Name

AgroCares

Legal name

AgroCares

Website

https://agrocares.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Testing and Precision Farming Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

Keywords

• NIR spectroscopy devices
• Soil nutrient analysis
• Feed quality testing
• Leaf tissue analysis
• Soil carbon monitoring

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Scanners: Sale of portable NIR Scanner devices (F Series, E Series, and refurbished units) that connect to AgroCares databases for real-time nutrient analysis. Scanners are sold directly via e-commerce with accessories including calibration caps, USB chargers, and sample trays.
2. Software Licenses: Annual subscription licenses for SoilCares, FeedCares, LeafCares, and CarbonCares solutions. Licenses provide access to mobile apps and portals for scanning, data management, and reporting. Tiered pricing from Starter to Bronze to Silver packages.
3. Carbon Monitoring Services: Carbon Monitor Solution for carbon farming programs, providing soil organic carbon stock measurements for carbon credit verification and regenerative agriculture initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AgroCares develops and sells portable handheld Near-Infrared Spectroscopy (NIR) Scanners paired with subscription software solutions (SoilCares, FeedCares, LeafCares, CarbonCares) that deliver real-time nutrient and carbon analysis of soil, feed, and leaf tissue directly in the field. The hardware devices connect to mobile apps and a proprietary global calibration database that converts spectral readings into actionable agronomic recommendations for farmers, advisors, and distributors.

Product overview

AgroCares offers a precision agriculture platform centered on NIR-based nutrient testing technology. The core product is the AgroCares Scanner (handheld NIR device) which works in conjunction with multiple software solutions: SoilCares for soil fertility management, FeedCares for feed analysis, LeafCares for crop monitoring, and CarbonCares for carbon monitoring. The Scanner connects to mobile apps and a web portal, delivering real-time nutrient analysis in soil, feed, and leaf tissue. Additional hardware includes Lab-in-a-Box for on-site laboratory testing. The company also offers various license tiers (Starter, Bronze, Silver) for different service levels.

Differentiator

Problem solved

Functional benefit

Brands

• SoilCares: Soil fertility management solution providing real-time soil nutrient analysis using NIR scanner technology
• FeedCares
• LeafCares
• CarbonCares

Products and services

• AgroCares Scanner (F Series) Latest generation portable handheld near-infrared spectroscopy device that provides real-time nutrient testing in soil, feed, and leaf samples. Connects to AgroCares databases and mobile apps for instant analysis results and is compatible with Android/iOS via the AgroCares Scanner Solutions app. Includes calibration cap, sample tray, and USB charger.
• AgroCares Scanner E Predecessor to the F Series, this portable NIR device performs reliable analysis of soil sample composition and supports multiple licenses within the same application.
• Lab-in-a-Box On-site complete laboratory solution for comprehensive soil testing and analysis, providing a full laboratory capability in a deployable format for agricultural service providers and research institutions.
• SoilCares Soil fertility management software solution enabling real-time, fast, and affordable soil analysis and monitoring throughout the growing season. Available in Bronze (€1,950/year) and Silver (€2,400/year) tiers and provides N, P, K, organic matter, pH, clay content, and CEC analysis with field-specific fertilization recommendations.
• FeedCares Feed analysis software solution that enables instant measurement of nutritional quality in silages and raw materials for optimized feed formulation. Includes Starter and Bronze tiers for Ruminants, Roughages, and Monogastrics (Poultry, Swine), with Bronze priced at €2,750 annually.
• LeafCares Crop monitoring software solution for fast, affordable real-time testing of nutrients in leaf tissue to support fertilization decisions during growth. Includes Orchard and Arable licenses and Plus tiers, with the Arable Starter Package (scanner plus tray) at €6,695.
• CarbonCares / Carbon Monitor Solution Carbon monitoring software solution for measuring and tracking soil organic carbon stocks using the SoilCASTOR methodology. The CarbonCares Project Manager license is €2,950 annually and includes portal access and mobile app for creating projects, acquiring sampling points, and performing scans. Entry pricing starts at €750 annually.

Quantifiable outcome

• Soil test results delivered within 10 minutes compared to traditional 2-week laboratory wait times
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• farmBcoreStrategic or Co-development Partner · 7 April 2025Strategic cooperation announced April 7, 2025 to enhance agriculture in Greece. farmB and AgroCares are working together to bring precision agriculture solutions to Greek farmers, expanding AgroCares' European presence.
• Trouw NutritioncoreStrategic or Co-development Partner · 8 October 2024Extension of partnership for mobile NIR feed analysis announced October 8, 2024. Trouw Nutrition and AgroCares collaborate on mobile NIR feed solutions, combining Trouw's animal nutrition expertise with AgroCares' scanning technology.
• Myanma Awba GroupcoreStrategic or Co-development PartnerPartnership with Myanmar's largest agricultural company reaching over 3 million farming families. Myanma Awba Group serves as ideal partner for SoilCares technology rollout in Myanmar, with government endorsement from Department of Agriculture.
• SchaumanncoreChannel Partner/ Reseller/ DistributorLeading producer of minerals and active ingredients for animal nutrition using FeedCares solution to help farmers monitor feed quality. Over 8 decades of industry experience combined with AgroCares technology.
• Bukura Agricultural CollegesecondaryChannel Partner/ Reseller/ DistributorTraining center in Kakamega County, western Kenya using AgroCares Scanner for agricultural education and soil testing training purposes.
• OCP KenyacoreStrategic or Co-development PartnerOCP Kenya School Lab (OSL) project enhancing agriculture through school laboratories. Success stems from comprehensive approach adding value to agricultural education in Kenya.
• ISABU (Institut des Sciences Agronomiques du Burundi)secondaryChannel Partner/ Reseller/ DistributorGovernment institution under Ministry of Agriculture in Burundi operating agricultural laboratories, utilizing AgroCares technology for soil analysis.
• Fadhili AfricasecondaryChannel Partner/ Reseller/ DistributorCompany based in Thika, Kenya providing agricultural services and products to local farmers.
• Holland GreentechcoreChannel Partner/ Reseller/ DistributorAgricultural service provider in East Africa founded by Norbert van der Straaten, distributing AgroCares solutions across the region.
• HLBsecondaryStrategic or Co-development PartnerResearch organization providing advice and diagnosis in plant and soil health, partnered with AgroCares for pilot projects in the Netherlands.
• Rabobank FoundationcoreStrategic or Co-development PartnerSigned MoU with SoilCares Foundation for customer soil scanning services supporting smallholder farmers. Rabobank Foundation provides financing support to farmers using AgroCares Scanner.
• NMI (NMI-Agro)coreStrategic or Co-development PartnerSoil research agency collaborating closely with AgroCares on SoilCASTOR methodology development for carbon stock assessment. NMI provides scientific expertise and validation for AgroCares carbon solutions.
• ZLTO (Southern Farmer's Association)coreStrategic or Co-development PartnerDutch farmers' association leading Windpark Krammer carbon farming project. ZLTO guides 15 farmers in 5-year carbon initiative using AgroCares Carbon Monitor Solution to sequester 2,750 tonnes CO2 across 617 hectares.
• WEPALminorStrategic or Co-development PartnerSoil proficiency testing organization that AgroCares entered in December 2022, participating in proficiency testing programs for quality assurance.
• PPH StampolcoreChannel Partner/ Reseller/ DistributorLeading agricultural distributor in Poland with 30+ years experience purchasing AgroCares Scanner to provide soil testing services to farmers throughout the country.
• Timac Agro PolandcoreChannel Partner/ Reseller/ DistributorAgricultural input company using AgroCares Scanner to provide same-day soil analysis results and fertilization recommendations to Polish farmers.
• Horizont 98minorChannel Partner/ Reseller/ DistributorHungarian company providing services, input supplies and advice to farmers' cooperative, utilizing AgroCares technology.
• EridonminorChannel Partner/ Reseller/ DistributorUkrainian company active for 25+ years in plant protection products, special and conventional fertilizers, operating in Ukrainian market.
• Arbor ConsultancysecondaryChannel Partner/ Reseller/ DistributorTree and soil technical consultancy in the Netherlands using AgroCares Scanner with SoilCares Manager app for landscaping and soil diagnostics for municipalities and project developers.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• John Deere (See & Spray / Operations Center): John Deere integrates sensors, machine learning, and farm management software across its equipment lineup, overlapping with AgroCares in real-time field sensing and nutrient decision support at large-acreage row-crop operations.
• Trimble Agriculture: Trimble offers a wide portfolio of precision agriculture hardware and software (including soil and crop sensing); a broad incumbent overlapping with AgroCares in nutrient and soil intelligence for advisors and large farms.
• Eurofins Agro (incl. Agrocognia): Eurofins operates a global network of agricultural testing laboratories and digital agronomy services, representing the established lab-based incumbent whose workflow AgroCares disrupts with point-of-need NIR.
• Yara International (N-Sensor / AtFarm): Yara is a global fertilizer leader whose N-Sensor and digital farming tools provide in-field crop sensing and variable-rate nitrogen recommendations, a broader but adjacent precision nutrient intelligence offering to AgroCares.
• SGS Agriculture & Food: SGS provides agricultural testing, inspection, and certification services globally — the legacy lab-and-service model that AgroCares' portable NIR Scanner and software compete against on turnaround time and cost.

Direct peers

• Teralytic: Teralytic builds soil probe sensors that transmit NPK and moisture data wirelessly, overlapping with AgroCares' in-field nutrient intelligence offering for precision agriculture customers.
• CropX: CropX provides in-field soil sensors and an analytics platform for irrigation and nutrient management, directly competing with AgroCares' soil fertility intelligence proposition for farms and advisors.
• Veris Technologies: Veris manufactures soil sensors and mapping platforms for precision agriculture, addressing the same on-the-go soil characterization use case that AgroCares targets with its NIR Scanner.
• Pessl Instruments (METOS): METOS by Pessl offers a range of field sensors and weather stations plus decision-support software for precision agriculture, comparable to AgroCares' sensor + software + agronomic insight stack.

Emerging players

• Indigo Ag: Indigo Ag combines digital agronomy with soil carbon programs (Indigo Carbon), directly comparable to AgroCares' CarbonCares/Carbon Monitor value proposition for soil organic carbon measurement and credits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoilCares
• YouTubeyoutube.com/channel/UCrnwAc6W5bE7prsYtt6J9MA
• Facebookfacebook.com/BlggKenyaLtd
• LinkedInlinkedin.com/company/agrocares
• Instagraminstagram.com/agrocaresworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroCares