SHEROES

What SHEROES does

SHEROES, operated by Applied Life Private Limited, is a women-only social network platform founded in 2013 and headquartered in Delhi, India. The product is a mobile-first social network (available on Google Play and Apple App Store with a 4.5-star Play Store rating) and website (sheroes.com) that organises women into interest-based communities covering Love & Relationships, Health, Career & Education, Cooking, Aspiring Writers, Parenting, English Speaking, and Fashion & Beauty. Beyond community forums, the platform bundles an in-house helpline and counselling service (AskSHEROES), editorial content, the WomenWill/Internet Saathi rural digital-literacy programme, and a jobs and opportunities marketplace for employers. SHEROES also runs Sheroes Hangout, a social-enterprise café concept co-founded with the Chhanv Foundation and acid-attack-survivor advocate Laxmi Agarwal, operating physical locations in Agra and Pune.

The underlying technology is a community platform with content management, moderation tooling (automated spam/scraper detection per the Terms of Service), and employer-facing organisation accounts that allow job posting, profile interaction, and candidate data access. Between 2016 and 2019 the company executed five acquisitions (LOVEDOCTOR.IN, Gharkamai, Women Restart, Babygogo, and the AI/conversational platform Maya) to extend into health, home services, career re-entry, parenting, and AI-assisted chat. AI/ML capabilities appear limited to automated content moderation; no proprietary models or senior AI hires are disclosed.

The business model is primarily B2B2C: consumers access communities, content, and the helpline free of charge, while revenue is generated from employer-side job-listing fees (standard and premium subscription listings for a defined period) and a performance-based hiring commission charged to employers when a SHEROES member is hired after viewing a listing. Pricing is not publicly disclosed and is agreed on a per-deal basis in writing. Disclosed equity funding totals approximately $2.57M across a 2015 seed (500 Global, Quintillion), a 2016 round led by Lumis Partners ($1.8M), a 2018 round led by Leo Capital Holdings, and a 2019 Teja Ventures investment; total headcount is 101–250 employees.

Name

SHEROES

Legal name

Applied Life Private Limited

Website

https://sheroes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

SHEROES (Applied Life Private Limited) operates a women-only social network in India, offering interest-based communities, an AskSHEROES helpline, editorial content, and a jobs marketplace monetised through employer listing fees and hiring commissions.

Ownership category

akta.pro rank

Product category

Women Social Network

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Social Services (8300)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Women social network
• Online community platform
• Women career platform
• Counselling helpline service
• Digital literacy program

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Listing Fees: Employers and organizations pay listing fees to post job opportunities on the SHEROES platform for a specified period. Listing fees are pre-agreed and non-refundable once the listing goes live.
2. Premium Job Listings: Premium job listings receive extended visibility and promotional support on the platform for an additional fee.
3. Hiring Commission (Performance-Based): SHEROES charges employers a pre-specified commission fee when a SHEROES member who viewed the job listing is successfully hired. The fee is due on the candidate's start date, regardless of whether the internal SHEROES application function was used.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SHEROES operates a women-only social network platform accessible via web and mobile apps, offering interest-based community forums, a free counselling helpline, articles, and a jobs marketplace connecting women professionals with employers. The platform also runs the WomenWill/Internet Saathi digital literacy programme and the Sheroes Hangout social-enterprise cafés that employ acid attack survivors.

Product overview

SHEROES is a women-only social network platform operated by Applied Life Private Limited, offering a unified mobile application and web platform. The core product integrates community groups, counselling services via the AskSHEROES Helpline, the WomenWill Programme with its Internet Saathi initiative, and curated article content. Additionally, SHEROES supports Sheroes Hangout, a social enterprise café operated by acid attack survivors. The platform emphasizes trust, empathy, and safety as core values.

Differentiator

Problem solved

Functional benefit

Brands

• WomenWill Programme: Program focusing on rural Indian women empowerment through Internet Saathi initiatives and community support.
• Sheroes Hangout
• AskSHEROES Helpline

Products and services

• SHEROES App and Web Platform Mobile and web social network for women in India, providing access to interest-based communities (Love & Relationships, Health, Career & Education, Cooking, Aspiring Writers, Parenting, English Speaking, Fashion & Beauty), articles, and a jobs marketplace.
• AskSHEROES Helpline Free telephone/online helpline service offering counselling, assessments, and information support to women in India, operated by trained counsellors.
• WomenWill Programme (Internet Saathi) Digital literacy and rural women-empowerment programme modelled after Google's Internet Saathi initiative, designed to build digital skills and confidence among rural Indian women through community outreach.
• Sheroes Hangout Cafés Physical café locations operated by acid attack survivors in cities such as Agra and Pune, providing employment, training, and social reintegration while serving as a physical touchpoint for the SHEROES brand.
• SHEROES Job Marketplace for Employers Recruitment marketplace allowing employers and organizations to post job opportunities targeted at SHEROES's women professional member base, with standard listings, premium visibility placements, and a performance-based hiring commission.

Quantifiable outcome

• App holds a 4.5-star rating on Google Play Store, reflecting strong user satisfaction
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Chhanv FoundationcoreStrategic or Co-development PartnerSHEROES co-founded Sheroes Hangout with the Chhanv Foundation, a nonprofit organization dedicated to supporting acid attack survivors. Sheroes Hangout operates cafés staffed by survivors, providing employment, training, and a platform for social reintegration. The initiative also serves as a physical touchpoint for the SHEROES brand, demonstrating its commitment to women's empowerment and survivor support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POPxo: India's largest digital lifestyle platform for young women, covering content, community, beauty, fashion, and career. Closely comparable to SHEROES in audience (Indian women), community-led GTM, and content+monetization model.
• HerKey (formerly JobsForHer): India-based women-focused career platform connecting women professionals with job opportunities, career resources, and re-entry programs. Directly comparable to SHEROES's career and Women Restart vertical, with overlapping B2B employer monetization.
• SheThePeople: Indian women-focused media and community platform covering gender, politics, career, and culture. Comparable audience (Indian women), content-driven engagement, and mission-driven positioning similar to SHEROES.
• Shaadi.com: India's leading matrimonial platform with a predominantly female user base (women initiate profiles). Comparable women-focused user base, community positioning, and Indian market focus, though in a different vertical (matrimonial vs. social).
• BabyChakra: India-based parenting and motherhood content/community platform targeting young mothers. Directly comparable to SHEROES's Babygogo parenting vertical with similar audience, content model, and Indian market focus.
• WomenWeb.in: Indian women-focused content and community platform covering parenting, relationships, health, and lifestyle. Comparable audience, community-led GTM, and content categories that overlap with SHEROES communities.

Broad incumbents

• LinkedIn: Global professional networking platform with significant penetration in India, serving career, jobs, and professional content. Competes with SHEROES's career vertical but does not offer the women-only community and safety positioning.
• Naukri.com: India's largest job listing platform with broad employer reach. Comparable to SHEROES's job listing and hiring commission model but without women-only community or safety features.
• Indeed India: Global job search platform with a substantial India presence. Competes with SHEROES's employer-paid job listing revenue stream across the same Indian employer base.

Regional players

• ShareChat: India-based regional-language social and content platform with large user base. Comparable as an Indian community platform but does not target a women-only audience or offer women-specific safety features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SHEROESIndia
• Facebookfacebook.com/sheroesindia
• LinkedInlinkedin.com/company/fleximoms
• Instagraminstagram.com/sheroesindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHEROES