What &Wider does

&Wider B.V. is a Dutch private company founded in 2014 by Lea Esterhuizen, headquartered in Amsterdam with a technology and implementation office in Cape Town, South Africa. The company provides direct worker engagement and human rights due diligence services to multinational brands and ethical producers, helping them meet growing regulatory pressure (EU CSDDD, German Supply Chain Act, OECD guidelines) by gathering anonymous, primary data directly from workers in supply chains rather than relying on traditional social audits.

The company's core offering is a proprietary mobile survey platform delivered via WhatsApp and Interactive Voice Response (IVR) in workers' local languages, using short (≤20 question) yes/no/don't-know surveys completed in under five minutes with warm-tone female voice actors. This primary data layer spans 73 countries and 28 sectors and feeds into three commercial products: Business Level Monitoring (recurring site-level risk monitoring with traffic-light dashboards), Landscape Assessments (annual sector/geography benchmarks with cost-sharing between co-sourcing brands), and RAPT (Risk Assessment Prediction Tool, an AI-powered predictive analytics layer). The platform is built in-house using C#, .NET, SQL Server, and React TypeScript, with the technology and implementation team based in Cape Town.

&Wider sells primarily through a consultative enterprise sales motion supported by content marketing, industry event participation (OECD Forum, SEDEX, Responsible Business Alliance), and a partner coalition (the Human Rights Due Diligence platform). Pricing is quote-based, with annual subscriptions tied to workforce size and monitoring frequency. Named enterprise clients include PepsiCo, AB InBev, Boden, and Centrica, with Tiny Miracles featured as a flagship SMB case study. The company has raised approximately $662,529 in disclosed equity funding (a 2019 round led by ClearlySo with Fashion For Good), remains privately held, and operates with a roughly 17-person team distributed across the Netherlands, South Africa, the Czech Republic, and Canada.

Name

&Wider

Legal name

&Wider B.V.

Website

https://andwider.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

&Wider is a Dutch human rights due diligence company that runs anonymous mobile (WhatsApp/IVR) worker surveys across global supply chains to help multinational brands meet regulatory and ethical sourcing requirements, sold via enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Supply Chain Human Rights Due Diligence Software

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

akta.pro secondary industry

Workforce Analytics & HR Metrics Advisory (BPACAJAK)

Keywords

• Worker engagement platform
• Human rights due diligence
• Supply chain risk monitoring
• Worker voice surveys
• Ethical supply chain analytics

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Level Monitoring subscription: Flagship product offered as a recurring engagement for site-level risk assessment, tracking human rights and working conditions at regular intervals with strategic support and best-in-class dashboards. Pricing depends on workforce size and monitoring frequency — indicating a usage/scale-based recurring revenue model.
2. Landscape Assessments: Annual assessments of human rights risks and improvements tracked over one year, across a sector and sourcing geography, based on live data direct from workers or smallholders. Opportunity for cost-sharing between brands sourcing from the same geography.
3. RAPT (Risk Assessment Prediction Tool): AI-powered predictive analytics offering available via demo-based enterprise sale. Used to identify patterns and emerging risks before they escalate across suppliers, geographies, sectors, products, and supply chains.
4. Add-ons: customised reporting and response protocol: Complementary professional services that help clients communicate insights to stakeholders and practically drive improvements with suppliers where workers report issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

&Wider runs a proprietary worker engagement and human rights due diligence platform that delivers anonymous, mobile-based (IVR and WhatsApp) surveys in workers' local languages and turns the responses into site-, sector- and geography-level risk dashboards and predictive analytics. Its portfolio includes Business Level Monitoring (recurring site monitoring), Landscape Assessments (annual sector/geography benchmarks), and RAPT, an AI-powered Risk Assessment Prediction Tool trained on a decade of primary worker data.

Product overview

&Wider operates a platform-plus-modules architecture for direct worker engagement and human rights due diligence, founded in 2014 after the Marikana tragedy. The portfolio centres on three core products that fit together along a human rights due diligence funnel: Business Level Monitoring (the flagship site-level recurring monitoring tool), Landscape Assessments (the sector-and-geography annual benchmark product), and RAPT, an AI-powered Risk Assessment and Prediction Tool that adds a predictive layer above monitoring. Customised Reporting and a Response Protocol are offered as add-on modules to extend the core monitoring products with stakeholder communications and supplier remediation support. Surveys are delivered via mobile channels (WhatsApp and IVR) in workers' local languages, with data flowing into client dashboards at dashboard.andwider.com.

Differentiator

Problem solved

Functional benefit

Brands

• RAPT (Risk Assessment and Prediction Tool): AI-powered predictive analytics product, branded separately with its own landing page, that identifies emerging human rights risks across suppliers, sourcing geographies, sectors, products, and supply chains.

Products and services

• Business Level Monitoring &Wider's flagship offering: a site-level monitoring service that tracks human rights impacts and working conditions at regular intervals, delivering best-in-class dashboards and strategic support to help brands and suppliers move beyond standard social audits. Targeted at multinational enterprises with complex supply chains.
• Landscape Assessments An annual sector-and-geography-level assessment of human rights risks and improvements, based on live data direct from workers or smallholders. Tracks risk, strengths, improvements, and systemic challenges over time rather than providing static snapshots from secondary data, with benchmarking across participating businesses.
• RAPT (Risk Assessment Prediction Tool) An AI-powered predictive analytics tool that delivers the first layer of human rights risk prediction across business-wide suppliers, sourcing geographies (sector-adjusted), and product-specific risks, enabling risk-based human rights due diligence before costly audits or investigations.
• Add-ons: Customised Reporting and Response Protocol Complementary services that extend &Wider's core monitoring: customised reporting helps clients communicate insights to stakeholders, while the response protocol helps suppliers practically drive improvements where workers have reported they are needed.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship case study, core vendor and secondary vendor.

• Human Rights Due Diligence platform collectivecoreStrategic or Co-development Partner&Wider has partnered with a collective of organisations and companies to help business owners, directors, procurement and sustainability professionals with best-in-class human rights due diligence support through humanrightsduediligence.org. The collective helps navigate the expansive landscape of human rights due diligence with confidence and ease.
• Tiny Miraclesflagship case studyImplementation/ SI/ Consulting PartnerTiny Miracles (Mumbai and Alibag production hubs) is featured as a flagship implementation case study. Co-created a 20-question survey delivered via IVR and WhatsApp in local languages; surveys run for ~2 weeks every 6 months. Insights have driven new financial products, savings schemes, and changes to day-care facilities.
• Squarespacecore vendorTechnology or IntegrationSquarespace is used as &Wider's website hosting provider and acts as a data processor for andwider.com. Personal data may be transferred to Squarespace in the US under EU Standard Contractual Clauses.
• Google (Analytics, Ads, reCAPTCHA)core vendorTechnology or IntegrationGoogle Analytics is used to understand site usage; Google Ads is used for paid advertising and conversion measurement; Google reCAPTCHA is used to protect forms from abuse. Data may be transferred outside the EEA under Standard Contractual Clauses.
• LinkedIn (Insight Tag / Ads)secondary vendorTechnology or IntegrationLinkedIn Insight Tag and LinkedIn Ads cookies are used to measure campaign performance, build aggregated conversion reports, and deliver more relevant advertising on LinkedIn.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• KnowTheChain: KnowTheChain benchmarks company efforts to address forced labour in supply chains, overlapping with &Wider's benchmarking and Landscape Assessments as an adjacent, non-commercial reference point.
• Proforest: Proforest is a supply chain sustainability consultancy supporting brands with responsible sourcing; it intersects &Wider's market as a consulting/services peer in HRDD delivery.

Direct peers

• IntegrityNext: IntegrityNext is a SaaS platform for supply chain due diligence and sustainability, overlapping with &Wider on enterprise HRDD, supplier risk monitoring and compliance workflows under CSDDD-like regimes.
• Sourcemap: Sourcemap offers supply chain mapping and due diligence software used by brands to evidence supplier networks; it is comparable as a peer SaaS layer for HRDD, though more focused on mapping than worker voice.
• Ulula: Ulula runs anonymous worker voice surveys via mobile channels and supply-chain risk analytics for global brands, directly overlapping &Wider's core Business Level Monitoring and predictive risk offerings.
• BSR (HERproject): BSR's HERproject deploys worker-engagement programs in supply chains across apparel and electronics; it overlaps with &Wider's direct-worker survey methodology and enterprise buyer base in human rights due diligence.

Broad incumbents

• Sedex: Sedex operates a global supplier ethical data exchange used by thousands of brands; it is a broader incumbent in supply chain ethics that &Wider complements but that also competes for the same HRDD budget.
• Verisk Maplecroft: Verisk Maplecroft publishes widely used human rights and ESG risk indices; it competes with &Wider's RAPT and Landscape Assessments on the secondary-data and benchmarking layer of enterprise HRDD.
• ELEVATE: ELEVATE provides supply chain sustainability, audit, and risk services to global brands; it overlaps with &Wider on enterprise HRDD, supplier engagement, and risk data — but as a much larger incumbent.

Emerging players

• Diginex: Diginex is an emerging ESG technology platform covering supply chain due diligence and sustainability reporting; it is comparable to &Wider as a smaller, SaaS-led entrant into enterprise HRDD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/andwider
• LinkedInlinkedin.com/company/andwider

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &Wider