What IMARC Group does

IMARC Group (legally IMARC Services Private Limited) is a Noida-headquartered, privately held market research and consulting firm founded in 2005 that delivers syndicated industry reports, custom research, and strategic advisory to more than 3,000 organizations across 14 verticals including aerospace, automotive, BFSI, chemicals, energy, healthcare, technology, and transportation/logistics. The company operates a tri-continental footprint with offices in Brooklyn, London, and Noida, and runs a separate EPCM subsidiary, IMARC Engineering, that provides end-to-end industrial project advisory for plant setup and operations.

Its product set is organized into five service lines: Market Research & Strategy (market entry assessment, competitive intelligence, go-to-market, risk assessment, patent/technology landscape, white space analysis); Business & Plant Feasibility Studies (market, financial, technological, site selection, regulatory, equipment, operational risk); Consumer Insights & Behavior Research (surveys, focus groups, in-depth interviews, field observations, concept testing, brand studies); Pricing & Procurement Services (price trends, benchmarking, raw materials, supply chain, supplier evaluation); and Greenfield/Brownfield Plant Setup & Operations Consulting. The underlying technology stack is conventional — advanced data modeling plus primary research methodologies (CATI, CAPI, CAWI, focus groups, expert panels) — with no proprietary AI/ML platform disclosed.

IMARC monetizes through three revenue streams: one-time/perpetual licenses on its 15,000+ off-the-shelf reports, project-based professional services fees for consulting and feasibility engagements, and recurring on-demand expert support subscriptions. The go-to-market is sales-led, combining a direct enterprise sales motion anchored by marquee logos (FedEx, DHL, Maersk, UPS, Microsoft) with an e-commerce report store, earned media (press releases, industry publications), and third-party distribution partnerships. Over 65% of new business originates from client referrals, indicating strong repeat-customer economics.

Name

IMARC Group

Legal name

IMARC Services Private Limited

Website

https://imarcgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

IMARC Group is a privately held, India-headquartered market research and consulting firm (founded 2005) delivering syndicated industry reports, custom research, and strategic advisory to 3,000+ organizations across 14 verticals, with offices in the US, UK, and India and an EPCM subsidiary.

Ownership category

akta.pro rank

Product category

Market Research and Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Market research services
• Business consulting
• Feasibility studies
• Consumer insights
• Competitive intelligence

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Reports: IMARC publishes over 15,000 off-the-shelf industry reports across 14 major B2B verticals, sold to enterprise clients globally. These reports provide market sizing, competitive intelligence, growth projections, and strategic insights for various industries including healthcare, technology, energy, automotive, and more.
2. Consulting and Advisory Services: The company provides sector-specific consulting solutions including market entry assessment, competitive intelligence, go-to-market strategy, risk assessment, and patent/technology landscape analysis. Services also include feasibility studies, consumer insights research, and operational risk analysis delivered through project-based engagements.
3. On-Demand Expert Support: IMARC offers ongoing analyst support and customization services alongside their standard report offerings, providing tailored research and strategic advisory to meet specific client needs beyond off-the-shelf reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IMARC Group is a global market research and consulting firm that sells off-the-shelf industry reports (15,000+ titles) and delivers custom consulting engagements across 14 B2B verticals. Its services span market entry assessment, competitive intelligence, go-to-market strategy, feasibility studies, consumer insights research, pricing and procurement analytics, and plant setup / EPCM advisory through its IMARC Engineering division.

