LSAT Lab
LSAT Lab is an online LSAT test preparation platform serving pre-law students with adaptive study plans, analytics-driven practice, live classes, and AI-powered tutoring tools, delivered via tiered subscriptions and institutional partnerships.
- Company typePrivate
- Founded2017
- HeadquartersLa Jolla, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What LSAT Lab does
LSAT Lab is an online test preparation platform purpose-built for the Law School Admission Test, founded in 2017 and headquartered in San Diego, California. The platform serves pre-law students, career changers entering law, and financially under-resourced candidates seeking admission to undergraduate and law school programs, offering personalized study plans, adaptive practice drills, official LSAC-licensed PrepTests, live instruction, and a 5+ point score improvement guarantee. The core product is built around an analytics engine that tracks 200+ parameters per question answered and an adaptive study plan engine that recalibrates curricula in real time based on individual student performance; AI-powered modules including an AI Skills Training Center and AI Analytics Assistant layer additional personalization on top. The company distributes via a self-serve, product-led direct-to-consumer model across four subscription tiers — Free, Premium ($65/month), Classroom ($125/month), and Tutor ($425/month) — supplemented by an LSAC Fee Waiver discount program and 20+ institutional and pipeline partnerships with universities and access-to-law programs including UCSD, Yale, UCLA, UPenn, SEO Catalyst, and others.
The business operates on a founder-led, largely bootstrapped basis: co-founders Matt Sherman (CEO, 24 years of LSAT teaching) and Patrick Tyrrell (VP of Academics, 21 years) remain actively involved in instruction, with a small team of approximately 10 people covering engineering, content, pipeline partnerships, student support, and design. Revenue is generated through recurring monthly and annual subscriptions across paid tiers, with a freemium entry point designed to convert users into higher-tier plans via exposure to adaptive features, live classes, and tutoring. The company has scaled to 40,000+ students cumulatively and 50M+ questions attempted on the platform, with no disclosed institutional funding beyond two early rounds totaling approximately $850K.
LSAT Lab firmographics
Firmographics- Name
- LSAT Lab
- Legal name
- LSAT Lab
- Website
- https://lsatlab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LSAT Lab is an online LSAT test preparation platform serving pre-law students with adaptive study plans, analytics-driven practice, live classes, and AI-powered tutoring tools, delivered via tiered subscriptions and institutional partnerships.
- Ownership category
- akta.pro rank
LSAT Lab industry classification
Industry- Product category
- Online LSAT Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
- akta.pro secondary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
Keywords
Where LSAT Lab is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LSAT Lab business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Premium Tier: Monthly subscription at $65/month providing 81 official LSATs, Higher Score Guarantee, Adaptive Study Plan, Class Recordings, Adaptive Drilling, Build Your Own Practice Sets, and Find Similar Button. Requires LawHub Advantage.
- Subscription - Classroom Tier: Monthly subscription at $125/month including all Premium features plus Live Classes taught 5 days a week. Requires LawHub Advantage.
- Subscription - Tutor Tier: Monthly subscription at $425/month including all Classroom features plus 2 Hours Tutoring and Tutoring Discount.
- Freemium - Free Tier: Free tier includes 2 Official LSATs, Video Lessons, Score Analytics, AI Skills Training Center, AI Analytics Assistant, and 1 Free Trial Class. No credit card required.
- Discounted Subscriptions - Fee Waiver Program: 50% discount on Premium (reg. $65/month) and Classroom (reg. $125/month) plans for students with LSAC fee waivers, targeting financially under-resourced law school candidates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic LSAT prep tools |
| Subscription | Monthly | Core subscription with comprehensive prep tools |
| Subscription | Monthly | Premium with live online classes |
| Subscription | Monthly | Full-service with tutoring |
| Subscription | Monthly | 50% discount for LSAC fee waiver holders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
LSAT Lab product offering
Product offeringCore offering
LSAT Lab is a direct-to-consumer online LSAT test preparation platform sold through freemium monthly subscription tiers (Free, $65 Premium, $125 Classroom, $425 Tutor). The platform combines an adaptive study plan engine, an analytics engine that tracks 200+ parameters per question, an adaptive drill engine, AI-powered skills training and analytics assistance, 81 LSAC-licensed PrepTests with expert explanations, on-demand video lessons, live instructor-led classes five days a week, private tutoring, and a 5-point score improvement guarantee for paying subscribers.
