Digiarty Software
Digiarty Software is a Chengdu-based multimedia software company that develops consumer and prosumer desktop applications for video conversion, DVD ripping, iOS device management, and AI-powered image/video enhancement, distributed globally through owned macxdvd.com and winxdvd.com storefronts serving 180+ countries.
- Company typePrivate
- Founded2006
- HeadquartersChengdu, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Digiarty Software does
Digiarty Software is a Chengdu-headquartered (with US-incorporated Digiarty Software, Inc.) multimedia software company founded in 2006 that develops, distributes, and monetizes consumer and prosumer desktop applications for video conversion, DVD ripping, iOS device management, and AI-powered media enhancement. The company operates two primary storefronts — macxdvd.com for macOS and winxdvd.com for Windows — under the MacXDVD and WinXDVD brands, supplemented by the Aiarty sub-brand for AI image and video enhancement (Image Enhancer, Video Enhancer, Image Matting) and the VideoProc brand for AI-assisted professional editing workflows.
The product portfolio is anchored by Macxvideo AI / Winxvideo AI, all-in-one AI-powered video suites combining enhancement, conversion, compression, recording, and editing with GPU acceleration across NVIDIA CUDA/TensorRT, AMD, Intel Quick Sync, and Apple Silicon (Core ML/ANE). The technology stack includes five proprietary AI models trained on 4K/HD footage (Super Resolution, Frame Interpolation, Image Enhancement, Face Recovery, Photo Colorizer), support for 370+ input and 420+ output formats, and an entirely offline on-device processing architecture that the company positions as a privacy differentiator versus cloud-based AI tools. Legacy products (MacX DVD Ripper Pro, MacX MediaTrans, MacX YouTube Downloader) remain in active distribution.
Revenue is generated primarily through perpetual one-time licenses (the dominant model) with secondary annual subscription tiers, priced from $19.95 for entry-level utilities to $165 for the premium Aiarty Video Enhancer. Distribution is direct-to-consumer through owned storefronts supplemented by an affiliate program, with seasonal promotional campaigns (Black Friday, Christmas, New Year) driving material share of annual sales. Customer segments span content creators, professional photographers, gamers/educators, action sports enthusiasts, and personal media archivists across 180+ countries, with no enterprise anchor customers disclosed. Reported cumulative scale includes 256 million installations, 158 million main-site downloads, and 8 million paying customers, supported by 200+ core software upgrades over the company's 18-year operating history.
Digiarty Software firmographics
Firmographics- Name
- Digiarty Software
- Legal name
- Digiarty Software, Inc.
- Website
- https://macxdvd.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digiarty Software is a Chengdu-based multimedia software company that develops consumer and prosumer desktop applications for video conversion, DVD ripping, iOS device management, and AI-powered image/video enhancement, distributed globally through owned macxdvd.com and winxdvd.com storefronts serving 180+ countries.
- Ownership category
- akta.pro rank
Digiarty Software industry classification
Industry- Product category
- Multimedia Software
- NAICS
- Software Publishers (51321), Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Encoding & Transcoding Software (File/Live) (MPAHAHAA)
- akta.pro secondary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Digiarty Software is headquartered
LocationHeadquarters
- HQ city
- Chengdu
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Digiarty Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Perpetual Software Licenses: One-time purchase of lifetime licenses for software products. Customers pay a single upfront fee for perpetual use. Pricing varies by product tier and license type (standard vs. bundle). This is the primary revenue stream.
- Annual Subscriptions: Yearly subscription licenses for software products (e.g., Macxvideo AI at $34.95/year, Winxvideo AI at $34.95/year). Provides access to updates and support during the subscription period.
