Vori
Vori provides a cloud-based operating system for independent grocers, unifying POS, integrated payments, ordering, inventory, pricing, shrink tracking, and AI agents in one platform. Founded in 2019 in San Francisco, it serves 140+ stores across 55+ U.S. cities.
- Company typePrivate
- Founded2019
- HeadquartersEast Palo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Vori does
Vori is a B2B operating system for independent grocers, founded in 2019 and headquartered in San Francisco (with an East Palo Alto mailing address). The company sells a unified cloud-based platform that combines a grocery point-of-sale, integrated payment processing, proprietary hardware (checkout stations, scanner scales, handheld scanners, pin pads, electronic shelf labels), back-office modules (order management, pricing automation, inventory management, shrink tracking, reporting), and shopper engagement (loyalty, promotions, SMS marketing). Two newer modules extend the platform: a Quick Food Service (Deli POS) module with an AI Menu Builder and multi-station kitchen ticket routing, and a suite of Vori AI Agents that autonomously adjust pricing, generate replenishment orders, and run targeted marketing campaigns under store-set rules.
The technology stack is purpose-built for grocery rather than adapted from horizontal retail POS, supporting grocery-specific workflows such as variable-weight items with deli scale integration, type-2 UPCs, EBT/eWIC eligibility splitting, offline-capable checkout with queued card transactions, and direct EDI-based ordering from national and specialty distributors (UNFI, KeHE, C&S Wholesale Grocers, AWG, JFC International, Clover, Rock Island, Good Stuff, SF Naturals) covering 1.3M+ products. Vori holds PCI-compliant terminal-based payment processing, launched in January 2024, that now accounts for an estimated 60–70% of revenue.
Vori generates revenue from four streams: recurring software subscriptions (quote-based on store size, lane count, and modules), transaction-based payment processing, hardware sales and leases, and onboarding/professional services (white-glove implementation is included in every plan). Go-to-market is sales-led direct to SMB independent grocers in the United States, anchored on a "Book a Demo" CTA across the website, supplemented by a GrowSurf-powered referral program and distributor-led channel exposure. The company has processed $500M+ in payment volume across 140+ stores in 55+ U.S. cities and serves more than 1 million consumers. Total capital raised is $50 million across a $10M Series A (August 2022, The Factory) and a $22M Series B (May 2026, Cherryrock Capital lead).
Vori firmographics
Firmographics- Name
- Vori
- Legal name
- Vori, Inc
- Website
- https://vori.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vori provides a cloud-based operating system for independent grocers, unifying POS, integrated payments, ordering, inventory, pricing, shrink tracking, and AI agents in one platform. Founded in 2019 in San Francisco, it serves 140+ stores across 55+ U.S. cities.
- Ownership category
- akta.pro rank
Vori industry classification
Industry- Product category
- Grocery POS Software
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)
- akta.pro secondary industry
- Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)
Keywords
Where Vori is headquartered
LocationHeadquarters
- HQ city
- East Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription / Software fees: Recurring subscription revenue from independent grocery operators for the all-in-one grocery operating system (POS, payments, back-office, AI agents). Pricing varies based on store size, lane count, and modules selected; customers pay only for what their store needs. Plans include ongoing software updates, support, and access to new capabilities.
- Payment processing (transaction-based): Integrated payment processing revenue from credit, debit, contactless, SNAP EBT, eWIC, and gift card transactions. Per Yahoo Fortune coverage, payments account for roughly 60% to 70% of revenue.
- Hardware sales: Sale and lease of purpose-built grocery hardware including integrated POS checkout stations, scanner scales, handheld scanners, pin pad terminals, receipt printers, cash drawers, mobile handhelds, mobile shelf tag printers, and electronic shelf labels. In most cases, switching to Vori requires replacing existing equipment.
- Onboarding, training, and support (professional services): White-glove implementation services: Vori's team handles data import (departments, pricing), lane configuration, and staff training as part of going live. Support and onboarding are included with every Vori plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom quote based on store size, lane count, and modules selected |
| Transaction based/ take rate | Pay-as-you-go | Integrated payment processing (transaction-based) |
| Other | Pay-as-you-go | Referral reward: $15 to referrer and referred grocery retailer |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Vori product offering
Product offeringCore offering
Vori provides an all-in-one grocery operating system for independent grocers, combining cloud-based point-of-sale, integrated payments, grocery-specific hardware, and back-office modules for ordering, pricing, inventory, shrink tracking, loyalty/shopper engagement, and reporting. The platform also includes autonomous AI agents (Pricing, Inventory, Marketing) and a Quick Food Service / Deli POS module, with deep integrations to major national grocery distributors covering more than 1.3 million products.
