Prairie Ridge

What Prairie Ridge does

Prairie Ridge Integrated Behavioral Healthcare is a non-profit Certified Community Behavioral Health Clinic (CCBHC) headquartered in Mason City, Iowa, founded in 1969 and operating 13 locations across 8 northern Iowa counties with an employee base of 101-250. The organization delivers a comprehensive, vertically integrated behavioral health platform spanning prevention, outpatient counseling, intensive outpatient programs (IOP), 28-day gender-specific residential substance use treatment, Assertive Community Treatment (ACT), Medication Assisted Therapy (MAT), outpatient psychiatry (including Spravato/esketamine for treatment-resistant depression), trauma therapy, gambling treatment, child and adolescent services, virtual school-based services, drop-in centers, peer support, and an Integrated Health Home (IHH) care coordination model. Core technology consists of a telehealth platform, an electronic health records system, and an on-site Genoa Healthcare pharmacy partnership embedded in the Mason City facility; clinical operations are grounded in evidence-based modalities (DBT, CBT, EMDR, MATRIX, Seeking Safety, PCIT, Motivational Interviewing).

The revenue model is a hybrid of federal and state funding, third-party reimbursement, sliding-fee patient payments, and fee-for-service OWI education programs. Government funding flows from SAMHSA (U.S. HHS) and the Iowa Department of Public Health through the IDPH Integrated Provider Network. Reimbursement is billed through Iowa Medicaid managed care plans (Amerigroup, Iowa Total Care, Molina) and commercial insurers, with a sliding fee schedule for uninsured patients and HRSA-compliant non-discrimination language guaranteeing access regardless of ability to pay. State-mandated OWI programs (12-hour PRIME for Life at $180; PRIDE weekend program at $565-$695) and gambling treatment (up to four initial free sessions) generate supplemental fee-for-service revenue. Marketing and distribution rely on community-based channels including Facebook, school district partnerships in five districts, community presentations on addiction trends, and embedded drop-in centers in Cerro Gordo and Franklin counties. The 2024 CCBHC certification and a $2M Iowa Economic Development Authority grant (December 2024) are the most recent material strategic events.

Name

Prairie Ridge

Legal name

Prairie Ridge Integrated Behavioral Healthcare

Website

https://prairieridge.net

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Non-profit Certified Community Behavioral Health Clinic operating 13 locations across 8 northern Iowa counties, delivering integrated mental health, substance use, gambling, and trauma services — including residential, IOP, psychiatry, and school-based care — funded through SAMHSA, IDPH, Medicaid, and sliding-fee payments.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM), Virtual Behavioral Health Integration Platforms (HLALABAE), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Behavioral healthcare services
• Substance abuse treatment
• Mental health counseling
• Outpatient psychiatric services
• Community behavioral health

Headquarters

HQ city

Mason City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Healthcare Services: Services funded by Iowa Department of Public Health and U.S. Dept. of Health and Human Services Substance Abuse and Mental Health Services Administration. Operating as a Certified Community Behavioral Health Clinic (CCBHC).
2. Insurance and Medicaid Reimbursement: Billing through Medicaid (Amerigroup, Iowa Total Care, Molina) and other insurance providers for mental health and substance use treatment services.
3. Sliding Scale Fee Services: Discounted/sliding fee schedule based on family size and income for patients unable to pay full cost. No one denied access due to inability to pay.
4. OWI Education Programs: State-mandated OWI education programs including 12-hour PRIME for Life class ($180) and weekend jail/OWI program ($565-$695) for court-ordered participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prairie Ridge Integrated Behavioral Healthcare is a Certified Community Behavioral Health Clinic (CCBHC) that delivers outpatient mental health counseling, psychiatric care, substance use disorder treatment (including residential, intensive outpatient, and medication-assisted therapy), gambling disorder treatment, trauma therapy, and child/adolescent services. Services are delivered across 13 locations in northern Iowa, via telehealth, and through virtual school-based programs in partner school districts.

