RaiseRight

What RaiseRight does

RaiseRight is a Grand Rapids, Michigan-based digital fundraising platform operating the legacy "ShopWithScrip" scrip model in a modernized web and mobile form. Founded in 1999, the company enables schools, churches, youth sports teams, bands, booster clubs, and nonprofits to generate fundraising revenue by routing everyday household spending — gift card purchases, online shopping, local dining, and travel bookings — through hundreds of participating national brand partners. Organizations enroll for free, maintain no inventory, and keep 100% of their share of brand commissions, with the company generating revenue on a marketplace-commission basis from brand partners on the underlying gift card and affiliate transactions. The product surface includes a self-serve web enrollment flow, native iOS and Android applications, coordinator and participant dashboards, a browser extension for in-session shopping capture, and an earnings calculator for prospective customers.

Operationally, RaiseRight has scaled to 50,000+ cumulative organizations, $900M+ in lifetime funds raised, and 100M+ gift cards transacted through the platform. In 2025 alone, 15,000+ organizations collectively raised $35M+. Distribution is fully self-serve / product-led growth, with no minimums or sales intervention. The company carries an A+ BBB rating and a 4.9/5 iOS app rating across 20,000+ reviews, supporting strong trust signals in a category where coordinator word-of-mouth drives adoption. RaiseRight is a portfolio company of Mountaingate Capital and most recently acquired Toronto-based FlipGive in September 2025, converting the business from a US-only operator into a North American platform while retaining the FlipGive brand and Canadian team.

Name

RaiseRight

Legal name

RaiseRight, LLC

Website

https://shopwithscrip.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

RaiseRight is a North American digital fundraising platform that enables schools, churches, sports teams, and nonprofits to generate revenue through gift card, online shopping, dining, and travel purchases routed via hundreds of brand partners on a freemium, self-serve basis.

Ownership category

akta.pro rank

Product category

Fundraising Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Fundraising & Annual Giving (EDALAOAB), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

• Gift card fundraising
• Scrip fundraising
• School fundraising
• Community fundraising
• Nonprofit fundraising

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card Commissions: RaiseRight earns a percentage from brands when participants purchase gift cards. The company passes a portion of these commissions to participating organizations as fundraising revenue. Organizations keep 100% of earnings with no platform cuts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RaiseRight operates a free digital gift card fundraising (scrip) platform that enables organizations such as schools, churches, sports teams, and nonprofits to raise money when their supporters purchase gift cards or shop, dine, and book travel through hundreds of participating brand partners. Organizations enroll at no cost, supporters buy gift cards or shop through the platform's web, mobile apps, or browser extension, and RaiseRight earns commissions from brand partners and passes a share to the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Fundraising (Scrip) Platform Digital gift card fundraising (scrip) platform that enables organizations such as schools, churches, sports teams, and nonprofits to earn a percentage of purchases from participating retail brands when their supporters buy gift cards.
• RaiseRight Browser Extension Browser extension that enables automatic earning tracking and alerts when supporters shop at participating brand partner websites while browsing online.
• Earnings Calculator Standalone tool that allows organizations to estimate potential fundraising earnings based on member participation and spending patterns.
• RaiseRight Mobile App (iOS and Android) Native iOS and Android mobile applications that enable supporters to earn fundraising contributions while shopping, dining, or traveling on-the-go, with the iOS app distributed via the App Store and the Android app via Google Play.
• FlipGive (Canadian Digital Fundraising Platform) Toronto-based digital fundraising platform enabling community and school fundraising through online shopping and brand partnerships in Canada; acquired by RaiseRight in September 2025 and integrated into RaiseRight's North American offerings while the FlipGive brand continues operating in Canada.

Quantifiable outcome

• Organizations can earn 5x more compared to traditional fundraisers
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FlipGivecoreStrategic or Co-development Partner · 18 September 2025Toronto-based digital fundraising platform acquired by RaiseRight. FlipGive's Canadian team and brand will continue operating in Canada. The acquisition expands RaiseRight's community fundraising services across North America.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Capital One Shopping: Browser extension and shopping rewards service from a major bank; competes with RaiseRight's browser extension and online shopping rewards functionality but lacks the fundraising/organization coordination layer.
• Rakuten: Global cashback and shopping rewards platform that overlaps with RaiseRight's 'shop online' and browser-extension features; broader consumer audience but no fundraising wrapper, so primarily an adjacent rather than direct substitute.
• Honey (PayPal): Browser extension owned by PayPal that surfaces coupons and cashback while shopping; competes with RaiseRight's browser extension but routes rewards to consumers rather than organizations.

Direct peers

• FlipGive: Toronto-based digital fundraising platform that was acquired by RaiseRight in September 2025; previously a direct competitor in the same community-fundraising-through-shopping category serving schools, sports teams, and community groups in Canada.
• Booster: School and youth fundraising platform that runs traditional product-based and event-based fundraisers for K-12 schools; competes for the same school/coordinator budget as RaiseRight but uses a fundamentally different (event-driven) mechanic.
• Snap! Raise: Digital platform helping schools, teams, and groups run online fundraising campaigns including gift card and product-based programs; competes head-to-head with RaiseRight in the school and youth sports fundraising market.
• Great Lakes Scrip Center: Long-standing scrip/gift card fundraising center serving schools and nonprofits; direct competitor operating in the same gift card fundraising category as RaiseRight (formerly ShopWithScrip).
• 99Pledges: Online pledge-based fundraising platform for schools, sports teams, and booster clubs; targets the same coordinator persona as RaiseRight but relies on per-lap/per-event pledges rather than everyday spending commissions.

Emerging players

• Givebutter: Modern online fundraising platform for nonprofits offering donation forms, events, and auctions; overlaps with RaiseRight on the nonprofit fundraising use case but with a different (direct donation) revenue model.
• Donorbox: Recurring and one-time donation platform for nonprofits and schools; competes for the same nonprofit/school fundraising budget but uses donation processing rather than gift card commissions as its monetization lever.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shopwithscrip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaiseRight