Dots
Dots is a no-code automation and member analytics platform for community managers running Discord and Slack communities. It enables onboarding flows, role-based automation, a member CRM, and engagement dashboards, sold on a freemium-to-paid SaaS ladder up to $99+/month.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dots does
Dots, operating through its legal entity SedimentIQ Corp. and headquartered at 169 Madison Ave, New York, NY, provides a no-code automation and analytics platform purpose-built for community managers running Discord and Slack communities. The product centers on a visual flow builder that allows users to design onboarding journeys, support routing, role-based access control, and engagement automations without writing code — functionality the company describes as "Zapier for communities." Complementing the builder are a Member CRM for tracking and segmenting community members, an analytics dashboard that surfaces engagement patterns and drop-off signals, and a feature for creating member-specific private onboarding channels. The product integrates natively with Discord and Slack, with Zapier available on the Pro tier and a Mailchimp integration in onboarding flows.
Commercially, Dots operates a self-serve, product-led growth model with a 14-day free trial that requires no credit card. Its pricing ladder starts at a free tier (3 flows, 1 seat) and ascends through Pro at $29/month (unlimited flows, Member CRM, Zapier, 2 seats), Business from $99/month (engagement insights, unlimited data export, 3+ seats, enterprise integrations, priority support), and a Community-led Organizations tier from $99/month with size-based scaling and mass DM capabilities. The company is a Y Combinator Summer 2021 batch alumnus (with $125,000 of disclosed seed funding alongside Antler, FundersClub, and TRAC) and reports roughly 2 million community members served across customers and more than 150,000 automations powered to date. Named customers span Web3/NFT (Meta Angels, QuickNode, Chainlink), music and creator platforms (Splice), gaming/esports (Mobalytics), talent networks (Braintrust, On Deck), and consumer brands (SoleSavy); the company has a 1-10 headcount, with co-founders Sanket Chauhan and Pranav Badami as the named leadership.
Go-to-market is community-led and lightweight: marketing presence concentrates on Product Hunt (top-post badge, 500+ engaged Product Hunters), Twitter/X (@dots_hq), a proprietary Discord, blog content, and event activations like VidCon. Distribution is fully self-serve through app.dots.community with global web access. The company does not disclose revenue, headcount trend, or runway; all available commercial signals point to an early-stage, founder-led product that has validated early demand within Web3 and creator communities but remains pre-scale relative to the broader community management software category.
Dots firmographics
Firmographics- Name
- Dots
- Legal name
- SedimentIQ Corp.
- Website
- https://dots.community
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dots is a no-code automation and member analytics platform for community managers running Discord and Slack communities. It enables onboarding flows, role-based automation, a member CRM, and engagement dashboards, sold on a freemium-to-paid SaaS ladder up to $99+/month.
- Ownership category
- akta.pro rank
Dots industry classification
Industry- Product category
- Community Management Software
- NAICS
- Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)
Keywords
Where Dots is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Free Tier: Free tier offering limited automation capabilities (3 flows), 2-week data export limit, and 1 seat. Serves as a funnel to paid tiers.
- Subscription - Pro Tier: $29/month subscription with unlimited flows, member CRM, Zapier integration, 1-month data export, and 2 seats. Targets growing communities.
- Subscription - Business Tier: Starting at $99/month for businesses requiring engagement insights, unlimited data export, 3+ seats, and enterprise integrations.
- Community-Led Orgs Pricing: Starting at $99/month with pricing scaling based on community size. Includes mass DMs, automations, detailed insights, and priority support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for hobbyist communities |
| Subscription | Monthly | Pro tier for actively engaging communities |
| Subscription | Monthly | Business tier for enterprises requiring insights |
| Subscription | Monthly | Community-led organizations pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dots product offering
Product offeringCore offering
Dots is a no-code automation and analytics platform built specifically for Discord and Slack community managers. It enables users to create custom onboarding flows, support automations, and engagement workflows without coding, and includes a member CRM and analytics dashboard to identify high-value members and surface community health insights.
Product overview
Dots is a unified community management platform offering no-code automation and member insights for Discord and Slack communities. The core product is the no-code automation flow builder (described as 'like Zapier but for communities') which enables community managers to create onboarding flows, support automations, and engagement workflows without coding. The platform includes a member analytics dashboard and member CRM. The product integrates natively with Discord and Slack, supports Zapier on Pro plans, and offers tiered pricing: Free (3 flows, limited export), Pro at $29/month (unlimited flows, Zapier integration, Member CRM), and Business at $99+/month (engagement insights, unlimited export, enterprise integrations). Community-led organizations have custom pricing from $99/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation Flow Builder
Quantifiable outcome
- Communities see 15%+ increase in early engagement on Discord
- +3 more outcomes
Companies that use Dots
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Dots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Dots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VidConminorDots hosted sessions and provided mentors for Creator and Pro pass holders at VidCon 2026, a global convention for content creators and influencers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dots competitors and assessment
Company assessmentDirect peers
- Common Room: Community-led growth platform that provides member analytics, segmentation, and engagement tooling for community managers. Directly comparable to Dots in its community-manager persona, member insights, and PLG-style expansion, though broader in channel coverage (Slack, Discord, Circle, etc.).
- Orbit: Community relationship management platform that aggregates member activity across channels and provides scoring and outreach automations. Highly comparable to Dots in member CRM, analytics, and the community-manager target persona, with stronger B2B SaaS positioning.
- Circle: White-labeled community platform offering its own communities, automations, and engagement analytics. Overlaps with Dots in providing community management tooling, although Circle is the community host itself while Dots integrates with Discord/Slack.
- Bevy: Enterprise community platform built around community-led growth for brands and enterprise customers. Comparable to Dots at the upper end of the market for businesses operating large communities, though Bevy is more enterprise-focused and hosts communities itself.
Broad incumbents
- Mighty Networks: Established community platform with broad feature coverage including courses, events, and memberships. Comparable to Dots in serving community-led organizations and SMB community operators, but as a full-stack platform rather than an automation/insights layer atop Discord/Slack.
- Zapier: Horizontal automation platform that competes with Dots' 'no-code flow builder' positioning. Dots actually integrates with Zapier today, but Zapier represents the broader alternative customers might choose for community workflows, especially in B2B/enterprise contexts.
- Discord (first-party bots and automations): Platform itself offers server boosting, automations, and an app directory of partner bots that compete with Dots' native Discord product. As Dots' primary host platform, Discord's roadmap decisions directly shape the competitive landscape Dots operates in.
Emerging players
- Guild: Community platform for smaller, organized groups with messaging integrations. Comparable to Dots in targeting community organizers with messaging-centric tools, though more focused on hosting and discovery than Dots' automation and analytics depth.
- Geneva: Multi-purpose community app for groups with messaging, events, and member directories. Overlaps with Dots in serving community managers who want consolidated engagement tooling, though Geneva is more of a hosted community hub than an automation/insights layer.
Others
- Trolli/Bot frameworks (Discord.js, Slack Bolt): Developer frameworks that power many community bots and serve as a build-it-yourself alternative to Dots' no-code flow builder. Relevant peer as a 'do-nothing' substitute that technically sophisticated community teams might choose instead of paying for Dots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dots social profiles
Digital presenceDots compliance and trust
Trust signalCompliance2 records
Dots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dots leadership team
Management profileNumber of profiles
Profiles2 records
Dots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dots
What does Dots do?
Dots is a no-code automation and analytics platform built specifically for Discord and Slack community managers. It enables users to create custom onboarding flows, support automations, and engagement workflows without coding, and includes a member CRM and analytics dashboard to identify high-value members and surface community health insights.
Is Dots a public or private company?
Dots is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dots founded?
Dots was founded in 2020. It employs 1 to 10 people.
Where is Dots based?
Dots is headquartered in Brooklyn, United States, in the North America region.
How does Dots make money?
Four revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Pro Tier, subscription - Business Tier and community-Led Orgs Pricing.
Who are Dots's main competitors?
Direct peers on record are Common Room, Orbit, Circle and Bevy. Broad incumbents are Mighty Networks, Zapier and Discord (first-party bots and automations). Emerging players are Guild and Geneva. Trolli/Bot frameworks (Discord.js, Slack Bolt) is listed as an others.
Does Dots have an API?
No public API is recorded for Dots.
What industry is Dots in?
Dots's product category is Community Management Software. Its primary akta.pro industry code is HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting. Its NAICS code is 56143 and its SIC code is 7370.