PetChatz
PetChatz designs and sells the PetChatz HDX, an interactive two-way videophone that lets pet owners see, speak to, and treat home-alone pets remotely. The Minnesota-based company sells direct to consumers and through retailers in the US and Canada.
- Company typePrivate
- Founded2013
- HeadquartersBurnsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PetChatz does
PetChatz LLC is a Minnesota-based designer and seller of interactive pet cameras, founded around 2013 and operating as a subsidiary of Anser Innovation under founder-CEO Lisa Lavin. Its flagship product, the third-generation PetChatz HDX, is a wall-mounted "Greet & Treat" two-way videophone that lets owners see, hear, and speak to home-alone pets via smartphone while dispensing treats, diffusing calming aromatherapy, and streaming DOGTV content. The system is protected by four US patents covering the two-way videophone architecture, and the hardware ecosystem extends through the PawCall accessory (allowing pets to initiate calls and play brain games), proprietary PetChatz Treatz, and Scentz aromatherapy consumables.
The company sells primarily through direct e-commerce at petchatz.com ($349.99 one-time purchase with no monthly fees for core functionality), supplemented by Amazon marketplace and a selective retail/reseller channel requiring 100-unit annual minimums across independent pet stores, chain retailers, boarding facilities, and veterinarians in the United States and Canada. Hardware is manufactured domestically through a partnership with RiverStar in Winona, Minnesota, with the majority of parts sourced locally. Revenue is generated from one-time hardware sales, recurring consumables (treats, scent pads, oils), a Subscribe & Save monthly program, optional DOGTV streaming subscriptions, and a certified refurbished line. The customer base consists of long-tail individual pet owners (working professionals, frequent travelers, military personnel), with secondary B2B exposure through boarding facilities and veterinarians; the company has thousands of customers and 11-50 employees.
PetChatz firmographics
Firmographics- Name
- PetChatz
- Legal name
- PetChatz LLC
- Website
- https://petchatz.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PetChatz designs and sells the PetChatz HDX, an interactive two-way videophone that lets pet owners see, speak to, and treat home-alone pets remotely. The Minnesota-based company sells direct to consumers and through retailers in the US and Canada.
- Ownership category
- akta.pro rank
PetChatz industry classification
Industry- Product category
- Consumer Pet Electronics
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where PetChatz is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PetChatz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time purchase of PetChatz HDX unit at $349.99 with no monthly fees. Includes mounting bracket, PetChatz Treatz sample pack, PetChatz Scentz Pads, sample essential oil drops, and Premium PetChatz Network Service featuring unlimited audiovisual streaming, over-the-air software upgrades, and customer care. Additional accessories include PawCall ($89.99), stands, guards, mounting brackets, and replacement parts.
- Consumables and Accessories: Recurring revenue from consumable products including PetChatz Treatz (grain-free training treats), PetChatz Scentz Essential Oil Drops CALM ($7.99), PetChatz Scentz Pads Pack of 10, and replacement parts such as treat hoppers, cups, power supplies, and covers. Subscribe & Save program offers monthly automatic delivery of treats.
- DOGTV Subscription: PetChatz HDX streams DOGTV content for pet entertainment. DOGTV is available as a subscription service at $4.99 or $9.99 per month through cable providers and streaming platforms. New PetChatz customers receive two free months of DOGTV with purchase.
- Refurbished Products: Certified Refurbished program offering reconditioned PetChatz HD and PawCall HDX units at discounted prices, enabling price-sensitive customers to access the product ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PetChatz HDX Interactive Pet Camera System |
| One time/ perpetual license | Pay-as-you-go | PawCall Accessory for PetChatz HDX |
| Subscription | Monthly | DOGTV Streaming Subscription |
| Subscription | Monthly | Subscribe & Save - Monthly Treat Delivery |
| One time/ perpetual license | Pay-as-you-go | PetChatz Stand with USB Power Supply |
| Unit Pricing | Pay-as-you-go | PetChatz Scentz Pads Pack of 10 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PetChatz product offering
Product offeringCore offering
PetChatz designs, manufactures, and sells the PetChatz HDX, an interactive two-way videophone system for home-alone pets that combines 1080p HD video chat, remote treat dispensing, calming aromatherapy, and DOGTV streaming. The system is sold primarily as a one-time hardware purchase with no monthly fees for core functionality, and is complemented by the PawCall accessory enabling pet-initiated communication plus recurring consumables (treats, scent pads).
