Citrin
Citrin is a privately held Columbus, Ohio-based hospitality services company providing valet, porter, and parking management staffing to automotive dealerships, restaurants, hotels, healthcare facilities, and commercial property owners across 150+ clients nationwide, with bundled hourly billing and a self-serve monthly parking platform.
- Company typePrivate
- Founded2006
- HeadquartersColumbus, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Citrin does
Citrin Holdings, LLC is a privately held hospitality and parking services company founded in 2006 in Columbus, Ohio. The company operates two primary service lines: automotive dealership hospitality (providing valets, porters, greeters, shuttle drivers, wash attendants, delivery coordinators, and Pick Up & Drop Off driver management for fixed and variable operations departments) and valet/parking management (serving restaurants, hotels, casinos, healthcare facilities, luxury residential buildings, retail locations, special events, and commercial parking facilities). Citrin serves approximately 150 clients nationwide, including enterprise relationships with OEM dealer groups representing Honda, Mercedes-Benz, BMW, Porsche, Audi, Lexus, Infiniti, Acura, Jaguar, Rolls-Royce, and Ford, as well as commercial real estate and hospitality operators.
Citrin's technology platform consists of a proprietary Citrin Leadership Platform for internal management development, client and employee online portals providing real-time dashboards for scheduling, attendance, invoicing, and performance reporting, and license plate recognition technology for parking enforcement. The company integrates daily with industry-standard automotive dealer software (CDK, XTime, My Dealer Lot, RedCap, Hunter Quick Align, Mykarrma, Clutch, Dealerware, TSD) to deliver embedded service within client workflows. A self-serve consumer platform at monthly.citrin.co provides monthly and hourly parking subscriptions in Columbus, OH.
Citrin generates revenue through bundled hourly billing rates for automotive staffing, managed-services contracts for valet and parking facility management with weekly or monthly billing, subscription recurring revenue from monthly parking permits ($150-$300/month), and technology consulting engagements. The company employs 501-1000 people, maintains 100% internal management promotion through its leadership platform, and reports 99% client retention since inception, 100% Dealer Client CSI Increases, and 99% revenue collection across managed parking operations. The company is founder-led by Joel Furno and has been primarily bootstrapped, with a single $1M funding round disclosed in November 2019.
Citrin firmographics
Firmographics- Name
- Citrin
- Legal name
- Citrin Holdings, LLC
- Website
- https://citrin.co
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Citrin is a privately held Columbus, Ohio-based hospitality services company providing valet, porter, and parking management staffing to automotive dealerships, restaurants, hotels, healthcare facilities, and commercial property owners across 150+ clients nationwide, with bundled hourly billing and a self-serve monthly parking platform.
- Ownership category
- akta.pro rank
Citrin industry classification
Industry- Product category
- Parking & Hospitality Services
- NAICS
- General Rental Centers (5323)
- akta.pro primary industry
- Cash-in-Transit (CIT) & Valuables Logistics Security (IMAIAEAL)
Keywords
Where Citrin is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Citrin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Automotive Hospitality Staffing Services: Provides valet, porter, greeter, shuttle driver, wash attendant, and delivery coordinator staffing to auto dealerships. Services are managed by on-site Team Leaders. Revenue generated through hourly billing rates bundled into straightforward fee structures for driver management and workforce services.
- Valet Parking Services: Operates valet parking for restaurants, hotels, special events, healthcare facilities, residential buildings, casinos, and retail locations. Pricing includes flexible weekly scheduling, scalable cost models, and technology solutions for credit card payments and text-ahead service.
- Parking Facility Management: Manages parking garages and surface lots on behalf of property owners. Includes professional facility management, automation, maintenance, strict revenue control (averaging 99% collection), technology implementation, and transparent accounting/reporting.
- Monthly Parking Subscriptions: Operates monthly.citrin.co platform offering hourly and monthly parking subscriptions at owned/operated facilities in Columbus, OH. Revenue from recurring monthly permit fees ranging from $150-$300/month depending on location and access type.
