What Lü Interactive Playground does

Lü Interactive Playground (legal entity Lü-Aire de jeu interactive inc.), founded in 2017 by Vincent Routhier in Quebec City, develops and markets interactive audiovisual projection systems that transform physical spaces — primarily school gyms and multipurpose rooms — into motion-responsive learning environments. Its technology stacks high-definition laser projection, motion-detecting cameras, LED lighting, and spatial audio, with wall (rather than floor) projection chosen to avoid shadow occlusion and support accurate movement tracking. The product line comprises three hardware configurations — Üno (ceiling-mounted single-wall), Düo (dual-wall synchronized), and Möve (portable, five-minute setup with a 6,200-lumen laser projector) — paired with 45+ curriculum-aligned applications covering math, ELA, science, geography, languages, and physical education, plus an optional Lü+ subscription adding 15 more apps and 200+ ready-to-use activity plans.

The company serves K-12 educational institutions as its primary segment, alongside community spaces and sports clubs, with documented deployments across 35+ countries; named wins span individual schools (Whitsitt Elementary, Stafford Elementary), school districts (Commission Scolaire des Monts-et-Marées — 19 schools; Washington Township MSD — 8 schools; Rockford Public Schools), city-wide programs (City of Paris — 20+ ÜNO units via participatory budgeting), and a German sports club (SC Bayer Uerdingen). In January 2023, Lü co-acquired Marbotic, a French EdTech specializing in Montessori-based math and reading tools, extending its product surface into tactile early-literacy learning.

Revenue mechanics are dominated by one-time hardware sales routed through a partner-led go-to-market model that relies on a global network of local AV specialists, supported by direct quote-based sales (Typeform inquiry form) and regional offices in Quebec City (HQ at 10-2200 Rue Leon-Harmel) and London (8 Northumberland Avenue). The Lü+ subscription, upgrade kits for first-generation units, and extended warranty (up to five years) provide recurring and aftermarket layers on top of the hardware base; the company guides K-12 buyers toward public funding mechanisms including Title I (US), RUS DLT, and ELOP grants. Lü remains a private, founder-controlled company, with Vincent Routhier serving as CEO and Chief Storytelling Officer.

Name

Lü Interactive Playground

Legal name

Lü-Aire de jeu interactive inc.

Website

https://play-lu.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lü Interactive Playground develops and markets immersive audiovisual projection systems that transform school gyms and community spaces into interactive, movement-based learning environments, serving K-12 schools, community centers, and sports clubs across 35+ countries.

Ownership category

akta.pro rank

Product category

Interactive Educational Projection Systems

NAICS

All Other Schools and Instruction (61169), Fitness and Recreational Sports Centers (71394), Elementary and Secondary Schools (6111)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Remote Instruction Hardware & Classroom AV Control (Cameras, Mics, Smart Pods) (EDAFABAI)

akta.pro secondary industries

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Interactive Whiteboards, Digital Annotation & Screen Sharing Tools (EDAFABAE)

Keywords

• Interactive projection systems
• Educational technology hardware
• Immersive learning environments
• Motion-based learning tools
• Physical education equipment

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (Üno, Düo, Möve): One-time hardware purchase for interactive projection systems. Pricing depends on setup, model chosen, and location. Available through local AV specialist partners with site surveys before commitment.
2. Lü+ Subscription: Optional subscription providing 15 additional apps, 200+ ready-to-use activity plans, and regular content updates on top of the 30+ apps included with hardware.
3. Upgrade Kits: Cost-effective upgrade kits available for first-generation Üno and Düo units to transition to latest technology without full replacement.
4. Extended Warranty: Extended warranty options available up to five years, varying by region. Individual component warranties may differ from global warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lü Interactive Playground designs, manufactures, and sells interactive audiovisual playground systems that transform school gyms and community spaces into immersive, motion-responsive learning environments. The systems combine HD laser projection, motion-detecting cameras, LED lighting, and spatial audio with a content library of 45+ curriculum-aligned educational applications covering math, ELA, science, geography, languages, and physical education. The hardware is offered in three configurations (Üno, Düo, Möve) with an optional Lü+ subscription for additional apps and activity plans.

