What BSR does

BSR (Binghamton Slag Roofing Company, Inc.) is a fifth-generation, family-owned residential and commercial roofing and exterior home-improvement contractor founded in 1913 by Samuel Griffiths in Binghamton, NY, and still controlled by the Griffiths family under President Charles Griffiths Jr. and fifth-generation operator Gregory Griffiths. The company delivers project-based roofing, siding, gutter, window, door, and broader general contracting services (via the BSR Construction sub-brand) to homeowners and commercial property owners within a defined 100-mile service radius spanning Central New York and Northern Pennsylvania.

The core technology and product stack is built on industry-standard materials from tier-one manufacturers: GAF asphalt shingles, metal roofing, and natural slate for residential applications; Carlisle SynTec EPDM/TPO single-ply membranes and Sika Sarnafil heat-weldable plastic systems for commercial flat and low-slope roofs; and vinyl and aluminum siding products. Inspection workflows incorporate drone-based aerial imaging through the affiliated BSR Aerial Drone Imaging entity, enabling safer and more accurate roof assessments. The company is a GAF Certified Roofing Contractor (supporting full manufacturer warranty coverage) and maintains a documented in-house safety program under Safety Director Ken Robbins covering fall protection, ladder safety, kettle operations, and PPE.

BSR's revenue model is one-time project-based: customers receive free in-home consultations and estimates, then pay per project, with financing intermediated through GAF/EnerBank USA and Smart Money partnerships (5-, 10-, and 12-year terms at 6.99%-9.99% APR plus a 12-month no-interest promotional option). Distribution is entirely direct, with company-employed crews (no subcontractors or franchisees) serving both residential and commercial customers. Go-to-market relies on the 100+ year regional brand, word-of-mouth referrals, educational content marketing through the company blog, and trade-association membership (Southern Tier Homebuilders and Remodelers Association). All work is performed in-house within the 100-mile Binghamton radius; there are no satellites, franchisees, or external resellers in the operating model.

Name

BSR

Legal name

Binghamton Slag Roofing Company, Inc.

Website

https://bsronline.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

BSR is a fifth-generation, family-owned roofing and exterior home-improvement contractor in Binghamton, NY, delivering residential and commercial roofing, siding, gutter, window, door, and general construction services directly within a 100-mile regional radius.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Home Improvement Services

NAICS

Roofing Contractors (23816), Siding Contractors (238170)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

akta.pro secondary industries

Window & Door Trim, Casing & Sill Replacement (HSAPAJAK), Deck Construction & Replacement (HSAPALAA)

Keywords

• Residential roofing services
• Commercial roofing installation
• Exterior home improvement
• Roof repair and replacement
• Siding and gutter installation

Headquarters

HQ city

Binghamton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Roofing Services: One-time project-based revenue from roof replacement, repair, and maintenance services for residential and commercial properties. Revenue is generated per project with financing options available through partner lenders.
2. Exterior Services: Revenue from siding installation, gutter installation and covers, windows and doors replacement, and carpentry work. These services complement roofing and represent additional project-based revenue streams.
3. Financing Intermediation: The company offers financing through partnerships with GAF, EnerBank USA, and Smart Money (unsecured bank loans). This enables higher-value project sales by allowing customers to pay over time, with BSR receiving full payment upfront from the lender.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BSR is a fifth-generation family-owned roofing and exterior home improvement contractor that installs, repairs, and replaces residential and commercial roofs using materials from GAF, Carlisle SynTec, and Sika Sarnafil, and complements roofing with siding, gutters, windows, doors, and BSR Construction general contracting (carpentry, additions, and remodeling). Services are delivered directly by company crews within a 100-mile radius of Binghamton, NY, supported by free in-home estimates and consumer financing intermediated through partner lenders.

Product overview

BSR (Binghamton Slag Roofing) is a five-generation family-owned home improvement company founded in 1913, operating as a single-location service business rather than a software platform. The company offers a unified suite of exterior home improvement services anchored by residential and commercial roofing (including repair, replacement, and maintenance), supplemented by related exterior services including siding installation, gutters, windows, and doors. The core roofing offering encompasses multiple material options including asphalt shingles, metal roofing, and slate, sourced from manufacturers like GAF, Carlisle SynTec, and Sika Sarnafil. BSR Construction extends capabilities to broader remodeling projects including carpentry, additions, and kitchen/bath remodeling. The company backs its services with financing options through the Smart Money program and maintains GAF Certified Roofing Contractor status.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Roof replacement and repair services for residential properties, including asphalt shingle, metal, and slate roofing options, serving homeowners within a 100-mile radius of Binghamton, NY.
• Commercial Roofing Roof repair, replacement, and maintenance services for commercial buildings, utilizing Carlisle SynTec and Sika Sarnafil flat roofing systems including EPDM and TPO single-ply membranes for flat and low-slope applications.
• Roof Repair Roof leak repair, emergency roof repair, snow load removal, and ice backup leak prevention services for residential and commercial properties.
• Siding Installation and Replacement Siding installation and replacement services with vinyl and aluminum options, custom colors, and seamless products designed to reduce visible seams, with a 10-year installation guarantee.
• Gutter Installation, Replacement, and Covers Gutter installation, replacement, and maintenance services including seamless gutters and gutter cover systems to prevent debris accumulation.
• Windows and Doors Installation Window and door installation and replacement services for residential and commercial properties.
• Roofing Maintenance Plans Ongoing roof maintenance services including inspections, debris clearing, snow and ice management, and preventative care to extend roof lifespan for residential and commercial customers.
• Solar Installation Solar installation services offered as part of BSR's roofing services line, leveraging the company's roofing expertise to add solar capability for residential and commercial customers.
• BSR Construction (General Contracting) General contracting services including carpentry work, home and room additions, kitchen and bathroom remodeling, decks, garages, pole barns, and floating docks.
• Home Improvement Financing Programs Consumer financing intermediation through partner lenders including GAF/EnerBank USA (5/10/12-year terms at 6.99%/7.99%/9.99% APR), a 12-month no-interest promotional option, and Smart Money unsecured installment loans ranging from $1,000 to $25,000.

Quantifiable outcome

• Slate roofing lifespan of 75-200 years with superior fire resistance
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GAFcoreChannel Partner/ Reseller/ DistributorGAF Certified Roofing Contractor status enables BSR to offer full manufacturer warranty coverage on installed roofing materials. The partnership provides access to GAF's Roofing Wizard visualization tool and marketing support.
• Carlisle SynTec IncorporatedcoreTechnology or IntegrationLeading producer of EPDM and TPO rubber roofing systems for commercial flat roofs. BSR has installed Carlisle systems since 1970 for wide-coverage flat roofing applications.
• Sika SarnafilcoreTechnology or IntegrationLeading provider of heat-weldable plastic roofing materials. BSR has worked with Sika Sarnafil for many years installing systems that continue to function with 100% efficiency.
• Southern Tier Homebuilders and Remodelers AssociationminorChannel Partner/ Reseller/ DistributorLocal trade association membership providing industry credibility, networking opportunities, and consumer referrals within the Southern Tier region.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Erie Construction: Midwest- and East-Coast-based home exterior services company offering roofing, siding, windows, and gutters for residential customers with a similar bundled-service direct-sales model and regional concentration.
• Bone Dry Roofing: Indiana-headquartered national roofing franchise operating both company-owned and franchise locations across the U.S., offering residential and commercial roof repair and replacement with manufacturer warranty positioning analogous to BSR's GAF-certified offering.
• Joyland Roofing: Pennsylvania-based regional roofing contractor serving residential and commercial customers with repair, replacement, and exterior services across central PA — similar regional scale and Northeast concentration to BSR.
• Greenwood Industries: Pennsylvania-based commercial roofing contractor specializing in flat-roof and single-ply membrane installations (EPDM, TPO) for institutional and industrial clients — direct overlap with BSR's commercial flat-roof service line anchored on Carlisle and Sika systems.
• Baker Roofing Company: North Carolina-based regional roofing and exterior services company with both residential and commercial operations including repair, replacement, and storm-damage work — comparable service mix and direct-to-consumer sales motion to BSR.
• Arocon Roofing & Construction: Mid-Atlantic roofing and exterior remodeling contractor delivering residential and commercial roofing, siding, and gutter services across Maryland, Virginia, and Pennsylvania — comparable multi-trade service breadth to BSR.
• Long Roofing: Chantilly, VA-based Mid-Atlantic roofing company serving residential customers with roof replacement and repair services, with a comparable direct-to-consumer sales model and regional scale to BSR.

Broad incumbents

• Power Home Remodeling: Chester, PA-based national exterior home remodeler offering roofing, siding, windows, and doors at greater scale and geographic reach, with a heavy financing-driven sales motion analogous to BSR's EnerBank and Smart Money partnerships.
• Tecta America: Rosemont, IL-based national commercial roofing platform serving large enterprise customers across the U.S. — represents the scaled, PE-backed end of BSR's commercial roofing ambitions.
• Roofing Corp of America: Atlanta-based national roofing platform backed by private equity consolidating regional roofers across commercial and residential end markets — a likely acquirer or competitor for companies like BSR in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSR