What Car.info does

Car.info, operated by Car Info Nordic AB, is a vehicle data platform founded in 2014 in Ängelholm, Sweden, by the team behind Sweden's leading price comparison portal Prisjakt.nu. The platform aggregates comprehensive vehicle information from the Swedish Transport Agency, 35+ car manufacturers (digital service books), Swedish Police, and insurance companies into a unified database covering millions of cars across Sweden, Norway, and Denmark. Core capabilities include car specifications, valuation tools based on classifieds market data, vehicle history and damage reports, manufacturer-issued digital service records, and license-plate scanning via mobile apps (iOS/Android, 100K+ downloads).

The business operates a hybrid go-to-market model. Private consumers access a free tier (car specs, basic valuations, classifieds, statistics, reviews) that drives 1.1 million weekly visitors and a self-serve top-of-funnel. Professional users (car dealers, workshops, insurance companies, finance companies) purchase commercial PRO licenses at 600 SEK/person/month for dealers/workshops and 1,900 SEK/person/month for insurance/finance, unlocking unlimited searches, advanced valuation, digital service book subscriptions (50 or 100 book monthly plans, or 15 SEK on-demand), internal comments, and PDF reports. A customized API serves enterprise customers such as Blocket, Biltema, and Wayke with vehicle data integration. Named enterprise customers include major Nordic insurance carriers (IF, Folksam, Dina Försäkringar, Länsförsäkringar) and dealer groups (Kamux, Hedin Bil, Riddermark Bil, J BIL, Holmgrens Bil).

The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding. As of May 2026, Car.info employs 56 people, is geographically expanding across the Nordics (Norway launched October 2024, Denmark in beta in 2026), and holds a Swedish Publishing Certificate granting constitutional protection for its data publication activities.

Name

Car.info

Legal name

Car Info Nordic AB

Website

https://car.info

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Car.info is a privately held Nordic vehicle data platform founded in 2014 by the Prisjakt.nu team, serving Swedish, Norwegian, and Danish consumers (free) and professional automotive users (paid PRO subscriptions) with aggregated vehicle specs, valuations, digital service books, and API data.

Ownership category

akta.pro rank

Product category

Automotive Data Platform

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Vehicle data platform
• Car valuation tools
• Automotive data analytics
• Vehicle history reports
• Digital service records

Headquarters

HQ city

Ängelholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Professional User Subscriptions: Monthly subscription licenses for car dealers/workshops (600 SEK/person/month) and insurance/finance companies (1,900 SEK/person/month). Provides unlimited searches, valuation tools, extra data, internal comments, and PDF reports.
2. Digital Service Books: On-demand purchases at 15 SEK/service book or monthly plans (50 books for 700 SEK/month or 100 books for 1,300 SEK/month). Delivered directly from manufacturers.
3. API Data Access: Customized API access for business customers who need vehicle data integration. Pricing tailored per customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Car.info operates a unified Nordic vehicle data platform that aggregates information from the Swedish Transport Agency, car manufacturers, insurance companies, and Swedish Police to provide car specifications, valuations, history, digital service records, and classifieds to both private consumers (free) and professional users (paid PRO subscriptions). It sells access to commercial PRO licenses for dealers/workshops (600 SEK/person/month) and insurance/finance companies (1,900 SEK/person/month), digital service books on-demand or via subscription, and customized B2B API access for enterprise customers across Sweden, Norway (since October 2024), and Denmark (beta).

Product overview

Car.info is a Nordic vehicle data platform founded in 2014 by the team behind Swedish price comparison portal Prisjakt.nu. The company operates a unified platform with a free tier for private consumers and a professional B2B subscription tier (Car.info PRO) that provides unlimited searches, advanced valuation tools, and exclusive data. Key product modules include: the core platform (car specs, valuations, classifieds, statistics, brand listings, user images, events, reviews), Extra Data (vehicle visit history, interest trends, sales analytics, damage reports), Digital Service Book (direct-from-manufacturer service records), Valuation PRO (standalone valuation tool with future projections and market export calculations), API Access (customized data feeds for automotive industry partners), and Mobile Apps (iOS/Android with license plate scanning). The platform covers Sweden, Norway (since October 2024), and Denmark (beta).

