What Ulula does

Ulula is a Toronto-based software company that operates a multilingual, multi-channel digital stakeholder engagement platform purpose-built for supply chain human rights due diligence. Founded in 2013 by Antoine Heuty, the platform enables anonymous, real-time two-way communication with workers and communities through SMS, WhatsApp, Interactive Voice Response, and Android/iOS mobile apps (OWL App), with coverage across 60+ languages including indigenous dialects. Core product modules include expert-designed Surveys, a Grievance Mechanism with case management, Broadcast & Alerts, Training & Resources content delivery, and Dashboard & Analytics; a field data collection tool called Owlyfield supports on-the-ground engagement in low-connectivity environments. The AI Tracker for child labor, forced labor and human trafficking prediction layers predictive analytics on top of the primary worker-voice dataset and was piloted with IPIS in the DRC.

The company sells enterprise SaaS subscriptions plus implementation and consulting services through direct sales (regional business development in APAC, Americas and EMEA) and an integration/reseller channel that includes Deloitte, Verité, QIMA, Proforest and Insuco. Pricing is quote-based on enterprise agreements with annual billing. Ulula is B Corp certified and won the 2021 ILO SDG 8.7 Innovation Challenge and the Thomson Reuters Stop Slavery Award. Customers include VF Corporation, Cargill, PepsiCo, Wilmar International, Anglo American, Marks and Spencer, Eileen Fisher, Mars, Fair Labor Association, RSPO, amfori and IPIS, spanning mining, manufacturing, textile & garment, agriculture, construction, finance, labor recruitment and audit/certification verticals.

In 2024, EcoVadis acquired Ulula to integrate worker voice data directly into its sustainability ratings scorecards. Following the acquisition, Ulula launched EcoVadis Worker Voice, a 22-question multilingual survey that supplies primary worker feedback into supplier assessments, reaching EcoVadis' 1,500+ enterprise customers and 2M+ screened companies. The combined entity sells into enterprise sustainability, compliance and procurement functions that need to operationalize mandatory human rights due diligence regimes such as the EU CSDDD, German SCDDA and California AB 3234.

Name

Ulula

Legal name

Ulula

Website

https://ulula.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ulula operates a multilingual, multi-channel digital stakeholder engagement platform enabling anonymous worker voice and human rights due diligence across global supply chains, serving multinational enterprises and certification bodies across mining, manufacturing, textile, agriculture and other sectors, and is now part of EcoVadis.

Ownership category

akta.pro rank

Product category

Supply Chain Compliance & Human Rights Due Diligence Software

NAICS

Computer Systems Design and Related Services (54151), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industries

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI), Third-Party Model/Vendor Risk & Supply-Chain Assurance (HDAAAMAK)

Keywords

• Supply chain transparency
• Worker engagement platform
• Human rights due diligence
• ESG compliance software
• Stakeholder feedback software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription Services: SaaS-based platform subscription model providing access to worker engagement technology including surveys, grievance mechanisms, broadcast alerts, and analytics dashboards. Delivered through enterprise agreements with implementation and support services.
2. Professional Services: Consulting and implementation services for program co-design, deployment, training, and remediation support. Provided through local partners and consultants in local languages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ulula provides a multilingual, multi-channel digital stakeholder engagement platform that enables enterprises to run anonymous, real-time two-way communications with workers and communities across their global supply chains. The platform delivers Surveys, Grievance Mechanisms, Broadcast & Alerts, Training & Resources, and Dashboard & Analytics through SMS, WhatsApp, IVR, and Android/iOS apps, with field deployment supported by the Owlyfield offline tool. AI-driven predictive analytics identify risks of child labor, forced labor, and human trafficking to support corporate human rights due diligence, ESG reporting, and compliance with regulations such as EU CSDDD, German SCDDA, and California AB 3234.

Product overview

Ulula is a multilingual, multi-channel digital stakeholder engagement platform consisting of a core technology suite with modules for Surveys, Grievance Mechanism, Broadcast & Alerts, Training & Resources, and Dashboard & Analytics. The platform is accessible via multiple communication channels including SMS, WhatsApp, Interactive Voice Response (IVR), and mobile apps (OWL App for Android/iOS). Ulula also offers specialized solutions including Human Rights Due Diligence (HRDD), EWB Survey (Nike partnership), and SLCP integration. Following EcoVadis acquisition in 2024, the company launched EcoVadis Worker Voice, a 22-question survey integrated with EcoVadis sustainability ratings. Field tools like Owlyfield support on-ground data collection. The platform uses an open API architecture enabling integrations with third-party systems.