Product overview

IMARC Group is a global market research and consulting company offering a comprehensive suite of professional services organized across five core divisions: Market Research & Strategy (including market entry assessment, competitive intelligence, go-to-market strategy, risk assessment, patent & technology landscape analysis, and white space analysis); Business & Plant Feasibility Studies (covering market, financial, technological feasibility, site selection, regulatory compliance, equipment recommendations, and operational risk analysis); Consumer Insights & Behavior Research (encompassing consumer surveys, focus groups, in-depth interviews, field observations, channel partner satisfaction studies, product concept testing, and brand perception & loyalty surveys); Pricing & Procurement Services (including price trends, competitor benchmarking, raw material cost analysis, and supply chain optimization); and Greenfield and Brownfield Plant Setup & Operations Consulting (spanning pre-investment advisory, engineering & design, procurement support, project execution, operations readiness, and performance optimization). The company also operates IMARC Engineering as a separate EPCM division focusing on industrial project advisory for sectors including chemicals, pharmaceuticals, food processing, and renewable energy. IMARC serves 14 major industry verticals including aerospace and defense, agriculture, automotive, BFSI, chemicals and materials, construction and manufacturing, electronics and semiconductor, energy and mining, food and beverages, healthcare, packaging, retail, technology and media, and transportation and logistics. The offering operates as a services-based model rather than a software product, providing customized consulting engagements and off-the-shelf industry reports rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research & Strategy Services Comprehensive market research and strategic consulting practice covering market entry and opportunity assessment, competitive intelligence and benchmarking, go-to-market strategy, risk assessment, patent and technology landscape analysis, and white space analysis. Built for enterprise clients seeking data-driven decision support across 14 B2B verticals.
• Business & Plant Feasibility Studies End-to-end feasibility analysis covering market feasibility, financial feasibility, technological feasibility, site selection, regulatory compliance, equipment and technology recommendations, and operational risk analysis. Designed for organizations evaluating new business ventures, manufacturing plants, or major capital investments.
• Consumer Insights & Behavior Research Primary research services including consumer surveys, focus groups, in-depth interviews, field observations, channel partner satisfaction studies, product concept testing, and brand perception and loyalty surveys. Used by consumer goods and retail brands to understand customer behavior, brand positioning, and product development decisions.
• Pricing & Procurement Services Services covering monthly/quarterly/yearly price trends, competitor price benchmarking, raw material cost analysis, procurement strategy development, supply chain optimization, supplier evaluation, and sourcing support for enterprise clients managing cost and supply decisions.
• Greenfield and Brownfield Plant Setup & Operations Consulting Comprehensive plant setup and operations consulting covering pre-investment advisory, engineering and design, procurement and supply chain support, project execution and site management, operations readiness and ramp-up, performance improvement, compliance/quality/sustainability, and digital documentation and training.
• IMARC Engineering (EPCM Division) EPCM (Engineering, Procurement, Construction Management) division providing end-to-end project advisory for industrial and manufacturing clients, covering the Delhi-Mumbai and Chennai-Bengaluru industrial corridors and targeting chemicals, pharmaceuticals, food processing, and renewable energy sectors.
• Off-the-Shelf Industry Reports Catalog of more than 15,000 published industry reports across 14 B2B verticals (aerospace & defense, agriculture, automotive, BFSI, chemicals, construction, electronics, energy, food & beverages, healthcare, packaging, retail, technology & media, transportation & logistics). Each report delivers market sizing, competitive analysis, growth projections, and strategic insights, sold as a one-time perpetual license via the IMARC report store.

Quantifiable outcome

• 12-18% improvement in market penetration in first year through go-to-market strategies
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Euromonitor International: Global market research firm offering syndicated research databases, custom research, and consulting across consumer goods and adjacent verticals — overlaps IMARC's consumer insights and F&B coverage.
• IDC (International Data Corporation): Large global market intelligence firm covering technology and adjacent verticals with syndicated research and consulting; competes with IMARC's technology/media and enterprise verticals at the upper end of the market.

Direct peers

• GlobalData: Data and analytics provider offering syndicated industry research and bespoke consulting across multiple verticals; competes with IMARC for enterprise report subscriptions and project-based advisory work.
• Mordor Intelligence: India-headquartered market research publisher covering dozens of industry verticals with syndicated reports and consulting; competes directly with IMARC's 15,000+ report catalog on price, vertical breadth, and enterprise clients.
• Grand View Research: Global syndicated market research firm publishing industry reports and offering custom consulting; directly comparable to IMARC's report-plus-advisory model across similar vertical coverage.
• Markets and Markets: Syndicated market research publisher selling thousands of industry reports globally with adjacent custom research services — direct competitor for IMARC's report catalog and pricing-driven enterprise sales.
• IBISWorld: Subscription-based industry research publisher selling off-the-shelf reports to enterprise buyers; one of the closest competitors to IMARC's syndicated research business.
• Frost & Sullivan: Established global research and consulting firm delivering syndicated market research, growth strategy, and corporate advisory — directly overlaps IMARC's mix of off-the-shelf reports and engagement-based consulting.

Regional players

• Netscribes (MergerNet / Research on India): India-headquartered market intelligence and advisory firm with deep India and emerging-market coverage across similar verticals; comparable operating geography and service mix to IMARC's Noida-base delivery.

Emerging players

• Verified Market Research: Fast-growing syndicated research firm covering the same broad vertical set as IMARC at lower price points; competing for the same SMB/enterprise report buyer that IMARC targets off-the-shelf.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imarcglobal
• LinkedInlinkedin.com/company/imarc-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMARC Group