Product overview
Vori is a single unified grocery operating system for independent grocers, structured as one core platform with tightly integrated product modules. The Vori Point-of-Sale serves as the core platform, paired with Vori Integrated Payments and Vori Modern Hardware for checkout; on the front end, Vori Shopper Engagement adds loyalty, promotions, and SMS marketing; on the back end, Vori Order Management, Vori Pricing Automation, Vori Inventory Management, and Vori Shrink Tracking handle vendor ordering, vendor cost changes, real-time stock counts, and shrink, all surfaced through Vori Reporting & Insights. Layered on top, the Vori AI Agents (Pricing, Inventory, and Marketing) act as autonomous virtual employees, and the Vori Quick Food Service (Deli POS) module extends the same POS to deli and prepared-food operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vori Point-of-Sale (POS) Cloud-based grocery point-of-sale system built for independent grocers; supports variable-weight items, integrated scanner scales, produce lookup, high-SKU volume (up to 100,000 SKUs), split tenders, EBT, eWIC, and offline card processing.
- Vori Integrated Payments Integrated payment processing for grocery checkout accepting credit, debit, cash, SNAP EBT, eWIC, gift cards (physical and digital), and house accounts in one connected flow; PCI compliant with encrypted, terminal-based processing.
- Vori Modern Hardware Retail-tough grocery POS hardware including integrated checkout stations with cashier and customer displays, secure payment terminals, scanner scales, handheld scanners, receipt printers, cash drawers, mobile handheld devices, mobile shelf tag printers, and electronic shelf label support.
- Vori Shopper Engagement Grocery loyalty program, promotions engine, and SMS marketing tools that run under the store's brand; supports store-branded rewards, rules-based promotions (BOGO, mix-and-match, percent-off), basket-based offers, and personalized SMS campaigns tied to checkout.
- Vori Order Management Multi-vendor grocery ordering system that builds orders in one pass across mainline distributors (UNFI, KeHE, C&S, AWG) and DSD vendors; supports EDI, CSV, and email submission, mobile handheld ordering from the floor, and order history rebuilding.
- Vori Pricing Automation AI-driven pricing automation that detects vendor cost changes from invoices, calculates margin impact, recommends retail prices based on target margin, and syncs approved prices to checkout, shelf tags, and reporting.
- Vori Inventory Management Real-time grocery inventory management that connects counting, ordering, receiving, shrink tracking, and reporting; supports automated stock replenishment based on PAR levels, invoice receiving and reconciliation, and full movement history.
- Vori Shrink Tracking Grocery shrink tracking that lets stores record damage, spoilage, theft, or custom-reason shrink from mobile handhelds; ties directly into inventory and reporting to keep margin accurate, and supports markdown management via targeted flash sales.
- Vori Reporting & Insights Grocery POS reporting and analytics providing visibility across sales, payments, tills, departments, loyalty, campaigns, and inventory; includes End of Day, till reconciliation, cashier report cards, shopper trends, and exportable saved views.
- Vori Quick Food Service (Deli POS) Deli and prepared-food POS module that runs inside the Vori grocery POS, featuring AI Menu Builder, structured modifier flows, multi-station kitchen ticket routing, deli scale integration, suspend orders (pay later), and hybrid grocery/food-service carts.
- Vori AI Agents (Pricing, Inventory, Marketing) Autonomous AI agents that monitor store data and act automatically based on store rules: Pricing Agent (auto-adjusts prices as costs change), Inventory Agent (auto-generates orders before stockouts), and Marketing Agent (auto-sends targeted campaigns based on shopper behavior).
Quantifiable outcome
- Valley Farm Market: +22% net sales, +10% basket lift, +45% order count lift
- +6 more outcomes
Companies that use Vori
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Vori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature9 records
Vori partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core (major national distributor), core (specialty international distributor), minor (specialty distributor), core (powers referral program) and minor (early flagship customer).
- UNFIcore (major national distributor)Direct integration enabling Vori stores to build, submit, and receive orders to UNFI via EDI, CSV, or email, with cost changes and inventory syncing back into Vori. Part of the 1.3M+ product distributor network.
- KeHEcore (major national distributor)Direct integration for ordering, receiving, and invoice processing within the Vori system; supports EDI integrations and other submission formats.
- C&S Wholesale Grocerscore (major national distributor)Direct integration for Vori store ordering through C&S Wholesale Grocers, supporting multiple submission methods.
- Associated Wholesale Grocers (AWG)core (major national distributor)Direct integration enabling Vori stores to order, receive, and reconcile from AWG.
- JFC Internationalcore (specialty international distributor)Integration for international and Asian grocery ordering within Vori, supporting independent grocers serving international communities.
- Cloverminor (specialty distributor)Integration for ordering and invoice processing through Clover distribution within Vori.
- Rock Islandminor (specialty distributor)Integration for ordering and invoice processing through Rock Island within Vori.
- Good Stuffminor (specialty distributor)Integration for ordering and invoice processing through Good Stuff distribution within Vori.
- SF Naturalsminor (specialty distributor)Integration for ordering and invoice processing through SF Naturals within Vori.
- GrowSurfcore (powers referral program)Referral program platform powering Vori's grocery-retailer referral program ($15 reward to both referrer and referred). Powers link tracking, reward approval, and self-service referrals.
- Nude Miamiminor (early flagship customer)First boutique organic grocer and café at 1100 Brickell Bay Drive in Miami using Vori as its operational backbone. Founded by Charles Amine, Harry Miller, and Sebastian Lezcano. Additional South Florida locations in development.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Vori competitors and assessment
Company assessmentDirect peers
- Markt POS (POS Solutions / DSD POS): Grocery-specialized POS provider for independent retailers, particularly those using direct-store-delivery (DSD) workflows. Vori publishes a direct comparison page against Markt POS, marking it as a same-segment competitor.
- Toast: Public restaurant POS and integrated-payments platform with a similar all-in-one POS+payments+hardware+software subscription model. Toast is the closest analog to Vori's business model (cloud POS with payments as the dominant revenue stream) and is explicitly listed by Vori on its comparison page as a competitor.
- LOC Software: Grocery POS specialist serving independent and multi-store retailers. Listed by Vori as a direct comparison, indicating direct overlap on POS and back-office functionality for the same customer profile.
- IT Retail: POS system purpose-built for independent grocery retailers, covering front-end checkout, back office, and inventory. Vori lists IT Retail as a direct comparison, making it a same-segment competitor for the same SMB grocers.
- ECRS: Grocery-specific POS and back-office platform for independent retailers. Vori has a direct comparison page against ECRS, indicating direct head-to-head competition for the same independent-grocer customer.
- RORC Technologies (CATAPULT): Grocery and retail POS provider targeting independent operators. Vori publishes a comparison page against RORC, reflecting direct competition in the independent-grocery POS segment.
Broad incumbents
- Lightspeed Commerce: Public retail and restaurant POS-plus-payments platform serving SMB merchants. Lightspeed competes for the same SMB retail operator with a similar bundled POS/payments/hardware subscription model, though not as grocery-specialized as Vori.
- Shopify POS: Retail POS-plus-payments offering from Shopify targeting SMB retailers. While not grocery-specialized, Shopify POS represents an adjacent platform that could encroach on independent retailers considering Vori.
- NCR Voyix (NCR): Legacy incumbent in grocery POS and retail technology with a much larger installed base across supermarkets and convenience stores. Vori publishes a direct comparison page against NCR, and NCR's scale in grocery is a structural incumbent threat.
- Block (Square): Payments-led POS and software platform for SMB merchants. Square competes with Vori on integrated payments and general SMB POS functionality and could expand into grocery-specific features, putting pressure on the ~60–70% payments revenue line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vori social profiles
Digital presenceVori compliance and trust
Trust signalCompliance1 record
Vori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vori leadership team
Management profileNumber of profiles
Profiles3 records
Vori funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vori
What does Vori do?
Vori provides an all-in-one grocery operating system for independent grocers, combining cloud-based point-of-sale, integrated payments, grocery-specific hardware, and back-office modules for ordering, pricing, inventory, shrink tracking, loyalty/shopper engagement, and reporting. The platform also includes autonomous AI agents (Pricing, Inventory, Marketing) and a Quick Food Service / Deli POS module, with deep integrations to major national grocery distributors covering more than 1.3 million products.
Is Vori a public or private company?
Vori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vori founded?
Vori was founded in 2019. It employs 51 to 100 people.
Where is Vori based?
Vori is headquartered in East Palo Alto, United States, in the North America region.
How does Vori make money?
Four revenue lines are on record. Subscription / Software fees are the primary driver. The others are payment processing (transaction-based), hardware sales and onboarding, training, and support (professional services).
Who are Vori's main competitors?
Direct peers on record are Markt POS (POS Solutions / DSD POS), Toast, LOC Software, IT Retail, ECRS and RORC Technologies (CATAPULT). Broad incumbents are Lightspeed Commerce, Shopify POS, NCR Voyix (NCR) and Block (Square).
Does Vori have an API?
No public API is recorded for Vori.
What industry is Vori in?
Vori's product category is Grocery POS Software. Its primary akta.pro industry code is FSAGAIAK, Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement), with a secondary code of FSAGAIAJ, Marketplace / Multi-Lender POS Financing Aggregators. Its NAICS code is 445298 and its SIC code is 5734.