BSynchro
BSynchro is a Lebanon-based InsurTech firm selling a modular insurance software platform — covering product configuration, CRM, claims, RPA, and BI — to insurers, brokers, TPAs, and bancassurance operators across the Middle East and Africa.
- Company typePrivate
- Founded2005
- HeadquartersBeirut, Lebanon
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BSynchro does
BSynchro Holding is a privately held InsurTech firm headquartered in Beirut, Lebanon, with a regional subsidiary (Arima) in Manama, Bahrain. The company develops and sells a modular insurance software platform covering product configuration and underwriting (CORA), omni-channel distribution (Ellie), broker and insurer CRM built on Microsoft Dynamics 365 (Squid, Falcon), motor and medical claims management (Motofox, Medifox), robotic process automation (RPA), business intelligence on Microsoft Power BI (Crow), and AI-enabled interfaces (Parrot chatbot, Collie mobile app, Andy aggregator). Its stated focus is digital transformation for insurers, reinsurers, insurance and reinsurance brokers, Third Party Administrators, bancassurance operators, and InsurTech firms across the GCC (KSA, UAE, Kuwait, Qatar), the wider Levant, and Africa.
The platform is built primarily on Microsoft Dynamics 365 and Microsoft BI, with rule-based engines for product configuration and underwriting, RPA for back-office automation, and embedded AI/ML and image recognition in customer-facing interfaces. The company claims measurable operational outcomes for clients, including insurance product creation reduced from weeks to hours (CORA), medical claim cycles reduced from days to under one minute (Medifox), and processing capacity of 100,000+ requests per day across a network of 4,000+ healthcare providers for a Saudi-based TPA. The team comprises more than 70 professionals from seven nationalities.
BSynchro generates revenue through a mix of proprietary software licensing (subscription-style enterprise contracts), professional and managed services (consultancy, process review, technical due diligence, training), and implementation services tied to Microsoft Dynamics 365 and BI deployments. Go-to-market is enterprise field sales targeting large insurers, brokers, and TPAs with quote-based pricing and a 'Request a Demo' sales motion, supported by a Beirut headquarters and a Bahrain regional office, and complemented by published case studies and downloadable product brochures as primary marketing channels. The company has raised approximately $5 million in disclosed funding across two rounds in 2017 and 2019 from BeryTech Fund and Phoenician VC.
BSynchro firmographics
Firmographics- Name
- BSynchro
- Legal name
- BSynchro Holding
- Website
- https://bsynchro.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BSynchro is a Lebanon-based InsurTech firm selling a modular insurance software platform — covering product configuration, CRM, claims, RPA, and BI — to insurers, brokers, TPAs, and bancassurance operators across the Middle East and Africa.
- Ownership category
- akta.pro rank
BSynchro industry classification
Industry- Product category
- Insurance Software (InsurTech)
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computer Systems Design and Related Services (54151), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming Services (7371), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Patient Billing, Statements & Payment Processing (HLACACAG)
- akta.pro secondary industry
- Price Transparency, Estimates & Patient Financial Clearance (HLACACAK)
Keywords
Where BSynchro is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices2 records
Markets served
BSynchro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing: Revenue generated from licensing proprietary insurance software products including CORA, Ellie, Squid, Falcon, Motofox, Medifox, Crow, and RPA solutions to insurers, brokers, and TPAs.
- Professional Services: Consultancy, managed services, process review, technical due diligence, and training services provided to insurance companies for digital transformation implementations.
- Implementation Services: System implementation, integration with existing core systems, and customization services for Microsoft Dynamics 365 and Microsoft BI platforms.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
BSynchro product offering
Product offeringCore offering
BSynchro provides cloud-based insurance software products that cover the entire insurance value chain, including product configuration, underwriting, CRM, distribution, claims management for medical and motor lines, robotic process automation, and business intelligence. Its suite is built on Microsoft Dynamics 365 and Power BI, targeting insurers, reinsurers, brokers, third-party administrators, and bancassurance providers across the Middle East and Africa.
Product overview
BSynchro is an InsurTech company providing a modular insurance software platform with CORA as the core product configuration and underwriting engine, ELLIE as the omni-channel distribution platform, and specialized solutions including FALCON/SQUID (CRM built on Microsoft Dynamics 365), RPA for process automation, Motofox for motor claims, Medifox for medical claims, and CROW for business intelligence. The platform is complemented by AI-powered interfaces including Parrot (chatbot), Collie (mobile app), and Andy (aggregator). Solutions cover Property and Casualty, Health, Life insurance, Bancassurance, and Insurtech segments.
Differentiator
Problem solved
Functional benefit
Brands
- CORA: State-of-the-art insurance product configuration and automatic underwriting solution using a unique rule-based engine for rapid insurance product digitization.
- ELLIE
- SQUID
- FALCON
- Motofox
- Medifox
- RPA
- CROW
- Andy
Products and services
- CORA
Quantifiable outcome
- Insurance product creation reduced from weeks to hours
- +5 more outcomes
Companies that use BSynchro
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
BSynchro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
BSynchro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreBSynchro's CRM solutions (Falcon/Squid) are built on Microsoft Dynamics 365 platform, and business analytics (Crow) uses Microsoft BI. This is a core technology partnership providing the foundation for BSynchro's broker and insurance management solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BSynchro competitors and assessment
Company assessmentDirect peers
- Insurity: US-based provider of insurance core systems and analytics for P&C carriers — competes with BSynchro across policy administration, claims, and BI, though focused primarily on North American insurers.
- Majesco: Cloud-native insurance core software for P&C and L&A insurers with a strong Distribution Management and BI portfolio — directly comparable to BSynchro's Ellie, Squid, and Crow stack.
- FINEOS: Provider of core systems for life, accident, and health insurers plus employee benefits — directly comparable to BSynchro's Life and Medical insurance solutions (Medifox) and TPA support.
- Prima Solutions: French vendor of insurance core systems (Prima P&C, Prima Life & Health) with strong European broker and carrier footprint — closely comparable product coverage and broker focus to BSynchro.
- Duck Creek Technologies: Boston-based provider of SaaS core systems for P&C and general insurers (policy, billing, claims) with a cloud-native platform — direct competitor to BSynchro's CORA, Ellie, Motofox stack targeting the same insurer customer base.
- Sapiens International: Israel-headquartered insurance software vendor with P&C, Life, Annuities, and Reinsurance platforms — closest geographic peer to BSynchro with overlapping MENA/EMEA customer footprint and similar product breadth.
- TIA Technology: Denmark-based insurance platform vendor (TIA Platform) for P&C and life insurers including brokers and agents — directly comparable product scope to BSynchro's CORA, Ellie, and Squid/Falcon suite.
- EIS Group: Cloud-native insurance core platform (PolicyCore, BillingCore, ClaimCore) targeting large multi-line insurers — directly comparable architecture and customer segment to BSynchro's product suite.
Emerging players
- Socotra: Cloud-native insurance core platform providing a modern policy administration API; an emerging challenger with overlapping customer use cases (P&C, life carriers, InsurTechs) to BSynchro's CORA engine.
Broad incumbents
- Guidewire Software: Established enterprise insurance core platform (PolicyCenter, BillingCenter, ClaimCenter) serving global P&C insurers; competes broadly with BSynchro's product configuration, distribution, and claims modules across large accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BSynchro social profiles
Digital presenceBSynchro financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSynchro leadership team
Management profileNumber of profiles
Profiles1 record
BSynchro subsidiaries and ownership
Company hierarchySubsidiaries1 record
BSynchro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSynchro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSynchro
What does BSynchro do?
BSynchro provides cloud-based insurance software products that cover the entire insurance value chain, including product configuration, underwriting, CRM, distribution, claims management for medical and motor lines, robotic process automation, and business intelligence. Its suite is built on Microsoft Dynamics 365 and Power BI, targeting insurers, reinsurers, brokers, third-party administrators, and bancassurance providers across the Middle East and Africa.
Is BSynchro a public or private company?
BSynchro is a private company. It is classified as venture growth investor backed and is currently operating.
When was BSynchro founded?
BSynchro was founded in 2005. It employs 51 to 100 people.
Where is BSynchro based?
BSynchro is headquartered in Beirut, Lebanon, in the Middle East region.
How does BSynchro make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are professional Services and implementation Services.
Who are BSynchro's main competitors?
Direct peers on record are Insurity, Majesco, FINEOS, Prima Solutions, Duck Creek Technologies, Sapiens International, TIA Technology and EIS Group. Socotra is listed as an emerging player. Guidewire Software is listed as a broad incumbent.
Does BSynchro have an API?
No public API is recorded for BSynchro.
What industry is BSynchro in?
BSynchro's product category is Insurance Software (InsurTech). Its primary akta.pro industry code is HLACACAG, Patient Billing, Statements & Payment Processing, with a secondary code of HLACACAK, Price Transparency, Estimates & Patient Financial Clearance. Its NAICS code is 524292 and its SIC code is 6411.