Lone Design Club

What Lone Design Club does

Lone Design Club (LDC) is a London-based retail technology platform, founded in 2018, that enables digital-native direct-to-consumer brands to access physical retail through curated multi-brand pop-up activations and standalone white-label stores in prime high-footfall locations across the UK, Italy, France, and China. The company operates two proprietary software products: Clubhouse, a brand-facing platform for discovering retail opportunities, booking pop-up spaces, and accessing omnichannel analytics (offered as a £30/month subscription with 10,000+ brand members); and Revolving Spaces, a B2B SaaS platform marketed to landlords, asset managers, and retailers for managing short-term retail space, integrating bookings, payments, and performance dashboards. The underlying technology stack integrates with Shopify and Wix for inventory sync, Meta and Google Analytics for digital performance data, and SkipQ for iPad-based cashless POS including WeChat Pay and Alipay. QR-coded shoppable windows extend the platform into vacant retail unit monetization.

LDC's business model is multi-stream: per-week pop-up space rentals (with 4-week minimums), the recurring Clubhouse membership subscription, premium white-label standalone store activations (3-6 month planning cycle), and SaaS licensing of the Revolving Spaces platform to landlords and retailers. The company has completed 150+ activations and maintains 18+ landlord partnerships including Westfield, Landsec, Ingka (IKEA), and the City of London Corporation. The customer base is fragmented across thousands of SMB sustainable fashion, accessories, and lifestyle brands, with Kenningham Retail (on behalf of City of London Corporation) as the primary enterprise-tier landlord relationship. The company employs 11-50 people and has raised approximately $322,000 in disclosed seed funding from Hatcher+ and Fashion Technology Accelerator Milan between 2018 and 2019. Rebecca Morter serves as Founder and CEO.

Name

Lone Design Club

Legal name

Lone Design Club

Website

https://partners.lonedesignclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Lone Design Club is a London-based retail platform that connects digital-native DTC brands with physical retail through curated multi-brand pop-up activations across the UK and Europe, supported by proprietary Clubhouse and Revolving Spaces SaaS software for bookings, payments, and omnichannel analytics.

Ownership category

akta.pro rank

Product category

Pop-up Retail Services

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

akta.pro secondary industries

Apparel, Footwear & Accessories DTC (CRAFACAA), Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Pop-up retail spaces
• Short-term retail leasing
• Brand community platform
• Retail space management software
• Omni-channel retail analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pop-up Space Rental: Brands pay for physical retail space in multi-brand pop-up boutiques or standalone white-label stores. Spaces are booked through the Clubhouse platform on a per-week basis with minimum 4-week commitments. Pricing varies by location and space size.
2. Clubhouse Membership: Monthly subscription at £30 per month providing exclusive perks including 10% off first store booking, early access to pop-up bookings, granular data and insights for historical bookings, and platform access to sell online and in-store.
3. White Label Store Solutions: Full-service standalone brand activations with end-to-end space management, design, build, and operations support for brands seeking premium standalone locations.
4. SaaS Technology Licensing: White-label technology solutions for agile retail spaces enabling landlords and retailers to manage physical retail operations with better understanding of omni-channel sales, footfalls, and engagement data.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lone Design Club curates and operates short-term multi-brand pop-up retail stores (typically 20–60 independent sustainable DTC brands per activation) in prime high-footfall locations across the UK, Italy, France, and China, providing digital brands with end-to-end physical-retail access including booking, plug-and-play build-out, trained sales staff, cashless POS, and data-driven analytics. The company also licenses its Revolving Spaces SaaS platform to landlords and runs a £30/month Clubhouse brand-membership subscription.

Product overview

Lone Design Club operates as a unified retail platform combining physical pop-up spaces with digital infrastructure. The core offering centers on multi-brand pop-up retail spaces (20-30+ brands per activation) and standalone White Label stores, supported by two digital platforms: Clubhouse (brand-facing booking and analytics dashboard) and Revolving Spaces (landlord-facing space management SaaS). Additional services include tech-enabled Window Activations with QR commerce, Plug + Play Retail operations, and a Brand Community Membership subscription. The ecosystem integrates with Shopify, Wix, Meta, and Google Analytics for inventory and analytics management.

Differentiator

Problem solved

Functional benefit

Brands

• Revolving Spaces: A bespoke software solution for landlords, retailers, asset managers, and retail space providers that streamlines short-term retail management with tools to list, promote, and optimise pop-up spaces.
• Clubhouse
• CO.LAB

Products and services

• Multi-Brand Pop-Up Retail Spaces Curated short-term physical retail spaces hosting 20–60 independent sustainable fashion, accessories, homewares, and wellness brands under one roof for 2-week activations in prime high-footfall locations. Brands gain physical retail presence, end-to-end operational support, cashless POS, and real-time analytics; consumers shop rotating DTC brand assortments.
• Revolving Spaces (SaaS) Proprietary white-label SaaS platform for landlords, asset managers, and retail space providers to manage short-term retail space — including listing, brand applications, automated contracts, occupancy tracking, footfall analytics, and brand performance metrics.
• Clubhouse Platform & Brand Community Membership Subscription platform (£30/month) where brands discover retail opportunities, book pop-up spaces, track real-time inventory and sales, integrate Shopify/Wix catalogs with Meta and Google Analytics, and gain access to a community of 10,000+ like-minded sustainable brands and exclusive industry insights.
• White Label Standalone Stores Fully branded standalone pop-up boutique option for brands seeking dedicated physical retail space, with complete customization of the retail environment and end-to-end design, build, and ongoing operations management on multi-year engagements.
• Shoppable QR-Code Window Activations Tech-enabled display windows in vacant retail units that let consumers instantly purchase displayed products via QR code scan, promoting empty retail spaces and collecting customer data for landlords and brand partners.
• Online Marketplace (Shop the Club Live) E-commerce storefront on lonedesignclub.com where consumers can shop brands featured in LDC pop-up activations, with click-and-collect, multiple payment methods (Klarna, PayPal, Apple Pay, Google Pay, Shop Pay), and international shipping on orders over £150.

Quantifiable outcome

• Sales doubling or tripling for brands participating in pop-ups
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• WestfieldcoreChannel Partner/ Reseller/ DistributorMajor retail destination partner providing prime high-footfall locations for LDC pop-up activations. Westfield White City has hosted multiple LDC events including June 2024 activation.
• LandseccoreChannel Partner/ Reseller/ DistributorLeading commercial property company partnering with LDC to provide retail spaces for brand activations across their property portfolio.
• Ingka (IKEA)majorChannel Partner/ Reseller/ DistributorStrategic partnership providing access to IKEA retail locations for pop-up activations and brand showcases.
• City of London CorporationcoreChannel Partner/ Reseller/ DistributorPartnership on South Molton Street involving street-wide project that maintained 84-100% occupancy levels during pandemic. One of the majority stakeholders of South Molton Street retail area.
• SkipQcoreTechnology or IntegrationPoint-of-sale technology provider powering LDC's cashless payment systems with iPad-based transaction processing and wireless card machine integration.
• Revolving SpacescoreTechnology or IntegrationProprietary digital platform developed by LDC for managing short-term retail space, bookings, payments, and analytics. Marketed as a white-label SaaS solution for landlords and retailers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Folklore: B2B marketplace and retail platform connecting global buyers with DTC and designer brands. Comparable in serving DTC brands seeking omnichannel expansion, though primarily wholesale and digital rather than physical pop-ups.

Broad incumbents

• Landsec: Major UK commercial property company and active LDC landlord partner. Comparable as a tier-1 retail real estate incumbent that both supplies space to LDC and competes for tenant relationships with retail brands.
• Unibail-Rodamco-Westfield: Global operator of Westfield shopping destinations and a current LDC landlord partner. Represents the broad incumbent mall/retail real estate industry that LDC serves and depends upon for prime space inventory.
• Hammerson: UK and European retail real estate operator with prime shopping destinations. Comparable as a tier-1 landlord incumbent in the same UK/European retail property market where LDC sources space inventory.

Direct peers

• We Are Pop Up: UK-based short-term retail marketplace connecting brands with retail space opportunities. Directly competes with LDC's brand-to-space marketplace model in the UK and Europe.
• b8ta: US-based experiential retail platform that built and operated retail-as-a-service stores for emerging brands. Comparable technology-enabled multi-brand physical retail model with data and SaaS ambitions.
• Showfields: US-based experiential multi-brand retail concept hosting rotating DTC brands in physical stores. Operates a similar revolving-brand retail model with curated DTC brand mix in flagship physical locations.
• Spacefy: Canadian marketplace for short-term creative and retail space rentals. Operates a similar digital marketplace model connecting space providers with brands seeking temporary physical retail presence.
• Neighborhood Goods: US-based rotating multi-brand retail store concept featuring curated DTC brands under one roof. Directly comparable in offering rotating brand residency in physical retail spaces with data-driven brand selection.
• Appear Here: London-based global marketplace for short-term retail space bookings connecting brands with landlords. Closest direct competitor to LDC's pop-up marketplace model with broader geographic footprint and more established brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Design Club