Suerte Tequila
Suerte Tequila is an independent craft tequila producer headquartered in Boulder, Colorado, that owns its own distillery and agave fields in Jalisco, Mexico, and sells 100% tahona-process tequila and RTD canned cocktails directly to consumers and through U.S. retail and on-premise channels.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suerte Tequila does
Suerte Tequila is an independent, privately-held craft tequila producer founded in 2012 and headquartered in Boulder, Colorado, with production at its owned-and-operated distillery (NOM 1530) and agave fields in Atotonilco El Alto, Jalisco, Mexico. The company produces 100% Blue Weber agave tequila using the traditional 100% tahona method — slow roasting piñas for 56 hours, crushing under a two-ton volcanic stone for 24 hours, open-air fermentation with proprietary yeast, and 17-hour double distillation — positioning it among roughly 1% of brands labeled 100% tahona and ~2% of registered tequila brands that own a dedicated distillery. Its product portfolio spans three core tequila expressions (Blanco at $36.99, Reposado at $41.99, Añejo at $57.99 per 750ml), a Still Strength Blanco and limited-edition collaborations (Suerte + Laws Single Barrel Reposado, Suerte + CU Blanco), and a growing line of 100% agave ready-to-drink canned cocktails (Margarita, Paloma, Mangorita, Ranch Water, plus a variety 8-pack) at $14.99 per 4-pack, all distributed via DTC e-commerce fulfilled through the Bottle Nexus licensed-retailer network, retail stores and restaurants across the U.S., and expanding on-premise/off-premise RTD placements across 15 states.
Suerte Tequila firmographics
Firmographics- Name
- Suerte Tequila
- Legal name
- Suerte Tequila
- Website
- https://drinksuerte.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Suerte Tequila is an independent craft tequila producer headquartered in Boulder, Colorado, that owns its own distillery and agave fields in Jalisco, Mexico, and sells 100% tahona-process tequila and RTD canned cocktails directly to consumers and through U.S. retail and on-premise channels.
- Ownership category
- akta.pro rank
Where Suerte Tequila is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Suerte Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer (DTC) E-commerce: Suerte sells its full product range (tequila bottles, RTD cocktails, merchandise) directly to consumers through its website drinksuerte.com/shop/. Orders are fulfilled by licensed third-party retailers via the Bottle Nexus network. UPS shipping delivers to permitted states.
- Wholesale / Retail Distribution: Suerte Tequila is distributed through retail stores and restaurants across U.S. key markets. The brand is expanding its RTD canned cocktails across 15 states.
- Commercial Client Sales: Suerte ships anywhere in the USA for commercial clients (restaurants, bars, hotels), offering its product range for on-premise and wholesale purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Tequila Expressions — Blanco, Reposado, Añejo, Still Strength Blanco |
| Unit Pricing | Pay-as-you-go | RTD Cocktails — 100% Agave Tequila Ready-to-Drink Cans |
| Unit Pricing | Pay-as-you-go | Merchandise and Branded Goods |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Suerte Tequila product offering
Product offeringCore offering
Suerte Tequila produces and sells premium 100% Blue Weber agave tequila (Blanco, Reposado, Añejo, Still Strength Blanco, and limited-edition collaborations) using the traditional tahona method at its dedicated distillery in Atotonilco El Alto, Jalisco, Mexico. The company also sells a line of ready-to-drink canned tequila cocktails (Margarita, Paloma, Mangorita, Ranch Water) and branded merchandise, distributed through DTC e-commerce and U.S. retail and on-premise accounts.
Product overview
Suerte Tequila is an independent craft tequila brand based in Boulder, Colorado, producing premium tequila in the highlands of Jalisco, Mexico. The product portfolio consists of three core tequila expressions (Blanco, Reposado, Añejo) along with special variants (Still Strength Blanco, single barrel collaborations), a line of ready-to-drink canned cocktails (Margarita, Paloma, Mangorita, Ranch Water), branded merchandise, and collaborative products. All tequilas are 100% Blue Weber agave, processed using the traditional Tahona method (one of only 1% of tequila brands), slow-roasted, and double-distilled. The company owns its own agave fields and dedicated distillery in Atotonilco El Alto, Jalisco, with products available for direct-to-consumer shipping in the US and through retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Buena Suerte to You: Community giving and charitable program that supports local charities and nonprofits, turning good fortune into meaningful change in communities where the company operates.
Products and services
- Suerte Blanco Tequila Unaged premium tequila made from 100% Blue Weber agave, slow-roasted for 56 hours and tahona-crushed for 24 hours, then double-distilled and rested in stainless steel for two months; 750ML at 40% ABV, priced at $36.99. Targeted at premium craft spirits consumers for sipping and craft cocktails.
- Suerte Reposado Tequila Premium reposado tequila aged seven months in charred white American oak whiskey barrels, balancing resting time, oak, and pure agave flavor with butterscotch, subtle plum, and oak notes; 750ML at 40% ABV, priced at $41.99. Targeted at premium spirits consumers seeking a sipping tequila with light oak influence.
- Suerte Añejo Tequila Full-bodied añejo tequila aged 12 months in charred white American and French oak whiskey barrels, featuring oaky notes with hints of berry, mint, and vanilla; 750ML, priced at $57.99. Targeted at premium spirits consumers and collectors seeking a complex aged tequila.
- Suerte Still Strength Blanco Tequila Tequila in its purest form, distilled to 104 proof (52% ABV) from 100% hand-picked Blue Weber agave, slow-roasted for 56 hours in traditional brick ovens and double-distilled; no water added after distillation. Features roasted agave, subtle sweetness, ripe cherry, and tobacco notes; 750ML, priced at $57.99. Targeted at premium sipping tequila enthusiasts and collectors.
- Suerte + Laws Single Barrel Reposado Limited-edition Colorado collaboration reposado tequila aged 11 months in Laws Whiskey Bourbon's Bourbon Barrel #1303 (previously used for 6 years and 10 months for Laws bourbon), offering a layered sip with smooth agave, bold oak, and caramel notes; priced at $59.99. Targeted at collectors and premium spirit enthusiasts.
- Suerte + CU Blanco Tequila Special Colorado collaboration bottling with the University of Colorado Buffs featuring the same 100% Blue Weber agave Blanco tequila as the core lineup — slow-roasted 56 hours and tahona-crushed 24 hours — with a smooth finish and distinct herbal notes; priced at $38.99. Targeted at Colorado consumers, alumni, and brand loyalists.
- Suerte Margarita Ready-to-Drink Cocktail Ready-to-drink margarita cocktail made with fresh lime juice, sparkling spring water, and 100% agave tequila produced the traditional tahona way; 4-pack at 7% ABV, priced at $14.99. Targeted at consumers seeking a clean-label, convenient premium canned cocktail.
- Suerte Paloma Ready-to-Drink Cocktail Ready-to-drink Paloma cocktail with fresh grapefruit juice, sparkling spring water, and 100% agave tequila; 4-pack at 7% ABV, priced at $14.99. Targeted at consumers seeking a clean-label premium canned cocktail alternative to mass-market options.
- Suerte Mangorita Ready-to-Drink Cocktail Ready-to-drink mango margarita cocktail blending sweet mango nectar with award-winning 100% agave Blanco tequila; 4-pack at 7% ABV, priced at $14.99. Targeted at consumers seeking a flavored, premium canned cocktail.
- Suerte Ranch Water with Lime Ready-to-Drink Cocktail Clean, crisp ready-to-drink ranch water cocktail with sparkling spring water, a spritz of lime, and 100% agave tequila; 4-pack. Targeted at consumers seeking a light, clean-label premium canned cocktail.
- Suerte Fiesta Ocho 8-Pack Variety Variety 8-pack of Suerte's ready-to-drink cocktails containing 2 Ranch Water with Lime, 2 Classic Margaritas, 2 Bright Palomas, and 2 Juicy Mangoritas; priced at $20.99. Targeted at consumers seeking a sampler of the brand's RTD lineup.
- Suerte Branded Merchandise Suerte-branded merchandise including a cotton tote bag ($10.99), logo and rabbit stickers ($2.99–$4.99), and seasonal wrapping paper ($9.99) sold through the DTC shop to support brand engagement and gifting purchases.
Quantifiable outcome
- +92% year-over-year growth in total cases driven by Blanco and RTD products, outpacing the broader tequila market slowdown (October 2025)
- +2 more outcomes
Companies that use Suerte Tequila
Customer profileSegments3 records
Ideal customer profiles3 records
Suerte Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Suerte Tequila partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Laws Whiskey BourboncoreSuerte partnered with Laws Whiskey Bourbon for the Suerte + Laws Single Barrel Reposado — a limited-edition Colorado collaboration. Suerte aged its 100% Blue Weber agave tequila for 11 months in Laws' Bourbon Barrel #1303, which previously rested Laws bourbon for 6 years and 10 months. The result is a rich, layered sip where smooth agave meets bold oak, caramel, and a hint of mischief. The collaboration represents a mutual co-development relationship combining both brands' bourbon and tequila craftsmanship.
- University of Colorado (CU)minorSuerte partnered with the University of Colorado for the Suerte + CU Blanco — a special bottling celebrating local Colorado pride. Suerte grew up in Colorado, selling first cases from the trunk of a car in Aspen, and is based in Boulder. The CU collaboration is framed as more than a sponsorship, described as 'a family reunion'. The product features the same Blanco expression as the core lineup, with proceeds and brand association supporting CU.
- Bottle NexuscoreBottle Nexus is a third-party e-commerce fulfillment network of licensed retailers that processes and fulfills all alcohol orders placed through Suerte Tequila's website (drinksuerte.com). Suerte markets on its website and embeds a checkout buy button iframe; the actual offer to purchase alcohol and order fulfillment is made by Bottle Nexus-affiliated licensed retailers. UPS shipping is carried through Bottle Nexus retailers to states where permitted. All Bottle Nexus retailers have dedicated customer service teams for order inquiries and support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Suerte Tequila competitors and assessment
Company assessmentDirect peers
- Código 1530: Premium tequila brand that also uses traditional production methods and is positioned in the additive-free, small-batch segment. Closely comparable to Suerte on price, craft narrative, and target premium-spirits consumer.
- Casa Dragones: Ultra-premium, small-batch tequila positioned on craftsmanship and sipping occasions. Directly comparable to Suerte in the super-premium price tier and in the experience-led, limited-production go-to-market approach.
- Clase Azul: Ultra-premium tequila with distinctive decant-style packaging and a strong gifting and on-premise presence. Comparable to Suerte as a craft, premium-priced tequila brand competing for the same sipping and gifting occasion.
- Komos Tequila: Ultra-premium tequila positioned on traditional production and collectible packaging, with strong on-premise presence. Comparable to Suerte on price, scarcity story, and craft-credentials-led marketing.
Broad incumbents
- Patrón Tequila: One of the largest premium tequila brands globally, owned by Bacardi. Comparable to Suerte as a traditional-method 100% agave tequila, but with vastly greater scale, marketing budget, and distribution.
- Don Julio: Premium 100% agave tequila owned by Diageo, widely distributed across U.S. on-premise and off-premise. Comparable to Suerte as a premium-positioned traditional tequila, but at much larger scale and broader portfolio.
- Casamigos: Premium celebrity-backed tequila now owned by Diageo with deep U.S. distribution. Comparable to Suerte in the premium-and-above 100% agave segment, but with celebrity marketing firepower and national account access.
- Jose Cuervo: World's largest tequila producer with a portfolio spanning value, traditional, and premium 100% agave expressions. Comparable to Suerte in the broader 100% agave premium segment, but as the dominant incumbent with national and global distribution.
Emerging players
- Teremana Tequila: Celebrity-backed 100% agave tequila positioned as small-batch and accessible-premium. Comparable to Suerte as a recent entrant competing in the additive-free premium tier, though backed by significantly larger marketing and capital.
- Cincoro Tequila: Premium additive-free tequila founded by NBA owners, positioned on small-batch craft and luxury gifting. Comparable to Suerte in the additive-free, craft-led, premium pricing narrative and selective distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Suerte Tequila social profiles
Digital presenceSuerte Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suerte Tequila leadership team
Management profileNumber of profiles
Profiles3 records
Suerte Tequila funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suerte Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suerte Tequila
What does Suerte Tequila do?
Suerte Tequila produces and sells premium 100% Blue Weber agave tequila (Blanco, Reposado, Añejo, Still Strength Blanco, and limited-edition collaborations) using the traditional tahona method at its dedicated distillery in Atotonilco El Alto, Jalisco, Mexico. The company also sells a line of ready-to-drink canned tequila cocktails (Margarita, Paloma, Mangorita, Ranch Water) and branded merchandise, distributed through DTC e-commerce and U.S. retail and on-premise accounts.
Is Suerte Tequila a public or private company?
Suerte Tequila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suerte Tequila founded?
Suerte Tequila was founded in 2012. It employs 1 to 10 people.
Where is Suerte Tequila based?
Suerte Tequila is headquartered in Boulder, United States, in the North America region.
How does Suerte Tequila make money?
Three revenue lines are on record. Direct-to-Consumer (DTC) E-commerce is the primary driver. The others are wholesale / Retail Distribution and commercial Client Sales.
Who are Suerte Tequila's main competitors?
Direct peers on record are Código 1530, Casa Dragones, Clase Azul and Komos Tequila. Broad incumbents are Patrón Tequila, Don Julio, Casamigos and Jose Cuervo. Emerging players are Teremana Tequila and Cincoro Tequila.
Does Suerte Tequila have an API?
No public API is recorded for Suerte Tequila.