Product overview
LSAT Lab is a tiered online LSAT preparation platform built around four subscription tiers: Free (2 official LSATs, video lessons, AI analytics), Premium ($65/month, adds 81 LSATs, Adaptive Study Plan, Adaptive Drilling, score guarantee), Classroom ($125/month, adds live instructor classes 5 days/week), and Tutor ($425/month, adds 2 hours private tutoring). The platform centers on AI-powered adaptive learning technology, combining an Adaptive Study Plan engine that personalizes study schedules with an Adaptive Drill Engine that targets question difficulty, plus an AI Analytics Assistant for performance insights. All tiers include comprehensive video instruction, practice tests with expert explanations, and progress analytics tracking 200+ parameters per question. The platform also offers standalone private tutoring with 20+ year LSAT veterans Matt Sherman, Patrick Tyrrell, and Laura Baragona Damone.
Differentiator
Problem solved
Functional benefit
Products and services
- LSAT Lab Free Plan Free entry-level LSAT preparation tier offering 2 official LSAT practice tests with full explanations and analytics, a comprehensive video lesson library, an AI Skills Training Center, an AI Analytics Assistant, and 1 free trial class. No credit card required to use.
- LSAT Lab Premium Plan Monthly subscription at $65/month (or $45.50/month annually) including all Free features plus 81 official LSAT PrepTests, the 5-point score improvement guarantee, the Adaptive Study Plan, on-demand class recordings, Adaptive Drilling, custom Build Your Own Practice Sets, and the Find Similar Button. Requires LawHub Advantage.
- LSAT Lab Classroom Plan Monthly subscription at $125/month (or $87.50/month annually) including all Premium features plus Live Classes taught by veteran instructors 5 days per week, with 90-minute workshop-style sessions on LSAT topics. Requires LawHub Advantage.
- LSAT Lab Tutor Plan Monthly subscription at $425/month including all Classroom features plus 2 hours of private tutoring with expert instructors (Matt Sherman, Patrick Tyrrell, or Laura Baragona Damone) and a tutoring discount on additional sessions. Requires LawHub Advantage.
- Live Online Classes Live instructor-led 90-minute workshop-style sessions taught 5 days per week by veteran LSAT instructors Matt Sherman and Patrick Tyrrell, with real-time Q&A and interactive problem-solving using real LSAT questions. Includes a comprehensive 3-month course that starts monthly and Advanced classes for students targeting the 160s–170s range.
- Private Tutoring One-on-one private instruction with veteran LSAT experts Matt Sherman, Patrick Tyrrell, or Laura Baragona Damone, offering personalized guidance and mentorship for individual students. Included as 2 hours within the Tutor plan, with additional tutoring sessions available at a Tutor-tier discount.
- LSAT Practice Tests (Official PrepTests) Full-length official LSAT practice exams licensed from the Law School Admission Council (LSAC) with realistic timing, instant scaled scoring, and comprehensive question-by-question written and video explanations. Includes 2 official LSATs on the Free tier and 81 official PrepTests on the Premium, Classroom, and Tutor tiers.
Quantifiable outcome
- 40,000+ students have raised their LSAT scores using the platform
- +3 more outcomes
Companies that use LSAT Lab
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
LSAT Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
LSAT Lab partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- UCSD Extended StudiescorePartnership with UCSD Extended Studies to provide LSAT preparation resources to UC San Diego students and continuing education participants interested in law school admission.
- Yale Launchpad ScholarscorePartnership with Yale Launchpad Scholars program to support Yale students and alumni pursuing legal education with LSAT prep resources.
- UCLA Law FellowscorePartnership with UCLA Law Fellows to provide LSAT preparation support for UCLA students entering the law school pipeline.
- UCLA Veterans Resource CentercorePartnership with UCLA Veterans Resource Center to provide LSAT prep access for veteran students pursuing legal careers.
- UPenn Student AffairscorePartnership with University of Pennsylvania Student Affairs to support pre-law students with LSAT preparation resources.
- Legal Education Access PipelinecorePartnership focused on expanding access to legal education through LSAT preparation support for underrepresented and underserved student populations.
- Sonia Celina Sotomayor Judicial Internship ProgramcorePartnership supporting students in the judicial internship program with LSAT prep resources for law school admission.
- BYU Pre-Law SocietyminorPartnership with BYU Pre-Law Society to provide LSAT preparation resources to Brigham Young University students preparing for law school.
- FSU Pre-Law SocietyminorPartnership with Florida State University Pre-Law Society to support FSU students with LSAT prep materials and guidance.
- UCLA Veterans Pre-Law ProgramcoreSpecialized partnership with UCLA Veterans Pre-Law Program to provide LSAT preparation for military veterans transitioning to legal careers.
- SEO CatalystcorePartnership with SEO Catalyst to provide LSAT preparation resources to students in the SEO (Sponsors for Educational Opportunity) program network.
- KHOPminorPartnership with KHOP organization to support students with LSAT preparation resources.
- LSAC (Law School Admission Council)coreOfficial LSAC Fee Waiver Partner. LSAT Lab is an authorized partner that offers 50% discounts on Premium and Classroom plans for students who qualify for LSAC's income-based fee waiver program covering LSAT registration, CAS registration, and law school reports.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
LSAT Lab competitors and assessment
Company assessmentBroad incumbents
- Manhattan Prep: Established multi-test prep provider (LSAT, GRE, GMAT, MCAT) with courses, books, and instructors. Comparable on LSAT product positioning, but operates broader portfolio and competes with LSAT Lab only in the LSAT vertical.
- The Princeton Review: Large-scale test prep and admissions services company offering LSAT courses, tutoring, and practice materials. Overlaps with LSAT Lab on LSAT prep customers but competes from a much broader K-12-to-grad-school portfolio.
- Kaplan Test Prep: Major incumbent offering LSAT prep courses, tutoring, and admissions consulting alongside GRE, GMAT, MCAT, USMLE, and bar prep. Competes for the same pre-law buyer with overlapping subscription and live-class products.
- Magoosh: Online test prep subscription platform primarily known for GRE/GMAT with an LSAT product and self-paced video courses. Comparable as a primarily online, self-serve subscription test-prep business, though broader in product scope.
Direct peers
- PowerScore: LSAT-specialist prep company founded by veteran instructors (notably Dave Killoran), offering books, on-demand courses, live classes and tutoring. Highly comparable as a curriclum- and instructor-led alternative to LSAT Lab.
- 7Sage: Online LSAT-focused prep platform offering courses, drills, explanations, and analytics. Closest direct competitor to LSAT Lab with a similar self-serve subscription model and emphasis on adaptive/analytical studying.
- Blueprint LSAT Prep (formerly Blueprint Test Prep): Long-standing LSAT-specific prep company with live online classes, on-demand courses, and tutoring. Competes for the same pre-law students using a similar tiered subscription structure and veteran-instructor positioning.
- TestMasters: LSAT-specialist prep company best known for high-touch in-person and live-online courses founded by Robin Singh. Direct competitor targeting the same law-school-bound customer with instructor-led curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LSAT Lab social profiles
Digital presenceLSAT Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
LSAT Lab leadership team
Management profileNumber of profiles
Profiles7 records
LSAT Lab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LSAT Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LSAT Lab
What does LSAT Lab do?
LSAT Lab is a direct-to-consumer online LSAT test preparation platform sold through freemium monthly subscription tiers (Free, $65 Premium, $125 Classroom, $425 Tutor). The platform combines an adaptive study plan engine, an analytics engine that tracks 200+ parameters per question, an adaptive drill engine, AI-powered skills training and analytics assistance, 81 LSAC-licensed PrepTests with expert explanations, on-demand video lessons, live instructor-led classes five days a week, private tutoring, and a 5-point score improvement guarantee for paying subscribers.
Is LSAT Lab a public or private company?
LSAT Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LSAT Lab founded?
LSAT Lab was founded in 2017. It employs 1 to 10 people.
Where is LSAT Lab based?
LSAT Lab is headquartered in La Jolla, United States, in the North America region.
How does LSAT Lab make money?
Five revenue lines are on record. Subscription - Premium Tier is the primary driver. The others are subscription - Classroom Tier, subscription - Tutor Tier, freemium - Free Tier and discounted Subscriptions - Fee Waiver Program.
Who are LSAT Lab's main competitors?
Broad incumbents on record are Manhattan Prep, The Princeton Review, Kaplan Test Prep and Magoosh. Direct peers are PowerScore, 7Sage, Blueprint LSAT Prep (formerly Blueprint Test Prep) and TestMasters.
Does LSAT Lab have an API?
No public API is recorded for LSAT Lab.
What industry is LSAT Lab in?
LSAT Lab's product category is Online LSAT Test Preparation. Its primary akta.pro industry code is EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT), with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 611691 and its SIC code is 8200.