What Servicios de La Raza does

Servicios de La Raza is a Denver-based nonprofit human services organization founded in 1972 and rooted in the Chicano civil rights movement, delivering culturally responsive, bilingual services to Colorado's Latino and low-income communities. The organization operates five physical locations across the Denver metro area (including a Sheridan office, a secondary Denver site, and a Commerce City location) and Pueblo, Colorado, providing in-person and mobile services. Its programmatic portfolio spans six core service lines: Essential Services (food, clothing, and TEFAP/COMIDA distributions), Health Services (behavioral health, healthcare access, sexual health including HIV testing, and STAR community-led crisis response), Economic Development (workforce readiness, financial literacy via the JP Morgan Chase Money Mondays workshop, and digital literacy), Victim Support (counseling, legal assistance, advocacy), a Re-Entry Program for formerly incarcerated individuals, and Youth Initiatives (Joven Noble, Girasol, Youth Space, Cara y Corazón).

The organization's underlying technology stack is minimal: it operates a WordPress-based informational website, collects donations through PayPal and ColoradoGives, maintains social media channels (Facebook, Instagram, TikTok, YouTube), and runs an event calendar. There is no proprietary software product, no API, no AI/ML components, and no mobile application; service delivery is fundamentally human-mediated by bilingual staff and culturally rooted practices including indigenous-inspired youth programs, Curanderismo-based healing (Limpias, Acudetox), and peer support groups such as La Raza Recovery and La Gente Unida.

The business model is a nonprofit donations-and-fundraising model. Servicios de La Raza generates revenue from foundation grants (Caring for Denver Foundation, Gilead Foundation, Opportunity Now Colorado, Colorado Health Foundation, Delta Dental of Colorado Foundation, Rocky Mountain Health Plans), federal and municipal program funding (TEFAP, Healthy Food for Denver's Kids), individual donations, and annual fundraising events including the Raíces Latinas Gala. Services are offered free or at low cost to eligible community members, with no disclosed pricing model. The organization operates without parent-company ownership, is governed by a Board of Directors, and runs structured volunteer and internship pipelines in social work and behavioral health.

Name

Servicios de La Raza

Legal name

Servicios de La Raza

Website

https://serviciosdelaraza.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Servicios de La Raza is a Denver-based nonprofit founded in 1972 that delivers bilingual, culturally responsive human services, including behavioral health, food assistance, victim support, re-entry, and youth programs, to Latino and low-income communities across Colorado.

Ownership category

akta.pro rank

Product category

Community Human Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Emergency and Other Relief Services (62423), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Legal Aid & Client Advocacy Services (BPAGAEAM), Racial & Ethnic Justice Organizations (BPAGAFAC)

Keywords

• Community human services
• Culturally responsive care
• Behavioral health services
• Youth development programs
• Victim support services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Fundraising: The organization raises funds through donations, fundraising events, and gala events such as the annual Raíces Latinas Gala. Donors can contribute through the website via PayPal.

Distribution channels3 records

Marketing channels6 records

Core offering

Servicios de La Raza is a Denver-based nonprofit that delivers a network of culturally responsive, bilingual human services for Colorado's low-income and Spanish-speaking/Latino communities. Core offerings span essential services (food, clothing, distribution), health services (behavioral health, healthcare access, sexual health, HIV testing, community crisis response), economic development (workforce, financial literacy, digital literacy), victim support, re-entry services for formerly incarcerated individuals, and youth leadership programs.

