Wolf Spirit Distillery
Wolf Spirit Distillery is an independent craft distillery in Eugene, Oregon operating a portfolio of premium vodka, gin, and bourbon brands (Blood x Sweat x Tears Vodka, Puncher's Chance Bourbon, Tom of Finland Organic Vodka, Mr. Pickles Gin) sold direct-to-consumer online to adults seeking small-batch, story-driven spirits.
- Company typePrivate
- Founded2017
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wolf Spirit Distillery does
Wolf Spirit Distillery (Wolf Spirit, LLC) is an independently owned craft spirits producer headquartered at 121 N Monroe St, Eugene, Oregon, founded in 2017 by Master Distiller Ben Green. The company operates a multi-brand spirits platform spanning four product lines: Blood x Sweat x Tears Vodka (triple-distilled, freeze-filtered vodka from Pacific Northwest White Winter Wheat, Gold Medal winner at the 2020 San Francisco World Spirits Competition), Puncher's Chance Bourbon (Kentucky Straight Bourbon with multiple aged and cask-finished expressions including The UNDISPUTED, THE UNIFIED BELT, The D12TANCE 12-Year, and The Left Cross 14-Year rum-cask-finished), Tom of Finland Organic Vodka (distilled five times in Finland from organic wheat, rye, and arctic water, with a percentage of sales donated to the Tom of Finland Foundation), and Mr. Pickles Pacific Northwest Gin (triple-distilled with vapor-basket botanical infusion, featuring 12 botanicals sourced regionally). Production uses small-batch craft distillation with proprietary techniques such as vapor basket botanical introduction, freeze filtration, and specialty cask finishing (sherry, Jamaican rum, California Cabernet Sauvignon).
The company's business model is direct-to-consumer e-commerce operated through its Shopify storefront at ourwolfspirit.com, with alcohol orders routed to a network of licensed third-party retailers via D2C Beverages and AccelPay for fulfillment and payment processing, and merchandise fulfilled in-house. Pricing ranges from $36.99 (Puncher's Chance Kentucky Straight Bourbon, Tom of Finland Vodka) up to $149.99 (THE UNIFIED BELT), with free shipping above $75 and delivery limited to the continental US excluding Alaska, Hawaii, Mississippi, and Utah. The customer base is horizontal, targeting 21+ premium spirits consumers who value independent, craft, story-driven brands over mass-produced corporate alternatives. Marketing relies on digital channels (owned website, email newsletter, organic social), influencer partnerships (notably Bruce Buffer for Puncher's Chance reaching 1M+ combat-sports fans), and cause-marketing alliances with the Best Friends Animal Society and the Tom of Finland Foundation.
Financially, Wolf Spirit is a private, pre-scale company with 1-10 employees that has raised approximately $4.06 million across two disclosed rounds (a $2.35M round in September 2022 and a $1.713M tranche of a $6M SEC Form D exempt offering filed October 2023). No institutional VC or PE backing is disclosed. Multiple aged-expression products and all merchandise items currently show Sold Out status on the website, suggesting production-constrained rather than demand-saturated operations.
Wolf Spirit Distillery firmographics
Firmographics- Name
- Wolf Spirit Distillery
- Legal name
- Wolf Spirit, LLC
- Website
- https://ourwolfspirit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wolf Spirit Distillery is an independent craft distillery in Eugene, Oregon operating a portfolio of premium vodka, gin, and bourbon brands (Blood x Sweat x Tears Vodka, Puncher's Chance Bourbon, Tom of Finland Organic Vodka, Mr. Pickles Gin) sold direct-to-consumer online to adults seeking small-batch, story-driven spirits.
- Ownership category
- akta.pro rank
Wolf Spirit Distillery industry classification
Industry- Product category
- Craft Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro industry
- Spirits Distilling & BrandsConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & BrandsDistilleries (Tasting Rooms)Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)
Keywords
Where Wolf Spirit Distillery is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wolf Spirit Distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales: Direct-to-consumer e-commerce sales of owned spirit brands (Blood x Sweat x Tears Vodka, Puncher's Chance Bourbon, Tom of Finland Organic Vodka, Mr. Pickles Gin) through wolfspiritdistillery.com. Third-party retailers fulfill alcohol orders. Payments processed through D2C Beverages.
