Common Room
Common Room is an AI-native GTM platform that unifies buyer signals, waterfall enrichment, and AI agents into a single customer intelligence system, serving enterprise and mid-market B2B software companies' RevOps, SDR, AE, and ABM teams.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Common Room does
Common Room is an AI-native customer intelligence and GTM platform founded in 2020 in Seattle by Linda Lian. The company's core product is the Context360 buyer-intelligence engine — a person-first entity model that unifies first-party, second-party, and third-party signals across community, product, web, and CRM data through AI-enhanced waterfall enrichment operating on a 400M+ contact directory. On top of this data foundation, the company ships the RoomieAI agent suite (Capture, Spark, Activate, Orchestrate) for signal hunting, person-level research, personalized outbound, and prioritization, along with DataAgent for continuous CRM hygiene and an MCP server that exposes buyer intelligence to external AI assistants via Anthropic's Model Context Protocol.
The platform is sold on a tiered SaaS model with an Essential tier at $1,700/month billed annually (35,000 contacts, 2 seats), custom-priced Advanced and Enterprise tiers reaching $60,000-$150,000+ annually, plus usage-based add-ons for product activity signals, phone enrichment, and data warehouse integrations. Common Room combines demo-led enterprise field sales with inside sales and product-led growth surfaces (Chrome extension, public API, MCP server, free playbooks). The customer base spans 50+ named logos including Notion, Superhuman, Anyscale, Temporal, dbt Labs, Docker, Databricks, MongoDB, Snowflake, Atlassian, HubSpot, and Anthropic, with documented outcomes including 74% more pipeline (Semgrep), 2.5x meetings booked (Superhuman), 250% ROI (Homebot), and over 50% of meetings sourced from Common Room (Temporal). The company has raised $52.3 million total from Greylock, Index Ventures, Madrona, 01 Advisors, and Next Play Ventures across Seed, Series A, and Series B rounds.
Common Room firmographics
Firmographics- Name
- Common Room
- Legal name
- Common Room
- Website
- https://commonroom.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Common Room is an AI-native GTM platform that unifies buyer signals, waterfall enrichment, and AI agents into a single customer intelligence system, serving enterprise and mid-market B2B software companies' RevOps, SDR, AE, and ABM teams.
- Ownership category
- akta.pro rank
Common Room industry classification
Industry- Product category
- Customer Intelligence Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Common Room is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Common Room business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription platform fees (Essential, Advanced, Enterprise tiers): Tiered annual SaaS subscriptions starting at $1,700/month for the Essential plan (35,000 contacts, 2 seats billed annually). Advanced and Enterprise tiers are custom-priced, with entry-level teams reaching $30,000-$40,000/year and higher tiers reaching $60,000-$150,000+/year.
- Usage-based / capacity add-ons: Add-on costs for product activity signals, phone enrichment, and data warehouse integrations — usage-based component layered on top of the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential — $1,700/month billed annually (35,000 contacts, 2 seats) |
| Subscription | Annual | Advanced — custom pricing, higher contact volume and seat counts |
| Subscription | Multi-year contract | Enterprise — custom pricing for large teams (50 to 1,000+ reps) |
| Usage-based | Pay-as-you-go | Add-ons: product activity signals, phone enrichment, data warehouse integrations |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels11 records
Common Room product offering
Product offeringCore offering
Common Room is an AI-native GTM platform that unifies first-party, second-party, and third-party buying signals with AI-enhanced waterfall enrichment (Person360™) over a 400M+ contact directory to identify, prioritize, and convert in-market buyers. Its RoomieAI™ agent suite automates signal capture, account research, lead/account scoring, and personalized outbound across Salesforce, HubSpot, Slack, LinkedIn, browser extensions, and an MCP server for AI assistants. The platform replaces 8-10+ point GTM tools (intent, enrichment, sales engagement, ABM, web visitor ID, CRM automation) and is sold via tiered annual subscriptions to enterprise and mid-market software companies.
Product overview
Common Room is a single unified AI-native GTM platform — branded "The AI GTM Platform" — that bundles a buyer-intelligence foundation with revenue agents and embedded execution surfaces into one environment. At its core is the Context360 buyer-intelligence engine, operationalized through Person360 (AI-enhanced waterfall enrichment and identity resolution over a 400M+ contact directory) and Signals (agentic capture across job changes, web visits, dark funnel, and product-led data). On top of that foundation sits the RoomieAI agent suite, including RoomieAI Capture for signal hunting, RoomieAI Spark / Spark Brief for person-level research and daily intelligence briefings, RoomieAI Activate for personalized warm outbound, and Ask CR Anything for natural-language Q&A. DataAgent continuously cleans CRM data so AI execution stays accurate, while Actions automates end-to-end pipeline plays. The platform exposes its intelligence via MCP & CLI to external AI assistants and through 50+ native integrations (Salesforce, HubSpot, Slack, Snowflake, Outreach, Apollo, Salesloft, Gong, Bombora, GitHub, and many more). Pre-built solutions target RevOps, Sales Development, Sales (AEs), Demand Generation, and Account-Based Marketing, and the Enterprise tier adds the Revenue Control Plane with SSO/SAML/SCIM and zero data retention for AI.
Differentiator
Problem solved
Functional benefit
Brands
- RoomieAI™: Common Room's suite of AI agents for GTM, including Capture, Spark, Activate, Spark Brief, and Ask CR Anything, used for signal hunting, account research, prioritization, and personalized outbound.
- Person360™
- Context360™
- Common Room MCP
Products and services
- Common Room Platform (AI GTM Platform) Unified AI-native GTM platform combining buyer-intelligence foundation (Context360), enrichment (Person360), signal capture (Signals), AI agents (RoomieAI suite), data hygiene (DataAgent), pipeline automation (Actions), and developer surfaces (MCP & CLI) for RevOps, sales, and marketing teams.
- Person360™ AI-enhanced waterfall enrichment and identity resolution engine operating over a 400M+ contact directory that unifies cross-channel activity into a single person-level profile, delivering 30-50% higher match rates in enrichment bakeoffs.
- RoomieAI™ Suite of AI agents (Capture, Spark, Activate, Orchestrate) for every stage of pipeline generation, trained on Common Room's unified buyer intelligence to produce trusted, hallucination-resistant outputs.
- Signals Agentic, always-on signal capture across 50+ first, second, and third-party channels (community, social, product, web, CRM) that unifies every buying signal into a single profile so reps never miss a buying moment.
- DataAgent Continuously identifies and resolves outdated and duplicate CRM records so the GTM system stays accurate and trustworthy for AI-powered execution, while preserving activity, relationships, and account context.
- Common Room MCP & CLI Headless execution surfaces — an MCP Server that lets any MCP-compatible AI assistant query Common Room's buyer intelligence in natural language (with read and write actions), and a CLI for deterministic automation pipelines, scheduled jobs, and custom AI agents.
- Actions Automation layer for pipeline plays: surfaces high-converting plays to reps, drives 1:1 outbound via RoomieAI Activate, and scales workflows across the team without engineering.
- Common Room Enterprise Enterprise configuration of the Common Room platform that adds the Revenue Control Plane, role-based permissions, territory management, managed integrations, audit trails, custom objects and filters, and zero data retention for AI; targeted at GTM teams of 50-1,000+ reps with SOC2/GDPR/CCPA compliance.
- Ask CR Anything Natural-language Q&A embedded directly inside Common Room account and contact views that lets reps ask plain-English questions about accounts, buyers, and next steps and receive pipeline-ready answers grounded in unified buyer intelligence.
- RoomieAI Spark Brief Daily AI-powered intelligence email that monitors a rep's entire book of business overnight and surfaces only the accounts and activity worth a closer look, grounded in Common Room's unified buyer picture.
- Prospector AI-powered prospecting that draws from a 400M+ contact directory and AI agents to continuously identify, prioritize, and activate the right buyers across an account-based selling motion.
Quantifiable outcome
- 74% more pipeline in 1 quarter (Semgrep)
- +14 more outcomes
Companies that use Common Room
Customer profileNamed customers20 records
Ideal customer profiles2 records
Common Room technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration49 records
AI capability12 records
Feature8 records
Common Room partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core, minor and flagship.
- Anthropic (MCP protocol ecosystem)coreCommon Room launched its MCP (Model Context Protocol) server, which is compatible with Anthropic's MCP protocol for AI assistants. This enables any MCP-compatible AI assistant to query Common Room's buyer intelligence in natural language, including reading and writing actions.
- HoopyminorCommon Room partnered with Hoopy to deliver enhanced resources for the Developer Relations (DevRel) community through new content series, including DevRel Origin Stories, Case Studies, and Templates. The partnership is co-marketing oriented, supporting the growing community of DevRel professionals.
