Sidai Africa

What Sidai Africa does

Sidai Africa Limited is a vertically integrated Kenyan agri-input company that manufactures, distributes and services livestock and crop inputs for smallholder farmers and pastoralists across Kenya. Founded around 2012 by Dr. Christie Peacock, Sidai combines own-brand product manufacturing (26 Sidai Branded Products across 94 SKUs, including the double-molecule Sidai Ultradip acaricide, branded feeds, mineral supplements, dewormers, milking salve and poultry vitamins), a multi-tier last-mile distribution network (six company-run Sidai Hubs, 166 distributors and approximately 4,000 stockists and franchisees), and field-delivered technical services including livestock vaccination, on-farm diagnostics, mastitis control, on-farm soil testing via an Agrocares Near Infrared Spectrometer, and Kenya Veterinary Board–certified Continuous Professional Development (CPD) training. Sidai reports having supplied products and services to over 201,000 farmers (with a 2019 ILRI interview citing roughly 300,000 reached on a regular basis) and vaccinated more than 8.2 million animals since inception.

Sidai's revenue model is a wholesale-plus-retail mix on unit-priced physical goods (e.g., Sidai Ultradip in 10ml–1L packs, Sidai Albendazole, mineral supplements, Sidai High Yielder Dairy Meal 50kg) sold pay-as-you-go through Sidai Hubs, distributors and stockists, combined with fee-based on-farm services (vaccination, post-mortems, mastitis testing, faecal egg counts, blood parasite identification, milk quality testing and chilling at the Thika facility) and CPD-certified professional short-course training. Institutional revenue comes from large-scale contract vaccination campaigns run for Kenyan county governments and donor-funded programs (Bill & Melinda Gates Foundation, USAID via ACDI-VOCA, GIZ and Brooke). Pricing is not publicly disclosed for either products or services; the most recent disclosed funding event is a Kshs 225 million (~US$2.25 million) corporate equity investment from UK animal-nutrition firm Devenish Nutrition in April 2019.

Sidai's strategic positioning rests on three structural pillars: a private-sector, last-mile distribution model explicitly framed as a sustainable alternative to donor-driven input distribution in pastoralist areas (where 75% of Kenya's $4 billion livestock population resides); exclusive regulatory appointments, most notably the officially designated national distributor in Kenya for the East Coast Fever vaccine manufactured by CTTBD in Malawi and administered via the Infection and Treatment Method by Sidai's qualified vaccinators; and long-tenured development-partner backing from the Gates Foundation (since 2011), with follow-on capital from AHL Venture Partners, the Lundin Foundation and Devenish Nutrition. The company is privately held, has no parent company, runs no public API, and operates a multi-tier go-to-market combining branded retail hubs, wholesale distributors, ~4,000 stockists/franchisees and a motorbike-equipped field staff for on-farm advisory and product delivery in remote Kenyan areas.

Name

Sidai Africa

Legal name

Sidai Africa Limited

Website

https://sidai.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Sidai Africa is a Kenyan vertically-integrated agri-input company that manufactures 26 branded livestock and crop products, distributes them via 6 hubs, 166 distributors and 4,000 stockists, and delivers on-farm training, vaccination and soil-testing services to smallholder farmers and pastoralists.

Ownership category

akta.pro rank

Product category

Livestock Health & Crop Inputs

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

Keywords

• Livestock health products
• Animal feed supplements
• Crop advisory services
• Farmer training programs
• Acaricide tick control

