Fearne & Rosie

What Fearne & Rosie does

Fearne & Rosie is a Yorkshire-based healthier jam producer founded in 2019 by Rachel Kettlewell. The company develops and sells a portfolio of fruit preserves (Strawberry, Blackcurrant, Raspberry, Superberry, Mango and a seasonal Berry Merry) formulated to 70% fruit content with 40% less sugar than standard jams, using natural ingredients and fruit pectins rather than concentrates, with all products suitable for vegans. Core technology is the low-sugar, high-fruit preserve formulation, supplemented by an Ethical Suppliers Code of Conduct and Belgian manufacturing partnerships focused on sustainable farming and upcycled crops.

The company's products are listed across six UK retail channels (Tesco, Asda, Co-op, Ocado, Morrisons and Center Parcs) and are also sold direct-to-consumer through fearneandrosie.co.uk, with units priced at approximately £4–£5 per 200g jar. Go-to-market combines product-led listings with purpose-led merchandising, notably the Buy Women Built campaign that produced a reported 178% sales jump across 89 Tesco stores and contributed to 400% year-on-year revenue growth cited for 2023. Marketing relies on email, recipe content and Instagram rather than paid acquisition.

The business operates with a 1–10 employee team split between a Hawes registered office and a Harrogate working base, with production fully outsourced to Belgium. Revenue is generated through wholesale distribution to grocery retailers and direct e-commerce. Fearne & Rosie raised £450,000 in August 2023 from TwinklHive (with Obu participating), joined the Tesco Accelerator Programme in September 2024, achieved B Corporation certification in November 2022 (93.4 B Impact Score), and commits at least 2% of revenue to charity through partnerships with BBC Children in Need and FareShare.

Name

Fearne & Rosie

Legal name

Fearne & Rosie Limited

Website

https://fearneandrosie.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fearne & Rosie is a UK-based healthier jam producer making fruit preserves with 70% fruit content and 40% less sugar than standard jams, distributed through major UK grocery retailers including Tesco, Ocado, Asda, Co-op, Morrisons, and Center Parcs, plus direct e-commerce.

Ownership category

akta.pro rank

Product category

Healthier Fruit Preserves

NAICS

Specialty Canning (311422)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fruit preserves
• Healthier jams
• Reduced sugar spreads
• Premium jam products
• Fruit spreads

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through its e-commerce website fearneandrosie.co.uk, offering products like Mango Jam starting at $5.00, with subscription options available.
2. Retail Distribution: Products are sold through major UK grocery retailers including Asda, Tesco, Co-op, Ocado, Morrison, and Center Parcs, generating revenue through wholesale distribution partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Fearne & Rosie produces a range of fruit preserves (jams and spreads) formulated with 70% fruit content and 40% less sugar than standard jams, using all-natural ingredients with no concentrates and fruit pectin gelling agents. Its product portfolio includes Strawberry, Blackcurrant, Raspberry, Superberry, Mango, Berry Merry festive preserve, and a BBC Children in Need special edition, alongside limited branded merchandise, sold directly through e-commerce and major UK grocery retailers.

Product overview

Fearne & Rosie is a Yorkshire-based healthier jam company offering a portfolio of fruit preserves crafted with 70% fruit and 40% less sugar than standard jams. The core product line consists of seven jam varieties: Strawberry Jam, Blackcurrant Jam (Great Taste 2024), Raspberry Jam (Great Taste 2022), Superberry Jam (multi-berry blend), Mango Jam (new 2024 launch with Alphonso Mangoes from India), Berry Merry (festive seasonal preserve supporting FareShare), and a special edition BBC Children in Need jar. All products are all-natural with no concentrates, suitable for vegans, and made with fruit pectins. The company also offers limited branded merchandise. Products are available at major UK retailers including Tesco, Asda, Co-op, Morrisons, Ocado, and Center Parcs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberry Jam Classic strawberry preserve crafted with 70% fruit, 40% less sugar than standard jams, made with strawberries, sugar, fresh lemon juice and fruit pectin; suitable for vegans and intended as a healthier breakfast spread for families and individual consumers.
• Blackcurrant Jam Blackcurrant preserve with 70% fruit content and 40% less sugar than standard jams, made with blackcurrants, sugar, fruit pectins and fresh lemon juice; awarded Great Taste 2024.
• Raspberry Jam Raspberry preserve with 70% fruit content and 40% less sugar than standard jams, made with raspberries, sugar, fruit pectins and fresh lemon juice; awarded Great Taste 2022.
• Superberry Jam Multi-berry preserve featuring strawberries (30%), blackcurrants (20%), blueberries (10%) and raspberries (10%) with 70% total fruit content and reduced sugar; produced for health-conscious UK consumers seeking a berry blend.
• Mango Jam Mango preserve made with Alphonso Mangoes sourced from India, crafted with 70% fruit and reduced sugar; contains mangoes, sugar, fruit pectins, lemon juice and ascorbic extract antioxidant.
• Berry Merry Festive Preserve Festive seasonal preserve featuring strawberries (60%) and cranberries (10%) with 68g of fruit per 100g; suitable for vegans, with proceeds supporting FareShare.
• Strawberry Jam BBC Children in Need Jar Special edition strawberry preserve in partnership with BBC Children in Need, crafted with 71% strawberries and 40% less sugar than standard jams; proceeds support BBC Children in Need charity.
• Living My Berry Best Life Tote Bag Branded cotton merchandise tote bag featuring 'Living My Berry Best Life' messaging, sold as a promotional/retail item.

Quantifiable outcome

• 178% sales jump in 89 Tesco stores through Buy Women Built campaign
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• BBC Children in NeedcoreStrategic or Co-development PartnerFearne & Rosie partners with BBC Children in Need as part of their commitment to donate at least 2% of revenue to charity. The company has released a special BBC Children in Need Strawberry Jam jar, with proceeds supporting the charity's work with children in the UK.
• FareSharecoreStrategic or Co-development PartnerFearne & Rosie partners with FareShare, donating jars for every purchase of their Berry Merry Festive Preserve. FareShare distributes food to frontline organizations, with the partnership anticipating difficult winter months for the 400 organizations they serve.
• Belgian Manufacturing PartnercoreStrategic or Co-development PartnerFearne & Rosie's products are manufactured in Belgium by a team considered the best in the world. The manufacturing partners teach about sustainable farming practices, waste management of upcycled crops, and ethical supply chains. The manufacturing partners follow Fearne & Rosie's Ethical Suppliers Code of Conduct.
• Buy Women Built CampaigncoreGTM or Marketing PartnerFearne & Rosie participates in the Buy Women Built (BWB) campaign founded by Sahar Hashemi in 2021. The campaign encourages female-founded brands to highlight credentials on product labels, with retailers reporting significant sales gains including 178% sales jump for Fearne & Rosie products in Tesco stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonne Maman: Premium French fruit-preserves brand, the dominant mainstream premium jam in UK grocers. Directly comparable as a fruit-preserve brand occupying the same shelf-set Tesco, Asda, Ocado and Morrisons that list Fearne & Rosie.
• Wilkin & Sons (Tiptree): Heritage British preserve brand with strong artisan and gifting positioning across UK grocers and farm shops. Most comparable on premiumisation, fruit-led recipes, and UK retailer channel presence.
• St. Dalfour: French premium fruit-spread brand marketed around higher fruit content and fewer additives. Closest comparable on a 'healthier preserves' positioning versus mainstream jams.
• Mrs Darlington's: UK premium small-batch preserves brand sold via Waitrose, Ocado and farm shops. Comparable as a higher-fruit, premium-priced UK preserve challenger with similar gifting SKU architecture.
• Duerr's: Long-established UK preserves and spreads brand stocked across major UK grocers. Comparable on product format (jams/marmalades) and UK supermarket distribution.
• Robertson's: Iconic UK preserve brand famous for 'Gold, Silver, Bronze' marmalade, owned by the country's largest sugar company. Key mass-market comparable category incumbent.

Broad incumbents

• Whole Earth: UK natural-foods CPG brand (spreads, peanut butter, snacks) under the Hain Celestial portfolio. Comparable on a clean-label, better-for-you brand positioning within UK grocery.
• Innocent (Coca-Cola): UK purpose-led fruit-based CPG brand with strong B-Corp-adjacent credentials. Comparable on purpose-driven brand-building and UK grocery scale, though beverages not preserves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FearneandRosie
• LinkedInlinkedin.com/company/fearne-rosie
• Instagraminstagram.com/fearneandrosie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fearne & Rosie