- SalesforceflagshipNative integration with Salesforce CRM. Common Room syncs Salesforce fields, leads, contacts, opportunities, and accounts alongside digital interaction data in both Common Room and Salesforce, and embeds RoomieAI agents directly inside Salesforce via the sales workbench.
- HubSpotflagshipNative integration with HubSpot CRM and marketing automation. Common Room syncs HubSpot fields, activities, companies, and contacts alongside digital interaction data in both platforms.
- SlackflagshipNative integration with Slack workspaces. Common Room takes action on new members that join and messages in public channels, and embeds RoomieAI Spark activation inside Slack for real-time signal delivery and outreach execution.
- OutreachcoreNative integration with Outreach sales engagement platform. Powers Outreach sequences with Common Room buying signal context and enables personalized outbound at scale.
- SalesloftcoreNative integration with Salesloft sales engagement platform. Common Room powers Salesloft cadences with deep Common Room context, including AI-powered revenue orchestration.
- GongcoreNative integration with Gong conversational intelligence. Powers outbound with context from every buying signal, and automates action on conversational data via AI agents.
- ApollocoreNative integration with Apollo sales engagement. Delivers the right message at the right time to the right person, connecting Common Room signals with Apollo's engagement workflows.
- LinkedInflagshipNative integration with LinkedIn. Common Room connects LinkedIn pages and individual profiles to track posts, comments, and reactions, and offers a dedicated Chrome extension for LinkedIn enrichment, prospecting, and personalized outreach.
- GitHubflagshipNative integration with GitHub. Common Room ingests contributors, comments, pull requests, starred repos, issues, and top programming languages to surface developer buying signals and champion tracking.
- DiscordcoreNative integration with Discord. Common Room ingests all messages and replies in public channels to surface community and dark-funnel signals.
- RedditcoreNative integration with Reddit. Common Room ingests posts, comments, and discussions from target subreddits based on keywords that matter.
- SnowflakeflagshipNative integration with Snowflake data warehouse. Common Room imports internal product data from Snowflake, such as log-ins, plan types, feature usage, and more, to power product-led signal capture.
- BigQuerycoreNative integration with Google BigQuery. Common Room imports custom data from BigQuery to enrich buyer profiles and unify product signals.
- RedshiftcoreNative integration with Amazon Redshift. Common Room imports custom data from Redshift to enrich buyer profiles and unify product signals.
- DatabrickscoreNative integration with Databricks. Common Room imports custom data from Databricks to enrich buyer profiles and unify product signals.
- BomboracoreNative integration with Bombora for account-level intent data. Common Room identifies and targets accounts and contacts with surging topics relevant to the customer's offering, bridging Bombora's Company Surge® into person-level ABM.
- ZapiercoreNative integration with Zapier. Common Room uses Zapier to import user data and activities from other sources, enabling no-code custom signal pipelines.
- DiscoursecoreNative integration with Discourse forums. Common Room imports all topics, posts, and replies from community members.
- IntercomcoreNative integration with Intercom for customer support conversations. Common Room views conversations and messages from Intercom to ensure users are supported.
- MarketocoreNative integration with Marketo. Common Room adds new sources of leads from the dark funnel into Marketo for marketing automation follow-up.
- VectorcoreVector powers enhanced identification of US-based website traffic, giving Common Room customers up to 50% contact-level visibility of US website visitors at no extra charge.
- HightouchcoreNative integration with Hightouch reverse ETL. Common Room syncs customer data from any of Hightouch's supported sources.
- AWS S3coreNative integration with AWS S3. Common Room retrieves product and custom data from S3 object storage to unify buyer signals.
- Twilio SegmentcoreNative integration with Twilio Segment. Common Room scales customer engagement with unified customer data from Segment's CDP.
- X (Twitter)coreNative integration with X. Common Room ingests all X mentions, replies, and retweets related to tracked handles, hashtags, and keywords.
- CSV importcoreBulk upload user data into Common Room from any source via CSV import.
- Google Sheets importcoreUse Google Sheets to import existing data from any source or set up recurring syncs for ongoing updates.
- Common Room APIcoreCommon Room's own public API enables customers to create new users and add activity from any source — a flagship self-serve integration surface alongside the MCP server.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Common Room competitors and assessment
Company assessmentBroad incumbents
- Salesloft: Salesloft is a sales engagement platform providing cadences, conversation intelligence, and revenue orchestration. Comparable to Common Room's Actions and RoomieAI Orchestrate modules for automating pipeline plays, and a direct integration partner.
- ZoomInfo: ZoomInfo is the largest public B2B contact and company intelligence platform, now expanding into intent, sales engagement, and AI agents. Competes with Common Room across enrichment (Person360 vs ZoomInfo Copilot) and broader buyer intelligence, but at significantly larger scale and as a portfolio vendor rather than an AI-native specialist.
- Outreach: Outreach is a leading sales engagement platform for sequencing, workflow automation, and AI-assisted seller workflows. Direct integration partner with Common Room but also a competitor as Outreach adds native signal and intelligence capabilities into its platform.
Emerging players
- Bombora: Bombora is a leading B2B intent data provider (Company Surge) used by ABM and sales teams. Both a technology partner (Common Room ingests Bombora intent into Person360) and an adjacent peer in the buyer-intelligence stack that could compete at the account-level signal layer.
Direct peers
- 6sense: 6sense is a leading account-level intent and ABM platform that captures anonymous buying signals and prioritizes in-market accounts. Direct overlap with Common Room's Signals product, Bombora-style intent capture, and ABM solution positioning for enterprise revenue teams.
- Cognism: Cognism is a B2B sales intelligence provider with a strong EMEA presence offering verified contact data, intent signals, and sales prospecting. Comparable to Common Room's person-first enrichment and international signal coverage, though Cognism is more contact-data centric and less focused on community/dark-funnel signals.
- Demandbase: Demandbase is an account-based marketing and sales intelligence platform combining intent data, advertising, and pipeline analytics. Overlaps with Common Room's ABM solution, Bombora-style intent capture, and Sales Control Plane enterprise governance positioning.
- Clay: Clay is an AI-native data enrichment and outbound platform that lets revenue teams pull from 100+ data providers and run agentic lead enrichment and personalized outreach. It is the closest direct competitor to Common Room's combination of waterfall enrichment, signal capture, and AI-driven activation, and is the company Common Room most often compares against on its own comparison pages.
- Lusha: Lusha is a B2B contact and company data platform with browser-extension-led prospecting, popular among SDR teams for quick enrichment. Comparable to Common Room's Chrome Extension and Prospector modules for SMB/mid-market rep-driven workflows.
- Apollo.io: Apollo combines a B2B contact database, sales engagement sequences, and buyer intent in a single platform targeting SDR and AE workflows. Overlaps directly with Common Room's Prospector, Outreach/Salesloft integration, and intent-data partnerships as both companies sell unified prospecting-plus-execution to mid-market GTM teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Common Room social profiles
Digital presenceCommon Room compliance and trust
Trust signalCompliance5 records
Common Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Room leadership team
Management profileNumber of profiles
Profiles4 records
Common Room funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Room
What does Common Room do?
Common Room is an AI-native GTM platform that unifies first-party, second-party, and third-party buying signals with AI-enhanced waterfall enrichment (Person360™) over a 400M+ contact directory to identify, prioritize, and convert in-market buyers. Its RoomieAI™ agent suite automates signal capture, account research, lead/account scoring, and personalized outbound across Salesforce, HubSpot, Slack, LinkedIn, browser extensions, and an MCP server for AI assistants. The platform replaces 8-10+ point GTM tools (intent, enrichment, sales engagement, ABM, web visitor ID, CRM automation) and is sold via tiered annual subscriptions to enterprise and mid-market software companies.
Is Common Room a public or private company?
Common Room is a private company. It is classified as venture growth investor backed and is currently operating.
When was Common Room founded?
Common Room was founded in 2020. It employs 101 to 250 people.
Where is Common Room based?
Common Room is headquartered in Seattle, United States, in the North America region.
How does Common Room make money?
Two revenue lines are on record. Subscription platform fees (Essential, Advanced, Enterprise tiers) is the primary driver. The others are usage-based / capacity add-ons.
Who are Common Room's main competitors?
Broad incumbents on record are Salesloft, ZoomInfo and Outreach. Bombora is listed as an emerging player. Direct peers are 6sense, Cognism, Demandbase, Clay, Lusha and Apollo.io.
Does Common Room have an API?
Yes. Common Room offers a public REST/JSON API (api.commonroom.io) that lets developers create new users and add activity to any user from any source. It also supports a CLI for automation pipelines, scheduled jobs, and custom AI agents, plus an MCP (Model Context Protocol) Server that allows any MCP-compatible AI assistant to query buyer intelligence in natural language. The MCP exposes read and write actions grounded in continuously refreshed buyer intelligence. Developer documentation is at api.commonroom.io/docs/community.html.
What industry is Common Room in?
Common Room's product category is Customer Intelligence Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7370.