- Affiliate Program: Commission-based referral program where partners earn commissions for driving software sales. Digiarty operates an affiliate/partner program advertised on its website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Macxvideo AI - Annual License |
| One time/ perpetual license | Multi-year contract | Macxvideo AI - Lifetime License |
| Subscription | Annual | Winxvideo AI (Windows) - Annual License |
| One time/ perpetual license | Multi-year contract | Winxvideo AI (Windows) - Lifetime License |
| One time/ perpetual license | Multi-year contract | MacX DVD Ripper Pro - Starting Price |
| One time/ perpetual license | Multi-year contract | MacX DVD Ripper Pro - Single User License |
| One time/ perpetual license | Multi-year contract | MacX MediaTrans - Starting Price |
| Subscription | Annual | Aiarty Image Enhancer - Annual License |
| One time/ perpetual license | Multi-year contract | Aiarty Image Enhancer - Lifetime License |
| One time/ perpetual license | Multi-year contract | Aiarty Video Enhancer - Lifetime License |
| Hybrid | Multi-year contract | Winxvideo AI - Christmas 'Buy 1 Get 3 Free' Promotion |
| Subscription | Annual | Aiarty Image Enhancer - Introductory Pricing |
| One time/ perpetual license | Multi-year contract | Aiarty Video Enhancer - Introductory Pricing |
| Other | Pay-as-you-go | Seasonal Promotions - Up to 70% Off |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Digiarty Software product offering
Product offeringCore offering
Digiarty Software develops and sells multimedia desktop applications for macOS and Windows, spanning DVD ripping, video/image conversion and compression, AI-powered video and image enhancement, screen recording, and iOS device content management. Its product lines include the Macxvideo AI/Winxvideo AI all-in-one video suites, MacX DVD Ripper Pro, MacX MediaTrans, and the Aiarty sub-brand of AI image and video enhancement tools. The company distributes software directly through its own storefronts (macxdvd.com and winxdvd.com) with free trial downloads driving paid license upgrades.
Product overview
Digiarty Software operates two main product lines: the MacXDVD brand (macOS-focused) and WinXDVD brand (Windows-focused), offering multimedia software applications. The core product portfolio includes Macxvideo AI/Winxvideo AI (all-in-one AI-powered video solutions with enhancement, conversion, compression, recording, and editing), MacX DVD Ripper Pro (DVD ripping), MacX MediaTrans (iOS device management), and MacX YouTube Downloader. Under the Aiarty sub-brand, the company offers AI-focused image and video enhancement tools including Aiarty Image Enhancer, Aiarty Video Enhancer, and Aiarty Image Matting. VideoProc provides AI-powered workflows for professional video editors. The products share AI capabilities across computer vision (upscaling, denoising, face restoration) and are powered by GPU acceleration (up to 47X faster) with offline processing for privacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Macxvideo AI All-in-one Mac video solution combining next-generation AI enhancement with video conversion, compression, recording, and editing capabilities. Features full GPU acceleration, supports 4K/8K video processing, AI super resolution, frame interpolation up to 480fps, AI noise reduction, stabilization, and face restoration. Pricing starts from $34.95.
- MacX DVD Ripper Pro Mac DVD ripping software that backs up and rips all kinds of DVDs (UDF/ISO9660), including new, 99-title, damaged, and protected DVDs, to virtually any format such as MP4, MOV, and H.264 for playback on Mac, iPhone, iPad, and Android devices with 1:1 lossless output quality. Pricing starts from $39.95.
- MacX MediaTrans iPhone/iPad/iPod management solution for managing, backing up, and transferring photos, videos, music, books, and ringtones between iOS devices and Mac, with two-way sync and export of iTunes purchases to non-Apple devices. Pricing starts from $19.95.
- Aiarty Image Enhancer AI-powered image enhancement software delivering realistic, high-fidelity results without artificial artifacts. Features adjustable enhancement strength, advanced face restoration, color correction, noise reduction, deblurring, and AI upscaling to 8K/16K. Operates entirely offline for privacy protection. Priced at $75/year or $99 lifetime.
- Aiarty Video Enhancer AI-powered desktop application for video upscaling, denoising, and quality enhancement. Transforms footage into high-resolution, noise-free, smooth videos using intelligent denoising, AI upscaling to 4K, and frame interpolation for slow-motion playback. Operates entirely offline. Lifetime license priced at $165.
- Aiarty Image Matting AI background removal software for efficient image cutouts. Features advanced AI models and batch processing support for up to 3,000 images. Targeted at content creators and designers.
- Winxvideo AI Windows counterpart to Macxvideo AI. AI-powered video toolkit offering video/image enhancement, conversion, compression, recording, and editing with multi-language detection engine for downloads. Priced at $34.95 for 1-Year License or $54.95 for Lifetime License.
- VideoProc Converter AI AI-powered video enhancement workflow integrated with traditional non-linear editors like Adobe Premiere Pro and DaVinci Resolve. Features AI Super Resolution including denoising, deblurring, upscaling, frame interpolation, and stabilization. Reported user base of 5.2 million across 180+ countries.
- MacX YouTube Downloader Free YouTube downloader for Mac enabling video downloads from YouTube, Facebook, Instagram, Vimeo, and 300+ other sites in high resolution including 4K/8K. Features batch downloading, automatic MP4 to iTunes integration, and a built-in video player.
