Noitom
Noitom is a Beijing-based motion capture technology provider offering inertial and optical-inertial hybrid tracking systems (Perception Neuron series), VR gloves, and virtual production solutions serving film, gaming, medical, sports, industrial simulation, and humanoid robotics customers across 50+ countries.
- Company typePrivate
- Founded2012
- HeadquartersBeijing, China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Noitom firmographics
Firmographics- Name
- Noitom
- Legal name
- 北京诺亦腾科技有限公司
- Website
- https://noitom.com.cn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Noitom is a Beijing-based motion capture technology provider offering inertial and optical-inertial hybrid tracking systems (Perception Neuron series), VR gloves, and virtual production solutions serving film, gaming, medical, sports, industrial simulation, and humanoid robotics customers across 50+ countries.
- Ownership category
- akta.pro rank
Noitom industry classification
Industry- Product category
- Motion Capture Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- Human-Robot Interaction & Teleoperation Systems (HDAAAIAM), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Noitom is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Noitom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Motion Capture Hardware Products: Sale of Perception Neuron series products (PN 3, PN Studio, PN Link, PN Hybrid) and accessories including sensors, straps, data transceivers, charging cases, and specialized suits. Products sold in various configurations at different price points through direct e-commerce.
- VR Gloves (Hi5 2.0): Sale of Hi5 2.0 VR interaction gloves with inertial sensors for hand/finger tracking, compatible with SteamVR and Pico headsets, sold with various plugin packages.
- NoitomCare Extended Warranty & Service Plans: Paid service plans (extended warranty, out-of-warranty replacement, fast replacement, trade-in programs, expert technical support) for motion capture products with multi-year options.
- Virtual Reality & Simulation Solutions: Sale of Project Alice commercial VR solutions, VTS virtual streaming packages, VPS virtual production solutions, and mySwing golf training systems including hardware and software components.
- Software Licenses & Plugins: Software products and plugins for motion capture data processing, including Axis Studio, Unity/Unreal/Maya/Blender plugins, sold as perpetual licenses or potentially subscription-based.
- Virtual Live Streaming Solutions (VTmini): Bundled packages combining PN motion capture with VTmini virtual streaming software, sold as complete solutions for virtual influencers and digital human applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hi5 2.0 NoitomCare Extended Warranty |
| Subscription | Annual | Perception Neuron 3 NoitomCare Extended Warranty |
| Subscription | Annual | Perception Neuron 3 Pro NoitomCare Extended Warranty |
| Subscription | Annual | Perception Neuron Studio Standard NoitomCare Extended Warranty |
| Subscription | Annual | Perception Neuron Studio Lite NoitomCare Extended Warranty |
| Subscription | Annual | Perception Neuron Studio Gloves NoitomCare Extended Warranty |
| Unit Pricing | Pay-as-you-go | Sensor Out-of-Warranty Replacement (NoitomCare) |
| Unit Pricing | Pay-as-you-go | PN3 Accessories |
| Unit Pricing | Pay-as-you-go | PN Studio Accessories |
| Unit Pricing | Pay-as-you-go | Hi5 2.0 Accessories |
| Unit Pricing | Pay-as-you-go | Other Accessories |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Noitom product offering
Product offeringCore offering
Noitom designs, manufactures, and sells inertial and optical-inertial hybrid motion capture hardware (Perception Neuron series including PN 3, PN Studio, PN Link, PN Hybrid) along with VR interaction gloves (Hi5 2.0) and supporting Axis Studio software. The company also delivers integrated vertical solutions including Project Alice commercial VR, VTS virtual livestreaming, VPS virtual production, VTmini virtual livestreaming bundles, mySwing golf training, and embodied AI humanoid robot teleoperation solutions integrated with NVIDIA Isaac.
