KlayCity
KlayCity is a LandFi metaverse platform built on the Klaytn blockchain where district NFT owners can govern, explore, and earn through staking, token farming, and upgradeable NFT gameplay targeting crypto-native gamers and investors.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What KlayCity does
KlayCity is a LandFi metaverse platform built on the Klaytn blockchain, headquartered in Seoul, South Korea, and founded in 2021. The platform issues 1,000 District NFTs—upgradable across three rarity tiers and six levels—that serve as the core digital asset and entry point to the virtual world. District owners stake $LAY tokens to farm $ORB (the utility and governance token), burn tokens to upgrade district capabilities, and use LAY007 devices to mine $ORB and explore for new district NFTs. Secondary trading occurs on OpenSea.
The company operates a product-led and community-led go-to-market motion targeting crypto-native gamers, blockchain investors, and DAO enthusiasts, with onboarding via wallet connect across six wallet providers (Jupiter Mobile, Phantom, Solflare, Backpack, Coinbase Wallet, OKX Wallet). Revenue mechanics are concentrated in one-time primary NFT sales (1,000 KLAY per district) and potential secondary-market fees, with stated intent to expand into IP and content businesses. The platform claims first-mover status as the first official metaverse land project on Klaytn, and secured approximately $3.75M in seed funding in March 2022 led by Krust and Animoca Brands with a broad investor syndicate including NAVER Z, OKX Ventures, and PlayDapp.
Operationally, KlayCity runs with 1-10 employees and no disclosed revenue, ARR, or GMV. The /map and /governance URLs on the company website return 404 errors at time of review, and the public roadmap's later milestones (governance portal activation at 100%) have not been confirmed in available sources. These signals suggest the platform's post-launch momentum is difficult to verify.
KlayCity firmographics
Firmographics- Name
- KlayCity
- Website
- https://klaycity.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KlayCity is a LandFi metaverse platform built on the Klaytn blockchain where district NFT owners can govern, explore, and earn through staking, token farming, and upgradeable NFT gameplay targeting crypto-native gamers and investors.
- Ownership category
- akta.pro rank
KlayCity industry classification
Industry- Product category
- Blockchain Gaming Platform
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Guilds, Scholarship & Player Networks (asset renting, delegation, communities) (FSAPAGAI), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where KlayCity is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
KlayCity business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- District NFT Sales: Primary revenue from initial minting of district NFTs at 1,000 KLAY per district. Limited supply of 1,000 districts initially released.
- Secondary Market Trading: Districts are tradable on OpenSea after initial minting. Platform likely captures value through marketplace activity.
- Token Economics: $LAY token generated through staking and $ORB governance token used for upgrades and governance voting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | District NFT at 1,000 KLAY |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
KlayCity product offering
Product offeringCore offering
KlayCity operates a LandFi metaverse on the Klaytn blockchain where users can mint, own, and upgrade 1,000 District NFTs priced at 1,000 KLAY each. District owners participate in play-to-earn mechanics by staking $LAY to farm $ORB tokens, using LAY007 devices for $ORB mining, and engaging in district governance. Districts are tradable on OpenSea after initial minting and generate LAY007 devices monthly based on rarity tier.
Product overview
KlayCity is a LANDFI METAVERSE platform built on the Klaytn Network. The platform combines a virtual world with NFT-based land ownership and play-to-earn mechanics. Core products include 1,000 District NFTs (upgradable with 3 rarity tiers and 6 levels), the $ORB utility/governance token, and the $LAY staking/reward token. LAY007 devices mine $ORB under Districts. Users engage through District Farming (staking $LAY to farm $ORB), District Exploration (discovering new NFTs), and District Upgrading (burning tokens for upgrades). Districts are tradable on OpenSea. The platform also includes a Governance Portal for community decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- District NFTs Upgradable NFTs representing territories in the KlayCity metaverse, with 1,000 districts initially available across 3 tiers of rarity and 6 maximum upgrade levels. Districts generate LAY007 devices monthly and become tradable on OpenSea after initial minting.
- $ORB Token Utility and governance token of Klayland used to upgrade Districts and vote for future game rebalances. Can be farmed by staking $LAY and is hidden under districts to be mined through LAY007 devices.
- $LAY Token Token generated monthly by Districts that can be staked to farm $ORB, and burned alongside $ORB to upgrade District capabilities.
Quantifiable outcome
- 1,000 districts with 3 tiers of rarity and 6 upgrade levels
- +1 more outcomes
Companies that use KlayCity
Customer profileSegments3 records
Ideal customer profiles3 records
KlayCity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
KlayCity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Klaytn NetworkcoreKlayCity is built on the Klaytn blockchain network, utilizing its infrastructure for NFT creation, token transactions, and decentralized governance.
- OpenSeaminorOpenSea serves as the secondary marketplace for trading KlayCity district NFTs after initial minting.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
KlayCity competitors and assessment
Company assessmentDirect peers
- Axie Infinity: Axie Infinity pioneered the play-to-earn model with NFT creatures and dual token economy (AXS/SLP). Comparable as a GameFi economy with NFT assets, staking and governance — directly adjacent to KlayCity's mechanics.
- Decentraland: Decentraland is one of the largest blockchain-based virtual worlds with NFT land (parcels) sold via MANA. Like KlayCity, it is a metaverse virtual world with land ownership and an in-world token economy, making it the closest direct comparable.
- The Sandbox: The Sandbox is a UGC metaverse with NFT LAND tokens, an in-game SAND token, and staking/play-to-earn mechanics. Same product category (metaverse virtual world with NFT land + token economy) and similar gameplay loops to KlayCity.
- Otherside (Yuga Labs): Otherside is a large-scale interoperable metaverse with NFT land (Otherdeeds) and a token economy (ApeCoin). Targets similar play-to-earn / land-Fi audience but at significantly greater scale and capital.
- My Neighbor Alice: My Neighbor Alice is a blockchain-based virtual world with NFT land ownership and farming/building gameplay. Closely mirrors KlayCity's land + staking + exploration combo at a similar early-stage scale.
Emerging players
- Big Time: Big Time is a play-to-earn action RPG with NFT-based virtual land and in-game token mechanics. Comparable as an emerging metaverse/GameFi project targeting similar crypto-native P2E users.
- Star Atlas: Star Atlas is a play-to-earn space metaverse with NFT land/ships and dual token economy (ATLAS/POLIS). Comparable as a virtual world with NFT assets and token-based governance/upgrades.
- Illuvium: Illuvium is an open-world RPG with NFT creatures and a token-driven economy. Compares on the NFT-asset, token-staking, and governance dimensions of KlayCity's design.
Regional players
- WEMIX Play: WEMIX is a Korea/Asia-focused blockchain gaming platform with NFT games and a token-driven play economy. Comparable as a regional Asian GameFi/metaverse ecosystem that competes for the same Korean user base as KlayCity.
Broad incumbents
- Animoca Brands: Animoca Brands is the lead investor and a broad incumbent in Web3 gaming/metaverse with a portfolio of comparable GameFi and metaverse projects (The Sandbox, REVV, etc.). Serves as both an investor and ecosystem peer/partner for KlayCity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KlayCity social profiles
Digital presenceKlayCity financial estimates
Financial estimateRevenue estimate
Valuation estimate
KlayCity leadership team
Management profileNumber of profiles
KlayCity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KlayCity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KlayCity
What does KlayCity do?
KlayCity operates a LandFi metaverse on the Klaytn blockchain where users can mint, own, and upgrade 1,000 District NFTs priced at 1,000 KLAY each. District owners participate in play-to-earn mechanics by staking $LAY to farm $ORB tokens, using LAY007 devices for $ORB mining, and engaging in district governance. Districts are tradable on OpenSea after initial minting and generate LAY007 devices monthly based on rarity tier.
Is KlayCity a public or private company?
KlayCity is a private company. It is classified as venture growth investor backed and is currently operating.
When was KlayCity founded?
KlayCity was founded in 2021. It employs 1 to 10 people.
Where is KlayCity based?
KlayCity is headquartered in Seoul, South Korea, in the Asia region.
How does KlayCity make money?
Three revenue lines are on record. District NFT Sales are the primary driver. The others are secondary Market Trading and token Economics.
Who are KlayCity's main competitors?
Direct peers on record are Axie Infinity, Decentraland, The Sandbox, Otherside (Yuga Labs) and My Neighbor Alice. Emerging players are Big Time, Star Atlas and Illuvium. WEMIX Play is listed as a regional player. Animoca Brands is listed as a broad incumbent.
Does KlayCity have an API?
No public API is recorded for KlayCity.
What industry is KlayCity in?
KlayCity's product category is Blockchain Gaming Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSAPAGAI, Guilds, Scholarship & Player Networks (asset renting, delegation, communities).