Product overview

Servicios de La Raza is a community services organization providing a comprehensive network of culturally responsive human services rooted in the Chicano civil rights movement. The organization operates multiple interconnected programs organized into core service areas: Essential Services (food, clothing, and distribution), Health Services (behavioral health, healthcare access, sexual health, and crisis response), Economic Development (workforce development, job readiness, financial and digital literacy), Victim Support (counseling, legal assistance, advocacy), Re-Entry Services (support for individuals returning from incarceration), and Youth Initiatives (leadership, mentorship, and skill-building). These services are delivered through specific named programs including youth groups (Joven Noble, Girasol, Youth Space), recovery and health support (La Raza Recovery, La Gente Unida, Adorarte Con Arte), holistic wellness (Holistic Health Nights, Arte Cura, Holistic Yoga), food security (TEFAP, COMIDA), financial education (Money Mondays), and community engagement events. The organization also offers volunteer and internship opportunities for professional development in social work and behavioral health fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Services A network of essential services providing food, clothing, and distribution events to individuals and families in times of need, ensuring access to the basics needed to thrive.
• Health Services Comprehensive health services including behavioral health support, sexual health services, healthcare access programs, and STAR—a community-led crisis response program.
• Economic Development / Career Development Economic development services focusing on workforce development, job readiness, financial literacy, digital literacy, and certifications to help individuals build stable financial futures.
• Victim Support Critical support services for individuals affected by crime, including counseling, legal assistance, and advocacy to help survivors heal and navigate paths to safety and justice.
• Re-Entry Program Vital support services for individuals returning to communities after incarceration, providing resources for employment, housing, and personal development.
• Youth Initiatives Youth programs fostering leadership, personal development, and community engagement through mentorship, education, and skill-building opportunities.
• Behavioral Health Mental health and behavioral health support services for individuals and families.
• Healthcare Access Services helping community members access healthcare resources and navigate health systems.
• Sexual Health Services Sexual health services including HIV testing and sexual health support programs.
• STAR – Community Crisis Response A community-led crisis response program providing immediate support during community crises.
• FREE HIV Testing Rapid HIV testing services providing results in 15 minutes with walk-ins welcome.
• La Raza Recovery Peer Support Group A peer support group for individuals on their path to recovery, available in both English and Spanish with separate contact numbers for each group.
• Joven Noble A youth program based on indigenous principles centered on healing, designed to offer life skills, cultural identity, and leadership development.
• Girasol A healing-informed, culturally responsive program to embrace, engage, and assist female youth ages 13-18 in facing life's challenges in healthy, pro-social ways, focusing on reducing school suspensions and expulsions and improving academic achievement.
• Workshop: Cara y Corazón A culturally-based family strengthening and community mobilization program that assists parents and extended families in raising children while building positive, healthy relationships.
• Youth Space Support Group A supportive and healing space where youth ages 14-18 can build meaningful connections, prioritize mental wellness, and participate in uplifting activities.
• Arte Cura A free community art studio that uses art creation as a healing tool, providing a safe space for personal growth and emotional expression.
• Holistic Health Nights A free community space for healing and wellness offering Acudetox (ear acupuncture), Arte Cura art studio, and traditional Limpias healing practice.
• Adorarte Con Arte Workshop An intimate workshop in Spanish for people living with HIV to express themselves through art and creativity.
• The Emergency Food Assistance Program (TEFAP) Federal emergency food assistance distribution program providing food boxes to eligible families by scheduled appointment.
• Healthy Food for Denver's Kids (COMIDA) A food distribution program presenting COMIDA—healthy food boxes for families with children under 17 years old, in partnership with Healthy Food for Denver's Kids.
• La Gente Unida Support Group A support group for men and women living with HIV providing a safe space for reflection, self-discovery, and coping skills development.
• Re-Entry Talking Circle A safe space for growth, expression, and shared experiences exclusively for those returning from the justice system, fostering trust, respect, dignity, and love.
• Money Mondays Financial Workshop A financial workshop conducted in collaboration with JP Morgan Chase to help community members learn about achieving financial goals.
• Know Your Rights And Safety Planning Workshop A VISTAS team workshop teaching immigrants and victims about their rights and basic safety planning, available online or in person.
• Holistic Yoga Class Yoga class rooted in ancient traditions integrating movement, breath, and mindfulness while promoting personal growth and wellness, by appointment only.
• Volunteer Program Meaningful volunteer opportunities supporting programs in social services, event support, food and clothing distribution, and vocational skills development, including court-mandated community service options.
• Internship Program Internship opportunities in social work, human services, criminal justice, and behavioral health with flexible scheduling and mentorship, including both graduate and undergraduate programs with varying hour commitments and supervision requirements.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• VerticommminorOthersLogo partner listed on the Servicios de la Raza website as part of their partner network.
• Thiry O'Leary FoundationminorOthersFoundation partner supporting Servicios de la Raza's mission and programs.
• Denver7minorGTM or Marketing PartnerLocal media partner providing community outreach and visibility for Servicios de la Raza.
• Sewald Hanfling Public AffairsminorGTM or Marketing PartnerPublic affairs firm partner supporting the organization.
• Rocky Mountain Health Plans (RMHP)minorOthersHealth plans partner supporting health services.
• Colorado Health FoundationminorOthersFoundation partner supporting health initiatives.
• CU Denver (University of Colorado Denver)minorOthersUniversity partner collaborating with Servicios de la Raza.
• FirstBankminorOthersBanking partner supporting the organization.
• Healthy Food for Denver's KidscoreStrategic or Co-development PartnerCollaborative partner for the COMIDA food distribution program providing healthy food boxes for families with children under 17.
• JP Morgan ChasecoreStrategic or Co-development PartnerFinancial education partner collaborating on Money Mondays Financial Workshop program to help community members achieve financial goals.

