ZegocoreStrategic or Co-development Partner · 19 August 2025Implements Amenify into Zego Living - all-in-one resident commerce platform for millions of Residents. Powers portfolio-wide resident engagement.
• LatchelminorImplementation/ SI/ Consulting PartnerFulfills Amenify's reimbursement and protection plan. Residents file claims or reimbursement requests through Latchel, who decides on approvals.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Jetty: Jetty provides renter-focused insurance products and resident benefits to property managers and operators. Comparable to Amenify's emerging insurance-adjacent offerings through the Red Ventures partnership and its Resident Protection Plan, with a similar multifamily operator distribution model.
• Rover: Rover is an online marketplace for pet care services including dog walking, pet sitting, and boarding. Comparable to Amenify's dog walking service vertical; an emerging player focused specifically on pet care rather than the broader resident lifestyle services Amenify aggregates.

Others

• Grubhub: Grubhub is a major U.S. food delivery platform whose 375,000+ restaurant network now accepts Amenify Cash credits. Functions as both a redemption partner and a broader-incumbent indirect competitor in the food delivery category where Amenify is an aggregator.

Direct peers

• Handy: Handy (acquired by Angi in 2018) is a leading online platform for booking pre-vetted home cleaning and home services professionals. Directly comparable to Amenify's cleaning and handyman service lines, with similar subscription and one-time booking models, though Handy lacks Amenify's multifamily operator distribution and broader service breadth.
• Bilt Rewards: Bilt Rewards is a rent-linked loyalty and payments platform that enables multifamily residents to earn points on rent payments and redeem them for travel, fitness, and lifestyle rewards. Most directly comparable to Amenify's emerging rent-payment rewards strategy with Visa, and shares the same resident-engagement thesis targeting large U.S. multifamily operators.
• Thumbtack: Thumbtack operates a marketplace connecting consumers with local professionals across home services categories including cleaning, handyman, moving, and home improvement. Comparable to Amenify's service-pro marketplace model for cleaning, handyman, chores, and dog walking, though Thumbtack serves single-family as well as multifamily customers without operator-level distribution.
• Zego (Zego Living): Zego is a property technology platform that has integrated Amenify into its Zego Living resident commerce offering, but also operates its own resident experience and payments modules for multifamily operators. Operates as both partner and partial competitor in the resident commerce stack for large property managers.

Broad incumbents

• Angi (Angie's List): Angi is the largest U.S. home services marketplace, connecting homeowners with pre-screened professionals across hundreds of categories. Overlaps significantly with Amenify's cleaning, handyman, and home services verticals, but Angi is a broad-incumbent public company focused on single-family rather than operator-channeled multifamily distribution.
• RealPage: RealPage is one of the largest U.S. multifamily property management software platforms serving property owners and managers. Like Entrata, it is both a major distribution partner for Amenify (signed 2025 partnership) and a potential broader-incumbent competitor in resident-facing commerce and amenity services.
• Entrata: Entrata is a leading multifamily property management software platform whose Homebody RXP resident experience layer integrates Amenify. Functions as both a critical distribution partner and a potential competitive incumbent in resident commerce, as Entrata could expand its own marketplace modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amenify
• YouTubeyoutube.com/channel/UCzXJqZ3mhWj2MIhU57yQDwg
• Facebookfacebook.com/amenify
• LinkedInlinkedin.com/company/amenify
• Instagraminstagram.com/amenify

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amenify