Product overview
Noitom is a provider of inertial motion capture technology with a comprehensive product portfolio spanning multiple tiers of hardware products and vertical application solutions. The core Perception Neuron (PN) series includes wired (PN Link), professional wireless (PN Studio), and entry-level wireless (PN 3 / PN 3 Pro) inertial motion capture systems, all available in 2025 anti-magnetic versions. The PN Hybrid adds optical-inertial fusion technology for sub-millimeter precision. Supporting hardware includes the Hi5 2.0 VR interaction glove for finger and robot dexterity capture, and accessories such as straps, compression suits, transceivers, and carrying cases. On the software side, Axis Studio serves as the core software platform. The product ecosystem extends through bundled solutions including the iClone + Perception Neuron digital human creation bundle, VTmini virtual livestreaming bundle, VTS virtual production livestreaming solution, and VPS virtual production solution. Project Alice provides large-space commercial VR simulation for up to 100+ simultaneous users across 2000 sqm. Specialized applications include mySwing Professional for golf training and the embodied AI humanoid robot solution for teleoperation data collection integrated with NVIDIA Isaac. NoitomCare provides extended warranty and technical support services.
Differentiator
Problem solved
Functional benefit
Brands
- Perception Neuron: Self-developed motion capture product series including PN 3 (entry-level), PN Studio (professional), PN Link (wired), and PN Hybrid (optical-inertial hybrid).
- Project Alice
- mySwing
- Noitom VPS
- Noitom VTS
- Noitom Hi5
- NoitomCare
Products and services
- PN Studio Anti-Magnetic Version (Perception Neuron Studio) Professional-grade wireless inertial motion capture system with 10-hour battery life, up to 1000 sqm capture range, anti-magnetic algorithm, full-body plus finger motion capture for up to 5 people simultaneously, and 20 tracked props. Targeted at film VFX, virtual production, and large-scale animation studios.
- PN Link Anti-Magnetic Version (Perception Neuron Link) Wired inertial motion capture system with full magnetic immunity for embodied AI, human factors engineering, virtual simulation, and digital media applications. Upgradable to optical-inertial hybrid tracking mode via optical trackers.
- PN 3 Anti-Magnetic Version (Perception Neuron 3) Entry-level wireless inertial motion capture system with 17-node inertial sensors at 4.1g per sensor, 600Hz computation frame rate, 3.5-hour battery life, and wireless finger capture. Targeted at small animation/game studios, virtual livestreaming, and film production.
- PN 3 Pro Anti-Magnetic Version (Perception Neuron 3 Pro) Advanced wireless inertial motion capture system with full body and finger capture, improved data quality from new sensor calibration and algorithms. Compatible with Unity and Unreal engine native plugins.
- PN Hybrid (Optical-Inertial Hybrid Motion Capture System) Optical-inertial hybrid motion capture platform combining optical precision with inertial anti-occlusion capability. Sub-millimeter tracking precision, supports same/heterogeneous rigid bodies, outputs 6DoF position and pose data. Applicable to robotics, control science, intelligent manufacturing, and AI research.
- Hi5 2.0 VR Interaction Glove VR interaction glove with wireless inertial sensors for finger motion tracking, supporting SteamVR Windows headsets (HTC Vive, Pimax, Valve Index) and Android-based Pico headsets. Enables teleoperation of humanoid robots and robotic dexterity hands.
Quantifiable outcome
- Motion capture products sold in over 50 countries with 20,000+ units delivered to 20,000+ enterprise customers
- +3 more outcomes
Companies that use Noitom
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles6 records
Noitom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature7 records
Noitom partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, key and minor.
- NVIDIA (英伟达)coreNoitom leverages NVIDIA Isaac Sim & Isaac Lab platform to bridge motion capture data with robot virtual/physical bodies, creating a standardized Human-in-the-loop (HITL) solution for embodied AI data factory construction. Custom MocapApi enables real-time data streaming to NVIDIA Isaac ecosystem.
- 千寻智能 (Spirit AI)keySpirit AI collaborates with Noitom on motion capture teleoperation of humanoid robots for embodied AI training data collection, exploring high-efficiency teleoperation workflows and data production pipelines.