Differentiator

Problem solved

Functional benefit

Brands

• AI Tracker: AI tracker for child labor, forced labor and human trafficking prediction developed in partnership with IPIS and Matokeo

Products and services

• Surveys Expert-designed and field-tested multilingual questionnaires that measure sentiments across indicators of well-being, working conditions, environmental impacts, and health and safety; deployable remotely in multiple languages including indigenous languages for worker and community feedback.
• Grievance Mechanism Anonymous incident reporting tool that identifies problems early and supports meaningful remediation through real-time case management, enabling workers and community members to communicate with case managers in their preferred language.
• Broadcast & Alerts Outreach campaigns and targeted communications for sending alerts and sharing information with workers, communities, and other stakeholders across multiple communication channels.
• Training & Resources Training delivery on skills development, rights education, and other topics to mitigate labor and human rights exploitation, including migrant workers, health and safety, and gender modules delivered in local languages.
• Dashboard & Analytics Macro view of risks by region, project, and demographic filters, with dashboards aggregating and visualizing worker and community response data in real-time for ESG reporting and risk management.
• OWL App Mobile application for Android and iOS devices that enables surveys, grievance reporting, and feedback collection from workers and communities.
• Owlyfield Field deployment solution that enables data collection in remote supply chain locations with offline and low-connectivity environments.
• Human Rights Due Diligence (HRDD) Digital engagement systems to identify, prevent, and manage human rights impacts across supply chains, enabling compliance with international regulations such as EU CSDDD, German SCDDA, and California AB 3234.
• EWB Survey Worker voice survey solution developed in partnership with Nike for supply chain engagement in apparel manufacturing.
• Social & Labor Convergence Program (SLCP) Standardized assessment framework integration that connects Ulula worker voice data with the Social & Labor Convergence Program to empower workers and enhance supply chain transparency.
• EcoVadis Worker Voice 22-question worker voice survey integrated with EcoVadis sustainability ratings; accessible in multiple languages and on multiple devices, enabling companies to validate and strengthen supplier scorecards with direct worker feedback.
• AI Tracker for Child Labor, Forced Labor and Human Trafficking AI-powered prediction platform that monitors and predicts labor and human rights violations in client operations, building on mobile-based impact monitoring data and co-designed surveys with grassroots organizations to identify and measure at-risk KPIs.

Quantifiable outcome

• Reduced supply chain disruptions through real-time risk visibility
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

30 partnerships are on record, tiered flagship (acquisition), core and minor.

• EcoVadisflagship (acquisition)Strategic or Co-development Partner · 1 January 2024EcoVadis acquired Ulula in 2024 to integrate worker voice technology into sustainability ratings. The partnership created EcoVadis Worker Voice, a 22-question survey accessible in multiple languages on multiple devices. Ulula's data directly feeds into supplier ratings scorecards, enhancing compliance reporting and stakeholder credibility. EcoVadis reaches 1,500+ enterprise customers and has screened 2m+ companies with 150,000+ suppliers assessed.
• SupplyShiftcoreTechnology or IntegrationSupplyShift partnership connects worker voice data from Ulula with SupplyShift's supplier management platform, enabling companies to integrate direct worker feedback into supply chain visibility dashboards.
• SAP SuccessFactorscoreTechnology or IntegrationIntegration with SAP SuccessFactors enables worker engagement data to be presented within enterprise HR and sustainability workflows.
• Microsoft AzurecoreTechnology or IntegrationTechnology infrastructure hosted on Microsoft Azure cloud platform for scalability and reliability.
• IPIS (International Peace Information Service)coreStrategic or Co-development PartnerLong-standing partnership with IPIS for ASM (artisanal and small-scale mining) monitoring in Democratic Republic of Congo. Collaborated on Matokeo project and Kufatilia initiative for conflict minerals due diligence.
• Fair Labor AssociationcoreStrategic or Co-development PartnerPartnership to strengthen assessment and certification systems through worker engagement technology supporting stakeholder engagement initiatives.
• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerPartnership with RSPO to increase reach of sustainability certification to new geographies and stakeholders including smallholders in palm oil supply chains.
• amforicoreStrategic or Co-development PartnerPartnership for social compliance and stakeholder engagement. Amfori Speak for Change initiative utilizes Ulula grievance mechanism technology.
• NestcoreStrategic or Co-development PartnerPartnership for worker welfare in artisan supply chains, combining Nest's artisan-focused programs with Ulula's engagement technology.
• QIMAminorImplementation/ SI/ Consulting PartnerQIMA provides auditing and inspection services; partnership enables combined audit and worker voice assessment.
• DeloitteminorImplementation/ SI/ Consulting PartnerDeloitte Greenhouse provides sustainability consulting and implementation support leveraging Ulula technology.
• Lifa360coreStrategic or Co-development PartnerLifa360 partners with Ulula to strengthen stakeholder and community engagement for mining and renewable energy companies, de-risking reputation management.
• VECTRAcoreStrategic or Co-development PartnerPartnership to advance mandatory human rights due diligence performance through combined technology and advisory services.
• Incas ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner providing social compliance and human rights implementation expertise.
• InsucominorImplementation/ SI/ Consulting PartnerSocial and environmental consulting firm providing expertise in stakeholder engagement and social impact assessment.
• ProforestminorImplementation/ SI/ Consulting PartnerSustainability consultancy specializing in forest and agricultural supply chains, offering implementation support.
• QuizrrminorStrategic or Co-development PartnerPartnership for enhanced human rights awareness and training in supply chains through combined technology and training content.
• ResponSableminorImplementation/ SI/ Consulting PartnerSupply chain sustainability consulting partner providing implementation and training services.
• Sentio Advisory InitiativeminorImplementation/ SI/ Consulting PartnerAdvisory initiative providing sustainability consulting and stakeholder engagement expertise.
• Shared Value InitiativeminorStrategic or Co-development PartnerIndustry association partnership promoting responsible business through collaboration and knowledge sharing.
• The CentreminorImplementation/ SI/ Consulting PartnerConsulting partner for sustainability and social compliance implementation.
• UL (Underwriters Laboratories)minorStrategic or Co-development PartnerSafety and sustainability certification organization partnership for standards-based assessment.
• Valor RSEminorImplementation/ SI/ Consulting PartnerSustainability consulting partner providing CSR and human rights implementation services.
• ICS (Initiative for Compliance and Sustainability)coreStrategic or Co-development PartnerIndustry association partnership strengthening assessment and certification systems through worker engagement.
• IRMA (Initiative for Responsible Mining Assurance)coreStrategic or Co-development PartnerMembership in IRMA supports responsible mining practices; Ulula provides stakeholder engagement tools for IRMA-certified mines.
• B CorpcoreStrategic or Co-development PartnerUlula is a certified B Corporation meeting highest standards of verified social and environmental performance. Member of B Corp community of 3,900+ businesses in 70+ countries.
• CCR CSR (Centre for Child Rights and Corporate Social Responsibility)minorStrategic or Co-development PartnerPartnership with child rights expert to strengthen due diligence programs addressing child labor in supply chains.
• SLCP (Social & Labor Convergence Program)coreStrategic or Co-development PartnerPartnership with SLCP to empower workers and enhance transparency by integrating worker voice data with SLCP's social and labor convergence assessment framework.
• SedexcoreStrategic or Co-development PartnerPilot program combining worker voice technology with SMETA audit methodology to drive audit efficiency, issue detection, and improvement in supply chains.
• FIFPRO, BWI, IDWFcoreStrategic or Co-development PartnerPartnership with global player unions (FIFPRO World Players' Union, Building and Wood Workers' International, International Domestic Workers Federation) for migrant worker rights platform at mega-sporting events including FIFA World Cup.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ELEVATE: ELEVATE provides supply chain ESG, human rights due diligence, and worker engagement services to global enterprises. It is the closest direct comparable to Ulula, offering analogous worker surveys, grievance channels, and supply chain risk analytics for similar buyer segments.
• Verité: Verité is a global consultancy focused on labor rights and supply chain human rights, including worker voice surveys and research on forced labor. Ulula lists Verité as an implementation partner, and the two compete/collaborate on the same buyer-side due diligence engagements.
• Quizrr: Quizrr delivers digital worker training and engagement platforms for supply chains, with a focus on human rights awareness and skills development. Ulula explicitly partners with Quizrr, and their offerings overlap directly on training-and-resources modules for factory workers.

Broad incumbents

• EcoVadis: EcoVadis is the global sustainability ratings platform that acquired Ulula in 2024. It is the broader incumbent in supply chain ESG, with 1,500+ enterprise customers and 2M+ companies screened, into which Ulula's worker voice technology is being embedded.
• Sedex: Sedex operates the SMETA audit platform and a global supplier data network used by enterprise buyers for social compliance. Ulula is piloting worker voice integration into SMETA with Sedex, positioning them as adjacent platforms serving the same corporate customers.
• amfori: amfori is an industry association running BSCI and Speak for Change programs for supply chain social compliance. Ulula's grievance mechanism powers amfori Speak for Change, making amfori both a partner and a structural channel for Ulula's product.

Emerging players

• Sourcemap: Sourcemap is a supply chain mapping and due diligence platform with growing worker and supplier transparency capabilities. It overlaps with Ulula in supply chain visibility and ESG risk data for enterprise buyers, though Ulula is more specialized in worker voice and grievance.
• IntegrityNext: IntegrityNext is a SaaS platform for supplier sustainability and human rights compliance used by large enterprises. It overlaps with Ulula's ESG/sustainability module but is positioned as a broader supplier monitoring suite rather than a worker voice specialist.
• Resolved (formerly FRDM): Resolved (formerly FRDM) builds supply chain risk analytics that combine supplier data with worker and human rights signals. It overlaps with Ulula's predictive risk use case for forced labor and ESG, targeting similar Fortune 500 supply chain and compliance buyers.

Others

• SupplyShift: SupplyShift is a supplier management and sustainable sourcing platform. Ulula integrates its worker voice data directly into SupplyShift, making SupplyShift an adjacent ecosystem participant rather than a direct competitor in worker engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ulula4good
• LinkedInlinkedin.com/company/ulula
• Facebookfacebook.com/ulula4good

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulula