Petzila
Petzila developed and sold the Petzi Treat Cam, a cloud-connected pet camera with remote treat dispensing, targeting individual pet owners; the product was launched in 2014, brought under Wagz, and discontinued in May 2023.
- Company typePrivate
- Founded2014
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Petzila does
Petzila was a consumer pet-technology company headquartered in San Jose, California, that developed and sold the Petzi Treat Cam, a connected pet-monitoring device combining a treat dispenser, a monitoring camera, and companion cloud software for live video streaming, remote treat dispensing, and social sharing of pet content. The product was originally launched in 2014 and was targeted at individual pet owners seeking to check in on, interact with, and share moments with their pets while away from home. The device was cloud-dependent, requiring Petzi servers and the Petzi app to function, and was sold direct-to-consumer.
The company was founded in 2013 and raised approximately $15.17 million across two disclosed funding rounds in December 2015 ($5.26M) and August 2017 ($9.91M), with investors not publicly identified. Petzila was subsequently acquired or otherwise brought under the control of Wagz, the pet-technology company that assumed responsibility for sales and support of the Petzi Treat Cam. After determining that several critical hardware components and backend services were no longer upgradable, Wagz discontinued the product effective May 10, 2023; the device ceased to function after that date. The company now operates as a closed brand under the Wagz umbrella with no active products or revenue.
Petzila firmographics
Firmographics- Name
- Petzila
- Website
- https://petzi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Petzila developed and sold the Petzi Treat Cam, a cloud-connected pet camera with remote treat dispensing, targeting individual pet owners; the product was launched in 2014, brought under Wagz, and discontinued in May 2023.
- Ownership category
- akta.pro rank
Petzila industry classification
Industry- Product category
- Consumer Pet Electronics
- NAICS
- Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Petzila is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
Petzila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Petzila product offering
Product offeringCore offering
Petzila designed, sold, and supported the Petzi Treat Cam, an integrated consumer IoT product combining a remote treat dispenser, a monitoring camera, and companion cloud software services plus a mobile app. The system allowed individual pet owners to stream live video of their pets, remotely dispense treats, and socialize and share pet content with other owners. The product was originally released in 2014 and was discontinued by parent company Wagz effective May 10, 2023, as the Petzi servers and app required for the device to function were no longer maintainable.
Product overview
Petzila offered a single unified product, the Petzi Treat Cam, which was a smart pet monitoring system combining hardware (treat dispenser and camera) with software services for streaming, socializing, and sharing pet content. The product was originally built and released in 2014 and was discontinued on May 10, 2023 due to technical limitations preventing further upgrades and compatibility maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Petzi Treat Cam An integrated smart pet monitoring and treat-dispensing device that combines a camera, a remote treat dispenser, and companion cloud software plus a mobile app, enabling individual pet owners to stream live video of their pets, remotely dispense treats, and share pet content socially. Required Petzi servers and app to function; discontinued by parent company Wagz effective May 10, 2023.
Companies that use Petzila
Customer profileSegments1 record
Ideal customer profiles1 record
Petzila technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Petzila partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights1 record
Petzila competitors and assessment
Company assessmentDirect peers
- Furbo (Tomofun): Furbo is the leading direct competitor in the connected pet camera + treat dispenser category. Furbo's dog camera launched in 2016 and directly overlaps Petzi's treat-dispensing, live-streaming functionality for the same consumer pet-owner segment.
- Petcube: Petcube makes interactive pet cameras (Petcube Cam, Petcube Bites) with treat dispensing and remote monitoring. It competes head-to-head with the Petzi Treat Cam on hardware functionality, app ecosystem, and target customer (connected pet owners).
- PetChatz: PetChatz is a direct competitor offering a wall-mounted pet interaction device with two-way video, treat dispensing, and health monitoring features - very similar in concept to the Petzi Treat Cam.
- Skymee: Skymee manufactures pet cameras with treat dispensers and food feeders that compete directly with the Petzi Treat Cam in feature set, pricing tier, and target audience of pet owners seeking remote interaction.
- Pawbo: Pawbo (now part of Acer) offers interactive pet cameras with treat dispensing and laser toy features, serving the same consumer pet-owner segment as the Petzi Treat Cam.
Broad incumbents
- Wagz: Wagz is the parent company of Petzila and operates a broader connected pet platform including smart collars and other IoT pet products. Comparable as the operator of the integrated pet ecosystem Petzi was part of.
Emerging players
- PetTec: PetTec offers a connected pet camera and treat dispenser (PetTec Cam) with smartphone app integration. It is an emerging player in the same smart pet camera category Petzi occupied.
- Euki (PetTec): An emerging smart pet camera brand targeting the same consumer pet monitoring + treat dispensing use case as Petzi, with comparable form factor and app-driven engagement.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Petzila social profiles
Digital presencePetzila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petzila leadership team
Management profileNumber of profiles
Petzila funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petzila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petzila
What does Petzila do?
Petzila designed, sold, and supported the Petzi Treat Cam, an integrated consumer IoT product combining a remote treat dispenser, a monitoring camera, and companion cloud software services plus a mobile app. The system allowed individual pet owners to stream live video of their pets, remotely dispense treats, and socialize and share pet content with other owners. The product was originally released in 2014 and was discontinued by parent company Wagz effective May 10, 2023, as the Petzi servers and app required for the device to function were no longer maintainable.
When was Petzila founded?
Petzila was founded in 2014. It employs 11 to 50 people.
Where is Petzila based?
Petzila is headquartered in San Jose, United States, in the North America region.
Who are Petzila's main competitors?
Direct peers on record are Furbo (Tomofun), Petcube, PetChatz, Skymee and Pawbo. Wagz is listed as a broad incumbent. Emerging players are PetTec and Euki (PetTec).
Does Petzila have an API?
No public API is recorded for Petzila.
What industry is Petzila in?
Petzila's product category is Consumer Pet Electronics. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 459910.