Product overview

Prairie Ridge Integrated Behavioral Healthcare is a Certified Community Behavioral Health Clinic offering a comprehensive portfolio of behavioral health services as a single integrated platform. The organization operates 13 locations across northern Iowa, providing adult residential treatment, intensive outpatient, outpatient counseling, psychiatry, and community-based services. The product portfolio includes: Adult Residential Services (28-day gender-specific DBT-focused program), Intensive Outpatient Services (IOP) with Matrix/DBT/Art-based approaches, Outpatient Counseling & Therapy, OWI Services (PRIDE Program), Assertive Community Treatment (ACT), Gambling Services, Medication Assisted Therapy (MAT), Outpatient Psychiatry (including Spravato for treatment-resistant depression), Trauma Therapy (EMDR, Seeking Safety), RENEW First Episode Psychosis Program, Child & Adolescent Services, Virtual School-Based Services, Drop-In Centers, Genoa Pharmacy, Prevention & Education, Peer Support, and Integrated Health Home (IHH). These services are interconnected through integrated care coordination, with shared staff across programs and an emphasis on evidence-based practices including DBT, CBT, EMDR, and the Matrix Model.

Differentiator

Problem solved

Functional benefit

Brands

• PRIDE: Prairie Ridge Intoxicated Driver Education (PRIDE) program offering OWI classes including 12-Hour Prime For Life OWI Program and weekend jail/OWI Program
• RENEW
• Genoa Pharmacy

Products and services

• Adult Residential Services A 28-day high-intensity, gender-specific residential treatment program for adults with substance use disorders, specializing in co-occurring patients through evidence-based Dialectical Behavioral Therapy (DBT) curriculum, located on a 20-acre prairie setting with separate men's and women's residences.
• Intensive Outpatient Services (IOP) Full-day and partial-day intensive outpatient programs providing structured group and individual therapy for substance use disorders, using Matrix Model, DBT Model, and Art-Based Therapy approaches.
• Outpatient Substance Use Counseling and Therapy Services Individual and group therapy for substance use disorders based on evidence-based feedback-informed programming, available during day and evening hours across Prairie Ridge locations.
• OWI Services (PRIDE Program) Iowa Department of Transportation-approved OWI education programs including the 12-Hour Prime For Life class ($180) and PRIDE weekend jail/OWI alternative program ($565-$695) for court-ordered individuals, including those in lieu of jail time for first-time OWI offenders.
• Assertive Community Treatment (ACT) Evidence-based intensive treatment model for individuals with severe and persistent mental illness providing 24/7 access to a multidisciplinary team including physicians, nurses, social workers, and peer support specialists.
• Gambling Services Comprehensive gambling disorder treatment including screening, assessments, individual/family/group counseling, self-exclusion assistance, and community education services. Up to four initial sessions are provided free, with continued treatment on a sliding fee scale.
• Medication Assisted Therapy (MAT) Combination treatment using FDA-approved medications (Buprenorphine/Suboxone, Methadone, Naltrexone) alongside behavioral therapy for opioid and alcohol use disorders. Documented to decrease opioid overdose death rates by 50%.
• Outpatient Mental Health Counseling and Therapy Services Individual, couples, and family therapy services provided by skilled therapists using evidence-based approaches for various mental health conditions including depression, anxiety, bipolar disorder, and trauma.
• Outpatient Psychiatry Services Psychiatric evaluations and ongoing treatment for depression, anxiety, bipolar disorder, schizophrenia spectrum, and substance use disorders via onsite and telehealth providers, including Spravato/esketamine treatment for treatment-resistant depression.
• Trauma Therapy Services Trauma-specific treatment including EMDR, Seeking Safety, Reflective Parenting Programs, and trauma-specific groups for processing and recovering from traumatic experiences.
• RENEW Program (First Episode Psychosis) Specialized program helping individuals navigate recovery from psychosis with supportive efforts for functioning at home, work, school, and in social settings.
• Adolescent Substance Use Disorder Services Judgment-free substance use treatment for adolescents including Motivational Interviewing and Matrix Relapse Prevention approaches.
• Child and Adolescent Mental Health Services Mental health therapy and psychiatric services for children and adolescents using evidence-based practices including EMDR, Play Therapy, PCIT, DBT, and CBT.
• Virtual School-Based Services Telehealth therapy and psychiatric services delivered directly to students in partner school districts, including Marshalltown, Charles City, Hampton-Dumont-CAL, St. Ansgar, and Northwood-Kensett.
• Drop-In Center Safe and supportive community environments in Cerro-Gordo and Franklin counties offering immediate assistance, peer connection, and therapeutic activities.
• Genoa Pharmacy On-site pharmacy located in Mason City providing full-service medication dispensing, pre-filled pill organizers, and mail services through partnership with Genoa Healthcare.
• Prevention and Education Comprehensive addiction prevention and education programs covering alcohol, marijuana, opiates, methamphetamines, synthetic drugs, and gambling, including business training (TIPS, Raise the Bar) and community presentations.
• Peer Support Person-centered approach where individuals with lived experience provide encouragement, guidance, and connection to others navigating mental health, substance use, or life transitions.
• Integrated Health Home (IHH) Care coordination approach that identifies gaps in care and connects patients with appropriate services, integrating primary and mental health care.

Quantifiable outcome

• 300% increase in demand for services documented by Prairie Harm Reduction (similar harm reduction organization)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Genoa HealthcarecoreTechnology or IntegrationOn-site pharmacy partnership providing full-service pharmacy services including medication dispensing, pre-filled pill organizers, mail services, and insurance assistance. Located within the Mason City facility at 320 N Eisenhower Ave, Suite 125.
• Iowa Department of Public Health (IDPH)coreOthersPart of the IDPH Integrated Provider Network with services funded by the state public health department. Provides regulatory oversight and funding for behavioral health services across Iowa.
• U.S. Dept. of Health and Human Services - SAMHSAcoreOthersFederal funding through Substance Abuse and Mental Health Services Administration supporting comprehensive behavioral health services and CCBHC operations.
• Consumer Credit CounselingminorStrategic or Co-development PartnerFinancial counseling partnership for gambling disorder patients providing credit and financial management support as part of comprehensive treatment approach.
• Healthcare.govminorOthersResource link partner providing patients with healthcare enrollment information and access to insurance options.
• SAMHSA (as resource)minorOthersListed as a resource link providing patients with federal behavioral health information and support services.
• CARF InternationalminorOthersListed as a resource partner providing information about accreditation standards and behavioral health provider accreditation.
• Iowa School DistrictscoreStrategic or Co-development PartnerVirtual school-based service partnerships with Marshalltown, Charles City, Hampton-Dumont-CAL, St. Ansgar, and Northwood-Kensett school districts providing telehealth mental health services to students.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compass Health Network: Missouri-based CCBHC and Certified Community Mental Health Center providing outpatient mental health, substance use, and primary care across a large multi-county footprint; comparable in CCBHC funding model, integrated care, and rural service area exposure.
• Seasons Center for Behavioral Health: Iowa-based community behavioral health provider operating as a CCBHC across multiple northwest Iowa counties; offers a similar mix of outpatient mental health, substance use treatment, and community-based services, making it the closest direct peer in mission and operating model.
• Pine Rest Christian Mental Health Services: Michigan-based non-profit behavioral health provider offering inpatient, residential, outpatient, and integrated primary care services; comparable in full-continuum model, faith-rooted non-profit structure, and broad evidence-based practice orientation.
• Rosecrance Health Network: Regional non-profit behavioral health system serving Illinois, Wisconsin, and Iowa with residential, outpatient, and substance use treatment; comparable in residential/IOP/outpatient continuum and evidence-based treatment orientation, though at materially larger scale.
• Eyerly Ball Community Services: Des Moines, Iowa-based non-profit providing outpatient mental health, substance use, and crisis services as a CCBHC; comparable in mission, certification, and service breadth, with overlapping Iowa Medicaid payor relationships.
• Siouxland Mental Health Services: Community mental health center serving the Siouxland region of Iowa, Nebraska, and South Dakota with outpatient mental health and substance use services, CCBHC-equivalent status, and multi-county coverage — directly comparable in scale, funding model, and service mix.
• Foundation 2 Crisis Services: Iowa-based non-profit providing crisis intervention, outpatient mental health, and substance use services as a CCBHC; comparable in Iowa CCBHC mission, crisis services orientation, and Medicaid-funded operating model.
• CenterPointe Health: Nebraska-based CCBHC providing integrated behavioral health, primary care, and homeless services with residential and outpatient programs; directly comparable CCBHC operating model and integrated-care positioning.

Broad incumbents

• Wellpath: National for-profit provider of behavioral health and correctional healthcare services; while a different operating model, it competes for the same pool of psychiatric clinicians and Medicaid/state contracts in Iowa.
• UnityPoint Health – Behavioral Health: Large Iowa-headquartered health system with behavioral health service lines across hospitals and outpatient clinics statewide; broad incumbent that overlaps with Prairie Ridge's psychiatric and outpatient services as part of a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prairieridgenorthiowa
• LinkedInlinkedin.com/company/prairie-ridge-integrated-behavioral-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Ridge