SHEROES
SHEROES (Applied Life Private Limited) operates a women-only social network in India, offering interest-based communities, an AskSHEROES helpline, editorial content, and a jobs marketplace monetised through employer listing fees and hiring commissions.
- Company typePrivate
- Founded2013
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What SHEROES does
SHEROES, operated by Applied Life Private Limited, is a women-only social network platform founded in 2013 and headquartered in Delhi, India. The product is a mobile-first social network (available on Google Play and Apple App Store with a 4.5-star Play Store rating) and website (sheroes.com) that organises women into interest-based communities covering Love & Relationships, Health, Career & Education, Cooking, Aspiring Writers, Parenting, English Speaking, and Fashion & Beauty. Beyond community forums, the platform bundles an in-house helpline and counselling service (AskSHEROES), editorial content, the WomenWill/Internet Saathi rural digital-literacy programme, and a jobs and opportunities marketplace for employers. SHEROES also runs Sheroes Hangout, a social-enterprise café concept co-founded with the Chhanv Foundation and acid-attack-survivor advocate Laxmi Agarwal, operating physical locations in Agra and Pune.
The underlying technology is a community platform with content management, moderation tooling (automated spam/scraper detection per the Terms of Service), and employer-facing organisation accounts that allow job posting, profile interaction, and candidate data access. Between 2016 and 2019 the company executed five acquisitions (LOVEDOCTOR.IN, Gharkamai, Women Restart, Babygogo, and the AI/conversational platform Maya) to extend into health, home services, career re-entry, parenting, and AI-assisted chat. AI/ML capabilities appear limited to automated content moderation; no proprietary models or senior AI hires are disclosed.
The business model is primarily B2B2C: consumers access communities, content, and the helpline free of charge, while revenue is generated from employer-side job-listing fees (standard and premium subscription listings for a defined period) and a performance-based hiring commission charged to employers when a SHEROES member is hired after viewing a listing. Pricing is not publicly disclosed and is agreed on a per-deal basis in writing. Disclosed equity funding totals approximately $2.57M across a 2015 seed (500 Global, Quintillion), a 2016 round led by Lumis Partners ($1.8M), a 2018 round led by Leo Capital Holdings, and a 2019 Teja Ventures investment; total headcount is 101–250 employees.
SHEROES firmographics
Firmographics- Name
- SHEROES
- Legal name
- Applied Life Private Limited
- Website
- https://sheroes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SHEROES (Applied Life Private Limited) operates a women-only social network in India, offering interest-based communities, an AskSHEROES helpline, editorial content, and a jobs marketplace monetised through employer listing fees and hiring commissions.
- Ownership category
- akta.pro rank
SHEROES industry classification
Industry- Product category
- Women Social Network
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Social Services (8300)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industry
- Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
Keywords
Where SHEROES is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
SHEROES business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Listing Fees: Employers and organizations pay listing fees to post job opportunities on the SHEROES platform for a specified period. Listing fees are pre-agreed and non-refundable once the listing goes live.
- Premium Job Listings: Premium job listings receive extended visibility and promotional support on the platform for an additional fee.
- Hiring Commission (Performance-Based): SHEROES charges employers a pre-specified commission fee when a SHEROES member who viewed the job listing is successfully hired. The fee is due on the candidate's start date, regardless of whether the internal SHEROES application function was used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard job listings are posted for a pre-agreed fee and a specified period. |
| Subscription | Pay-as-you-go | Premium listings receive extended visibility and promotional attention on the platform. |
| Transaction based/ take rate | Pay-as-you-go | Performance-based commission charged when a SHEROES member is successfully hired after viewing the job listing. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SHEROES product offering
Product offeringCore offering
SHEROES operates a women-only social network platform accessible via web and mobile apps, offering interest-based community forums, a free counselling helpline, articles, and a jobs marketplace connecting women professionals with employers. The platform also runs the WomenWill/Internet Saathi digital literacy programme and the Sheroes Hangout social-enterprise cafés that employ acid attack survivors.
Product overview
SHEROES is a women-only social network platform operated by Applied Life Private Limited, offering a unified mobile application and web platform. The core product integrates community groups, counselling services via the AskSHEROES Helpline, the WomenWill Programme with its Internet Saathi initiative, and curated article content. Additionally, SHEROES supports Sheroes Hangout, a social enterprise café operated by acid attack survivors. The platform emphasizes trust, empathy, and safety as core values.
Differentiator
Problem solved
Functional benefit
Brands
- WomenWill Programme: Program focusing on rural Indian women empowerment through Internet Saathi initiatives and community support.
- Sheroes Hangout
- AskSHEROES Helpline
Products and services
- SHEROES App and Web Platform Mobile and web social network for women in India, providing access to interest-based communities (Love & Relationships, Health, Career & Education, Cooking, Aspiring Writers, Parenting, English Speaking, Fashion & Beauty), articles, and a jobs marketplace.
- AskSHEROES Helpline Free telephone/online helpline service offering counselling, assessments, and information support to women in India, operated by trained counsellors.
- WomenWill Programme (Internet Saathi) Digital literacy and rural women-empowerment programme modelled after Google's Internet Saathi initiative, designed to build digital skills and confidence among rural Indian women through community outreach.
- Sheroes Hangout Cafés Physical café locations operated by acid attack survivors in cities such as Agra and Pune, providing employment, training, and social reintegration while serving as a physical touchpoint for the SHEROES brand.
- SHEROES Job Marketplace for Employers Recruitment marketplace allowing employers and organizations to post job opportunities targeted at SHEROES's women professional member base, with standard listings, premium visibility placements, and a performance-based hiring commission.
Quantifiable outcome
- App holds a 4.5-star rating on Google Play Store, reflecting strong user satisfaction
- +1 more outcomes
Companies that use SHEROES
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SHEROES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
SHEROES partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chhanv FoundationcoreSHEROES co-founded Sheroes Hangout with the Chhanv Foundation, a nonprofit organization dedicated to supporting acid attack survivors. Sheroes Hangout operates cafés staffed by survivors, providing employment, training, and a platform for social reintegration. The initiative also serves as a physical touchpoint for the SHEROES brand, demonstrating its commitment to women's empowerment and survivor support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SHEROES competitors and assessment
Company assessmentDirect peers
- POPxo: India's largest digital lifestyle platform for young women, covering content, community, beauty, fashion, and career. Closely comparable to SHEROES in audience (Indian women), community-led GTM, and content+monetization model.
- HerKey (formerly JobsForHer): India-based women-focused career platform connecting women professionals with job opportunities, career resources, and re-entry programs. Directly comparable to SHEROES's career and Women Restart vertical, with overlapping B2B employer monetization.
- SheThePeople: Indian women-focused media and community platform covering gender, politics, career, and culture. Comparable audience (Indian women), content-driven engagement, and mission-driven positioning similar to SHEROES.
- Shaadi.com: India's leading matrimonial platform with a predominantly female user base (women initiate profiles). Comparable women-focused user base, community positioning, and Indian market focus, though in a different vertical (matrimonial vs. social).
- BabyChakra: India-based parenting and motherhood content/community platform targeting young mothers. Directly comparable to SHEROES's Babygogo parenting vertical with similar audience, content model, and Indian market focus.
- WomenWeb.in: Indian women-focused content and community platform covering parenting, relationships, health, and lifestyle. Comparable audience, community-led GTM, and content categories that overlap with SHEROES communities.
Broad incumbents
- LinkedIn: Global professional networking platform with significant penetration in India, serving career, jobs, and professional content. Competes with SHEROES's career vertical but does not offer the women-only community and safety positioning.
- Naukri.com: India's largest job listing platform with broad employer reach. Comparable to SHEROES's job listing and hiring commission model but without women-only community or safety features.
- Indeed India: Global job search platform with a substantial India presence. Competes with SHEROES's employer-paid job listing revenue stream across the same Indian employer base.
Regional players
- ShareChat: India-based regional-language social and content platform with large user base. Comparable as an Indian community platform but does not target a women-only audience or offer women-specific safety features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SHEROES social profiles
Digital presenceSHEROES financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHEROES leadership team
Management profileNumber of profiles
Profiles2 records
SHEROES funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHEROES M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHEROES
What does SHEROES do?
SHEROES operates a women-only social network platform accessible via web and mobile apps, offering interest-based community forums, a free counselling helpline, articles, and a jobs marketplace connecting women professionals with employers. The platform also runs the WomenWill/Internet Saathi digital literacy programme and the Sheroes Hangout social-enterprise cafés that employ acid attack survivors.
Is SHEROES a public or private company?
SHEROES is a private company. It is classified as venture growth investor backed and is currently operating.
When was SHEROES founded?
SHEROES was founded in 2013. It employs 101 to 250 people.
Where is SHEROES based?
SHEROES is headquartered in Delhi, India, in the Asia region.
How does SHEROES make money?
Three revenue lines are on record. Job Listing Fees are the primary driver. The others are premium Job Listings and hiring Commission (Performance-Based).
Who are SHEROES's main competitors?
Direct peers on record are POPxo, HerKey (formerly JobsForHer), SheThePeople, Shaadi.com, BabyChakra and WomenWeb.in. Broad incumbents are LinkedIn, Naukri.com and Indeed India. ShareChat is listed as a regional player.
Does SHEROES have an API?
No public API is recorded for SHEROES.
What industry is SHEROES in?
SHEROES's product category is Women Social Network. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of EDAAAHAI, Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause). Its NAICS code is 5182 and its SIC code is 7370.