- 智元机器人 (Zhiyuan Robotics)keyZhiyuan Robotics uses Noitom motion capture systems to teleoperate A2 robots in both real physical world and virtual space for dataset collection to train policy/control rules, exploring Sim2Real2Sim optimization paths.
- 深圳市人工智能与机器人研究院 (AIRS)keyAIRS collaborates with Noitom to construct embodied AI data factories, combining motion capture/hardware equipment with NVIDIA Isaac platform to build scalable data production pipelines for robot intelligence algorithms.
- 清华大学 (Tsinghua University)keyTsinghua University collaborates with Noitom on embodied AI and robotics research applications.
- 香港中文大学 (CUHK)keyCUHK collaborates with Noitom on embodied AI and robotics research applications.
- 早稻田大学 (Waseda University)keyWaseda University collaborates with Noitom on embodied AI and robotics research applications.
- 南京工程学院 (Nanjing Institute of Technology)minorNanjing Institute of Technology collaborates with Noitom on embodied AI and robotics research applications.
- 中国传媒大学 (CUC)keyCUC partners with Noitom to offer motion capture professional courses as part of digital media education programs.
- 中国科学院深海所 (Chinese Academy of Sciences Deep Sea Institute)coreDeep Sea Institute collaborates with Noitom on national key projects including China's domestically developed 4500m manned submersible for virtual simulation applications.
- 中国商飞 (COMAC)coreCOMAC collaborates with Noitom on C919 domestic large aircraft projects as part of national key science and technology programs for industrial simulation.
- 南开大学, 电子科技大学, 同济大学minorMultiple Chinese universities collaborate with Noitom for virtual classroom and virtual laboratory construction, digital media education, and cross-disciplinary courses.
- 创幻科技 (Chuanghuan Technology)keyNoitom partners with Chuanghuan Technology to bundle customized VTmini virtual streaming software exclusively with Noitom's Perception Neuron motion capture products, creating a one-stop virtual live streaming solution.
- 美的电器 (Midea)minorMidea conducted virtual live streaming e-commerce using Noitom motion capture technology and VTmini solution for virtual product demonstrations.
- 肯德基 (KFC)minorKFC Hong Kong conducted a brand marketing campaign '全港食鸡大作战' using Noitom VTmini virtual streaming solution.
- 编程猫 (Coding Cat)minorCoding Cat (education company) used Noitom VTmini solution for virtual live streaming online courses in programming education.
- Reallusion (iClone)keyNoitom Perception Neuron products integrate natively with iClone digital human creation software, providing a complete solution from motion capture to digital character animation with real-time capture and editing capabilities.
- Tokyo Robotics (東京ロボティクス)keyTokyo Robotics has combined Noitom PN 2 and PN Studio products with their humanoid robot systems for remote operation research in industrial production, data server maintenance, and scientific research, accumulating training data to improve robot performance.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Noitom competitors and assessment
Company assessmentDirect peers
- Xsens (Movella): Movella's Xsens division is the closest direct competitor, offering inertial motion capture systems (MVN Awinda, MVN Link) for film, gaming, sports science, and live entertainment. Highly comparable product portfolio, target customers, and use cases to Noitom's Perception Neuron line.
- Vicon: Vicon is a leading optical motion capture provider (Vantage, Valkyrie, Vero) serving film VFX, AAA game studios, biomechanics research, and clinical motion analysis. Directly comparable in film/VR/biomedical verticals and competes for the same large-studio customers.
- OptiTrack (NaturalPoint): OptiTrack specializes in high-precision optical motion capture cameras and tracking software for film, game development, virtual production, and drone/UAV tracking. Direct competitor in virtual production and large-volume tracking solutions.
- Rokoko: Rokoko offers consumer/prosumer inertial motion capture suits (Smartsuit Pro) and gloves targeting indie animators, game developers, and VTubers. Comparable lower-tier product positioning to Noitom's PN 3 segment, with similar indie/streamer customer base.