- Merchandise Sales: Apparel and accessories sales (t-shirts, hoodies, hats, masks, pins, bandanas) branded under spirit labels. Direct fulfillment by Wolf Spirit Distillery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mr. Pickles Pacific Northwest Gin - $38.99 |
| Unit Pricing | Pay-as-you-go | Puncher's Chance Bourbon: The UNDISPUTED - $57.99 |
| Unit Pricing | Pay-as-you-go | Puncher's Chance Kentucky Straight Bourbon - $36.99 |
| Unit Pricing | Pay-as-you-go | The D12TANCE 12-Year Tennessee Bourbon - $128.99 |
| Unit Pricing | Pay-as-you-go | Puncher's Chance THE UNIFIED BELT - $149.99 |
| Unit Pricing | Pay-as-you-go | Tom of Finland Organic Vodka - Price varies |
| Unit Pricing | Pay-as-you-go | Merchandise - Price varies by item |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wolf Spirit Distillery product offering
Product offeringCore offering
Wolf Spirit Distillery is an independently owned craft distillery based in Eugene, Oregon that produces and sells small-batch premium spirits across four core brands: Blood x Sweat x Tears Vodka, Puncher's Chance Bourbon (including aged and specialty-finished expressions), Tom of Finland Organic Vodka, and Mr. Pickles Pacific Northwest Gin, alongside branded apparel and accessories. Products are sold direct-to-consumer through the company's e-commerce site, with alcohol orders fulfilled by a network of licensed third-party retailers via D2C Beverages/AccelPay, shipping to the continental United States.
Product overview
Wolf Spirit Distillery is an independently owned craft spirits company operating as a platform of multiple branded alcohol products. The portfolio includes four core spirit brands: Blood x Sweat x Tears Vodka (the founding product from Eugene, Oregon), Puncher's Chance Bourbon (Kentucky Straight Bourbon with multiple expressions including The UNDISPUTED and THE UNIFIED BELT), Tom of Finland Organic Vodka (premium Finnish vodka), and Mr. Pickles Pacific Northwest Gin. Products are sold through third-party licensed retailers with order fulfillment handled by D2C Beverages and AccelPay eCommerce partners.
Differentiator
Problem solved
Functional benefit
Brands
- Blood x Sweat x Tears Vodka: Small-batch vodka handcrafted in Eugene, Oregon with Pacific Northwest White Winter Wheat. Won Gold Medal at 2020 San Francisco World Spirits Competition.
- Puncher's Chance Bourbon
- Tom of Finland Organic Vodka
- Mr. Pickles Pacific Northwest Gin
Products and services
- Blood x Sweat x Tears Vodka Small-batch craft vodka handcrafted in Eugene, Oregon from handpicked Pacific Northwest White Winter Wheat, triple distilled and freeze filtered to remove impurities; the flagship product that launched Wolf Spirit Distillery. Targeted at adult consumers seeking premium independent craft spirits.
- Puncher's Chance Kentucky Straight Bourbon Kentucky Straight Bourbon whiskey with a 90-proof blend of 75% corn, 13% rye, and 12% barley from 5 and 6-year bourbon barrels, master-distilled by Kevin Curtis and recipient of a 95-point Tasting Panel review in January 2021. For bourbon enthusiasts seeking premium American whiskey.
- Puncher's Chance Bourbon: The UNDISPUTED Single barrel cask-strength Kentucky Straight Bourbon bottled at 108 proof (54% ABV). Won Platinum Medal and Best in Show 2nd Runner Up at TAG World Spirits Awards. Aimed at collectors and bourbon enthusiasts seeking limited cask-strength releases.
- Puncher's Chance Bourbon: THE UNIFIED BELT First cross-category whiskey blend combining four-year-old Kentucky Straight Bourbon, four-year-old Irish Whiskey, and 14-year-old Bourbon finished in Pedro Ximenez and Oloroso Sherry casks. Crafted by Master Blender Steven Hughes. Targeted at adventurous whiskey drinkers seeking blended expressions.
- The D12TANCE 12-Year Tennessee Straight Bourbon Whiskey 12-year Tennessee straight bourbon whiskey aged in American White Oak and finished in California Cabernet Sauvignon barrels, with a primary grain bill of 84% corn, 8% malt, and 8% rye at 96 proof. For premium bourbon collectors and enthusiasts.
- The Left Cross - 14-Year Old Rum-Barrel Finished Bourbon 14-year bourbon aged in wood rickhouses and finished in freshly dumped 12-year-old Jamaican rum casks for two to six months. Targeted at bourbon enthusiasts seeking unique cask-finished expressions.
- Tom of Finland Organic Vodka Super-premium organic vodka distilled five times in Finland from organically grown wheat and rye with pure arctic water, containing no sugar. A percentage of profits is donated to the Tom of Finland Foundation. Targeted at consumers seeking premium organic spirits with charitable giving.
- Mr. Pickles Pacific Northwest Gin Craft gin from Eugene, Oregon made from 100% soft white winter wheat sourced from Camas Country Mill, triple distilled with 12 botanicals (sencha green tea, pink peppercorns, marshmallow root, and others) introduced via vapor basket. ABV 43% (86 proof). Named after the distillery mascot dog. For gin drinkers seeking distinctive Pacific Northwest craft spirits.
- Wolf Spirit Branded Apparel and Merchandise Apparel and accessories (t-shirts, hoodies, snapback hats, gaiter facemasks, pin sets, facemasks, bandanas) branded under Wolf Spirit Distillery spirit labels. Direct fulfillment by Wolf Spirit Distillery. Targeted at brand fans and craft spirits enthusiasts.