Product overview

Lü Interactive Playground is an interactive audiovisual solution that transforms spaces into immersive learning environments using high-definition projection, motion sensors, lights, and sound. The product portfolio consists of three hardware configurations (Üno for single-wall projection, Düo for double-wall projection, and Möve for portable use), a proprietary Operating System, and over 45 curriculum-aligned applications covering subjects including math, ELA, science, geography, and physical education. An optional Lü+ subscription adds 15 more apps and 200+ activity plans. The company also acquired Marbotic (January 2023), a Montessori-based educational technology company for math and reading. Solutions target schools, community centers, and sports facilities in 35+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Üno Ceiling-mounted single-wall projection configuration designed for gyms and other large spaces, combining high-definition projection, motion-detecting camera, lighting, and a sound system to turn walls into interactive, touch-responsive canvases for schools and community facilities.
• Düo

Quantifiable outcome

• Engages 25-50+ children simultaneously
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MarboticcoreStrategic or Co-development Partner · 26 January 2023Lü Interactive Playground and Megaform acquired Marbotic, a French educational technology company. Marbotic's products use the Montessori method to teach children math and reading and are used globally. This acquisition expands Lü's educational offerings and extends reach to more classrooms worldwide.
• Advanced Classroom TechnologiescoreChannel Partner/ Reseller/ DistributorUS-based partner who helped bring Lü to Stafford Elementary school. Provides local implementation, reference arrangements, and demo capabilities for schools in the Tacoma Public Schools district.
• Haute école pédagogique du Canton de VaudminorStrategic or Co-development PartnerSwiss university partnership for research collaboration exploring the impact of play and physical activity on learning and well-being.
• Université de SherbrookeminorStrategic or Co-development PartnerCanadian university partnership for research collaboration on the impact of play and physical activity on learning and well-being.
• Université LavalminorStrategic or Co-development PartnerCanadian university partnership for research collaboration on the impact of play and physical activity on learning and well-being.
• Local AV SpecialistscoreChannel Partner/ Reseller/ DistributorGlobal network of local AV specialists who can provide references, arrange live demos or site visits, and support post-installation. Partners find nearby sites and arrange demos through one of their partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SMART Technologies: SMART is the leading vendor of interactive whiteboards and classroom display solutions for K-12 schools globally. Like Lü, it sells integrated hardware + software bundles to school districts, competing for the same interactive classroom budget dollars.
• Promethean: Promethean provides ActivPanel interactive displays and classroom software used in K-12 schools worldwide. Its integrated display + lesson delivery software competes with Lü for instructional technology budgets, particularly in core academic classrooms.
• Boxlight: Boxlight offers a portfolio of interactive classroom displays, projectors, and EdTech software targeting K-12. Its broad hardware-plus-content model and education-focused sales motion directly mirror Lü's go-to-market in the same buyer segment.
• Newline Interactive: Newline Interactive manufactures interactive touch displays and collaboration solutions for education and enterprise. Its K-12 product line competes directly with Lü for interactive classroom hardware dollars.

Broad incumbents

• BenQ: BenQ is a large display and projector manufacturer with a dedicated education line of interactive flat panels and laser projectors. It offers overlapping capabilities to Lü but as part of a much broader consumer and enterprise display portfolio.
• Epson: Epson is a global leader in projection technology, including education-focused laser projectors that compete with Lü's projection-centric approach. It is a broad incumbent with extensive K-12 channel relationships but no comparable integrated content library.
• ViewSonic: ViewSonic produces interactive flat panels, projectors, and myViewBoard classroom software for education. It competes with Lü's hardware offering while also serving broader display markets beyond K-12.
• Vivitek: Vivitek specializes in projection and large-format displays with a meaningful education footprint. It overlaps with Lü's projection-based approach but as part of a wider visual solutions portfolio serving multiple verticals.

Emerging players

• Touchjet: Touchjet makes interactive touch-projection technology that turns any flat surface into a touchscreen, conceptually similar to Lü's wall-projection approach. It is an emerging player with narrower distribution and primarily consumer/light-commercial positioning.

Others

• Elmo: Elmo manufactures document cameras, visualizers, and classroom AV equipment sold primarily through education channels. It is an adjacent AV hardware provider for schools rather than a direct competitor to Lü's interactive projection systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luplayground
• YouTubeyoutube.com/@luinteractiveplayground3019/videos
• Facebookfacebook.com/LuInteractivePlayground
• LinkedInlinkedin.com/company/lu-interactive-playground
• Instagraminstagram.com/play_lu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lü Interactive Playground