Product overview
PetChatz offers a modular pet care ecosystem centered on the PetChatz HDX, a third-generation Greet & Treat two-way videophone. The core system enables two-way video calls, treat dispensing, and calming aromatherapy for home-alone pets. The ecosystem extends through add-on accessories like PawCall (enabling pets to initiate calls), consumables (PetChatz Treatz and Scentz products), and mounting/accessory options. The company also partners with DOGTV for streaming pet-specific content. All products are designed for no monthly fees and manufactured in Minnesota, USA.
Differentiator
Problem solved
Functional benefit
Brands
- PawCall: Pet-initiated calling accessory for PetChatz HDX that allows pets to contact their owners and play brain games. Features Call Mode and Game Mode functionality.
Products and services
- PetChatz HDX Third-generation interactive two-way videophone for home-alone pets combining 1080p wide-angle HD video, two-way audio, treat dispensing, calming aromatherapy, brain games, and DOGTV streaming; sold as a $349.99 one-time purchase with no monthly fees for core functionality, including the Premium PetChatz Network Service.
- PawCall for PetChatz HDX Pet-activated button accessory for the PetChatz HDX system enabling Call Mode (pet presses to request a video chat) and Game Mode (random blinking treats dispensed for cognitive play); priced at $89.99.
- PetChatz Treatz Grain-free, single-source protein certified training treats sized for the PetChatz dispenser, suitable for both dogs and cats; available individually and through the Subscribe & Save monthly auto-delivery program.
- PetChatz Scentz Essential Oil Drops CALM Specially formulated aromatherapy essential oil drops safe for dogs and cats, applied to PetChatz Scentz pads so the internal fan diffuses a calming scent during pet-parent interactions.
- PetChatz Scentz Pads - Pack of 10 Reusable absorbent pads that hold PetChatz Scentz oil drops and slide into the PetChatz unit for the internal fan to diffuse scent; sold as a 10-pack for $7.99.
- PetChatz Stand w/ 3' USB Power Supply Cord Optional mobile stand for the PetChatz HDX made of durable steel with glossy black powder coat finish and a 3-foot USB power supply cord, priced at $19.99, for users who prefer not to wall-mount the unit.
- PetChatz Guard Clear protective guard that shields the PetChatz unit, designed for highly curious pets or for use in pet boarding facilities and veterinary hospitals.
- Certified Refurbished PawCall HDX Factory-certified reconditioned PawCall accessory for the PetChatz HDX sold at a discounted price through the Certified Refurbished program, expanding access for price-sensitive customers.
- DOGTV Streaming Subscription Subscription streaming of DOGTV content (the first TV channel designed specifically for dogs with programming scientifically developed for canine senses) integrated with the PetChatz HDX, available at $4.99 or $9.99 per month depending on package, with new PetChatz customers receiving two free months.
Quantifiable outcome
- Studies show 20%+ of dogs and 27%+ of cats exhibit behaviors linked to separation anxiety
- +2 more outcomes
Companies that use PetChatz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PetChatz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature8 records
PetChatz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- Tufts University (Cummings School of Veterinary Medicine)strategicResearch collaboration with the Center for Shelter Dogs at Tufts University conducting a 12-month study on whether PetChatz devices paired with DOGTV can improve welfare and quality of life for dogs in animal shelters. The study aims to determine if pet-oriented video can reduce stress in shelter dogs without requiring significant time from shelter staff or volunteers.
- DOGTVcoreStrategic content partnership and co-marketing agreement enabling DOGTV streaming on PetChatz HD devices. DOGTV is the first TV channel designed specifically for dogs with scientifically-developed content. PetChatz HD owners receive two free months of DOGTV with purchase. The partnership allows pet parents to stream DOGTV content on PetChatz devices for pet entertainment while away, providing mental stimulation and reducing boredom-based behaviors.
- RiverStarcoreManufacturing partnership with RiverStar, a world-class manufacturer based in Winona, Minnesota. RiverStar handles assembly of PetChatz products using American workers, with the vast majority of parts sourced locally from Minnesota and surrounding states. Some electronic components come from certified partners overseas. The partnership reflects PetChatz's commitment to American manufacturing and quality control.
- Impact Dog CratesminorJoint marketing partnership through a giveaway collaboration where followers had the chance to win both an Impact Dog Crate and a PetChatz HD unit. The partnership involved cross-promotion on social media channels including Facebook, Instagram, and Twitter.
