blipp.se
Blipp AB is a Swedish digital platform, founded 2018 and based in Skövde, that manages end-to-end private used-car transactions including secured financing, insurance, warranty, and ownership transfer for individual consumers and small-business fleet operators across Sweden.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What blipp.se does
Blipp AB is a Swedish digital transaction platform, founded in 2018 and headquartered in Skövde, that enables private individuals and small businesses to buy and sell used cars with the same financing, insurance, warranty, and administrative protections historically available only through car dealerships. The platform manages the full transaction lifecycle — BankID identity verification, vehicle history and debt checks via car.info and Transportstyrelsen, loan origination through Nordea Finance, 14-day complimentary insurance from Trygg-Hansa, a 1-year Blipp-garanti warranty issued by AutoConcept, digital contract execution, payment via Swish, and ownership transfer — accessible through a self-serve web and mobile dashboard supplemented by phone-based expert advisors.
Blipp monetizes through a 1% transaction fee on the vehicle price paid by buyers, a 295 SEK listing fee on the seller side, a revenue share on Nordea Finance loan origination (setup and monthly invoice fees), and a 3,995 SEK extended warranty add-on; a parallel Re:lease product generates service revenue from corporate fleet restructuring. The company raised a cumulative 43.9 MSEK across 2020 and 2022 rounds led by NEA Partners, reached cash-flow positive status in 2024 from a 25 MSEK loss in 2022, and in March 2025 formed a captive finance subsidiary called Alwey to internalize lending. Blipp operates exclusively in Sweden with a staff of 15, serves thousands of consumers and over 500 corporate fleet customers, and holds a 4.7/5 Trustpilot rating.
blipp.se firmographics
Firmographics- Name
- blipp.se
- Legal name
- Blipp AB
- Website
- https://blipp.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blipp AB is a Swedish digital platform, founded 2018 and based in Skövde, that manages end-to-end private used-car transactions including secured financing, insurance, warranty, and ownership transfer for individual consumers and small-business fleet operators across Sweden.
- Ownership category
- akta.pro rank
blipp.se industry classification
Industry- Product category
- Used Vehicle Transaction Platform
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
- akta.pro secondary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where blipp.se is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
blipp.se business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee (1% of vehicle price): Blipp charges 1% of the final vehicle purchase price for buyers. For sellers using advertisement support, a 295 SEK listing fee applies. This is the primary revenue stream covering the full transaction service including loan facilitation, contract management, and ownership transfer.
- Loan Origination / Finance Partnership Revenue: Revenue shared with Nordea Finance for car loan origination. Loans include 695 SEK setup fee and 45-55 SEK monthly invoice fee paid to Nordea. Blipp acts as a distribution channel for Nordea's vehicle loans.
- Extended Warranty (Blipp-garanti): 1-year warranty sold for 3,995 SEK per vehicle. Administered through AutoConcept. Optional add-on for buyers who want protection against unexpected repair costs.
- Corporate Fleet Leasing / Re:lease: Helping businesses restructure existing leasing contracts, often consolidating multiple vehicles under new financial arrangements. Revenue likely earned as a service fee or share of monthly savings achieved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 1% transaction fee on vehicle price for buyers |
| Unit Pricing | One time/ perpetual license | Warranty: 3,995 SEK per vehicle for 1-year coverage |
| Transaction based/ take rate | Monthly | Loan setup fee: 695 SEK + 45-55 SEK/month invoice fee (Nordea Finance) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
blipp.se product offering
Product offeringCore offering
Blipp operates a digital platform that facilitates end-to-end private used-car transactions in Sweden, combining vehicle inspection, secured car loan origination through Nordea Finance, digital contract signing via BankID, insurance provisioning through Trygg-Hansa, warranty issuance via AutoConcept, and ownership transfer with Transportstyrelsen. The service charges a 1% transaction fee of the vehicle price, enabling private buyers to access dealership-style financing, insurance, and warranty protection that would otherwise be unavailable in peer-to-peer car sales.
Product overview
Blipp operates a digital vehicle transaction platform connecting private buyers and sellers with integrated financial services. The core offering combines blipp:buy (private vehicle purchasing with secured financing through Nordea Finance) and blipp:sell (private selling with marketing support), both facilitated by expert advisory, identity verification via BankID, and payment handling through blipp:pay. The platform extends to corporate customers via Företagsleasing (business leasing without dealership intermediaries) and Re:lease (existing contract restructuring). Add-on services include Blipp-garanti (extended warranty up to 85,000 SEK via AutoConcept), Försäkring (14-day complimentary and discounted extended coverage via Trygg-Hansa), and Blocket-integration (access to Sweden's largest vehicle marketplace). Re:loan enables refinancing of existing vehicle loans. The company charges 1% of transaction value for core services.
Differentiator
Problem solved
Functional benefit
Products and services
- blipp:buy (Private Car Purchase Service)
Quantifiable outcome
- Customers can save 30,000 SEK/month by consolidating 10 fleet vehicles under a single financing agreement (corporate)
- +4 more outcomes
Companies that use blipp.se
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
blipp.se technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
blipp.se partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Trygg-HansacoreInsurance partner providing 14-day complimentary comprehensive insurance to every Blipp customer upon purchase, with discounted extension rates (20% first-year discount). Coverage includes motor, gearbox, electronics, brakes, steering, safety systems, and rental car assistance up to 65 days.
- AutoConceptcoreWarranty provider issuing the Blipp-garanti (1-year extended warranty) covering mechanical and electrical components up to 85,000 SEK incl. VAT with no deductible. AutoConcept manages warranty claims and approves repairs at authorized workshops.
- BlocketcoreSweden's largest car marketplace. Blocket drives significant traffic to Blipp as the recommended transaction facilitation partner. Blipp is positioned as the safe way to buy cars listed on Blocket, creating a natural referral pipeline from Blocket's large user base.
- car.infosupportingVehicle history data provider integrated into Blipp's vehicle inspection workflow. Compares current mileage reading against previous inspection and service records to detect odometer fraud.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
blipp.se competitors and assessment
Company assessmentDirect peers
- Wayke: Swedish digital car marketplace that connects car buyers and sellers with dealer-bid auctions; directly comparable as a Swedish-headquartered online car transaction intermediary competing for the same private-to-private and dealer-mediated flow.
- Auto1 Group: European online used-car platform operating a B2B and (via Autohero) B2C marketplace with integrated financing and reconditioning; comparable to Blipp as a continental car-transaction platform that pairs marketplace liquidity with embedded financial services.
- Carwow: UK-anchored online car-buying platform that sources deals from a dealer network and is expanding across Europe; comparable as a digital transaction layer for private and dealer-car buyers with value-add services around the deal.
- Vroom: US online used-car platform that combined marketplace discovery with financing, warranty, and home delivery; comparable as a digital private-car transaction platform, even though Vroom's US-centric inventory model differs from Blipp's marketplace-asset-light approach.
Emerging players
- Kavak: Latin American used-car marketplace with integrated financing, warranties, and reconditioning; comparable to Blipp in pairing a digital car transaction flow with embedded financing — though Kavak is inventory-heavy whereas Blipp is inventory-light.
- Cazoo: UK-based online used-car retailer (relaunched after restructuring) offering end-to-end car buying with delivery, finance, and warranty; relevant prior-art peer for fully digital car transaction with bundled financing.
- Klarna: Swedish BNPL fintech that competes at the consumer-credit layer of the car transaction and has openly explored automotive financing use cases; comparable as a Sweden-anchored fintech adjacent to Blipp's point-of-sale financing model.
Others
- Blocket: Sweden's largest general-merchandise and car listings marketplace; not a direct competitor but the primary upstream demand source via its Blipp integration — closely adjacent in the Swedish car-transaction value chain.
Broad incumbents
- Hedin Mobility Group: Large Swedish/European automotive dealer and mobility group; relevant as an established incumbent that could digitise private-car transactions and offer its own financing stack, representing the principal incumbent threat to Blipp's niche.
- Auto Trader (UK): UK's dominant car classifieds platform with growing transaction and financing adjacencies; relevant as a broad marketplace incumbent that has begun moving up the funnel toward transactions, analogous to where Blipp operates today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
blipp.se social profiles
Digital presenceblipp.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
blipp.se leadership team
Management profileNumber of profiles
Profiles7 records
blipp.se subsidiaries and ownership
Company hierarchySubsidiaries1 record
blipp.se funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blipp.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blipp.se
What does blipp.se do?
Blipp operates a digital platform that facilitates end-to-end private used-car transactions in Sweden, combining vehicle inspection, secured car loan origination through Nordea Finance, digital contract signing via BankID, insurance provisioning through Trygg-Hansa, warranty issuance via AutoConcept, and ownership transfer with Transportstyrelsen. The service charges a 1% transaction fee of the vehicle price, enabling private buyers to access dealership-style financing, insurance, and warranty protection that would otherwise be unavailable in peer-to-peer car sales.
Is blipp.se a public or private company?
blipp.se is a private company. It is classified as venture growth investor backed and is currently operating.
When was blipp.se founded?
blipp.se was founded in 2018. It employs 11 to 50 people.
Where is blipp.se based?
blipp.se is headquartered in Stockholm, Sweden, in the Europe region.
How does blipp.se make money?
Four revenue lines are on record. Transaction Fee (1% of vehicle price) is the primary driver. The others are loan Origination / Finance Partnership Revenue, extended Warranty (Blipp-garanti) and corporate Fleet Leasing / Re:lease.
Who are blipp.se's main competitors?
Direct peers on record are Wayke, Auto1 Group, Carwow and Vroom. Emerging players are Kavak, Cazoo and Klarna. Blocket is listed as an others. Broad incumbents are Hedin Mobility Group and Auto Trader (UK).
Does blipp.se have an API?
No public API is recorded for blipp.se.
What industry is blipp.se in?
blipp.se's product category is Used Vehicle Transaction Platform. Its primary akta.pro industry code is FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans), with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 52222 and its SIC code is 7510.