Quantifiable outcome
- Up to 47X faster video processing compared to CPU-only alternatives
- +6 more outcomes
Companies that use Digiarty Software
Customer profileSegments6 records
Ideal customer profiles4 records
Digiarty Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature18 records
Digiarty Software partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Digiarty Software competitors and assessment
Company assessmentBroad incumbents
- Apple (Final Cut Pro / iMovie): Apple's Final Cut Pro and iMovie are broad incumbents in the Mac video editing market that Digiarty's Macxvideo AI and Aiarty products target. Apple Silicon optimization through Core ML positions Digiarty in a complementary workflow layer for the Apple ecosystem.
- Adobe: Adobe (Premiere Pro, Media Encoder, Creative Cloud) is a broad incumbent in the same video editing and processing space. While Digiarty targets consumers, VideoProc's Premiere/DaVinci integration positions it as a complementary pro tool.
- Blackmagic Design (DaVinci Resolve): DaVinci Resolve is a broad-incumbent professional video editor with built-in AI enhancement features (Magic Mask, SpeedWarp). Digiarty's VideoProc integrates with DaVinci workflows, making it both a partner and adjacent competitor.
Direct peers
- CyberLink: CyberLink (PowerDirector, PowerDVD) is a direct peer offering consumer/prosumer video editing, conversion, and enhancement tools across Windows platforms. Both compete in GPU-accelerated video processing and 4K/8K workflows.
- Movavi: Movavi Video Editor and Movavi Video Converter are direct competitors in the consumer video editing and conversion space, offering perpetual licensing with similar discount-driven GTM. They target the same hobbyist/prosumer base as Digiarty's MacX and WinX product lines.
- Wondershare: Wondershare offers Filmora (video editing) and UniConverter (video conversion) targeting the same consumer/prosumer creator segment as Digiarty's Macxvideo AI and Winxvideo AI. Both sell perpetual + subscription licensing through owned e-commerce storefronts.
- HandBrake: HandBrake is an open-source video transcoder with broad format support and GPU acceleration. It is a direct competitor in the transcoding space, though Digiarty differentiates with broader AI enhancement features.
- Aimersoft: Aimersoft offers DVD ripping, video conversion, and media tools directly competing with MacX DVD Ripper Pro, Winxvideo, and VideoProc. Both target Windows/Mac consumers with similar perpetual-license pricing and discount-driven marketing.
- Leawo Software: Leawo is a Chinese-headquartered peer offering DVD/video conversion, Blu-ray ripping, and multimedia tools. Highly comparable product portfolio and similar dual-brand (Mac/Windows) consumer GTM strategy.
- Topaz Labs: Topaz Labs is a direct peer specializing in AI-powered video and image enhancement software (Video AI, Gigapixel AI). Both companies offer offline AI upscaling, denoising, and frame interpolation targeting content creators and prosumer video workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digiarty Software social profiles
Digital presenceDigiarty Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digiarty Software leadership team
Management profileNumber of profiles
Profiles1 record
Digiarty Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digiarty Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digiarty Software
What does Digiarty Software do?
Digiarty Software develops and sells multimedia desktop applications for macOS and Windows, spanning DVD ripping, video/image conversion and compression, AI-powered video and image enhancement, screen recording, and iOS device content management. Its product lines include the Macxvideo AI/Winxvideo AI all-in-one video suites, MacX DVD Ripper Pro, MacX MediaTrans, and the Aiarty sub-brand of AI image and video enhancement tools. The company distributes software directly through its own storefronts (macxdvd.com and winxdvd.com) with free trial downloads driving paid license upgrades.
Is Digiarty Software a public or private company?
Digiarty Software is a private company. It is classified as unknown and is currently operating.
When was Digiarty Software founded?
Digiarty Software was founded in 2006. It employs 101 to 250 people.
Where is Digiarty Software based?
Digiarty Software is headquartered in Chengdu, China, in the Asia region.
How does Digiarty Software make money?
Three revenue lines are on record. Perpetual Software Licenses are the primary driver. The others are annual Subscriptions and affiliate Program.
Who are Digiarty Software's main competitors?
Broad incumbents on record are Apple (Final Cut Pro / iMovie), Adobe and Blackmagic Design (DaVinci Resolve). Direct peers are CyberLink, Movavi, Wondershare, HandBrake, Aimersoft, Leawo Software and Topaz Labs.
Does Digiarty Software have an API?
No public API is recorded for Digiarty Software.
What industry is Digiarty Software in?
Digiarty Software's product category is Multimedia Software. Its primary akta.pro industry code is MPAHAHAA, Encoding & Transcoding Software (File/Live), with a secondary code of MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51321 and its SIC code is 7372.