- PrideBitesminorPartnership with PrideBites (pet product company) for a joint giveaway offering PetChatz HD units combined with PrideBites products. Designed to reach new pet owner audiences through cross-promotion.
- Pet Plate, Bark Box, Women's Day, Bright Cellars, Link AKCminorMulti-brand giveaway partnership called 'Treat Yo Self & Treat Yo Pets' involving several pet and lifestyle brands including PetPlate (pet food), BarkShop/Bark Box (toys and treats), Women's Day (media), Bright Cellars (wine/cheese subscriptions), and Link AKC (smart dog collars). PetChatz HD was one of the prize offerings in this collaborative marketing initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PetChatz competitors and assessment
Company assessmentDirect peers
- Furbo (Tomofun): Furbo is the leading interactive dog camera with two-way audio, treat tossing, and AI-powered alerts, now owned by Amazon. It is the closest direct competitor to PetChatz HDX in form factor, treat-dispensing functionality, and target consumer.
- Petcube: Petcube makes interactive pet cameras with two-way audio, treat dispensing, and laser toys for cats and dogs. It competes head-to-head with PetChatz in the connected pet monitoring category with global shipping.
- Wyze: Wyze offers low-cost smart home cameras including pet-focused models. While broader than pure pet tech, it competes on price for the same monitoring use case and serves a similar value-conscious pet owner segment.
- Pawbo (Acer): Pawbo is an interactive pet camera with treat dispensing and laser play, originally from Acer. It is a direct peer in the two-way interactive pet camera category, often distributed in international markets where PetChatz does not operate.
- Petzi: Petzi makes an interactive pet camera with treat dispensing and social sharing features. It targets the same working-pet-parent use case as PetChatz with a simpler feature set and broader retail distribution.
- Skymee: Skymee produces treat-dispensing pet cameras and smart feeders with two-way audio, overlapping with PetChatz HDX on core monitoring and treat functionality, typically at lower price points.
- iFamCare: iFamCare makes interactive pet cameras with treat dispensing, two-way audio, and laser play for dogs and cats. It is a direct competitor in the smart interactive pet camera category.
Broad incumbents
- PetSafe (Radio Systems Corporation): PetSafe is a broad pet products company offering training, containment, and wellness products. While not a pure interactive-camera competitor, it is an established pet tech incumbent with retail scale PetChatz lacks.
Emerging players
- Petnet (SmartFeeder): Petnet makes smart feeders and connected pet care devices that compete in the broader connected pet ecosystem. While focused on feeding rather than video, it overlaps with PetChatz on the recurring-consumables subscription model.
- Whistle (Mars Petcare): Whistle makes GPS and health tracking devices for pets, now part of Mars Petcare. It is an adjacent connected pet care player, useful for comparison on subscription-based pet tech monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
PetChatz social profiles
Digital presencePetChatz financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetChatz leadership team
Management profileNumber of profiles
Profiles1 record
PetChatz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetChatz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetChatz
What does PetChatz do?
PetChatz designs, manufactures, and sells the PetChatz HDX, an interactive two-way videophone system for home-alone pets that combines 1080p HD video chat, remote treat dispensing, calming aromatherapy, and DOGTV streaming. The system is sold primarily as a one-time hardware purchase with no monthly fees for core functionality, and is complemented by the PawCall accessory enabling pet-initiated communication plus recurring consumables (treats, scent pads).
Is PetChatz a public or private company?
PetChatz is a private company. It is classified as corporate owned and is currently operating.
When was PetChatz founded?
PetChatz was founded in 2013. It employs 11 to 50 people.
Where is PetChatz based?
PetChatz is headquartered in Burnsville, United States, in the North America region.
How does PetChatz make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are consumables and Accessories, DOGTV Subscription and refurbished Products.
Who are PetChatz's main competitors?
Direct peers on record are Furbo (Tomofun), Petcube, Wyze, Pawbo (Acer), Petzi, Skymee and iFamCare. PetSafe (Radio Systems Corporation) is listed as a broad incumbent. Emerging players are Petnet (SmartFeeder) and Whistle (Mars Petcare).
Does PetChatz have an API?
No public API is recorded for PetChatz.
What industry is PetChatz in?
PetChatz's product category is Consumer Pet Electronics. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 459910 and its SIC code is 3651.