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sale of Sidai Branded Products (SBPs) and other livestock/crop inputs: Manufacture and sale of 26 Sidai Branded Products (94 SKUs) across categories (Ultradip, feeds, mineral supplements, dewormers, milking salve, hygiene products, poultry vitamins), sold through company hubs, 166 distributors, 4,000 stockists and franchisees — a wholesale + retail mix.
2. Livestock and crop service fees (vaccination, diagnostics, mastitis control, soil testing, milk chilling): Fee-based on-farm and laboratory services including vaccination (including East Coast Fever Infection and Treatment Method), post-mortem examinations, mastitis testing, faecal egg counts, blood parasite identification, milk quality testing & chilling at Thika, and on-farm soil testing. Also offers large-scale vaccination on contract for county governments, donors and NGOs.
3. Training services (farmer training and CPD-accredited professional training): Revenue from group farmer training delivered routinely plus short-course professional training certified by the Kenya Veterinary Board as a Continuous Professional Development (CPD) provider; modules include advanced poultry, dairy management, ECF vaccination, camel health, and agrovet business management.
4. Strategic capital raise (equity investment from Devenish): Kshs 225 million equity investment from UK agri-technology company Devenish Nutrition to expand distribution, launch new products and reach more farmers across Kenya.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sidai Africa is a fully vertically-integrated Kenyan company that manufactures and sells 26 Sidai Branded Products (94 SKUs) — including acaricides, livestock feeds, mineral supplements, dewormers, milking salve and hygiene products — through 6 company-run Sidai Hubs, 166 distributors and 4,000 stockists. The company also delivers on-farm livestock services (vaccination, mastitis control, diagnostics), crop services (on-farm soil testing using Agrocares NIRS, crop advisory), and farmer/professional training certified by the Kenya Veterinary Board as CPD.

Differentiator

Problem solved

Functional benefit

Brands

• Sidai Ultradip: Double-molecule acaricide sold by Sidai for tick, flea, mite and fly control on cattle.
• Sidai Feeds
• Sidai Mineral Supplements
• Sidai Dewormers
• Sidai Milking Salve
• Sidai Poultry Vitamins
• Sidai Hygiene Products

Products and services

• Sidai Ultradip Double-molecule acaricide that kills ticks (including acaricide-resistant ticks), fleas, mites and nuisance flies on cattle; available in 10ml–1L packs with a 1ml/litre dilution rate, anti-counterfeit sealed packaging, and bundled measuring cup.
• Sidai Feeds A portfolio of quality-controlled livestock and poultry feeds for smallholder and commercial farmers, formulated with Devenish Nutrition input, including Chick & Duckling Mash, Growers Mash, Layers Complete Meal, Broiler Starter/Finisher feeds, Dairy Meal and High Yielder Dairy Meal.
• Sidai Mineral Supplements Balanced formulations of major minerals and trace elements targeted at high-yielding dairy cows, beef cattle, sheep/goats and camels, including a 3kg Sidai Mineral Block fed ad-lib and Sidai Camel Mineral for pastoralist herds.
• Sidai Dewormers Broad-spectrum anthelmintics that kill roundworms, tapeworms and liverflukes in livestock; Sidai Albendazole available in 10% and 2.5% strengths; Sidai Levamisole + Oxyclozanide available in 1.5% and 3% strengths.
• Sidai Milking Salve Triple-action milking salve combining the antiseptic Cetrimide, soothing Lanolin and a Petroleum Jelly base to soothe and protect cows' teats during milking.
• Sidai Poultry Vitamins Balanced source of vitamins and amino acids for broilers, layers and birds under stress or feed change; available in 100g, 500g and 1kg packs.
• ABS Valiant Express Teat Dip Hydrogen-chloride-based teat dip used before and after milking to control mastitis and maintain udder health, distributed by Sidai in Kenya as part of its hygiene products portfolio.
• Livestock Vaccination Service Full livestock vaccination service covering cattle, sheep, goats and poultry against diseases including East Coast Fever, Lumpy Skin Disease, Brucellosis, Anthrax/Blackquarter, CBPP, FMD, Rift Valley Fever, CCPP, PPR, Enterotoxaemia, Rabies, Marek's, Newcastle, Gumboro and Fowl Typhoid; offered individually and at scale to county governments, donors and NGOs.
• East Coast Fever Vaccine Distribution National distribution in Kenya of the East Coast Fever (ECF) vaccine manufactured by the Centre for Ticks and Tick-Borne Diseases (CTTBD) in Malawi, administered via the Infection and Treatment Method by qualified Sidai vaccinators.
• Mastitis Control, Testing & Treatment On-farm mastitis service combining the California Mastitis Test, cow udder treatment, ABS Valiant Express teat dip and Sidai Milking Salve, recommended alongside Mazzican milking cans for early detection of udder infections.
• Livestock Health & Production Programme Herd-health advisory programme promoting good nutrition, routine vaccination, biosecurity, tick control and timely deworming, with Sidai positioning itself as an Antibiotic Guardian reducing antibiotic use in Kenyan livestock.
• Livestock Diagnostics & Post-mortem Investigations On-farm and basic laboratory diagnostic services including mastitis testing, faecal egg count, blood parasite identification (trypanosomiasis, babesiosis, anaplasmosis), post-mortem examinations and milk-quality testing, plus disease investigation missions with county veterinary staff.
• On-farm Livestock Advice & Product Delivery Comprehensive farm-visit service combining advisory, clinical and vaccination services with on-farm product delivery to livestock farmers across Kenya.
• Milk Quality Testing & Chilling Milk-quality testing and chilling unit at Thika with farmer training to improve milk quantity and quality.
• Crop Health & Production Advisory Advisory service supporting farmers to improve productivity of staple food and horticulture crops through soil health and nutrition management.
• On-farm Soil Testing (Agrocares NIRS) On-farm soil testing using a hand-held Near Infrared Spectrometer from Agrocares, delivering immediate fertilizer recommendations to the farmer's mobile phone or as a printed paper report (three locally-available fertilizer options).
• On-farm Crops Advice & Product Delivery On-farm crop advisory service combined with soil testing and product delivery for smallholder farmers.
• Farmer Training Regular practical group training for farmers covering dairy cow and farm management, commercial poultry, village chicken, camel health and husbandry, soil health and crop management, framed around 'farming as a business'.
• Professional Training (CPD) Kenya Veterinary Board-certified Continuous Professional Development (CPD) short courses for veterinary and agriculture professionals, including advanced commercial poultry, dairy management, ECF vaccination and tick control, camel health, and agrovet business management.

Quantifiable outcome

• Over 201,093 farmers (homepage) / 201,367 (Who-We-Are) supplied with products and services; ~300,000 farmers reached regularly (per 2019 ILRI interview with Chairman Dr. Christie Peacock).
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• ACDI-VOCA / USAIDflagshipStrategic or Co-development PartnerACDI-VOCA, with USAID funding, is partnering with Sidai to expand Sidai's services to remote pastoral communities in North Kenya, opening up access to quality products in drought-prone areas where 75% of Kenya's livestock (valued at $4 billion) are found and where inputs have historically been delivered via donor-driven interventions.
• The Brooke Hospital for AnimalscoreStrategic or Co-development PartnerThe Brooke supported a training project at Sidai aimed at increasing knowledge of Sidai staff, franchisees and stockists about the need for pain relief in all domestic animals; the project ensured that pain relief products are more widely available through the Sidai network and 445 technical staff have been trained in their correct use.
• GIZ (German Development Agency)coreStrategic or Co-development PartnerThrough its project 'Employment for Sustainable Development for Africa', GIZ has supported Sidai by providing Business Development Services to Sidai's franchisees, interns and field staff.
• World Organization for Animal Health (OIE)coreStrategic or Co-development PartnerSidai's Chairman, Dr. Christie Peacock, serves on an OIE Advisory Panel developing global guidelines on Public Private Partnerships in the animal health sector (guidelines to be published in 2019).
• Mennonite Economic Development Associates (MEDA)minorStrategic or Co-development PartnerMEDA partnered with Sidai to implement the Garissa project, with significant results; MEDA publicly thanked Sidai for being a reliable, dependable and trusted partner.
• UngaminorChannel Partner/ Reseller/ DistributorLocal/international supplier listed among Sidai's supplier partners for livestock and crop products; suppliers are preferred for robust quality control and market-development support.
• MedilinkminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• KevavapiminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• Elgon KenyaminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• NorbrookminorChannel Partner/ Reseller/ DistributorListed supplier partner (international veterinary pharmaceuticals manufacturer) supplying livestock products for Sidai's distribution network.
• Osho ChemicalsminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• TwigaminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• AimcominorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• SimlawminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• MediselminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• HighchemminorChannel Partner/ Reseller/ DistributorListed supplier partner for livestock and crop products sold through Sidai's distribution network.
• AgrocarescoreTechnology or IntegrationAgrocares supplies Sidai with a hand-held Near Infrared Spectrometer used to deliver on-farm soil testing services; farmers receive immediate test results on their mobile phone or printed paper along with three locally-tailored fertilizer recommendations.
• Centre for Ticks and Tick-Borne Diseases (CTTBD), MalawiflagshipStrategic or Co-development PartnerCTTBD manufactures the East Coast Fever vaccine, which Sidai is the officially appointed national distributor of in Kenya; Sidai additionally serves as CTTBD's Local Technical Representative in Kenya, providing qualified vaccinators to administer the Infection and Treatment Method vaccine.
• GALVmedcoreStrategic or Co-development PartnerSidai is featured as a GALVmed partner on Newcastle Disease vaccination and on East Coast Fever vaccination in Kenya, supporting last-mile delivery of livestock vaccines.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Twiga Foods: Twiga Foods is a Kenyan B2B agri-distribution platform, focused on fresh produce rather than inputs. Comparable as a Kenyan agri-distribution player that has built a tech-enabled supply chain reaching thousands of small vendors, but operates in an adjacent category (produce off-take) rather than competing directly with Sidai's livestock/crop inputs.

Broad incumbents

• Bayer Crop Science: Bayer Crop Science is a global crop protection and seed company with broad presence in African smallholder markets. Comparable as a broad incumbent offering overlapping crop and livestock-adjacent inputs to Kenyan farmers via third-party distribution.
• Norbrook: Norbrook is a global veterinary pharmaceuticals manufacturer whose products are distributed in Kenya partly through Sidai's network. Comparable as a broad incumbent in animal-health pharmaceuticals whose branded products compete with Sidai Ultradip and Sidai Dewormers at the stockist level.
• Yara International: Yara is the world's largest crop nutrition company with deep smallholder reach in Africa via distribution partnerships. Comparable as a broad incumbent in crop inputs whose fertilizer products compete with Sidai's soil-testing-led crop advisory offering at the Kenyan stockist level.

Emerging players

• Apollo Agriculture: Apollo Agriculture is a Kenyan agri-tech that bundles input distribution, agronomic advice and financing for smallholder farmers. Comparable to Sidai on target customer (Kenyan smallholders) and last-mile input delivery, though focused more on financing and digital channels than livestock services.
• iProcure: iProcure is a Kenyan B2B agri-input distribution platform connecting rural agrodealers with quality inputs. Comparable to Sidai on Kenya-focused B2B agri-input distribution to stockists/agrovet retailers, but operates a digital B2B platform rather than a vertical last-mile physical network.

Direct peers

• Coopers Kenya (part of Brentag): Coopers is one of Kenya's leading animal-health and veterinary product distributors, supplying acaricides, vaccines and pharmaceuticals through agrovet and stockist networks. Directly comparable to Sidai as a competing Kenya animal-health input distributor to stockists and farmers.
• One Acre Fund (Tupande): One Acre Fund / Tupande is Kenya's largest smallholder agri-input distributor, delivering fertilizer, seed, training and financing to hundreds of thousands of Kenyan farmers via a hub-based last-mile model. Directly comparable to Sidai on customer segment (Kenyan smallholders), input-plus-advisory offering, and last-mile distribution philosophy.
• Mavuno Fertilizers: Mavuno Fertilizers is a Kenyan fertilizer brand distributed through agrodealer and stockist channels for smallholder farmers. Comparable to Sidai on own-brand agri-input distribution in Kenya via multi-tier stockist networks, though focused on crop nutrition rather than livestock health.

Regional players

• EthioChicken: EthioChicken is an East African poultry input and breed distribution company with last-mile reach to smallholder farmers, primarily in Ethiopia. Comparable to Sidai on last-mile livestock/poultry input distribution to smallholders, but operates in a different East African geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sidaiafrica
• LinkedInlinkedin.com/company/sidaiafrica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidai Africa