- Technology Consulting: Consulting services for parking clients on technology implementation including financial reporting integration, online payment systems, garage equipment, mobile solutions, and payroll deduction options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Automotive staffing - bundled hourly rate |
| Hybrid | Weekly | Valet services - flexible pricing options |
| Unit Pricing | Monthly | Buckeye Garage #1101 - Columbus OH |
| Unit Pricing | Monthly | 85 N High Street Garage - Columbus OH |
| Unit Pricing | Monthly | The Hayden Valet #1604 - Columbus OH |
| Unit Pricing | Monthly | Short North Garage - Columbus OH |
| Unit Pricing | Pay-as-you-go | 195 E Broad St Garage - Columbus OH |
| Unit Pricing | Monthly | 800 N High Street Garage - Columbus OH |
| Unit Pricing | Monthly | KeyBank Tower Valet #410 - Columbus OH |
| Unit Pricing | Monthly | Various Surface Lots - Columbus OH |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Citrin product offering
Product offeringCore offering
Citrin provides managed hospitality staffing and parking operations services for automotive dealerships and commercial venues. The company supplies valets, porters, greeters, shuttle drivers, wash attendants, and delivery coordinators to auto dealers, and runs valet and parking facility management programs for restaurants, hotels, healthcare facilities, residential buildings, casinos, retail, and events. It also operates a self-serve consumer monthly parking platform in Columbus, Ohio.
Product overview
Citrin operates as a hospitality management company offering two primary service lines: Valet & Hospitality Services (including parking management for restaurants, hotels, casinos, healthcare, residential, retail, and special events venues) and Automotive Hospitality (including service valets, porters, greeters, shuttle drivers, delivery coordinators, and PU&D operations for auto dealerships). The company also operates a Citrin Monthly Parking Portal as an online self-service platform for parking subscriptions. Services include on-site management, technology solutions for reporting and scheduling, and staffing across 150+ clients nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Hospitality Full-service porter, valet, greeter, shuttle driver, and service lane staffing and management for auto dealerships, aimed at improving CSI scores, reducing overhead, and driving revenue through fixed and variable operations.
- Valet & Hospitality Services Valet parking and on-site hospitality management for venues, including dedicated shift leaders, time-tracking technology, text-ahead service, and credit card payment processing, with 99% client retention.
- Parking Management End-to-end management of parking garages and surface lots for property owners, including facility operations, automation, revenue control averaging 99% collection, technology deployment, and transparent accounting.
- Restaurant Valet Parking Valet parking service for restaurants including flexible weekly scheduling, scalable cost models, credit card payment technology, text-ahead service, custom signage, and 24-hour management support.
- Hotel Valet Parking Full hospitality staffing for hotels including doormen, valet, bellmen, and hospitality managers, with planning and forecasting tools and event staffing support.
- Healthcare Parking Management Arrival and departure valet service for healthcare centers with concierge services, garage management, shuttle drivers, and parking enforcement.
- Casino Hospitality Services Specialized parking and hospitality staffing for casinos and gaming facilities with flexible staffing models, technology-enabled needs assessment, and high uniform standards.
- Luxury Residential Parking High-end residential parking and front-of-building services including doormen, bellmen, valets, concierge, security, and chauffeur services.
- Retail Valet Parking Parking solutions for retail locations including parking garage management, on-street meter handling, valet services, and parking logistics with transparent reporting.
- Special Events Valet Parking Parking services for private events including parties, weddings, sporting events, fundraisers, and corporate events, with flexible pricing and liability coverage.
- Parking Garage / Surface Lot Management Full-service parking facility management for property owners including professional facility managers, automation, revenue control averaging 99% collection, technology implementation (kiosks, online bill pay), and transparent accounting.
- Technology Consulting Advisory services for parking operations including technology implementation guidance, financial reporting integration, online payment solutions, equipment recommendations, and mobile solution assessments.
