Wiggle Room
Wiggle Room operates AutoEnroll, a subscription SaaS platform that lets licensed New York State childcare providers (FCC, GFCC, DCC) collect family enrollment forms and OCFS-compliant paperwork via SMS. It serves roughly 40-plus SMB childcare programs on a monthly subscription, with no public pricing.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wiggle Room does
Wiggle Room is a New York City-based, founder-led private software company that operates AutoEnroll, a digital enrollment packet platform purpose-built for licensed childcare providers in New York State. The product targets Family Child Care (FCC), Group Family Child Care (GFCC), and Day Care Center (DCC) providers, enabling them to collect family and child information, including health data such as allergies and medications, via SMS and receive completed forms—aligned to NYS Office of Children and Family Services (OCFS) requirements—in minutes rather than days. The platform is sold on a consultative basis through a free 20-minute consultation, custom system setup, and a recurring monthly subscription with automatic renewal processed via Stripe.
Under the hood, Wiggle Room is a relatively thin SaaS stack assembled from best-of-breed infrastructure providers rather than proprietary infrastructure: Twilio handles SMS delivery and one-time-password verification, Supabase provides database hosting with row-level security for multi-tenant isolation, DocSpring generates PDF enrollment packets, and Stripe processes subscription payments. The product is delivered as a ready-to-use system with no required setup from the provider, and security and compliance positioning centers on COPPA, FERPA, NYS OCFS recordkeeping (approximately six years), and the NY SHIELD Act.
Wiggle Room monetizes through a subscription-only model with quote-based pricing (specific tiers and prices are not publicly disclosed). The company reports being trusted by 40+ childcare providers, all SMBs in New York State. It operates with 1-10 employees, is bootstrapped through subscription revenue, and closed its first institutional round of $1,000,000 in December 2025 led by Sidecut Ventures with participation from Everywhere Ventures and Flybridge. There is no evidence of acquisitions, geographic expansion outside New York, or product lines beyond AutoEnroll.
Wiggle Room firmographics
Firmographics- Name
- Wiggle Room
- Legal name
- Wiggle Room
- Website
- https://wiggleroomnow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wiggle Room operates AutoEnroll, a subscription SaaS platform that lets licensed New York State childcare providers (FCC, GFCC, DCC) collect family enrollment forms and OCFS-compliant paperwork via SMS. It serves roughly 40-plus SMB childcare programs on a monthly subscription, with no public pricing.
- Ownership category
- akta.pro rank
Wiggle Room industry classification
Industry- Product category
- Childcare Management Software
- NAICS
- Child Care Services (62441)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
Keywords
Where Wiggle Room is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wiggle Room business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Wiggle Room offers a trial period followed by a paid subscription with automatic renewal. Subscriptions renew automatically unless canceled before the renewal date. Payment is processed through Stripe. The company reserves the right to modify pricing with 30 days' notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free consultation followed by paid subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wiggle Room product offering
Product offeringCore offering
Wiggle Room sells AutoEnroll, a digital enrollment packet platform that enables licensed childcare providers in New York State to send families an enrollment link via text message and collect completed forms—including child health information and all NYS OCFS-required paperwork—in minutes. The service includes a free consultation, a custom-built enrollment system, and a subscription with automatic renewal.
Product overview
Wiggle Room offers a single core product called AutoEnroll, a digital enrollment packet platform designed specifically for licensed family child care programs in New York State. AutoEnroll enables providers to send enrollment links to families via text message and collect completed forms—including child information, health data (allergies, medications, special needs), and all required OCFS forms—in minutes. The service follows a structured onboarding process where providers schedule a free consultation with a paperwork specialist who then creates and delivers a custom enrollment system ready for immediate use.
Differentiator
Problem solved
Functional benefit
Brands
- AutoEnroll: A digital enrollment packet tool for family child care programs that allows providers to collect family and child information and receive completed forms, including OCFS-required forms, via text message enrollment links.
