Bleta
- Company typePrivate
- Founded2019
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Bleta firmographics
Firmographics- Name
- Bleta
- Legal name
- BLETA SOLUTIONS, S.L.
- Website
- https://bleta.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Bleta is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bleta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (Tablet Bleta): Bleta sells pre-configured tablets specifically designed for seniors, including 4G+ connectivity. The tablet comes with the simplified Bleta interface pre-installed and is sold as a complete device solution.
- Freemium App: The Bleta mobile app is free to download from Google Play. The free version transforms any Android smartphone into an accessible device. Revenue is generated from upsells to premium features or services.
- Bleta Conecta Service: An optional connectivity and messaging service plan that allows family members to send messages and photos directly to the senior's home screen, with unlimited calls and data included.
- Connecta en Gran (B2B Municipal): A B2B service sold to municipalities and local governments (ayuntamientos) enabling them to communicate directly with senior citizens through an adapted digital channel, with real-time delivery and read receipt data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free simplified mobile interface for Android smartphones |
| One time/ perpetual license | Others | Pre-configured tablet with 4G+ connectivity at promotional price |
| Subscription | Monthly | Bleta Conecta - connectivity and messaging service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bleta product offering
Product offeringCore offering
Bleta designs, distributes, and supports simplified Android tablets and a mobile launcher app that make smartphones and tablets usable for elderly people with limited digital skills. The company also sells Bleta Conecta, a subscription connectivity service that delivers family messages and photos directly to the device home screen, and Connecta en Gran, a B2B municipal communication platform that sends alerts to senior citizens with real-time read receipts.
Product overview
Bleta offers a unified product portfolio consisting of hardware (Tablet Bleta) and software (App Bleta) designed to make technology accessible for elderly users and people with limited digital skills. The core offering centers on a simplified Android-based interface with large icons and streamlined navigation. Bleta Conecta adds a communication layer that displays family messages and photos directly on the home screen, while Connecta en Gran extends the platform to serve municipal governments seeking to communicate with senior citizens.
Differentiator
Problem solved
Functional benefit
Brands
- Bleta Conecta: A simplified messaging service where elderly users receive photos and messages directly on their phone's home screen without needing to navigate apps.
- Connecta en Gran
- La TaBleta
- Bleta Móvil Fácil
Products and services
- Tablet Bleta A pre-configured Android tablet with simplified interface specifically designed for elderly users and people with limited digital skills. Features large icons, clear navigation, pre-installed optimized applications, 4G+ connectivity, charger, and accessories. Currently priced at 299 EUR (promotional, planned increase to 329 EUR).
- App Bleta
Quantifiable outcome
- 200,000+ users have tested Bleta products
- +3 more outcomes
Companies that use Bleta
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bleta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bleta partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Associació Catalana de Municipis (ACM)coreACM recommends Connecta en Gran among its member municipalities, providing a significant distribution channel for Bleta's municipal communication product. This partnership has been instrumental in scaling from one pilot municipality to eleven in under six months.
- LocalretcoreLocalret, within the Digital Agenda of Catalan municipalities, presented Connecta en Gran as a case study success in January 2026 webinar 'Eines digitals per millorar la comunicació amb la ciutadania sènior' with participation from approximately 50 municipal representatives.
- Fundació TelefónicacoreBleta is included in Fundació Telefónica's Reconectados programs, which have trained over 50,000 elderly people in Spain since 2023 to improve digital skills and combat social exclusion. This partnership provides both credibility and distribution for Bleta's mission.
- Generalitat de CatalunyaminorRegional government of Catalonia listed as a collaborator, providing potential institutional support and credibility for Bleta's initiatives.
- Ajuntament de BarcelonaminorBarcelona city council listed as a collaborator, potentially providing access to the largest municipality in Catalonia.
- UPC (Universitat Politècnica de Catalunya)minorTechnical university partner through Empren UPC program, likely providing startup support, research collaboration, and access to engineering talent.
- Tell Me WowminorTell Me Wow is a game studio specializing in accessible entertainment for seniors (Senior Games). Listed as collaborator, potentially for joint content or complementary product offerings.
- CONEXminorCONEX is an organization managed by and for people over 50 that promotes active aging. Bleta has conducted feedback sessions with approximately 50 CONEX members to improve product design based on direct senior input.
- CorreosminorSpanish postal service listed as collaborator, potentially providing logistics and delivery support for tablet shipments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bleta competitors and assessment
Company assessmentDirect peers
- Doro: Swedish-listed maker of senior-focused mobile phones, tablets and simplified services (Doro Connect & Care). Closest direct competitor to Bleta's Tablet Bleta + Conecta model for elderly users in Europe.
- GrandPad: US-based senior tablet with a simplified interface, family-managed content and a recurring connectivity/management subscription. Mirrors Bleta's hardware-plus-family-network subscription approach.
- Oscar Senior: Senior engagement platform offering video calling, photo sharing and family connection tools for care homes and families. Overlaps Bleta's family-to-elderly communication and institutional channels.
- No Isolation (KOMP): Norwegian company producing KOMP, a one-button screen for seniors that receives photos, messages and video calls from family — directly analogous to Bleta's family-to-senior messaging value proposition.
- ViewClix: Connected digital photo frame built specifically for seniors to receive photos and messages from family, without complex interactions. Closely comparable to Bleta Conecta's home-screen messaging feature.
- Intuition Robotics (ElliQ): AI-driven companion device for independent older adults, focused on proactive engagement and reducing loneliness. Comparable to Bleta in addressing senior digital inclusion, though via an AI agent rather than a launcher.
Broad incumbents
- Apple: Embeds substantial accessibility features in iOS (Display & Text Size, Guided Access, AssistiveTouch). Indirectly competes with Bleta by raising the baseline of senior-friendly smartphone UX out-of-the-box.
- Samsung Electronics: Global consumer electronics incumbent shipping large-icon 'Easy Mode' and senior-friendly accessibility features in Galaxy devices. Represents the indirect, free-substitute risk to Bleta's launcher and tablet proposition.
Regional players
- Cuideo: Spain-based home care platform matching families with caregivers for elderly support. Comparable regional player in the Spanish senior-services ecosystem that could partner with or compete against Bleta's senior-focused offering.
Emerging players
- AlzhUp: Spanish startup providing cognitive stimulation and support tools for people with Alzheimer's and other dementias. Niche overlap with Bleta's senior user base and digital-inclusion mission in the same geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bleta social profiles
Digital presenceBleta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleta leadership team
Management profileNumber of profiles
Profiles1 record
Bleta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleta
What does Bleta do?
Bleta designs, distributes, and supports simplified Android tablets and a mobile launcher app that make smartphones and tablets usable for elderly people with limited digital skills. The company also sells Bleta Conecta, a subscription connectivity service that delivers family messages and photos directly to the device home screen, and Connecta en Gran, a B2B municipal communication platform that sends alerts to senior citizens with real-time read receipts.
Is Bleta a public or private company?
Bleta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bleta founded?
Bleta was founded in 2019. It employs 1 to 10 people.
Where is Bleta based?
Bleta is headquartered in Barcelona, Spain, in the Europe region.
How does Bleta make money?
Four revenue lines are on record. Hardware Sales (Tablet Bleta) is the primary driver. The others are freemium App, bleta Conecta Service and connecta en Gran (B2B Municipal).
Who are Bleta's main competitors?
Direct peers on record are Doro, GrandPad, Oscar Senior, No Isolation (KOMP), ViewClix and Intuition Robotics (ElliQ). Broad incumbents are Apple and Samsung Electronics. Cuideo is listed as a regional player. AlzhUp is listed as an emerging player.
Does Bleta have an API?
No public API is recorded for Bleta.