Rethink Foods Company
Rethink Foods Company (Pink Albatross) is a Madrid-based, sub-10-employee plant-based ice cream manufacturer using a proprietary clean-label formulation to serve vegan, lactose-intolerant, gluten-free, and health-conscious consumers in Spain via specialty retail, restaurants, and Glovo delivery.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rethink Foods Company does
Rethink Foods Company SL is a Madrid-based plant-based frozen dessert manufacturer operating under the Pink Albatross brand. Founded in 2020, the company produces clean-label, dairy-free, gluten-free ice cream targeted at lactose-intolerant, vegan, gluten-free, and broader health-conscious consumers in Spain. Its core technical differentiator is a proprietary formulation framework branded as the "Ley de Pureza Helada" (Frozen Purity Law), which combines a vegetable gum blend with a specific homogenization process to deliver a texture and ingredient profile closer to premium dairy ice cream than typical mass-market dairy-free alternatives.
The product range spans pints and newer formats including bonbons and fruit pops, distributed through specialty retail stores, restaurants in the Madrid area, and on-demand delivery via Glovo. The company has raised approximately $1.97M across two funding rounds (2021 Crowdcube crowdfunding of ~$1.02M and a 2023 round of ~$956K anchored by strategic corporate investors Katjes Greenfood and Sonae), and holds ENISA-backed certification from Spain's official development finance institution, indicating early-stage policy and capital support.
The business model is a classic plant-based CPG play: branded packaged goods sold through distributed retail and food-service channels at a premium price point justified by clean-label positioning and formulation quality. Revenue is highly fragmented across consumer end-buyers and small retail/restaurant accounts, with no anchor enterprise customer disclosed. Geographic scope remains narrow (Madrid-led, Spain-wide), and the company's sub-10-employee headcount implies a capital-efficient but operationally constrained scale-up profile.
Rethink Foods Company firmographics
Firmographics- Name
- Rethink Foods Company
- Legal name
- RETHINK FOODS COMPANY SL
- Website
- https://pinkalbatross.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rethink Foods Company (Pink Albatross) is a Madrid-based, sub-10-employee plant-based ice cream manufacturer using a proprietary clean-label formulation to serve vegan, lactose-intolerant, gluten-free, and health-conscious consumers in Spain via specialty retail, restaurants, and Glovo delivery.
- Ownership category
- akta.pro rank
Rethink Foods Company industry classification
Industry- Product category
- Plant-Based Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
- akta.pro secondary industries
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Rethink Foods Company is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Rethink Foods Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ice Cream Product Sales: Revenue is generated from the sale of plant-based ice cream products in various formats including 480ml tubs, 90ml mini-tubs, bonbons/chocolates, and fruit pops. Products are sold through retail partners and delivery services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rethink Foods Company product offering
Product offeringCore offering
Rethink Foods Company, operating under the Pink Albatross brand, manufactures and sells plant-based ice cream made from a coconut milk and cashew paste base under a proprietary "Frozen Purity Law" clean-label formulation. The product range includes 480ml pints (tarrinas), ice cream bonbons (bombones), and creamy fruit pops (polos cremosos de frutas), and is sold to end consumers via specialty retail, foodservice, direct-to-consumer online, and on-demand delivery channels, primarily in Spain and select European markets.
Product overview
Rethink Foods Company operates as a plant-based food company specializing in premium ice cream under the Pink Albatross brand. The product portfolio includes ice cream tubs in 480ml format (Tarrinas), chocolate bonbons (Bombones), and creamy fruit ice pops (Polos Cremosos de Frutas). The core offering features ten distinct clean-label flavors including Choc Chip Coconut, Toasted Hazelnut, Perfect Roast Pistachio, Arabica Coffee & Chocolate, Chocolate Bits & White Mint, Double Chocolate Chip, and Mango & Passion Fruit. All products are 100% plant-based, clean-label (free from artificial ingredients, colorants, and flavor enhancers), made with coconut milk and cashew paste, and suitable for people with lactose intolerance. Products are available through retail locations, online delivery via Glovo, and direct-to-consumer channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Pink Albatross Ice Cream Pints (Tarrinas 480ml)
Quantifiable outcome
- 100% natural ingredients with no artificial additives
- +1 more outcomes
Companies that use Rethink Foods Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Rethink Foods Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Rethink Foods Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GlovocoreGlovo serves as the delivery partner for Pink Albatross, enabling online ordering and home delivery of ice cream products in Madrid through their app-based platform.
- Talkual FoodsminorFood waste prevention initiative partner. Talkual rescues imperfect fruits and vegetables from farmers and creates boxes sold to consumers. Pink Albatross accepts imperfect produce with unusual shapes for their products.
- Too Good To GominorFood waste reduction partner. The app connects consumers with businesses selling surplus food at discounted prices. Partnership aligns with Pink Albatross sustainability values.
- Rethink Food (New York)minorUnrelated US organization that collaborated with Eleven Madison Park restaurant. Pink Albatross mentions them in context of vegan/Michelin star restaurant connections.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rethink Foods Company competitors and assessment
Company assessmentBroad incumbents
- Alpro (Danone): Alpro is Danone's flagship plant-based dairy and dessert brand offering ice cream and frozen desserts across Europe. It is the largest scaled plant-based dessert competitor in Pink Albatross' addressable channels and sets pricing/availability benchmarks.
- Oatly: Oatly is the global leader in oat-based dairy alternatives and has expanded into frozen desserts (ice cream) in Europe and the US. While not a one-to-one ice cream pure-play, it is a major plant-based brand that shapes category expectations and could directly compete on freezer space in Spanish retail.
- Ben & Jerry's (Unilever): Ben & Jerry's is Unilever's premium ice cream brand and has launched non-dairy / vegan lines that compete for the same premium plant-based ice cream occasion in Europe. It is a broader incumbent that defines the premium ice cream shelf Pink Albatross is targeting.
- Swedish Glace (Unilever): Swedish Glace is Unilever's mainstream plant-based ice cream brand sold across European retail. It is a scaled direct competitor to Pink Albatross in the dairy-free ice cream category, though it does not match Pink Albatross' premium, clean-label, single-origin positioning.
Direct peers
- NadaMoo: NadaMoo is a US-based dairy-free ice cream brand specializing in coconut milk-based frozen desserts sold in tubs and pints. It is comparable to Pink Albatross in product format, coconut-milk formulation, and clean-label target consumer, though primarily serving the US market.
- The Coconut Collaborative: The Coconut Collaborative is a UK-based dairy-free dessert brand using coconut milk as its base for yogurts, ice cream, and chilled desserts. It is a direct peer in formulation (coconut-milk-base) and target consumer (lactose-intolerant, vegan, family), though it has wider UK distribution.
- Frill (Frill Vegan Ice Cream): Frill is a UK-based premium vegan and dairy-free ice cream brand positioned on banana and coconut bases with natural ingredients. It is a direct peer in the premium plant-based, clean-label niche targeting health-conscious consumers.
- Booja-Booja: Booja-Booja is a UK-based premium organic, dairy-free, soya-free ice cream and chocolate truffle brand. It is a direct peer in positioning — small-batch, clean-label, plant-based frozen desserts sold through specialty and health-food retail — and competes with Pink Albatross for the same conscious-consumer occasion.
Regional players
- Caravelle (Caravelle Ice Creams): Caravelle is a Spain-based premium ice cream brand with broad distribution in Spanish retail and foodservice. It is a regional peer — same geography and premium positioning — but produces conventional dairy ice cream, making it an adjacent rather than direct competitor.
Others
- Katjes Fassin: Katjes is a major German confectionery group and a strategic investor in Rethink Foods via its Katjes Greenfood venture arm. While not a direct product competitor, Katjes is highly relevant as the parent/strategic that can accelerate Pink Albatross' European retail expansion and could eventually become a controlling acquirer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Rethink Foods Company social profiles
Digital presenceRethink Foods Company compliance and trust
Trust signalCompliance1 record
Rethink Foods Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rethink Foods Company leadership team
Management profileNumber of profiles
Profiles2 records
Rethink Foods Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rethink Foods Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rethink Foods Company
What does Rethink Foods Company do?
Rethink Foods Company, operating under the Pink Albatross brand, manufactures and sells plant-based ice cream made from a coconut milk and cashew paste base under a proprietary "Frozen Purity Law" clean-label formulation. The product range includes 480ml pints (tarrinas), ice cream bonbons (bombones), and creamy fruit pops (polos cremosos de frutas), and is sold to end consumers via specialty retail, foodservice, direct-to-consumer online, and on-demand delivery channels, primarily in Spain and select European markets.
Is Rethink Foods Company a public or private company?
Rethink Foods Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rethink Foods Company founded?
Rethink Foods Company was founded in 2020. It employs 1 to 10 people.
Where is Rethink Foods Company based?
Rethink Foods Company is headquartered in Madrid, Spain, in the Europe region.
How does Rethink Foods Company make money?
One revenue line is on record: ice Cream Product Sales.
Who are Rethink Foods Company's main competitors?
Broad incumbents on record are Alpro (Danone), Oatly, Ben & Jerry's (Unilever) and Swedish Glace (Unilever). Direct peers are NadaMoo, The Coconut Collaborative, Frill (Frill Vegan Ice Cream) and Booja-Booja. Caravelle (Caravelle Ice Creams) is listed as a regional player. Katjes Fassin is listed as an others.
Does Rethink Foods Company have an API?
No public API is recorded for Rethink Foods Company.
What industry is Rethink Foods Company in?
Rethink Foods Company's product category is Plant-Based Frozen Desserts. Its primary akta.pro industry code is AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties), with a secondary code of AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.