- Citrin Monthly Parking Portal Self-serve online platform for monthly parking subscriptions at Citrin-owned/operated facilities in Columbus, OH, with permit purchasing, vehicle registration, credit card and ACH payments, and license plate recognition management.
Quantifiable outcome
- 100% of Dealer Clients achieve CSI Increases
- +4 more outcomes
Companies that use Citrin
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles4 records
Citrin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Citrin partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Citrin competitors and assessment
Company assessmentDirect peers
- Towne Park: National hospitality and parking services company providing valet, parking management, and door/guest services to hotels, healthcare, and restaurants — directly comparable to Citrin across valet and managed services lines.
- Ace Parking: Multi-state parking management and valet operator covering hotels, restaurants, hospitals, and event venues — closely comparable to Citrin's hospitality valet and parking management portfolio.
- Premium Parking: Regional valet and parking management provider focused on hospitality and commercial properties, with technology-enabled revenue control — directly comparable to Citrin's parking management service line.
- Parking Concepts: West Coast parking management and valet operator serving commercial, hotel, and event venues — comparable operating model and customer types to Citrin's parking services business.
Broad incumbents
- LAZ Parking: One of the largest parking management operators in the U.S., offering valet, self-park, and shuttle services across commercial real estate and hospitality — overlap with Citrin's parking management business at greater scale.
- SP+ (formerly Standard Parking): Major national parking and event services provider with comparable offerings in hotel, healthcare, and commercial parking management — competes with Citrin for enterprise property-owner contracts.
- ABM Industries: Large facility services conglomerate with a parking and valet segment serving commercial, healthcare, and hospitality clients — competes with Citrin broadly but offers an overlapping service as part of a wider portfolio.
Emerging players
- OneParking: Tech-forward parking management provider combining LPR, dynamic pricing, and mobile apps for property owners — competes with Citrin's parking facility management offering with a stronger software stack.
- Metropolis: Capital-rich, computer-vision-driven parking and mobility platform targeting property owners with checkout-free, automated garage experiences — emerging competitive threat to Citrin's parking management line.
Regional players
- Platinum Parking: Texas-based valet and parking management firm primarily operating outside Citrin's Ohio anchor market, providing comparable hospitality and medical valet services in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Citrin social profiles
Digital presenceCitrin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citrin leadership team
Management profileNumber of profiles
Profiles1 record
Citrin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citrin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citrin
What does Citrin do?
Citrin provides managed hospitality staffing and parking operations services for automotive dealerships and commercial venues. The company supplies valets, porters, greeters, shuttle drivers, wash attendants, and delivery coordinators to auto dealers, and runs valet and parking facility management programs for restaurants, hotels, healthcare facilities, residential buildings, casinos, retail, and events. It also operates a self-serve consumer monthly parking platform in Columbus, Ohio.
Is Citrin a public or private company?
Citrin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Citrin founded?
Citrin was founded in 2006. It employs 501 to 1,000 people.
Where is Citrin based?
Citrin is headquartered in Columbus, United States, in the North America region.
How does Citrin make money?
Five revenue lines are on record. Automotive Hospitality Staffing Services are the primary driver. The others are valet Parking Services, parking Facility Management, monthly Parking Subscriptions and technology Consulting.
Who are Citrin's main competitors?
Direct peers on record are Towne Park, Ace Parking, Premium Parking and Parking Concepts. Broad incumbents are LAZ Parking, SP+ (formerly Standard Parking) and ABM Industries. Emerging players are OneParking and Metropolis. Platinum Parking is listed as a regional player.
Does Citrin have an API?
No public API is recorded for Citrin.
What industry is Citrin in?
Citrin's product category is Parking & Hospitality Services. Its primary akta.pro industry code is IMAIAEAL, Cash-in-Transit (CIT) & Valuables Logistics Security. Its NAICS code is 5323.