Products and services
- AutoEnroll AutoEnroll is a digital enrollment packet platform for licensed childcare providers in New York State. It enables providers to send enrollment links to families via text message and collect completed forms—including child health information and NYS OCFS-required paperwork—in minutes, replacing handwritten paperwork. The service includes a free consultation with a paperwork specialist, a custom-built enrollment system, and a subscription with automatic renewal.
Quantifiable outcome
- Complete digital enrollment packets in minutes
- +2 more outcomes
Companies that use Wiggle Room
Customer profileNamed customers39 records
Segments3 records
Ideal customer profiles2 records
Wiggle Room technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Wiggle Room partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wiggle Room competitors and assessment
Company assessmentDirect peers
- HiMama: Childcare management platform serving daycare and preschool providers with enrollment, attendance, daily reports, and parent communication. Directly comparable to Wiggle Room as a SaaS play for licensed childcare providers, with broader feature set.
- Brightwheel: Leading childcare management platform offering enrollment, billing, attendance, and parent engagement for daycare and preschool programs. Competes for the same provider wallet with a much broader product suite and larger funding base.
- Kangarootime: Childcare management platform focused on enrollment, billing, and parent communication for daycare and preschool operators. Direct overlap with Wiggle Room's enrollment and family-information workflows.
- ChildCareCRM: CRM and family enrollment platform purpose-built for childcare providers, including lead management, tours, and enrollment workflows. Directly competes with Wiggle Room's enrollment packet capability.
- OnCare: Childcare management platform offering online enrollment, family engagement, and program administration for daycare providers. Comparable SMB SaaS for licensed childcare operators.
- EZChildTrack: Childcare management and online registration system used by daycare and after-school programs for enrollment, attendance, and billing. Direct overlap on enrollment workflows and the SMB childcare segment.
Broad incumbents
- Procare Solutions: Established incumbent in childcare management software serving daycare centers and after-school programs with enrollment, billing, and family engagement. Larger and older competitor with broader portfolio, comparable core enrollment functionality.
- iCare Software: Established childcare management suite for daycare and after-school providers covering enrollment, billing, and parent communication. Larger incumbent with broader offering that competes with Wiggle Room's wedge.
Emerging players
- Tadika: Childcare management software for preschools and daycares covering enrollment, billing, and parent engagement. Comparable niche SaaS targeting licensed childcare providers with a similar SMB-focused GTM.
- CareBeam: Childcare and early education management platform with enrollment, daily reporting, and family communication features. Comparable SaaS targeting licensed providers, overlapping with AutoEnroll's use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wiggle Room social profiles
Digital presenceWiggle Room compliance and trust
Trust signalCompliance4 records
Wiggle Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiggle Room leadership team
Management profileNumber of profiles
Profiles1 record
Wiggle Room funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiggle Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiggle Room
What does Wiggle Room do?
Wiggle Room sells AutoEnroll, a digital enrollment packet platform that enables licensed childcare providers in New York State to send families an enrollment link via text message and collect completed forms—including child health information and all NYS OCFS-required paperwork—in minutes. The service includes a free consultation, a custom-built enrollment system, and a subscription with automatic renewal.
Is Wiggle Room a public or private company?
Wiggle Room is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wiggle Room founded?
Wiggle Room was founded in 2020. It employs 1 to 10 people.
Where is Wiggle Room based?
Wiggle Room is headquartered in New York, United States, in the North America region.
How does Wiggle Room make money?
One revenue line is on record: subscription Revenue.
Who are Wiggle Room's main competitors?
Direct peers on record are HiMama, Brightwheel, Kangarootime, ChildCareCRM, OnCare and EZChildTrack. Broad incumbents are Procare Solutions and iCare Software. Emerging players are Tadika and CareBeam.
Does Wiggle Room have an API?
No public API is recorded for Wiggle Room.
What industry is Wiggle Room in?
Wiggle Room's product category is Childcare Management Software. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 62441 and its SIC code is 7372.