Quantifiable outcome
- Gold Medal at 2020 San Francisco World Spirits Competition
- +2 more outcomes
Companies that use Wolf Spirit Distillery
Customer profileSegments1 record
Ideal customer profiles1 record
Wolf Spirit Distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wolf Spirit Distillery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bruce BuffercoreBruce Buffer, the Voice of Mixed Martial Arts and UFC octagon announcer, serves as a partner in Puncher's Chance bourbon brand. He introduces the whiskey to his more than 1 million fans, providing significant social media reach and credibility in the combat sports community.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Wolf Spirit Distillery competitors and assessment
Company assessmentBroad incumbents
- Wild Turkey: Wild Turkey is a major Kentucky bourbon producer whose aged bourbon barrels are similar to those used in Puncher's Chance sourcing via IJW. Represents the incumbent supplier/competitive context in aged bourbon supply.
- Tito's Handmade Vodka: Tito's is the largest American craft vodka brand and the closest peer in the craft vodka category. While at much greater scale, it defines the independent, Texas-made craft vodka positioning that Wolf Spirit's Blood x Sweat x Tears Vodka targets.
- Bulleit Bourbon: Bulleit pioneered the high-rye craft bourbon positioning that Puncher's Chance Bourbon operates in. Both brands emphasize small-batch Kentucky/Tennessee craft heritage and operate across multiple price-point expressions.
Direct peers
- Hangar 1 Vodka: Hangar 1 is a craft vodka brand known for distinctive botanical and flavor profiles. Comparable to Wolf Spirit's Mr. Pickles Gin in its experimentation with novel ingredient stories.
- Koval Distillery: Koval is an independent, organic-focused craft distillery producing whiskey, gin, and vodka in small batches. Mirrors Wolf Spirit's premium craft positioning and Tom of Finland organic vodka heritage.
- Wilderness Trail Distillery: Wilderness Trail is a craft bourbon distillery focused on small-batch, sourced, and aged expressions. Directly comparable to Wolf Spirit's multi-expression Puncher's Chance Bourbon line strategy.
- Breckenridge Distillery: Breckenridge is an award-winning craft distillery producing bourbon, gin, and vodka. Comparable product mix and award-driven premium positioning to Wolf Spirit's Puncher's Chance bourbon portfolio.
- Cathead Distillery: Cathead is an independent craft distillery in the Pacific-adjacent West producing bourbon, gin, and vodka. Comparable size, indie positioning, and tasting-room-plus-D2C model to Wolf Spirit Distillery.
- Still Austin Whiskey Co. Still Austin is an indie craft grain-to-bottle whiskey distillery at comparable scale with D2C e-commerce focus. Represents the modern indie distillery playbook Wolf Spirit is executing against.
- Smooth Ambler Contradiction: Smooth Ambler is an independent craft distillery that, like Wolf Spirit, sources and blends aged bourbons while producing gin and other craft spirits in small batches. Comparable in scale and portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wolf Spirit Distillery social profiles
Digital presenceWolf Spirit Distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wolf Spirit Distillery leadership team
Management profileNumber of profiles
Profiles3 records
Wolf Spirit Distillery funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wolf Spirit Distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wolf Spirit Distillery
What does Wolf Spirit Distillery do?
Wolf Spirit Distillery is an independently owned craft distillery based in Eugene, Oregon that produces and sells small-batch premium spirits across four core brands: Blood x Sweat x Tears Vodka, Puncher's Chance Bourbon (including aged and specialty-finished expressions), Tom of Finland Organic Vodka, and Mr. Pickles Pacific Northwest Gin, alongside branded apparel and accessories. Products are sold direct-to-consumer through the company's e-commerce site, with alcohol orders fulfilled by a network of licensed third-party retailers via D2C Beverages/AccelPay, shipping to the continental United States.
Is Wolf Spirit Distillery a public or private company?
Wolf Spirit Distillery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wolf Spirit Distillery founded?
Wolf Spirit Distillery was founded in 2017. It employs 1 to 10 people.
Where is Wolf Spirit Distillery based?
Wolf Spirit Distillery is headquartered in Eugene, United States, in the North America region.
How does Wolf Spirit Distillery make money?
Two revenue lines are on record. Spirits Sales are the primary driver. The others are merchandise Sales.
Who are Wolf Spirit Distillery's main competitors?
Broad incumbents on record are Wild Turkey, Tito's Handmade Vodka and Bulleit Bourbon. Direct peers are Hangar 1 Vodka, Koval Distillery, Wilderness Trail Distillery, Breckenridge Distillery, Cathead Distillery, Still Austin Whiskey Co. and Smooth Ambler Contradiction.
Does Wolf Spirit Distillery have an API?
No public API is recorded for Wolf Spirit Distillery.
What industry is Wolf Spirit Distillery in?
Wolf Spirit Distillery's product category is Craft Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.