Georgia Gwinnett College

What Georgia Gwinnett College does

Georgia Gwinnett College (GGC) is a public bachelor degree-granting institution within the University System of Georgia (USG), founded in 2005 and operating from a single campus at 1000 University Center Lane, Lawrenceville, Georgia, approximately one hour from Atlanta. The college employs 501-1,000 staff and serves an undergraduate population dominated by Gwinnett County residents (75% of students) and first-generation college students (40%). GGC offers 20+ majors across 60+ programs of study in business, education, information technology, nursing, and cinema and media arts production, structured around 21 bachelor's degree programs targeted to metro Atlanta workforce demand. Distribution is concentrated at the Lawrenceville campus, with selective hybrid program delivery and an online application channel supplementing traditional on-campus instruction.

The institution's flagship academic offering is the CCNE-accredited Bachelor of Science in Nursing (BSN), a competitive 123-credit program. Its supporting infrastructure includes a state-of-the-art simulation laboratory with a 15-bed skills lab, wireless audio-visual technology, patient simulators, electronic health records, and automated medication dispensing. Student support services include Health Services (nurse-practitioner-staffed primary care in partnership with Dr. Susan Whitmer), Counseling and Psychological Services with 24/7 crisis support (delivered in partnership with Uwill via USG), and a mandatory UnitedHealthcare-underwritten Student Health Insurance Program for international and qualifying students. Outcomes include a 100% first-time NCLEX pass rate in 2024 (four-year average of 95% versus a national four-year average of 87.63%), top-36% national ranking in the 2025 U.S. News & World Report nursing school rankings, and 100% post-graduation job placement for nursing graduates.

GGC operates a subscription-recurring revenue model anchored by tuition and mandatory fees, with the lowest tuition among USG metro Atlanta institutions marketed as "private school quality at public school cost." Auxiliary recurring revenue streams include apartment-style student housing (private bedrooms, shared bathrooms, on-site fitness, 24-hour security) and the UnitedHealthcare student health insurance program. The go-to-market motion is a traditional higher education admissions funnel executed through the Grizzly Welcome Center, campus visits, digital marketing across web/social channels (Instagram, YouTube, LinkedIn, Facebook, X), college fairs, and community outreach, with rolling admissions and specific spring/fall deadlines for the BSN program. As a government state entity, GGC has no private ownership, venture backing, or independent shareholders; it is governed by the USG Board of Regents.

Name

Georgia Gwinnett College

Legal name

Georgia Gwinnett College

Website

https://ggc.edu

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Georgia Gwinnett College is a public bachelor degree-granting institution within the University System of Georgia, serving approximately 11,000 students at a single Lawrenceville campus with 20+ majors and 60+ programs, distinguished by the lowest tuition among USG metro Atlanta institutions and a top-ranked nursing program.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industry

Student Health Insurance Plans (University-Sponsored) (FSAIAFAI)

Keywords

• Undergraduate higher education
• Bachelor degree programs
• Nursing education
• Student support services
• Public college education

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate tuition and mandatory fees charged to enrolled students. GGC offers the lowest tuition among USG metro Atlanta institutions.
2. Student Health Insurance: Mandatory student health insurance program underwritten by UnitedHealthcare for international students and students in programs requiring proof of coverage.
3. Student Housing: Apartment-style student housing with private bedrooms, shared bathrooms, on-site laundry, fitness room and 24-hour security.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Georgia Gwinnett College is a public bachelor degree-granting institution within the University System of Georgia that delivers on-campus and hybrid undergraduate degree programs across 20+ majors and 60+ programs of study, including a flagship Bachelor of Science in Nursing. It also provides apartment-style student housing, student health insurance administration, and ancillary student support services such as health services, counseling, tutoring, and career preparation.

