Whole Earth Foods

What Whole Earth Foods does

Whole Earth Foods is a UK-based natural and organic packaged-food brand founded in 1967 by brothers Craig and Gregory Sams, originally emerging from their London macrobiotic restaurant Seeds. The brand is operated by KP Snacks Limited (registered in England and Wales, company number 08314505, registered office in Slough), which is itself owned by European snacks conglomerate Intersnack Group. As a standalone legal entity, the brand operates with 1–10 dedicated employees, with operational scale supplied by the parent KP Snacks / Intersnack platform.

The company's core product offering is built around two lines: a portfolio of peanut butters (Original Smooth and Crunchy, Organic, 100% Nuts variants, No Added Sugar 1kg value pack, and the Drizzler super-smooth squeezable format) and a line of sparkling "refreshing drinks." Products are formulated around a natural, plant-based, no-added-sugar proposition with organic certification on certain SKUs. Regional variants exist for the Netherlands (Pindakaas 98% and 100%), and the company does not appear to hold proprietary process technology beyond formulation know-how. There is no evidence of AI, software, or digital platform capabilities within the product stack.

Revenue is generated through unit-priced sales via three distribution channels: (1) UK grocery retail across Tesco, Asda, Sainsbury's, Co-op, Morrisons, Waitrose, and Ocado, plus health-food chain Holland & Barrett; (2) a direct-to-consumer e-commerce store at shop.wholeearthfoods.com with UK shipping; and (3) Netherlands retail and a dedicated local website. Pricing is mass-market, ranging from approximately £3.36 to £9.36 per SKU. Customer segmentation is horizontal, targeting health-conscious UK consumers seeking natural, protein-rich foods without added sugar, with marketing delivered through recipe content, social media (Facebook, Instagram, TikTok), and email. No revenue, headcount growth, funding, or M&A data is publicly disclosed.

Name

Whole Earth Foods

Legal name

KP Snacks Limited

Website

https://wholeearthfoods.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Whole Earth Foods is a UK-based natural-food brand founded in 1967, specializing in no-added-sugar peanut butters and sparkling drinks. Operated by KP Snacks Limited under Intersnack Group, it sells through major UK supermarkets, health retailers, and e-commerce in the UK and Netherlands.

Ownership category

akta.pro rank

Product category

Organic Packaged Food

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

Keywords

• Organic peanut butter
• Natural nut butters
• Organic food products
• Plant-based snacks
• No added sugar spreads

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of nut butters (peanut butter varieties) and refreshing drinks through e-commerce and retail distribution channels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Whole Earth Foods manufactures and sells natural and organic packaged food products, principally a range of peanut butters (smooth, crunchy, organic, 100% nuts, and a squeezable Drizzler variant) and a line of sparkling refreshing drinks. Products are positioned around 100% natural ingredients, no added sugar, organic certification, and protein/fibre content, and are sold both through UK and Netherlands retail shelf-space and the brand's own e-commerce site.

Product overview

Whole Earth Foods is a food products company offering a focused portfolio of two core product lines: award-winning nut butters and refreshing drinks. The nut butter range includes multiple variants of peanut butter (Original Smooth and Crunchy, Organic, 100% Nuts, Drizzler Super Smooth) differentiated by texture, ingredients, and format. The refreshing drinks line offers sparkling beverages. The company operates primarily in the UK and Netherlands markets, with products available in major supermarkets and health food shops. The product portfolio is unified under the Whole Earth brand, with regional variants for the Netherlands market.

Differentiator

Problem solved

Functional benefit

Products and services

• Award-winning Nut Butters (peanut butter range: Original Smooth, Original Crunchy, Organic, 100% Nuts Smooth 340g, 100% Nuts Crunchy 340g, No Added Sugar 1kg) Protein- and fibre-rich peanut butter available in smooth, crunchy, organic, 100% nuts, and large-format no-added-sugar variants; aimed at health-conscious consumers seeking natural, plant-based spreads with no added sugar.
• The Drizzler Super Smooth Peanut Butter (320g squeezable format) Super smooth, golden-roasted peanut butter in a squeezable bottle with liquid drizzle texture, made from 100% peanuts; aimed at consumers who want to drizzle peanut butter over breakfasts and snacks without using a knife.
• Refreshing Drinks (sparkling beverages) Sparkling, thirst-quenching beverages available in multiple flavours, positioned for on-the-go or slow consumption; aimed at health-conscious consumers seeking natural soft drinks.
• Whole Earth Pindakaas (Netherlands regional peanut butter: 98% Argentinian peanuts and 100% Pindakaas) Regional Dutch-market peanut butter made from Argentinian peanuts with 98% peanut content plus oil and sea salt, or single-ingredient 100% peanuts; no added sugar, gluten-free and vegan; aimed at Dutch health-conscious consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KP Snacks LimitedcoreOthersKP Snacks Limited is the parent company of Whole Earth Foods, registered in England and Wales (Company No. 08314505). The company operates as part of the KP Snacks portfolio of snack brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alpro: Large plant-based food and drink brand spanning dairy alternatives and adjacent categories across European retailers. Comparable as a broader incumbent in the natural/plant-based consumer segment with overlapping UK retail distribution.
• Sun-Pat: Mass-market UK peanut butter brand also owned by KP Snacks/Intersnack, sharing the brand's parent and distribution infrastructure. Comparable as a sister-brand peanut butter incumbent that competes for the same UK retailer shelf space and parent attention.

Direct peers

• Meridian Foods: UK-based natural peanut butter brand with a comparable no-added-sugar, palm-oil-free portfolio sold across mainstream UK grocers. This is Whole Earth's most direct shelf-level competitor in the UK natural spreads category.
• Biona Organic: UK organic packaged foods brand spanning nut butters, grains, and ambient grocery items sold in health-food and mainstream channels. Comparable as a long-established UK organic packaged-foods peer in overlapping retail channels.
• Pip & Nut: UK premium nut butter brand focused on natural, palm-oil-free spreads in mainstream retailers. Directly comparable on positioning (premium, clean-label nut butters) and target UK grocery shopper.

Regional players

• Rapunzel: European organic and whole-food manufacturer with a long-standing organic certification focus. Comparable as a continental European organic packaged-foods peer with similar organic-certification and clean-label positioning.

Emerging players

• Pic's Peanut Butter: New Zealand-origin natural peanut butter brand with 99% nut formulations and no added sugar. Comparable on clean-label formulation philosophy and emerging international expansion into the UK market.
• Fix & Fogg: New Zealand-origin premium nut butter brand expanding into the UK with clean-label, high-nut-content positioning. Comparable as an emerging premium nut butter challenger pursuing similar UK distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wholeearthfoods
• Facebookfacebook.com/WholeEarthFoods
• Instagraminstagram.com/wholeearthfoods
• TikToktiktok.com/@wholeearthfoods
• LinkedInlinkedin.com/company/the-whole-earth-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Earth Foods