- Manus: Manus produces high-end VR data gloves (Quantum Metagloves) used in motion capture, VR training, and virtual production. Comparable finger/hand tracking technology serving similar professional XR and animation customers.
- PhaseSpace: PhaseSpace offers marker-based optical motion capture systems (Impulse X2E) for film VFX, game development, virtual production, and academic research. Direct competitor in studio-grade optical mocap with overlapping customer segments.
- Synertial: Synertial provides inertial motion capture systems (IGS-190, IGS-180) used in animation, clinical gait analysis, and biomechanics research. Closely comparable inertial mocap product line targeting similar animation and research customers.
Emerging players
- Move.ai: Move.ai provides AI-based markerless motion capture from standard video cameras, eliminating the need for body-worn sensors. Emerging threat and partial substitute targeting similar gaming, VTuber, and 3D animation use cases.
- StretchSense: StretchSense manufactures hand-tracking gloves based on capacitive stretch sensors for VR/AR and motion capture applications. Directly comparable to Noitom's Hi5 2.0 VR interaction glove, particularly for hand/finger tracking in VR.
Broad incumbents
- HTC (Vive Trackers): HTC's Vive Tracker ecosystem offers VR body tracking peripherals that integrate with SteamVR-based mocap workflows. While broader in scope (full VR headsets, platforms), Vive Trackers compete in the same VR tracking hardware category and overlap on SteamVR-compatible customer workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Noitom social profiles
Digital presenceNoitom compliance and trust
Trust signalCompliance2 records
Noitom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noitom leadership team
Management profileNumber of profiles
Profiles3 records
Noitom funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noitom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noitom
What does Noitom do?
Noitom designs, manufactures, and sells inertial and optical-inertial hybrid motion capture hardware (Perception Neuron series including PN 3, PN Studio, PN Link, PN Hybrid) along with VR interaction gloves (Hi5 2.0) and supporting Axis Studio software. The company also delivers integrated vertical solutions including Project Alice commercial VR, VTS virtual livestreaming, VPS virtual production, VTmini virtual livestreaming bundles, mySwing golf training, and embodied AI humanoid robot teleoperation solutions integrated with NVIDIA Isaac.
Is Noitom a public or private company?
Noitom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noitom founded?
Noitom was founded in 2012. It employs 251 to 500 people.
Where is Noitom based?
Noitom is headquartered in Beijing, China, in the Asia region.
How does Noitom make money?
Six revenue lines are on record. Motion Capture Hardware Products are the primary driver. The others are VR Gloves (Hi5 2.0), noitomCare Extended Warranty & Service Plans, virtual Reality & Simulation Solutions, software Licenses & Plugins and virtual Live Streaming Solutions (VTmini).
Who are Noitom's main competitors?
Direct peers on record are Xsens (Movella), Vicon, OptiTrack (NaturalPoint), Rokoko, Manus, PhaseSpace and Synertial. Emerging players are Move.ai and StretchSense. HTC (Vive Trackers) is listed as a broad incumbent.
Does Noitom have an API?
Yes. Noitom provides open-source SDKs including MocapApi (for integrating motion capture data with robotics platforms including NVIDIA Isaac), Hi5 Unity SDK and Interaction SDK (C++ and Unity), Hi5 Unreal Plugin, and open-source plugins for Unity, Unreal, Maya, Blender, and MotionBuilder on GitHub. Axis Studio software supports .BVH, .FBX, and proprietary Calculation Data export formats. Hi5 C++ SDK is available to partners only. PN 3 SDKs are open-source on GitHub. MocapApi enables integration with NVIDIA Isaac Sim and Isaac Lab for humanoid robot teleoperation and simulation. Developer documentation is at support.noitom.com.cn.
What industry is Noitom in?
Noitom's product category is Motion Capture Hardware. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of HDAAAIAM, Human-Robot Interaction & Teleoperation Systems. Its NAICS code is 33411.