Leawo Software
Leawo Software is a Shenzhen-based, bootstrapped Chinese developer of desktop multimedia utilities — including Blu-ray/DVD ripping, video downloading from 1000+ streaming sites, music conversion, and AI photo editing — sold direct-to-consumer to 10M+ individual users across 100+ countries.
- Company typePrivate
- Founded2006
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Leawo Software does
Leawo Software Co., Ltd. is a privately held, bootstrapped Chinese software developer founded in 2006 in Shenzhen, operating for nearly two decades with a 51–100 person headcount and no outside institutional funding. The company sells desktop multimedia utilities direct-to-consumer through its leawo.org web store and product subdomains, with claimed reach of 10M+ customers across 100+ countries. Its portfolio is organized into four core brands: Prof. Media (a 17-in-1 suite for Blu-ray, DVD, and UHD ripping/copying/burning/conversion), CleverGet (49+ streaming-video downloading modules covering 1000+ sites up to 8K resolution), SongGet (music downloading from Spotify, Apple Music, Tidal, YouTube Music, and Amazon Music), and PhotoIns (AI-powered photo enhancement, background removal, and enlargement). Additional utility products cover iOS device management, screen recording, PowerPoint conversion, and DRM removal for eBooks.
Underlying technology includes proprietary DRM/Cinavia decryption, GPU hardware acceleration (NVIDIA CUDA, AMD APP, Intel Quick Sync), and support for 180+ video/audio formats. Leawo monetizes primarily through one-time perpetual software licenses ($29.95–$64.95 per individual module) and annual subscriptions (e.g., $164.95 for CleverGet All-In-One 1-year), with bundles discounted up to 50% off standard pricing and processed via 2Checkout with instant email license delivery. A freemium trial layer and an affiliate program round out the go-to-market. The company maintains multilingual support (English, Japanese, German, French, Italian, Chinese, Korean, Spanish) and markets through organic content/SEO, social channels, and email.
Strategically, Leawo is heavily concentrated in a legally gray niche: enabling offline downloading and backup of streaming and disc-based content protected by DRM. This exposes the company to meaningful regulatory and platform-countermeasure risk despite its 20-year operating history and broad product footprint.
Leawo Software firmographics
Firmographics- Name
- Leawo Software
- Legal name
- Leawo Software Co., Ltd.
- Website
- https://leawo.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leawo Software is a Shenzhen-based, bootstrapped Chinese developer of desktop multimedia utilities — including Blu-ray/DVD ripping, video downloading from 1000+ streaming sites, music conversion, and AI photo editing — sold direct-to-consumer to 10M+ individual users across 100+ countries.
- Ownership category
- akta.pro rank
Leawo Software industry classification
Industry- Product category
- Multimedia Software
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Format Migration & Media Refresh (Tape-to-File, File-to-File, LTO Refresh) (MPADAMAH)
- akta.pro secondary industry
- Video & Home Movie Digitization & Conversion (HSAFAGAC)
Keywords
Where Leawo Software is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Leawo Software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales: Leawo generates revenue primarily through selling software licenses. Products are offered as one-time lifetime purchases or annual subscriptions. The company sells individual module licenses as well as bundled packages (e.g., All-in-One Packs) at discounted bundle prices. License tiers include Personal Use and Commercial Use options.
- Subscription Updates: Annual subscription licenses provide unlimited free upgrades and tech support during the subscription period.
- Bundle and Cross-sell Revenue: The company promotes bundle purchases with discounts (up to 50% off) and cross-sell strategies, offering packages like DVD Media Pack, BD Media Pack, and All-in-one Pack.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | CleverGet All-In-One 26 - Lifetime license |
| Subscription | Annual | CleverGet All-In-One 26 - 1 Year license |
| One time/ perpetual license | Multi-year contract | Prof. Media 13 All-in-one Pack - Lifetime |
| One time/ perpetual license | Multi-year contract | Individual Module Licenses |
| Freemium | Pay-as-you-go | Free Trial Available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Leawo Software product offering
Product offeringCore offering
Leawo Software develops and sells desktop multimedia software for converting, ripping, copying, and burning Blu-ray/DVD/UHD discs, downloading online videos from 1000+ streaming sites, converting music from streaming services, and AI-powered photo editing. The flagship Prof. Media 13 is a 17-in-1 media suite, complemented by standalone products including CleverGet (video downloader), SongGet (music download suite), and PhotoIns (AI photo editing suite). Products are sold as one-time perpetual licenses or annual subscriptions through their official website.