Product overview

Georgia Gwinnett College is a public bachelor degree-granting institution within the University System of Georgia, offering a portfolio of educational programs and student support services. The core academic offerings include 20+ majors with 60+ programs spanning business, education, IT, nursing, and liberal arts. The Bachelor of Science in Nursing represents a flagship professional program with modern simulation facilities. Student support services include Health Services (primary care and diagnostic testing), Counseling and Psychological Services (mental health counseling with 24/7 crisis support), and a Student Health Insurance Program administered through UnitedHealthcare. The college is located in Lawrenceville, GA, approximately an hour from Atlanta.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Programs (Bachelor's Degrees)
• Bachelor of Science in Nursing (BSN)
• Student Housing
• Student Health Services
• Counseling and Psychological Services (CAPS)
• Student Health Insurance Program

Quantifiable outcome

• 100% first-time NCLEX pass rate in 2024, four-year average of 95%, exceeding national four-year average of 87.63%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Dr. Susan WhitmercoreStrategic or Co-development PartnerDr. Susan Whitmer provides medical partnership for Health Services at GGC. Students have the opportunity to schedule appointments with the nurse practitioner for a wide range of healthcare needs through this partnership.
• UnitedHealthcarecoreStrategic or Co-development PartnerUnitedHealthcare provides student health insurance programs for GGC students. This includes mandatory insurance for international students and those in programs requiring proof of coverage, as well as voluntary enrollment options for other students.
• Global ComplianceminorOthersGlobal Compliance provides an independent hotline reporting service for ethics and compliance concerns, available 24 hours a day, 7 days a week. This service allows anonymous reporting of suspected fraud, waste, abuse, or harassment.
• Community Health Care OrganizationscoreStrategic or Co-development PartnerGGC's nursing program partners with community health care organizations to provide real-world clinical experiences that enhance learning. These partnerships offer students hands-on clinical training opportunities.
• UwillcoreStrategic or Co-development PartnerPartnership between the University System of Georgia and Uwill provides expanded mental health services through flexible teletherapy options, a direct crisis connection, and wellness programming for students.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kennesaw State University: Another USG public university in metro Atlanta offering bachelor's degree programs including nursing. Directly competes with GGC for the same regional student pool and employer relationships, but at a larger scale and with a longer-established brand.
• University of North Georgia: USG public university with multiple campuses serving north Georgia, including nursing and health sciences programs. Comparable in mission and public-system affiliation to GGC, and competes for similar commuter, first-generation student demographics.
• Georgia State University Perimeter College: A two-year public college within the USG system serving the metro Atlanta region. Comparable in geographic footprint and affordability focus, though focused on associate-degree pathways rather than GGC's bachelor's-degree model.
• Georgia Southern University: A USG public university with a Bachelor of Science in Nursing program and comparable regional-serving mission. Competes with GGC for state funding allocations and employer recognition within the same system.
• Clayton State University: A USG public university in metro Atlanta with a Bachelor of Science in Nursing program. Directly comparable in scale, mission, and nursing-program offering to GGC, and competes for the same Atlanta-area student demographic.
• University of West Georgia: A USG public university offering bachelor's programs including nursing and health sciences. Comparable to GGC in regional-serving mission and student demographic, though located further from Atlanta's core.

Broad incumbents

• Emory University: A major private research university in Atlanta with an acclaimed Nell Hodgson Woodruff School of Nursing. While a private institution, Emory is the dominant nursing-education competitor in the metro Atlanta market and draws top students and faculty that GGC must compete against for talent and clinical partnerships.
• Mercer University: A private university with a metro Atlanta campus and a well-established nursing program. Competes with GGC for nursing students and clinical placements, though at a higher price point and with a different institutional model.

Emerging players

• Chamberlain University: A private for-profit nursing-focused institution with an Atlanta campus offering BSN programs. Targets similar adult-learner and career-changer demographics as GGC, with comparable NCLEX-focused outcomes emphasis but a different cost and modality structure.
• Herzing University Atlanta: A private career-focused institution in Atlanta offering nursing and healthcare degrees. Comparable in serving non-traditional and career-change students seeking accelerated healthcare credentials, though at higher tuition than GGC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/georgiagwinnett
• YouTubeyoutube.com/@GeorgiaGwinnettCollegeUSG
• Facebookfacebook.com/georgiagwinnett
• LinkedInlinkedin.com/company/georgia-gwinnett-college
• Instagraminstagram.com/georgiagwinnett

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Gwinnett College