Recent moves6 records

Expansion highlights6 records

Regional players

• Catholic Charities Denver: Archdiocese of Denver-affiliated human services nonprofit providing food, housing, refugee resettlement, and family services. Comparable multi-service human-services model serving similar low-income populations across the Denver metro.
• Food Bank of the Rockies: Regional food bank serving Colorado and Wyoming with food distribution, hunger relief programs, and mobile pantries. Overlaps with Servicios de La Raza's TEFAP and COMIDA food distribution operations as both a partner and potential competitor for hunger-relief funding.
• Colorado Coalition for the Homeless: Denver-based nonprofit providing housing, health care, and supportive services to people experiencing homelessness. Comparable in integrating health and human services for low-income Colorado residents, with a narrower housing-centric focus.
• The Center for Trauma & Resilience: Denver-based nonprofit providing trauma-informed mental health, victim advocacy, and culturally responsive services to immigrant and refugee survivors of crime. Overlaps substantially with Servicios de La Raza's Victim Support and behavioral health programs.
• Clinica Tepeyac: Denver-based community health clinic providing culturally responsive primary care, behavioral health, and wraparound services to uninsured and underserved Latino families. Directly comparable in target population and Denver footprint, with narrower scope.
• Mile High United Way: Denver-area United Way affiliate funding and convening human services nonprofits across the region. Comparable in scope and target beneficiaries, serves as both a peer service provider and a likely funder of Servicios de La Raza's programs.
• Mental Health Center of Denver: Large Denver-area behavioral health provider offering outpatient mental health, substance use, and crisis services including bilingual programming. Overlaps with Servicios de La Raza's behavioral health and crisis response (STAR) work but operates at much larger scale.

Broad incumbents

• Hispanic Federation: National Latino advocacy and philanthropic organization funding Hispanic-serving nonprofits across multiple states. Acts as both a peer in advocacy and a potential grantmaker to Servicios de La Raza. Comparable in mission but operates at national rather than regional scale.

Direct peers

• Chicanos Por La Causa (CPLC): A multi-service Latino nonprofit headquartered in Phoenix, AZ providing workforce development, housing, behavioral health, education, and re-entry services. Most directly comparable peer given the nearly identical service-line portfolio and Latino community focus.
• Centro de la Familia de Utah: A Utah-based Latino multi-service nonprofit offering family services, behavioral health, victim advocacy, and youth programs. Closely comparable mission and operating model, differing primarily by geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/serviciosdlraza
• YouTubeyoutube.com/channel/UCpsNBbC5h7xx8dwfmiWeaFg
• Facebookfacebook.com/ServiciosdeLaRaza
• Instagraminstagram.com/serviciosdelaraza
• TikToktiktok.com/@serviciosdelaraza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servicios de La Raza