Product overview
Leawo Software is a multimedia solution provider offering a portfolio of desktop software products organized into distinct sub-brands. The core products include Prof. Media 13 (a 17-in-1 media suite for Blu-ray/DVD/UHD processing including ripping, copying, burning, and conversion), CleverGet (an all-in-one video downloading platform with 49+ streaming service-specific modules supporting downloads at up to 8K), and SongGet (a music downloading suite supporting Spotify, Apple Music, Tidal, YouTube Music, Amazon Music, and other platforms). Additional offerings include PhotoIns, an AI-powered photo editing suite with enhancement, background removal, and enlargement tools, along with various utility products for iOS device management, screen recording, DRM removal, and PowerPoint conversion. The company also provides free products including Blu-ray Player and Screen Recorder. All products are available in both Windows and Mac versions with support for multiple languages including English, Japanese, German, French, Italian, Chinese, Korean, and Spanish.
Differentiator
Problem solved
Functional benefit
Brands
- Prof. Media: All-inclusive media converter including UHD Blu-ray, Blu-ray and DVD Ripper, Copy, Creator, Video Converter and Video Downloader (currently at version 13).
- CleverGet
- SongGet
- PhotoIns
Products and services
- Prof. Media 13
- CleverGet
Quantifiable outcome
- Supports 180+ video/audio formats
- +3 more outcomes
Companies that use Leawo Software
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Leawo Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Leawo Software partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Leawo Software competitors and assessment
Company assessmentDirect peers
- DVDFab (Fengtao Software): Direct competitor in the disc ripping, Blu-ray/DVD copying, Cinavia removal, and video conversion space, offering the same suite of products Leawo targets.
- VideoSolo: Direct peer offering Blu-ray/DVD/video conversion and streaming video downloading products with very similar product structure to Prof. Media and CleverGet.
- TuneFab: Direct peer in music conversion/downloading from Spotify, Apple Music, Amazon Music, etc. — essentially competes head-on with Leawo's SongGet suite.
- Wondershare (UniConverter, Filmora): Closest direct competitor in consumer multimedia software: video conversion, DVD/Blu-ray tools, downloading, and AI photo features targeting the same prosumer and consumer audience.
- Movavi: Direct peer offering video converter, screen recorder, and disc-burning suites for the same direct-to-consumer multimedia software category.
- AnyMP4: Direct competitor in Blu-ray/DVD ripping, video conversion, and streaming downloader categories with comparable target customer and product mix.
- EaseUS: Broader consumer software publisher with a multimedia division (Video Editor, Video Converter, DVD tools) directly overlapping Leawo's core offerings.
Emerging players
- MakeMKV: Specialized disc-ripping tool that overlaps directly with Leawo's Blu-ray/DVD Ripper functionality, with a strong enthusiast user base.
- HandBrake: Open-source, free video transcoder that competes with Leawo's Video Converter for tech-savvy users; compresses pricing power in the conversion category.
Regional players
- Audials: Europe-based multimedia software company offering video downloading, music conversion, and recording tools with comparable product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Leawo Software social profiles
Digital presenceLeawo Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leawo Software leadership team
Management profileNumber of profiles
Profiles1 record
Leawo Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leawo Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leawo Software
What does Leawo Software do?
Leawo Software develops and sells desktop multimedia software for converting, ripping, copying, and burning Blu-ray/DVD/UHD discs, downloading online videos from 1000+ streaming sites, converting music from streaming services, and AI-powered photo editing. The flagship Prof. Media 13 is a 17-in-1 media suite, complemented by standalone products including CleverGet (video downloader), SongGet (music download suite), and PhotoIns (AI photo editing suite). Products are sold as one-time perpetual licenses or annual subscriptions through their official website.
Is Leawo Software a public or private company?
Leawo Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leawo Software founded?
Leawo Software was founded in 2006. It employs 51 to 100 people.
Where is Leawo Software based?
Leawo Software is headquartered in Shenzhen, China, in the Asia region.
How does Leawo Software make money?
Three revenue lines are on record. Software License Sales are the primary driver. The others are subscription Updates and bundle and Cross-sell Revenue.
Who are Leawo Software's main competitors?
Direct peers on record are DVDFab (Fengtao Software), VideoSolo, TuneFab, Wondershare (UniConverter, Filmora), Movavi, AnyMP4 and EaseUS. Emerging players are MakeMKV and HandBrake. Audials is listed as a regional player.
Does Leawo Software have an API?
No public API is recorded for Leawo Software.
What industry is Leawo Software in?
Leawo Software's product category is Multimedia Software. Its primary akta.pro industry code is MPADAMAH, Format Migration & Media Refresh (Tape-to-File, File-to-File, LTO Refresh), with a secondary code of HSAFAGAC, Video & Home Movie Digitization & Conversion. Its NAICS code is 5132 and its SIC code is 5734.