Differentiator

Problem solved

Functional benefit

Products and services

• Car.info Platform The core consumer-facing Car.info platform providing comprehensive car specifications, vehicle registry search, valuations, classifieds, statistics, car brand listings, user-generated images, events, and reviews across Sweden, Norway, and Denmark. Free for private non-commercial use.
• Car.info PRO (Professional Account) Subscription service for professional users—car dealers, workshops, insurance companies, finance companies—providing unlimited searches, valuation tools, extra data not available to the public, internal comments, PDF reports, and colleague collaboration features. Priced at 600 SEK/person/month for car dealers/workshops and 1,900 SEK/person/month for insurance/finance companies.
• Digital Service Book Digital service records delivered directly from vehicle manufacturers, containing detailed information about service history including date, service center, mileage, and work performed. Available for subscription (Monthly-50 or Monthly-100 plans) or pay-per-use at 15 SEK per service book. Supports 31 car brands including BMW, Mercedes-Benz, Volvo, Volkswagen, Toyota, Audi, and others.
• Extra Data (PRO) Premium data package for professional users including vehicle visit history, interest/trend data, average sales time, top dealer sales lists, VAT refund information, additional vehicle ownership data, damage reports, accident/theft/insurance investigation data, historical sales time charts, and future valuation projections (20-120 days ahead).
• Valuation PRO (Standalone Valuation Tool) Advanced vehicle valuation tool with graphical displays and lists of latest classifieds on similar car models with sold/not-sold status. Includes historical sales time charts, export calculations for Norway and Finland markets, future valuations (20-120 days ahead), and company-specific statistics on valued vehicles.
• Car.info API Access Customized B2B API providing access to all Car.info vehicle data fields including basic information, engine and performance, dimensions and weight, exterior and interior properties, features and equipment, safety, vehicle history/ads/warnings, and valuations. Designed for car dealers, finance companies, insurance companies, car part businesses, and other automotive industry subcontractors, with API adaptation to each customer's needs.
• Car.info Mobile App (iOS/Android) Official mobile application for iOS (App Store) and Android (Google Play) enabling users to search by registration number or scan license plates using the device camera to access vehicle information including tire sizes, engine oil, bolt sizes, horsepower, and acceleration. Supports Swedish and Norwegian registration plates; 100K+ downloads with a 4.8 star rating on Google Play.

Quantifiable outcome

• 1,132,000 weekly visitors as of May 2026
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Swedish Transport Agency (Transportstyrelsen)coreTechnology or IntegrationOfficial government data provider supplying vehicle registration information, ownership data, and other transport-related information to the Car.info database. This is a core data source for the platform's vehicle information.
• Swedish PolicecoreTechnology or IntegrationProvides vehicle-related investigative data that is made available to insurance and finance company professional accounts for fraud detection and investigation purposes.
• Car Manufacturers (BMW, Mercedes-Benz, Volvo, Toyota, Volkswagen, and 29 others)coreTechnology or Integration35+ car manufacturers provide digital service books directly to Car.info's professional users. Manufacturers include BMW, MINI, Dodge, Mazda, Jaguar, Porsche, Toyota, Infiniti, Renault, Mercedes-Benz, Volkswagen, Citroën, Škoda, Peugeot, SEAT, Dacia, Jeep, Land Rover, Honda, Kia, Lexus, Audi, Alfa Romeo, Nissan, Fiat, Chrysler, MG, Opel, Volvo, DS, Polestar, and CUPRA.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Blocket: Sweden's leading classifieds platform and an existing Car.info API customer. Comparable on consumer automotive discovery; represents both a partner and potential competitive threat.
• Wayke: Swedish automotive marketplace platform and existing Car.info API customer. Comparable on dealer-facing automotive tools; partner and potential competitor.

Emerging players

• iSeeCars: US-based vehicle data and analytics platform combining valuation, history and market analytics. Comparable product model though different geographic market.

Broad incumbents

• AutoScout24: Largest European online automotive marketplace with embedded vehicle data and valuation tools. Comparable on data-plus-marketplace model at much larger scale.
• Carfax: Global leader in vehicle history reports. Significantly larger and broader in geographic reach; relevant as a benchmark for the vehicle history category Car.info addresses in the Nordics.

Direct peers

• AutoUncle: Danish-headquartered vehicle valuation and comparison platform operating across multiple European markets. Most directly comparable to Car.info's valuation product and Nordic focus.
• VroomInfo: Norwegian vehicle data and information platform offering specs, valuations and history — overlapping directly with Car.info's Norway offering.
• CarVertical: European vehicle history report provider aggregating data from multiple countries. Closest pan-European analogue to Car.info's vehicle history and valuation capabilities.
• AutoDNA: Vehicle history report platform active in European markets. Comparable to Car.info's history/valuation product layer for cross-border used-car buyers.

Regional players

• Bilregistret: Swedish vehicle registry information service. Adjacent to Car.info's core Swedish data offering; competes for the same consumer search intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYq5tD5tYd5t5d5t5d5t5d5
• Facebookfacebook.com/carinfonordic
• Xtwitter.com/carinfonordic
• LinkedInlinkedin.com/company/car-info-nordic
• Instagraminstagram.com/car_info_nordic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car.info